How Digital Brands Win With Hyper-Personalization Strategies

This episode explores the rise of digital brands in telecoms and their potential to revolutionize customer experiences while catering to diverse subscriber needs. Sofiene Kamoun, VP, Executive Innovation Advisor at Etiya, unpacks how CSPs are leveraging AI-driven, customer-focused digital transformation solutions to create unique, adaptable and efficient digital brands. Tune in to explore:
Evolving subscriber demands and the impact on CSPs
The concept of a digital brand and how it differs from the traditional CSP business model
Regional and industry trends in digital brand adoption
Opportunities for non-telco players
How CSPs can leverage a multi-brand strategy for diversification, while keeping costs in check
The role of AI and Digital Twins in hyper-personalization and proactive customer engagement
Successful digital brand roll-outs, including Fizz in Canada
How Etiya’s cutting-edge BSS solutions power digital brands with flexibility, a rapid time-to-market, and a differentiated customer experience
To learn more, check out Etiya’s Digital Business Platforms at www.etiya.com/en/solutions/digital-business-platforms