The manipulative power of design
ฝัง
- เผยแพร่เมื่อ 30 ต.ค. 2022
- I love user experience design. However, UX designers have a power to change human behaviour that we don't talk about enough, especially in this age of attention economy on social media. Let's explore the dark side to this burgeoning field of UX design and product design.
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⟡ socials ⟡
insta - / cynzyy
⟡ website mentioned ⟡
www.deceptive.design
⟡ video sources ⟡
00:10 & 06:52 & 10:30 - Michael Leube | Designers Influence on Cultural Evolution
• Why Designers should u...
00:15 - Julie Zhuo | Measures to Determine Success in Design
• Determining success in...
00:48 - Don Norman | Human Centred Design & Design Principles
• Don Norman: Living wit...
00:55 &10:45 - Johannes Ippen | why UX is a problem
• Humans, not Users: Why...
07:06 - Steve Jobs | Role of product and marketing executives in company growth
• Designer's Digest - St...
08:24 - Andrea Mallard | Importance of design for non-designers
• #3: Omada Health’s CMO...
Hello, Thank you so much for quoting me in this important video! I agree with absolutely everything said here. Designers: Take what you do very serious!
Thank you so much for watching! I LOVED your talk
After 35yrs as a UX’er (1983 Atari -> Google 2018, now retired) there are many areas of software that don’t rely on UX manipulation. Business software for example, or just about any “for pay” software that doesn’t measure success by engagement or have a freeimum model. Of the 100’s of products I designed, my least favorite were at Google where we measured success 100% by engagement - just about anything was okay if it got user to spend more time on it (except Search, speed to answer was key). My favorite were at Lotus/IBM where we measured success by ease of getting work done, efficiency - things that actually made people happier at work. While not sexy or cool, maybe you should consider a more meaningful product space, one that isn’t engagement driven. It’s surprisingly satisfying to know you’re actually improving people’s lives.
haha michael lube
@@PaulMoody as an ux designer for about 20 years, with a bunch of AAA companies and currently auditing companies you mentioned and providing them with step by step instructions how to be more ux mature and more effective (like saving several millions yearly). I will say that this romantic stuff about “be honest with the user and put users interest above commercial” - is so far from reality. Most of the people are pretty simple and even stupid, sorry fir being so straightforward. And its because of biological reasons. Brain just don’t want to spend energy for new neurons paths. It’s evolutionary backed.
So if you’re starting to put morale and fool proof in your product, just imagine - you made best kitchen knife in the world. Every second household worldwide has it. So, crimes with your knife involved rise into a stratosphere. As a conscious manufacturer and designer you stop manufacturing, lay off, let’s say 30000 people (ruining their life), and go broke. It’s nonesence even in your unicorn reality.
Yes we can manipulate, yes sometimes it’s not fair. The balance is - to find a company producing the product you proud of and manipuletr woth something you personally value as worth doing that.
Hey Cynthia Zhou!
I'm a video game developer, and it's getting really dark. The predatory design in some games is insanely high, especially when aimed at children. Parents and consumers in general should be well-educated; videos like yours and the comments other designers left are incredibly valuable.
Same experience here. It's a really tough space since it is your goal to make the game engaging but at the same time when you do that you create tools for abuse. What is key for me is that as designers we always keep in mind that the transaction between the user and the product is fair. That we never take their time away without giving them something worth that time in return. Whenever you start taking more time and giving less value it becomes abusive for me.
@@WarjoyHeir Very well put, I completely agree.
I fully agree!
But I don't think it's worse in children's games, in these it's just easier to understand the manipulations. "Adult" games manage to be much more insidious in their design, if only because the games are more complex and bigger.
As a UX professional myself, I often think about this a lot. It's becoming a double edge sword when we have the power to shape people's life, especially with social media and stuff.
Thank you for putting words on things that I can't describe! Definitely deserve a lot more views & subs with this level of writing and production quality!
