Yes. If everybody is standing out with the same tactics, you can stand out with something orginal. Like some channels do it with Office Paint made pictures or titles like "house" (no capital letter on front and just house as a text). I also think that thumbnail that has a face that has normal look (not over acted like many thumbnails have) will get more clicks nowadays cos they will stand out and feels more natural. People don´t like when thumbnail face emotion is over acted, it is form of clickbait and not cool.
I've been making curiosity based thumbnails since 2020, growth has been exponentially. My perspective is that thumbnails are mostly curiosity based, they must first grab attention and then make the user thinks "wtf is this about?" That will make the user read the tittle to understand what the thumb was about, the purpose of the tittle then is to generate context, interest and build up on the curiosity. The user then may go back to the thumbnail once again and now the thumbnail makes sense... and then the click on it. PS: open curiosity never worked for me (generating just curiosity, no context/interest) If the video subject is not interesting enough, it's our job to find an angle to sell it and make it the most interesting possible. Retention wise, the curiosity generated on thumb+tittle must be addressed as soon as possible in the intro, video must be always opening and closing loops to keep retention.
I only started to realise this recently! My latest video has performed so much better because of this. I looked and scanned at other videos covering the same topic, and made a thumbnail to what was already working, but made sure it had extra bits to make them intrigued to click. And it’s the best performing video on my channel so far! Gem of a video bro
@Intothings give it a shot! When you make a video, look to see what’s working, views wise, what’s not, and make a thumbnail similar, but different at the same time. Since Iv been doing this, my click through rate has been better, my fallout video has a 8.4% click through rate. Where as all my others are below 4%. So it works very well bro
Well basically you saying we need to create clickbait TITLE and clickbait THUMBNAIL... as it has always been. Clickbait sensitivites change from year to year so you just need to adapt to new requirement!
Not at all. I say multiple times that you don't want to clickbait. The important thing is you need a crazy good video idea with a strong opinion. That way you can use high impact language without it being clickbait. Does that make sense? It all starts from the idea. If you have a weak idea and put a crazy thumbnail it is clickbait. If you have a strong idea and have a crazy thumbnail its not clickbait!
He literally specifically said that the video has to deliver on the claim several times, and that if the video concept isn't there, THEN it's just clickbait. Might want to watch the video before jumping down to the comments.
This video is so clear and to the point! I love the fact that you have illustrated your main point with different real life examples that make everything more persuasive. Thanks for sharing your tips so generously Oscar. Much appreciated.
Fantastic advice to strive to incorporate: Have something in your thumbnails that CHALLENGES the viewers, makes them question their assumptions and RETHINK what they know. Thank you for a great video!
Breaking the rules for the sake of breaking the rules doesnt work, specially in design you need to understand the rules apply them and then figure out how to break them to make something better or more functional. You cant break the rules, if you cant apply them to begin with 😉
But more often than not. an exiting grabbing thumbnail is followed by a video nowhere near what the thumbnail suggests. & so now. When i see a thumbnail with...say a wide eyed exited person on....i just scroll past because of constantly being disappointed & wasting time. If people have the same interest as what's in the video. They'll watch it to check it out....eye popping thumbnail or no eye popping thumbnail. Most people just want people who have the same interests to like their video...& make a bit money maybe as well. & are probably not bothered about trying to catch the attention of fast scrolling zombies.
That’s why I say in point one the secret to a great thumbnail is a great idea. You are correct - amazing thumbnail and terrible video is clickbait. Hence you need an amazing idea first and then the thumbnail can represent that.
I see one major problem here: Normally I would use the keywords in my titles that describe the topic of my video the best. These are the keywords that people type in the most to search for this topic. For example I create tutorials and people find my videos because they search for them. Example: "Home Assistant Dashboard (german) - Easily create a nice design" This has all the important and most searched keywords in it - but no curiosity. BUT if I try to convert this title into one that has curiosity like: "The last Dashboard in Home Assistant you EVER need" Now the titles lacks important high searched keywords like "design", "german", "create". So if I create a good title that has curiosity then it lacks a few of the major keywords that people use to search for this video. People that search for this video wont find it as good as if I used the most searched keywords in it.
