Inside Mere, Preston: Russia’s ultra hard discounter opens first UK store
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- เผยแพร่เมื่อ 6 ก.ย. 2024
- Russian-founded Mere is an ultra hard discounter, claiming to undercut the likes of Lild and Aldi by 30%. The method is clear. Yellow sheets of A4 stick to the side of pallets showing the name of the single SKU they contain and its price in bold, black font.
The first Mere store in the UK, located on the site of a former Nisa in a quiet Ribbleton shop parade, has been stripped of luxuries like plastering and chiller cabinets in favour of exposed blockwork walls and a refrigerated cold room.
It seems Mere’s only attempt at decoration has been a continuation of the colour yellow across signage, tills, wall paint and employee uniforms. In fact, the promotional materials in the exterior wall-mounted frames do not appear to have changed since Nisa occupied the space.
Read the full article here: bit.ly/3iVixgw
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Shame I never got chance to visit one of these stores
it's a great concept, buying a lot of goods on pallets and then putting them directly in the store. thus one bypasses the eternal stupid advertising slips; where not even everything is available in the specified store in other markets. It would be better to take slower pictures of the individual products with the prices. Thanks for the video.
Well that aged well.
En Barcelona España para cuando
They are planning to open Shops in Hungary however, as this is a Russian based Firm, Spain is at this moment very Hostile to Russian Firms and this could take 1-2 years before they can open in Spain . Slava Mother Russia !
It looks 1970s,
It looks Russian
It looks cheap and that is the whole point. But remember Netto, that failed because it had a cheap reputation. Can these people make it work?
@@Zooumberg it needs to look a bit more modern like America's Costco
It could claim to be the European equivalent
@@conorkieran8196 Isn't Makro the European equivalent of Costco?
Lol in Russia it's mostly used by immigrants from central asia and isn't really popular.
@@militsaslavnaia5667 oh, if it's used by immigrants then it'll be hugely popular here in the UK, there's loads of them.
terrible
Chernobyl food?
Boycott this Russian store no profits for Russia
What's wrong? Russian people didn't do anything wrong, it's all Putin. You can still help out the Russian nation?
99% of russian citizens don't want war, can't say anything or ya gonna go to prison for 25 years.
Z
Great store I will shop their more.
Z
Yeah ! Get your doors closed ! No money going to Russia here !
What's wrong? Russian people didn't do anything wrong, it's all Putin. You can still help out the Russian nation?
99% of russian citizens don't want war, can't say anything or ya gonna go to prison for 25 years.
@@katrina4155 mere group is massive in Russia, mere were going to open 300 stores in the UK, where do you think some of that money would be going.
Oh that's right Putin's Pocket , I have nothing against the Russian people
I do with Putin ( a dictator who needs to be assassinated quickly )
What a clown🤣🤣