I’m happy to hear that you also have these thoughts and I’m not alone in this! I do think us designers have overlooked influences on people and thus overlooked responsibilities.
Wrong … As a Classic Publicist (learning things like Persuasion, Visual Semiotics, Psychology, Sociology for 5 years), UI Designer as well, Front-end Developer and CURRENTLY taking a course in UX Research in London …
This is the ONE thing UX Researchers don’t do, don’t know about, and shouldn’t do …
We as UX shouldn’t call ourselves Product Designers, UNLESS we have another background
You need a background e.g. in Persuasive Technologies, Psychology, Human Computer Interaction, or so … and know about design, semiotics, etc
To be able to do this and create this BIG products!
UX Researchers should be the voice of the people only, and stick to their Research, not go any further with the Product or Design
Then a Product Designer, (which SHOULD NEVER be interchangeable with UX), a UI, and a whole team should design the product
That’s why the industry is SO WRONG
And UXs are the only ones who call themselves Product Designers
Do you even know E.g. why Mac Donalds was choosen the colours it has?
It is for many reasons, and colours don’t represent a state without a context
Red is NOT passion, red is NOT violence, yellow is NOT euphoric, just in some contexts……..
One of the things Mac Donalds colours together with many other elements All Your Life people, is they create a sense of “rush”
You don’t want to be there tooo long, you eat and leave
So they can keep selling
This was done by Psychologists and Publicist millennia ago, when UX wasn’t even a thing
E.g. if the restaurant is more blue, browns, warm lights, it will keep you there for longer
And this is just 1 of a thousand examples I could give
In a Cinematographic Shot, do you know what putting a roof above someones head could mean? Or why in this violence-toward-mothers commercial the guy is coming from upstairs?
Or what does Nike’s logo going to the right means?
You would need to analyse a thousand examples, ads, commercials, and brands to understand
And working in Digital since 9 years ago, I could also give SO MANY similar examples
UXs don’t even know this, and they don’t even know why they can’t stop scrolling social media
As a UX design student at Georgia Tech, there're a lot of classes that teach ethical design, which I appreciate. Designers at a corporate company can form groups that start conversations about ethics or join activities for example reading about ethical design papers once in a while. Those groups can help product designers have a voice.
I love that!
Being a designer for 4+ years now, I am realizing the balance between business profit & user experience on the ethics front will always be a constant struggle (more on the early career side of things). Obv, you need tremendous leadership support here, and this is where your design leadership makes or breaks your experience working on projects. Few things I have tried -
1. When being forced to add a dark pattern for eventual business profit, sharing past/academic research on the negative outcomes & potential effects on society, reputation & even long-term business impact helps (some numbers).
2. Having alternative solutions that don't follow the dark pattern but still help move some business metrics.
3. Saying "NO" to building something for the business & having your manager/director/design VP to back you along with it. (This one felt hard)
4. And when leadership support fails, looked for a new job where leadership does care about it! (obv easier said than done, but gaining experience & going to a place where ethics is valued from the top-down & seen as a business strength/goal is always worth it)
This is great! Thanks for sharing
I'm a gen z studying software engineering, but for quite a while I've thought that social media and the companies behind them are quite unethical. To make it worse, the issue is relatively unknown.
Many of my gen z friends don't even think about the way they use social media and why they use it. Sometimes leading them into spending unhealthy amounts of time on the app, or subconsciously consuming unhealthy beliefs/expectations.
However, to hear a similar perspective from a UX designer themself was quite nice. It makes me glad to know that UX designers are atleast thinking about it, and even more glad to know some are actively going against it by raising awareness and refusing to work with corporate companies.
It was this exact darkside of design that caused me to choose architecture over graphic design when I applied for college. Fast-forward 25 years, and now I do UX/UI, but I steer toward technical projects for the same reason. One resource I found very helpful on this subject was the book "A Unified Theory of Information Design" (Amare, Manning, 2013), in which they define "unethical design" as the misalignment of communication expectations. The book is a bit technical and academic, but profound! For anyone wanting a deeper dive of the technical content (and better graphics, LOL), pair it with "FireSigns" (Steven Skaggs, 2017)
Thanks for the recommendations!!
