How Key Oil Cultivates Engaged Drivers While Making Safety a Top Priority

The Industry Expert Interview meeting featured David Murphy and Dylan West from Key Oil, alongside Brent Lauber from the Kelly Anderson Group, discussing their diverse backgrounds and the impactful safety transformation at Key Oil since 2013. They highlighted the company’s commitment to hiring the best candidates and enhancing driver training, which includes a partnership with a local community college and the innovative use of Lytx cameras for data analysis and improvement strategies. The conversation also covered the services offered by Kelly Anderson Group in recruiting and training drivers, alongside the use of a learning management system to enhance retention rates. Additionally, they shared insights into the development of a custom driver simulator and the inclusion of the Smith System training to promote safe driving practices. The meeting concluded with actionable items which included re-certifying Smith System training and ongoing improvements to driver training programs, along with plans for safety meetings that recognize and reward top-performing drivers.
📊 Safety Initiatives and Partnerships (10:00 - 19:57)
Key Oil's approach to hiring and training: Focus on hiring best people, not just experienced drivers; Training inexperienced drivers on company policies and procedures
Dylan's role in safety management: Reimagined use of Lytx cameras and data analysis; Implemented driver training and improvement strategies
Insurance company acceptance of inexperienced drivers: Clean driving record and age requirements (22-23 years old); Ability to hire 20-year-old drivers for in-state routes
Kelly Anderson Group services: Finding, recruiting, training, and retaining drivers; Advertising and acting as part of company's recruiting staff; Retention department to improve turnover rates; Learning Management System with safety modules and ELDT training
🚛 Training and Simulation Programs (19:57 - 31:13)
Key Oil's use of Kelly Anderson Group's learning platform: Quarterly training modules for drivers; Integration with bonus program analytics; Scorecard system to track driver performance and needs
Driver simulator development: Dylan created a custom simulator for driver training; Used to assess reactions, adaptability, and identify areas for improvement
Smith System training implementation: Common-sense approach to driver safety; Teaches best practices for road view and maintaining space
Recognition and rewards for safe driving: Safety meetings with catered meals based on performance; Awards for Rookie of the Year and Driver of the Year