Why Your Product Page Sucks - and What To Do About it With Yuxin Zhu

This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the hoomepage or product page, you could be missing out on big improvements in performance! In this episode we talk about:
The trend towards landing pages vs sending customers directly to product page
The power of persona-based landing pages for different target audiences
Secret recipe for great landing pages
How to use Influencers to build brand trust
How to sell without making customers feel like they are being sold
How to build trust on your landing page