Yep this is a good point. There are two main types of content on TH-cam - search based content and browsed based content. Search (what you are referring to, is more focused around solving a particular problem or issue that the person is actively searching for) - so you are right, you want a more keyword focused title. Browse is when something is just randomly selected for you and shown to you with the TH-cam algorithm - that is when the tips in this video apply more. That being said - if you want to ‘blow up’ browse is the fastest way to do it. Search is more for the longterm game. A mix of both is always the best approach. I hope that helps
@@oscarowenbusiness Helps a lot, thanks! Since I do tutorials which are always search based I will try to upload my next video twice. Same video but one time I use the search based title and the other one gets the browse based title. I'm really excited about the comparison
You've gained a new subscriber! What an excellent video! This is true value-based content. Each part of the video is clear and provides important and useful information.
How can this be put into practice for travel vlogs please? I am a vlogger and my thumbnail generally shows the location/scene from the video, with the location in words. That seemed logical, but any suggestions would be most welcome. I am unable to find a better solution, though I wish I could! My CTR is ABYSMAL, under 2% is heartbreakingly typical.
Thats the point! So the thumbnails have the SAME elements (faces, text, contrasting colours), yet the new ones are MUCH more clickable. Why? Because the new ones use these elements in a way that builds more curiosity. So its not about what you put in the thumbnail, it is about how you put the thumbnail together. Making sure the elements within it challenge the viewer and build curiosity. Hence the four tactics at the end explain this :) Hope that helps
@@oscarowenbusiness honestly no 😁 But I really appreciate the response. Totally get the concept of your video around building more curiosity, but I don't see how this example shows that.... could be that I'm just not Mr. Beast's target audience at all though as none of those build any curiosity in me and I have no desire to click on any of those 😝😝
I just started posting videos back after 3 years on my channel ( its also about magic in spanish ) thanks for this video im going to apply these ideas !! ✌️
I have a new TH-cam channel. It’s a little bit over a week old and I have 200 subscribers so I think I’m off the good start however I mostly focus on shorts and I just cannot find a way to be able to choose a thumbnail for the shorts is there a workaround since they removed the option?
Well, some channels such as gaming channels I assume, this would be much more difficult, esspecially for more chill creators that don't want to clickbait or go insane. There are more methods I assume to this. I personally have had friends who are creating channels atm say, make someone relatle to it, and want to relate to it when it comes to these
One day i'll figure all this youtube stuff out. Just wish they taught this in school or something. That way we could learn faster. But I am glad I subbed, thanks for the info!
Hello, agreed on the title and the thumbnails! But if, like me, you have a dark ambient music channel, how do I generate curiosity and encourage users to click on my cover art? It's a tricky niche I'm in, and I don't know how to effectively attract users. Thanks.
For music channels the rules are different - they get their views through repeat viewership aka the song is great so people keep coming back. Of course create great thumbnails, but for you it is much more important that the music is simply amazing.
@@oscarowenbusiness Thank you for the response! Indeed, the music must be fantastic, but I believe that the setting should also be tied to the piece. I'm trying to create my own style with animations and lights synchronized to music. Let's hope for the best! Thank you very much!
Hi Oscar! Can you express your opinion about my style of thumbnails? I tried to make it suitable for my channel style, but also outstanding because of color of background and big characters/texts, I hope I'm doing it right!
I understand what you mean and I wish TH-cam wan't based around Thumbnails and Titles so much. But unfortunately that is how it is. Studying the algorithm is just studying human psychology, and deciding what makes people click and watch. I hope this video helped shed some light on that.
Great! But what you teach in this video about curiosity and language are taught in every respectable copywriting book or course. All elements you speak about in the video were discovered the last 100 years by greatest marketing, advertising and copywriting geniuses. But thanks anyway for interesting video using copywriting techniques.
Hello, i didn't know how to find you, but i am a professional editor with an experience of 5 years, and i learned iman gadzhi style but i have my own style snd i think you will like it. I would love to work with you!
Thumbnail does awhole lot for your videos. So i have been posting consistently and get 10 views and then i change my thumbnail on the next video i posted i have 507 views on that particular video. I am new on youtube and i think i will keep using catchy thumbnail
Hey bro, you put your end screen at the wrong side. So you then point to nothing when doing your call to action....😉......... I loved the video keep it up
I’m not a content creator, but I am an avid YT user….you gotta be careful not to go tooooo big on the title/claim. If it’s too big, I tend to assume its click-bait and move on. I also feel like the average user is getting shorter and shorter attention spans. I feel for the content creators and the challenges involved.