I’ve always been a firm believer that making the correct decision for the benefit of your users/customers is ultimately the correct decision for your business too. At least, in the long term.
A lot of the companies that were named in the video have definitely come under fire in recent years for their questionable practices. Rightfully so. Hopefully these companies continue to pay steeper and steeper prices for their abuses. 🙏
It’s good to find a kindred spirit that seemingly works according to a set of principles. It’s the right way to go about being a professional. Keep it up!
I also believe that making the correct decisions for the benefit the user is the best strategy to keep your users in the long term. Unfortunately, due to the quick cash you can earn in the tech industry, few companies are thinking long-term (more than 30 years), and thus, users get roped into their short-term marketing design decisions that are really not that sustainable for our health in the long run. Thanks for checking out this video!
I'm a Graphic Designer and a Frontend Developer, and this year I delved for a couple of months into UX, thinking it was a nice mix of both.. and yeah! there's a lot of cool aspects to it, but sadly I ran into dark patterns, and read a bunch of anecdotes about companies encouraging them over what would be best for the users and I think it's quite sad how these aspects are so present in marketing adjacent careers, I've honestly grown disenchanted by this with graphic design.. always making stuff for people to profit off of, I'd like to feel like I'm doing something good for others, not just manipulate them into buying a product over another.
Anyone reading this who thinks similar, I recommend the book "Design after Capitalism" by Matthew Wizinsky, it's really interesting.
Added to my reading list, thanks for sharing!!
I'm 30 seconds in, and I can definitely tell your channel gonna go big! Keep at it!
Fr!
This is a incredibly structured video of well curated information. Very engaging. Good work!
This is the second of your you tube videos I have seen. Both brilliant! But I believe this one is one of the most important I have ever seen, on you tube, for so many reasons. One, you are helping so many people, including designers, understand how they can be manipulated and also be used to manipulate other people and how that activity can have bad effects on their own health. I hope this video reaches millions.
the idea, editing, production quality; everything is top tier in this video. great content
I love the fact that you strip App design agenda bare naked and spread awareness to design with good intentions for users. I feel inspired watching this. Thank you!
This is amazing thank you for taking the time to share this. I am in strategic partnerships in a tech company and I work with the UX UI team all the time. it's amazing the insights they have about customers, down to where their eyes fall on the screen, for how long, what is the best place to put a certain button (trigger) etc. We tend to be mad at this OTHER team or people that make the world confusing and chaotic but most often we all play a role in it.
Yeah, it's crazy the amount of data we have insights on. It really makes me think that there are some scary things that can be happen, if they end up in the wrong hands.
Well done! This is the one topic that I've been wanting to cover and you've done it with the flourish needed to entertain and educate. I'm very critical about design ethics in UX when discussing the field with peers and my mentees.
Love the topic! That's why I switched to the service design as a Product Designer. Now I'm not thinking from marketing perspective but just solving user's problems.
Great video Cynthia, couldn't agree more! Very salient topic right now as media consumption continues the shift towards social consumer apps.
Thanks for watching! Glad another creator is able to stumble upon this
I completely agree with you. I have also sensed these dark patterns or manipulative side of design. You put it all these in words with research. Since some people do fear of losing the job they love, we must take responsibilty as long as we can.
yeah! and it also helps if we put it out there for the users themselves to realize as well
Love it I just started learning UI/UX Design and this video was so beneficial for me !💙
Nice video. This is a topic close to my heart. I go over it in my head time and time again. Glad it is getting more shine because if more people aware we can actually start doing something about it and taking responsibility.
Immediately subscribed.
