PAPER (PRINTED) AUCTION CATALOGS: Yea or Nay?

MENTIONED IN THE VIDEO
Catalog Carnival: Pre-order today for shipping mid-December 2023. Limited supply. www.redappleau...
Auction Item Guide (Updated annually with top-selling live auction items) www.redappleau...
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ABOUT THE COMPANY
Red Apple Auctions provides entertaining fundraising auctioneers and valuable education to Gala Chairs overseeing school and nonprofit auctions. Our most popular free download is our Auction Item GuideTM. Auction planners use this annually updated guide to secure fresh ideas for procurement. Learn more at www.RedAppleAuc...
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ABOUT THE VIDEO
In an effort to cut costs and save time, some nonprofits nix paper catalogs. Guests are encouraged to go online to read about auction packages.
I dislike this, and strongly advise an old-school approach: Print a catalog.
Paper catalogs are easier for guests to use (picking up a paper catalog is more convenient than logging into a phone), more reliable (if WiFi crashes, the paper catalog still works), put package restrictions front-and-center (which eases guests minds for bidding higher), and build bidder syndicates (resulting in higher sale prices).
And catalogs don’t have to be fancy.
In the video you’ll see two extremes - the largest and smallest catalogs from my personal collection.