If you watch the video I say multiple times don’t clickbait. The secret lies in having an amazing idea that is so captivating people have to click on it. The title and thumbnail represent the idea - so if the idea is great it’s not clickbait!
Thumbnails are only part of the picture. The idea etc is also very important. If you are new to- TH-cam also needs to learn who your ideal audience is! This takes time
LOL 3:45 Mrbeasts thumbnails didn’t even change. There wasn’t a difference between the new and the old style. Also, people can make great thumbnails and still get few views if their general viewership is low.
That’s why I say in point one the secret to a great thumbnail is a great idea. You are correct - amazing thumbnail and terrible video is clickbait. Hence you need an amazing idea first and then the thumbnail can represent that.
I miss the old TH-cam & videos that didn't have all these rules and nonsense. Too many things to do and remember, just way too stressful. I'll stick to just making the videos I want, views or not. It's all basically become nothing but being fake/manufactured and marketing. Very corporate-like. No thanks I prefer to make real life videos.
BUT if everyone is using constrast colors, if you don't use them you will be the one with the contrast.
Yes. If everybody is standing out with the same tactics, you can stand out with something orginal. Like some channels do it with Office Paint made pictures or titles like "house" (no capital letter on front and just house as a text).
I also think that thumbnail that has a face that has normal look (not over acted like many thumbnails have) will get more clicks nowadays cos they will stand out and feels more natural. People don´t like when thumbnail face emotion is over acted, it is form of clickbait and not cool.
meh..thats not quite the point here.its about causing curiosity not color schemes...
If everyone is super then nobody is 🤣
Learning is a constant on TH-cam. Gotta stay consistent to get that viral video! Thanks for sharing.
I've been making curiosity based thumbnails since 2020, growth has been exponentially.
My perspective is that thumbnails are mostly curiosity based, they must first grab attention and then make the user thinks "wtf is this about?"
That will make the user read the tittle to understand what the thumb was about, the purpose of the tittle then is to generate context, interest and build up on the curiosity. The user then may go back to the thumbnail once again and now the thumbnail makes sense... and then the click on it.
PS: open curiosity never worked for me (generating just curiosity, no context/interest)
If the video subject is not interesting enough, it's our job to find an angle to sell it and make it the most interesting possible.
Retention wise, the curiosity generated on thumb+tittle must be addressed as soon as possible in the intro, video must be always opening and closing loops to keep retention.
I read your comment a few times and realized you are an experienced person, everything I thought was fully expressed by you, you are very appreciative
@@camcuocsong Thanks man, we've been doing that for about 6 years with over 300 videos posted, probably 1k thumbs made if we count a/b tests.
❤ I found your advice more satisfying than the entire video
I just recently started TH-cam and im not giving up!, i just wanna say to all small TH-camrs like me, we can do this Guys! Keep Grinding!
I feel ya
I just started TH-cam not that long ago lol
I gave up on YT after 3 years of consistent content and 10k subscribers. I earned like 600 dollars during that span. YT algorithm is a like a lottery!
The title of this video is a great example of what the content video explains. good job
Awesome video bro
I've been looking for this for years 😭
Not only you have intreguing thumbnails ..you also backed it up with legit content and info! Amizing work 🎉
This video is very well made man. Great job!
Thanks for tricks and tips for thumbnail 9:29
I only started to realise this recently! My latest video has performed so much better because of this. I looked and scanned at other videos covering the same topic, and made a thumbnail to what was already working, but made sure it had extra bits to make them intrigued to click. And it’s the best performing video on my channel so far! Gem of a video bro
@Intothings give it a shot! When you make a video, look to see what’s working, views wise, what’s not, and make a thumbnail similar, but different at the same time. Since Iv been doing this, my click through rate has been better, my fallout video has a 8.4% click through rate. Where as all my others are below 4%. So it works very well bro
Well basically you saying we need to create clickbait TITLE and clickbait THUMBNAIL... as it has always been. Clickbait sensitivites change from year to year so you just need to adapt to new requirement!
