Google Ads Search Query Mapping Updates

Search campaigns use keyword targeting to match to search queries users input into Google or Microsoft, but depending on how your account is setup, you may have more than one keyword that could technically match to a query. Maybe sometimes one keyword matches, then the next time that query is searched, another matches. What can you do? In this video, we'll walk you through how search query crossover can happen, talk about why it's a problem, then discuss how you can slowly map your search queries to the proper keywords or adjust structure to mitigate the issue.
0:57 - Updates to Make it Easier to Manage Brand Traffic with Brand Lists
2:17 - Implications of the Brand List Updates & a Warning
3:27 - What a Broad Match Campaign Means
5:18 - Changes Coming for Misspelled Search Queries & Search Terms Reports
6:58 - How Misspellings Will Be Treated with Negative Keywords
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