I'm not even a designer, but the part about ethical design really struck a chord with me. If you really think about it, we face moral dilemmas like this all the time but we shrug it off because we can't afford to risk losing our job so we let the corporate greed continue. But maybe I'm just cynical...
Great video, subscribed halfway through haha. Just the other day I thought about exactly what you mentioned about Twitch. Can't wait for more! :)
I've been struggling with life over the past half-decade at this point, and one notable aspect has been my time as a design student. Over time I've noticed this being a common issue in UX design. Thanks for making me feel that I'm not just going crazy.
This is a very interesting topic. I’m a UI/UX Designer, currently working as a Working student at my company while I’m doing my Masters Degree in Design Management.
This topic has captivated me through my whole career, so much that I recently decided to write my masters thesis about this topic. I want to thank you for this amazing video and the sources in the description since they can further my work ❤
That's amazing! Hope you keep it up
This is so true, and a big reason why I can't ethically take most jobs. Not only UX design, but almost anything that has to do with the internet is designed to manipulate people. I admire your perceptive ability and honesty, and I wonder how you can justify your job to yourself. I mean that in the most compassionate way possible, and am genuinely curious.
The work you put into this video is so noticeable! It is great! 👏🏻👏🏻👏🏻
Glad you see so! Thanks for watching :)
This is such a good video!! I'm in college and still deciding on what kind of career I would like to go into, and I am really drawn toward UI/UX design, as many of my skills and interest seem very perfectly fulfilled by it. Yet, I am faced with this exact dilemma-- I love tech, yet the industry seems so interested in turning people into products, and I have trouble reconciling these two aspects of my current career path...
I hope you don't shy away from tech because of it, because I still genuinely believe it is an awesome industry to be a part of, and we need people like you who are conscious of these things :)
I'm working on building a product. Glad the algorithm worked in favour!
All the best on your journey! Watching from Botswana 🇧🇼
All the best on building your product!
Great video on the dark side of UX, fantastic quality for such a relatively new channel. But then again you have obvious experience on twitch. Would love to hear more about that backstory someday too. In the meantime, looking forward to more content!
Thank you!! That video is coming soon :)
I saw this video a while back, saved on my watch later.
Now, 5 minutes in...
I gotta say, you edit so well.
I'm learning UX Design as well, thanks for sharing insight on this topic.
Edit: Just finished the video, excited to hear your Twitch story.
I have this feeling you knew this video would blow up 😅🔥🔥🔥.
(It's that good)
Thank you for coming back! And no, I really did not expect it to do as well as it has, because it's such a niche topic. I'm really happy it's being shared to more people and you all think it deserves the attention it has gotten.
I just dipped my feet in the ux design world and I'm glad I saw this early on. I will try to keep this mind when I make designs. Thank you
Where I work we collectively as a team of designers always stand for the voice of our clients and users. We always fight for the clients first. It's been great that the whole team is aligned to this mentality. We also do fun workshops seeing how bad we can make UX patterns with Dark patterns (really really fun, and eye opening). Then we would have a retrospect to make sure we are not using those patterns :D
I love love love this video! I think the more small business around, the better this would be. Small business tend to really care about their customers and clients - which wouldn’t force the designer hired by them to be unethical. Idk if that makes sense… in my crazy head it does 😂
Yes!! Because the scale of these businesses are small and focused , everyone working there usually understands the core mission well. Each worker also has a lot of transparency and a direct connection to the main product/service they are selling. In bigger companies, a lot of executives lose touch with the user base because they are so far up top that they don't even see what the lower level employees are building anymore.
Well done video, I love discussion around dark patterns its so fascinating to me.
Just found your Channel I am a big fan of UI Design and love how we can break design down and make good products. I am so glad someone is exposing the manipulation and Ethical dilemmas raised by UX Design.
Sometimes, Yt’s algorithm gives me gems like this video ❤️ Love it
as. UX researcher I already knew all this, but watched the video anyway because it was so good! great storytelling, great content, high quality 👏If anyone wants to learn more about this topic I'd recommend checking out Center for Humane Tech podcast (they made the Netflix docu).
