2.8 | Scales of Measurement |Research Research Aptitude | UGC NET Paper 1

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In today’s lecture, we explore the Scales of Measurement, one of the foundational concepts in research. Whether you’re working on data analysis, surveys, or scientific research, knowing how to categorize and measure data is essential for drawing valid conclusions. In this video, we’ll cover the four main scales of measurement:
1. Nominal Scale: Categorizing data into distinct groups (with fun examples like favorite ice cream flavors!)
2. Ordinal Scale: Ranking data but without equal intervals between ranks (think ranking your favorite movies).
3. Interval Scale: Measuring data with meaningful intervals (ever wondered how temperature scales work?).
Ratio Scale: The gold measurement standard with a true zero point (measuring height, weight, or even how much pizza you can eat!).
4. By the end of the video, you’ll understand how each scale works, where to use them, and why they matter for statistical analysis and research design. Plus, we’ve included fun examples to make learning easy and enjoyable.
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