What Top 5% of LinkedIn Creators Do That The Rest DON'T
ฝัง
- เผยแพร่เมื่อ 7 ก.พ. 2025
- Stop using declining reach as an EXCUSE 👇🏼
Here’s what our proprietary data at Aware shows:
About TWO THIRDS of Top Creators saw HIGHER average post reach in 2024 vs 2023.
Whereas among the rest, only ONE third gained reach ‘24 vs ‘23.
Here’s how to gain visibility when the average creator is losing it (especially if you want that visibility to turn into pipeline and sales):
You need two main ingredients:
1. Substance
2. Style
SUBSTANCE is real wisdom, know-how, understanding of a particular field or industry.
You can’t fake this or outsource it.
STYLE is the production quality of your profile and your material:
Consistent and eye-catching design, high quality copywriting, good video gear, that kind of thing.
It’s only when you combine those two TOGETHER… that you have a recipe for gaining ground fast in a crowded market for attention.
If I had to pick only one for myself?
🔥 It would be Substance, no question.
For one thing, I didn’t even invest in Style for a long time, and I still made gobs of revenue from LinkedIn for several years.
Only in 2024 did I start to really invest in design and quality video.
I encourage you to make the same choice in priorities.
Figure out the real underlying problem you are solving, for whom,
and what perspective shift your customers need to go through to realize that shift.
Talk about THAT.
Secondly, if you CAN, and if it’s not going to be overwhelming or burn you out… fine, all the better if your carousels look pretty.
Just don’t forget which one is more important.
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