Their co-founder Tristan Harris just went on the Philip DeFranco show (if anyone watches him) to talk about how the US government can address some of these ethics issues through a new council!
Here's the link for anyone who's curious: th-cam.com/video/U9MV4ihg1BA/w-d-xo.html
I have experienced everything that you said in the video. It just feels so relaxing and harmonious after I quit Instagm and linkedin.
Make more such videos on how to escape / avoid ourself from internet addiction.
Loved your video and lots of love ❤️.
Good for you, seriously, it's hard these days to completely be off of social media
Perfect production. Please continue! 🚀
Incredibly insightful, throughout my degree this was a rather taboo topic, I'm just starting in the industry and I'm glad I came across this video at the start of my career.
Glad you came across it too!
Hi Cynthia, I just stumbled upon your channel in my TH-cam feed. I just wanted to let you know that I like the way you expose the bad sides of social networks. Please go on making your content!
Greetings,
Close Friend
As a young ux designer, this has been on my mind but I haven't found school really teaching it. Best video I have watched on UX design in a while, I hope your channel grows exponentially!
Thanks so much!! :)
i was gen surprised you have only ~390 followers, i can see a lot of effort put in your videos and you deliver the information very well and percise, was interesting to know all these tricks ux designers pull off. you deserve thousands and more subsribers, i hope your videos reach a wider audience
Thanks so much! I just hope I can share a little bit of a different perspective with others out there, whether that's 300 or 300,000 people :)
@@cynthiazhou_ Great to hear that attitude. Regardless, I would agree that the production quality of your video appears quite high and professional.
I guess in some regards that reflects your skill as a UX designer.
Either way, it looks like the algorithm favored this video. I just got it in my recommendations even though I just binged through largely unrelated art and health podcasts, haha.
Love it! First of your videos ive seen. But I'm gonna subscribe, and keep an eye on you!
Ohhh I love this. You are awesome in bringing something so intricate to light .. 😊
Great video! I did a degree in behavioural science, then recently discovered the career UX (wrote an white paper about dark patterns). In behavioural science degree we are very considerate of ethics which is a stark contrast with being in the commercial space. As you said Dark patterns are very difficult to define, making it difficult to bring about regulations to protect people from it. I think it very much so needs to be an individualistic effort to protect yourself from dark patterns given that these companies are likely to continue in favour of their business interest
I did a degree in Cognitive Science and we talked about similar things as well, I would love to study more into it later on!
Just here to comment about how well designed.. ahem.. this video is! Great work with the pace, information, and graphics! Keep it up and I think you will have a huge channel. 👏
Thanks so much!!
I usually don't comment. But your videos are genius - great storytelling!
Trying to be the best ethical UX-designer I can be - this is always an internal struggle.
As someone with formation in tangible product design (industrial design) an interesting dichotomy I found in my formation was how not ecologically mindful design practices collided often with business focused approaches. And in UX/UI, like you show here you can see the same. A broader discussion to be had is how the capitalist definition of a successful individual/society, may not be super aligned with a more humanistic definition of a fulfilled successful life.
Hi Cynthia, your video is awesome! I think about design ethics everyday too as a UX designer, and you've well laid out some examples. In addition, the set design, recording, editing, audio of your video is also top notch. Would love to learn from you. Happy to collaborate on a video together! ❤
I saw your videos a month back!! Happy to connect with a fellow designer/creator :)
As an UX enthusiast I feel your video is very important. Please continue with your channel. Hope I learn many new things from you.
Thanks so much!!
I should thank TH-cam for bringing me here, this is some high quality content, I just subscribed and hope to see you more often.
I should thank TH-cam for bringing you here too! :)
You are just so brave to put it out!
