Ex-eBay directors tells you what to do with your eBay titles
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- เผยแพร่เมื่อ 28 ก.ย. 2024
- Just last month I took 20 of an established eBay seller's titles and buffed them by changing the order and making sure they were up to 80 characters. Within 12 days they'd seen a 87% uplift in page impressions, a 70% increase in page views and a 133% increase in sales compared to the previous period. You may not get the same results, but it's well worth getting your titles just right!
Why would the order of the words matter? If I search "Sony Playstation" or "Playstation Sony" I should get the same results. Any items that have those two words in the title should be returned.
@@twiddler5593 lots of answers to this...they are good questions. Firstly, try those two searches and see if you actually get the same order of results. Secondly, this is about your search RANKING...i.e. not that you're returned, but the position you are returned in (the higher the better) Thirdly, this order advice is what the people who actually designed the search engine give (remember I worked for eBay for 11 years - I actually sat next to some search people for a few years.)
That isn’t how search algorithms works. They always prioritize the first few words.
Phenomenal. Stellar. So grateful that your page came up in my search. For a second I thought this was something that was produced at the most recent eBay open. Subscribed/ liked/commented.
I’ll be back.
Hello, nice tips, thank you.
Should the popular keyword be before the item specific ? Like "Cat Bed Indoor Interactive 45cm etc" ?
Can we find other reseller active listing report and use it ?
@@orionpaillette1398 that's a judgement call and I think actually your title would be better (I just wrote one off the cuff!) because both indoor and interactive are more likely to be searched for than a specific measurement. You cannot access other sellers traffic reports I'm afraid.
@@ebert.tipsandtricksforebay2137 Just using your tricks :) Seems more logical that way.
Oh :( yeah that would be to nice to be able to snoop around other traffic reports.
Have a nice day.
What are "impressions"?
@@visitingfromsantafe1329 an impression is when a user sees your item on a search page. If you have ten impressions, your item has been seen on a search page 10 times
Dear Ebert: Why is EBAY still micro managing accounts? Why does it penalize sellers when they fall "below" standard and start charging fees for it. Old conditions, old features that are turning sellers off. Going elsewhere.
If you are unable to maintain the basic requirements of service on their platform they should penalize you. Not meeting minimum seller requirements reflects poorly on all sellers as your poor service has a negative impact on the ebay brand as a whole, which in turn drives potential buyers away from the platform.
@@Chicago48 I'll be doing a further video on standards sometime this year . Dropping below standard is a "choice" - once you know the rules there is no reason for it to happen, as it is in your control.