Not at all. I say multiple times that you don't want to clickbait. The important thing is you need a crazy good video idea with a strong opinion. That way you can use high impact language without it being clickbait. Does that make sense? It all starts from the idea. If you have a weak idea and put a crazy thumbnail it is clickbait. If you have a strong idea and have a crazy thumbnail its not clickbait!
That is not at all what he said. If you got that from the video, you might want to watch it again
He literally specifically said that the video has to deliver on the claim several times, and that if the video concept isn't there, THEN it's just clickbait. Might want to watch the video before jumping down to the comments.
yes but why its hard to guess in thinking title and thumbnail?
Was waiting for the next video to drop.
Thanks Oscar
More to come! Glad you liked it
This video is so clear and to the point! I love the fact that you have illustrated your main point with different real life examples that make everything more persuasive. Thanks for sharing your tips so generously Oscar. Much appreciated.
Glad it was helpful!
This changed my view quite a bit! I’m going to use this info now with my new 2nd channel 🤞🏼 Thanks for the original and new information!
You’re welcome 😊
Fantastic advice to strive to incorporate: Have something in your thumbnails that CHALLENGES the viewers, makes them question their assumptions and RETHINK what they know. Thank you for a great video!
Thank you for the video. But I think we're going to have to break the rules 😁
What do ya mean?
@@oscarowenbusiness you know how it is, gotta take risks and break the rules :)
Lol
@@oscarowenbusiness kllkj
Breaking the rules for the sake of breaking the rules doesnt work, specially in design you need to understand the rules apply them and then figure out how to break them to make something better or more functional.
You cant break the rules, if you cant apply them to begin with 😉
wow you're amazing and so inspirational for me to think about my thumbnails seriously!!
Thanks! this is something i had been struggling with, and i believe that with this new information i can really make a difference.
Good stuff. Thanks for this video!
Glad you liked it!
Simple and clear, thank you! You got a new subbie!
I’m inspired to go change my thumbmails now.
You are definitely on to something. I like it.
How do you get those animations in your TH-cam videos ?
*Very much interesting tutorial!* 👍🏻
Great video! This definitely is helpful if you're an educational channel!
Can you make a tutorial for the effect at the start? It’s amazing! Keep up the great work🫶
Great video as usual!
Glad you enjoyed it!
But more often than not. an exiting grabbing thumbnail is followed by a video nowhere near what the thumbnail suggests. & so now. When i see a thumbnail with...say a wide eyed exited person on....i just scroll past because of constantly being disappointed & wasting time. If people have the same interest as what's in the video. They'll watch it to check it out....eye popping thumbnail or no eye popping thumbnail. Most people just want people who have the same interests to like their video...& make a bit money maybe as well. & are probably not bothered about trying to catch the attention of fast scrolling zombies.
That’s why I say in point one the secret to a great thumbnail is a great idea. You are correct - amazing thumbnail and terrible video is clickbait. Hence you need an amazing idea first and then the thumbnail can represent that.
did you miss this while editing? 4:43 it sounds weird
I see one major problem here:
Normally I would use the keywords in my titles that describe the topic of my video the best.
These are the keywords that people type in the most to search for this topic. For example I create tutorials and people find my videos because they search for them. Example:
"Home Assistant Dashboard (german) - Easily create a nice design"
This has all the important and most searched keywords in it - but no curiosity.
BUT if I try to convert this title into one that has curiosity like:
"The last Dashboard in Home Assistant you EVER need"
Now the titles lacks important high searched keywords like "design", "german", "create".
So if I create a good title that has curiosity then it lacks a few of the major keywords that people use to search for this video.
People that search for this video wont find it as good as if I used the most searched keywords in it.
Yep this is a good point. There are two main types of content on TH-cam - search based content and browsed based content. Search (what you are referring to, is more focused around solving a particular problem or issue that the person is actively searching for) - so you are right, you want a more keyword focused title. Browse is when something is just randomly selected for you and shown to you with the TH-cam algorithm - that is when the tips in this video apply more. That being said - if you want to ‘blow up’ browse is the fastest way to do it. Search is more for the longterm game. A mix of both is always the best approach. I hope that helps
@@oscarowenbusiness Helps a lot, thanks! Since I do tutorials which are always search based I will try to upload my next video twice. Same video but one time I use the search based title and the other one gets the browse based title. I'm really excited about the comparison
Thanks for the tips! I will definitely keep this in mind when making my thumbnails.