I have also faced multiple situations where I have seen that product managers care about the company's profit more than users experience
I got recommended this video, and this video is just so damn good to watch. Your way of saying things is just like how anyone would converse with a friend. I instantly subscribed. This is quality content.
My only request, do not pivot to other things. Many such you-tubers start out with quality content and then just pivot, cause the video wasn't achieving "their" required stats. But these things take time.
So just keep doing this.
Thank you!! I'm not sure what pivoting to other things mean but I'm just here creating things that are interesting to me and hopefully interesting to you as well hahaha
This is a great video
Because of this I will now binge watch all of your other videos
This is a light pattern
a good one
a wholesome one.
Good video!
Really liking your content. very underrated!
well said & produced. i also think this way for a certain products, not every products can have a bad impact to the users. If we can contribute our design decisions into a valuable and meaningful products that can solve people problems, then that is the opposite point of this video. Instead of manipulating them, we help them to solve their problems and giving them positive impact for their day to day life.
You should start doing podcasts as well. Great work !!
Great video. As a graphic design student i really like this kind of topics about ethics and philosophy about design. Thank you.
Greetings from México.
Thank you! Greetings from Canada :)
Great video..especially to an aspiring UX Designer !
haha, you're revealing our secrets too much! love your videos!!
One of the most valuable video i even seen. Thanks for this valuable video. I am your new subscriber. waiting to more informative videos.
As a frontend developer/UIUX designer. This really made me think, especially since I am currently working on a project that has social media features
The irony that the same 'evil' algorithm than is designed to make me doom-scroll also led me to discover your very cool and under-loved channel. Keep the conversations going. 🙌
4:45 another good example is that when you upload a video and come back to it after a day or so, the first thing you will see is the likes, comments, etc notifications, they made it this way so you will come back every single time just to see how many likes you get or how many comments, which will induce (like you said) the FOMO.
I'm also very thankful for the TH-cam algorithm that makes me find this channel, nice content!
Yes, and I admit I used to do that all the time!!
@@cynthiazhou_ Me too lol
I think permaculture as a method of design can be a really good reference on how to include ethics when thinking about this. Im a permaculture designer and having a holistic framework go first completely shifts the outcome of the systems, in my field the results are very evident and far more measurable but the same principles apply.
Oh I gotta look into this!
Ok...but, I LOVE this. This is such a great point, and GREAT video! I listened to the entire thing and felt so intrigued by the points that you made. Thank you for making this!!! Hope to see more from you soon! Would love to connect as well 😊
Glad you enjoyed it! Looks like you got some great content yourself!!
@@cynthiazhou_ Thank you! Just messaged you on Instagram!! Would love to chat 😄
Truly undervalued content!❤
Beautifully put together. There’s a couple of things that come to mind, especially when dealing with the tech world & UX design.
First, I wonder if there is cultural influence at play in what drives dark patterns. I have worked for US companies and now an EMEA one and I can say there are different approaches to design based on these regions. I’m interested in exploring how culture plays into the choices designers make. Maybe it is GDPR law, but EMEA companies seem to take a more ethical approach to design. (Open to reading if anyone has a good suggestion, or knows of any studies on the topic)
The second thing that comes to mind is what I call “lazy” design. Or using manipulative tricks on end users to force addiction or even go as dark as data mining (theft). Brilliant designers don’t need to rely on manipulation because their design speaks for itself. It’s enjoyable to use, and you want to go back to it. Not because you have FOMO or because WW3 was trending again today, but because the design fades away and lets the end user enjoy it. It’s why looking at something like the Metaverse vs. Bruno Simon’s portfolio feels drastically different. One is designed out of love and attention to detail. The other is over engineered to be a cash cow through manipulation.
Anyway, long tangent, but really got the hamster wheel spinning with this video.
These are great points! On the note of culture, I am definitely looking to include discussions of how culture shapes our product, society, and individual lifestyles on this channel. I think there isn't a lot of research into the relation between culture and design, but the effect of culture on individual development is a burgeoning field in psychology, and studying a lot more into it.
