Central Children Store: Atrium Show

Location: Central Children Store (Moscow, Russia)
Sila Sveta was commissioned to create a permanent projection mapping installation for the Central Children Store in Moscow. We produced colorful 3D content literally transforming flat surface of the atrium wall. Vivid animation attracts audience of all ages, telling them about the history of Russia.
The project is complex from a technical perspective too. It employs a remotely controlled integrating system, which automatically dims the light in the Store and launches the presentation at a given time.
Producers: Aleksey Rozov, Ruslan Nasybullov, Alexander Us
Creative Director: Alexander Us
Art Director: Ilya Balakin
Production Director & Supervisor: Denis Astakhov
Project Manager: Sveta Yermolayeva
Script: Alena Barkusevich
Supervisor on set: Alexey Churochkin
Concept Artists: Adeliya Kondarova, Daria Shurkina, Alexey Derzhavin
3D Animators: Vitaly Babich, Arthur Kondrashenkov, Alexey Churochkin, Denis Sidorenko, Maksim Rudakov, Maksim Bitiukov, Irina Ershova, Andrey Korovkin, Gleb Belyakov
Music and Sound Design: Monoleak
Technical Director: Dmitry Napolnov
Technical Engineers: Maksim Tulin, Denis Akopov, Oleg Tysiachny
Technical Planner: Vladimir Popilin
Technical Production: Mursal Mamedov, Sergey Zakharov
Installation: Fedor Selin, Mikhail Portnov, Yury Volodkin, Dmitry Lobov, Mikhail Churbakov, Dmitry Petrov, Evgeny Ivaschenko, Pavel Ivaschenko, Vadim Stepanov
Filming Crew: Evgeny Arkhipov, Anton Arkhipov, Konstantin Bykovsky, Arthur Lupandin, Alexandr Lupandin
Editing: Evgeny Arkhipov

[@vickiandshawnstone4676]

Magnificent! Question for you Sila: Does the clock in the GUM still work -- the elaborate mechanical one that existed there back when I visited in the early 1980s? (If so, do you have any video of it? I was looking for it when I found this one. Glad I found this one!)

[@Tw1ce_born]

yeah, its working)