I have a question, will this tactic work for previous uploads
great, what editing video and thumbmail are you using?
Fantastic advice!
Thanks for sharing this information I got loads of value from it.
I saw an amazing thumbnail at the start of the video 👀🤣
I've already knew all these through Mr Beast's podcast appearances but it's a nice synopsis with examples.
Hey Oscar. Didnt you say you were going to do an ideation video?
Love from India OSCAR I can see growth in my channel after applying the things you said
Appreicate it
goes back to not working harder, but working smarter....great video!
100%. Thumbnails, titles and ideas are 40-50% of how successful a video is; yet most creators only spend 5% of their time on them
Nice vid bro
Thank you
thanks, Oscar
great video
Great video, love the editing!
Thanks bro!
Oscar Owen = Goat❤🔥
man i downloaded this video im going to practice on it bcz your editing is cool
You've gained a new subscriber! What an excellent video! This is true value-based content. Each part of the video is clear and provides important and useful information.
Glad it was helpful!
It is impossible for me to look at the thumbnail and the title from a viewers perspective. How do you do that?
Lets gooo
Together
sounds good
Learning a lot from your channel. Keep it up!
What editing presets are you using?? Your animations are very well done
cool tips)
nice editing :)
How can this be put into practice for travel vlogs please? I am a vlogger and my thumbnail generally shows the location/scene from the video, with the location in words. That seemed logical, but any suggestions would be most welcome.
I am unable to find a better solution, though I wish I could! My CTR is ABYSMAL, under 2% is heartbreakingly typical.
What about key word? Do they not matter as much?
Thanks lot for this video
Actually I could say this is better than every youtube tutorial I have seen
Informative big thanks SUBED》THUMBS UP
Wish you were managing our podcast content. We'd be famous in a week. ❤
So I'm not seeing a difference in the thumbnails at @3:54 the old side and the new side look basically the same?
Thats the point! So the thumbnails have the SAME elements (faces, text, contrasting colours), yet the new ones are MUCH more clickable. Why? Because the new ones use these elements in a way that builds more curiosity. So its not about what you put in the thumbnail, it is about how you put the thumbnail together. Making sure the elements within it challenge the viewer and build curiosity. Hence the four tactics at the end explain this :) Hope that helps
@@oscarowenbusiness honestly no 😁 But I really appreciate the response. Totally get the concept of your video around building more curiosity, but I don't see how this example shows that.... could be that I'm just not Mr. Beast's target audience at all though as none of those build any curiosity in me and I have no desire to click on any of those 😝😝
1 day I’ll get this right! Thanks! 👍 curiosity gap, let’s gooo!
Thanks for the comment!
This new style is awesome!
Thanks!
What about for channels who do more media reporting or true crime?
True crime is interesting - but again it is all based on curiosity and making people want to click and find out what happened
I just started posting videos back after 3 years on my channel ( its also about magic in spanish ) thanks for this video im going to apply these ideas !! ✌️
Ah! I hope the examples were good then :)
I think the segment matters. I make how to videos for software. You dont want curiosity there right?
Ok - but I have a cooking channel doing recipes. How do I use curiosity about a lasagna recipe?
Power
:)
I have a new TH-cam channel. It’s a little bit over a week old and I have 200 subscribers so I think I’m off the good start however I mostly focus on shorts and I just cannot find a way to be able to choose a thumbnail for the shorts is there a workaround since they removed the option?
200 subs in a week is pretty good! I'm happy to reach 200.
Well, some channels such as gaming channels I assume, this would be much more difficult, esspecially for more chill creators that don't want to clickbait or go insane. There are more methods I assume to this. I personally have had friends who are creating channels atm say, make someone relatle to it, and want to relate to it when it comes to these
One day i'll figure all this youtube stuff out. Just wish they taught this in school or something. That way we could learn faster. But I am glad I subbed, thanks for the info!
No worries - thanks for watching!
Thanks dude. Good vid
No problem 👍
Great Job. Thank you 🙏
No worries
Hello, agreed on the title and the thumbnails! But if, like me, you have a dark ambient music channel, how do I generate curiosity and encourage users to click on my cover art? It's a tricky niche I'm in, and I don't know how to effectively attract users. Thanks.