You are such a fantastic storyteller and presenter.
I love this channel!
Wow. You’re channel is going to blow up.
Great work. Really nicely articulated.
Thanks for sharing with us!
I still can't believe that you create such amazing high quality videos without having a massive channel. Appreciate your work x1000 👍👍 +1 sub too 😄❤
Thanks so much!
Hello I am from india, TH-cam just recommended me this and it's correct that UI/UX is not just a design or the experience. UI/UX designers play Physiologically with the users to engage the users.Great video ✨
Awesome Video, Loved it all, very beautifully "Designed" ❤
hahaha thanks 😉
Cool vid! The importance and impact of "design" is definitely overlooked in our lives - anywhere from urban design to digital products, and even layouts in our living spaces.
However, as a psyc student with a focus in developmental psychology, I'd probably caution on jumping too quickly on the bandwagon that digital products causes negative mental health. Studying digital products and their effects on our psychology is very new and jury is still out. While the links between negative mental health and social media are "significant" their "effects" are relatively tiny. There are many factors as well. If you've had prior depressive symptoms using social media use may predict an increase, but doesn't seem to have clear relation to causation. As well, active use (regular engagement in content) actually predicts positive mental health vs passive use (mindlessly scrolling). Lastly, while addiction has been thrown around a lot when it comes to our relationship with technology, "social media addiction" currently does not fit into any established frameworks of addictions (DSM or otherwise).
Using an evolutionary psychology perspective, what may be contributing to all these mental health problems is that our brains haven't evolved adaptations to handle processing information conveyed through technology. In any case, it's capitalism and we just gotta consume to live, and companies need to find innovative ways to sell products. Don't beat yourself up too much (least that's what I tell myself).
This is a great perspective. I have read into the current research (not a lot albeit), and it does seem that a lot of studies conclude the need to wait and push for more studies, especially because the technological evolution happened so fast that our biology haven't even caught up to it. I'd be very curious to see what the results show in a few years. There seems to be a clear public sentiment against social media as an active presence in children's development.
I love UX design. I'm a doc by training but I think you're the first person I've come across who talks about Design, specificaly about the psychology behind it.
I loved your video.
UX manipulators lol.
The friendship video is the next thing im watching.
The solution
- Buy a dumb phone.
Literally saved my life
I think this was a really well done video! I major in UX rn, and one of my professors actually specializes his research into identity these Dark Patterns!
That's awesome! Excited to see how much his work will impact or change the UX trends
@@cynthiazhou_ It has so far! his work is often cited when identifying that particular method dark patterns use! His name is Dr. Colin Gray
Great Video Cynthia!
Omg!! Thanks for watching. I got really inspired from your TED talk :)
Love this video.
Very informative!
Hi! Im a junior UX designer at my first job where i got this chance to be designing apps which are used mostly inside other copanies (those apps are not downloadable from an app store, rather provided by a company to it's employees to help them work). Thanks to this I belive I have not experienced much bad ethics in my designs. Honestly, the topic of those apps isn't my favourite (its pretty formal and "boring" you could say, those apps are not used by me personally or any of my friends etc.), but I really enjoy that the apps are almost only designed for the users wellbeing. I would look forward in my future carrier to hitting this kinda jobs.
big up! my english might miss some syntax but yea here it is : - )
Designing apps for internal use is actually an awesome job that tends to be overlooked! It's great because your user base is directly accessible to you (in the company) and you can iterate designs by just talking to your colleagues. Thanks for sharing your story!
This is GOLD 🎉🔥
So glad I came across this video :)
Great video. The world want people like you to make the world to a better place.
Great production!😊
really happy youtube algorithm'd me to you! :)
Thanks for checking out this small channel!!