For music channels the rules are different - they get their views through repeat viewership aka the song is great so people keep coming back. Of course create great thumbnails, but for you it is much more important that the music is simply amazing.
@@oscarowenbusiness Thank you for the response! Indeed, the music must be fantastic, but I believe that the setting should also be tied to the piece. I'm trying to create my own style with animations and lights synchronized to music. Let's hope for the best! Thank you very much!
Thanks for sharing idea Bro ❤
Hey there. Awesome content. I'm just curious, have you got inspiration of your editing style from "Isaac"?
Nope this editing style is just something I'm trying out. I'm also working on some 'slower' videos too and finding my own style :)
i have this problem i always make "good thumbnails" but have a hard time making "curiosity thumbnails" on both my channels
First!❤
Thank you!
Good info👍
Thanks 👍
Sort of like 'old joes licorice water', compaered with, 'Dr Josephs cure all in a bottle' !!!
subscribed
Hi Oscar! Can you express your opinion about my style of thumbnails? I tried to make it suitable for my channel style, but also outstanding because of color of background and big characters/texts, I hope I'm doing it right!
Thank you from the heart
Changes this changes that. Why can't we just get rewarding analytics regardless of this tiring psychological tactics
I understand what you mean and I wish TH-cam wan't based around Thumbnails and Titles so much. But unfortunately that is how it is. Studying the algorithm is just studying human psychology, and deciding what makes people click and watch. I hope this video helped shed some light on that.
@oscarowen3 if you say so. I will take every note I can get, I'll keep trying
How To That Gaming Thumbnail Need Help Me.....
lol "Get higher CTR by stabbing your self with quarters and pens!"
Im from soomali i need to learn the skills of thumbnails please teach me ❤
Great! But what you teach in this video about curiosity and language are taught in every respectable copywriting book or course. All elements you speak about in the video were discovered the last 100 years by greatest marketing, advertising and copywriting geniuses. But thanks anyway for interesting video using copywriting techniques.
Hello, i didn't know how to find you, but i am a professional editor with an experience of 5 years, and i learned iman gadzhi style but i have my own style snd i think you will like it. I would love to work with you!
Email is the best way to contact me
5:12 Someone doesn't know the TH-cam coffee niche I see...
Thumbnail does awhole lot for your videos. So i have been posting consistently and get 10 views and then i change my thumbnail on the next video i posted i have 507 views on that particular video. I am new on youtube and i think i will keep using catchy thumbnail
Do you have another Channel. Where are these Videos you refer to. 5 will kill your channel ONE? etc.. Of course you have to back it up!
A voz dele parece a narração do canal magnetes media 😂
Out of Box maybe?🙄
Hey bro, you put your end screen at the wrong side. So you then point to nothing when doing your call to action....😉......... I loved the video keep it up
My bad will change it now
I’m not a content creator, but I am an avid YT user….you gotta be careful not to go tooooo big on the title/claim. If it’s too big, I tend to assume its click-bait and move on. I also feel like the average user is getting shorter and shorter attention spans. I feel for the content creators and the challenges involved.
There is literally a rule against clickbait so why is this stuff encouraged on these channels? Things that make you go hmmmmmmmmm
If you watch the video I say multiple times don’t clickbait. The secret lies in having an amazing idea that is so captivating people have to click on it. The title and thumbnail represent the idea - so if the idea is great it’s not clickbait!
whats the use of a good thumbnail if youtube doesn't show your video to people, as a new creator this is horrible
Thumbnails are only part of the picture. The idea etc is also very important. If you are new to- TH-cam also needs to learn who your ideal audience is! This takes time
LOL 3:45 Mrbeasts thumbnails didn’t even change. There wasn’t a difference between the new and the old style. Also, people can make great thumbnails and still get few views if their general viewership is low.
That’s why I say in point one the secret to a great thumbnail is a great idea. You are correct - amazing thumbnail and terrible video is clickbait. Hence you need an amazing idea first and then the thumbnail can represent that.
I miss the old TH-cam & videos that didn't have all these rules and nonsense. Too many things to do and remember, just way too stressful. I'll stick to just making the videos I want, views or not. It's all basically become nothing but being fake/manufactured and marketing. Very corporate-like. No thanks I prefer to make real life videos.
Wanna see you here with a multi-million subscriber. I have made super quality content.