Another nice video, i may not be an UX designer. But it is always nice to think about those things and how it affected my life while thinking back on it. Thank you for sharing about it and i am sorry to hear that your twitch time has a streamer was giving toxic vibe and stress. I had the chance through that to enjoy your stream at first and had a chance to make your acquaintance and meet you once through it but i feel like if it was bad for your health to stream on twitch then you did the right thing by taking yourself out of a toxic cycle, sure i will miss seeing you stream on it but what matter is your health and well-being. But like you said you will share that on your next video and i look forward to it. Until then make sure to keep yourself healthy and happy Cyn.
Thanks for watching another one, Danny! I'll explain in detail my whole experience on Twitch. Please know that I had an amazing time streaming for all of you, and I still hope to go back occasionally to just catch up with everyone!
@@cynthiazhou_ Sure it will be great to see you back, but make sure you take care of your health first. Whenever you want to drop on twitch, if i am able to drop by and watch it live i will, otherwise i would watch it later. Because i like the video you make haha and i look forward to the next one Cyn.
Holy shit this is accurate. I have just written my dissertation on the intersect of design fundamentals and Psychology, which is heavily found in UX design and my biggest take away was the manipulation utilised by companies. I love the idea of UX and working with the user at the centre but some of the things these companies are doing, the impacts they have, are actually terrifying.
Shout out to you for putting this out, but ultimately it's the top execs like you said who drive these choices - if you're not ready to do the job, someone else will. This is the current world we live in, the only solution is to be aware and to step out of what doesn't feel right.
Exactly
great video and insight!
Definitely looking up that deceptive design site and following that subreddit LOL
Former Head of product at ad-tech company, founder of a local org for social good.
100% agree. I've also noticed the discussion trending towards these topics, and companies increasingly thinking about user sustainability. Dark patterns used to be way more prevalent, and the language around design is often less around creating time on app.
That's only half of the problem though. Even if your company chooses not to do shitty things, they also should contribute to the wellbeing of their users, which is often rarely discussed with any scientific merit.
We're also seeing increasing influence from employees in strategy decisions. This is reflected in the fact that titles are changing, with roles such as product owner being present at lower levels of organizational structures. There is an opportunity for responsibility to be advocated for by those closest to the users.
So I'm optimistic, but I don't think that change is inevitable. I think it largely depends on the cultures we create.
I'm happy that, that the masterball cushion is chilling out in the corner, hope to see a mew in the upcoming videos 😁
don’t have a mew yet! maybe one day
There’s only so much designers can do. You could try ‘nice’ design that doesn’t aim to suck in huge amounts of users’ time, but the product would only get overtaken and pushed out by products that do have that aim. The whole environment has to change, the whole system has to change, and realistically that is something that can only be done through government regulation. It’s not a change that individual designers can effect.
If there were laws on what kind of tactics social media platforms are allowed to use to keep users engaged, or even some kind of legally mandated duty of care towards users imposed upon them, we would see a big shift towards an internet that is more healthy for us all.
I am a design student, so I sometimes have more time to reflect on these topics. One thought caught my mind when you pointed out how you felt streaming on Twitch.
I realized the best way to improve the user experience is to highlight what is going on on those platforms. Businesses are there to make money and addictive products the other way around will bring them to bankruptcy. Our Job as UX Designers is to maximize the potential of a service or product (Of course with the customer's best interest in mind. Otherwise they will leave).
To find balance users have to tap in and call out shitty practices but encourage better experiences. This way we can assure that no one is being harmed in the process.
The more the public is educated about UX the safer people will get. Remember some decisions are just for a better experience and it becomes dark or manipulative when the user is not aware of it.
Maybe in your next episode try to invite a user with no idea about UX and walk them through a selected product and ask them about their experience. From there we can improve UX without changing the product. Because people will know how to skip or go around those dark patterns.
I am sorry for the long comment!
Cheers!
Exactly! The next step is to bring awareness to the end user so they can start calling us and the companies out on it
LOVE THIS VIDEO 👏🏼👏🏼👏🏼