Ya facts like how if you never been in a sketchy situation with illegal weed oh shouldn’t be in the game, when 5 mins earlier he explained how he grew up in Cali with legal weed since 1996
MrBeanfien that’s even worse that’s why there is still a stigma attached to weed, cause people like him promoting medial weed then make songs about sending drugs in the federal mail
bro you missing the point heavy, dont just hear the interview... *LISTEN* ! he saying that new big business mf's shouldnt be the ones making the most bank when there not the ones who knew about the real trials tribulations and struggles there were before it was as legal as it is now. Bc like he said, he dont want his kid *if she even wants to smoke* to smoke bunk ass corporate weed. The point went way over your head dude... and to retaliate about the song about sending drugs in the mail, he was *once again* talking about the hustlers sprit and culture that went along with his choice of life back in the dizay, versus how it is now. Cmon bruh, big bern an OG you sound stupid AF
even if you hate berner's music... you can't knock his hustle. everyone could learn something when it comes to how he navigates his business ventures. even the timing of this interview. #RICO
Berner basically lives the dream of everybody at my highschool. I don't listen to his music much, but I'll never knock a dude who really took hold of the American dream.
@@mysticalace1337 wiz is a smoker he's far from a cannabis legend. he's a celeb that threw his name on a strain. berner got famous for weed wiz got famous for rap.
@@digitalbath. I'd rather be smoking Wiz weed than the dry, moldy mid that Berner is pushing for Cookies. Also how you gonna put down Wiz as just a smoker when Bern is literally just a glorified smoker, he don't pheno hunt, he don't work on the breeding, nothing. He literally just smokes, picks what he likes and names it, fuck Bern.
Low-key disrespectful how little you know about bay music, Adam. You really asked about weed after he mentioned doing an album with the Jacka? That man means so much to people and that was a great opportunity to get some insight. RIP JACKA
Berner is so fucking underrated, hopefully this turns more people on to him. Bay Area music deserves more mainstream exposure outside of G-Eazy and shit.
2010 at the catalyst in santa cruz i think it was husalahs first show since coming home from the feds, Berner got on stage and ripped a dope ass freestyle was up there with everybody all the legends Lee Majors, jacka whole mob figaz, stalin all of livewire but berner def stole the whole show. He said "what yall smokin? it smell like sum outdoor it better not have no seeds in it" then boom whips out a huge tub with a ton of pre rolls and containers with 8ths and quarters and must of thrown out a couple pounds to the crowd. gave everybody time to light up their joints n blunts roll up and had everybody in the venue with somethin to smoke to get the show started right. that was such an epic n legendary night. Oh and that waas when cherry pie just dropped! Not to mention we brought the Seaside and Pacific Grove people together to turn up for a special night and well for ever be locked in.
Berner is my new spirit animal. I've Def heard of him. But he's just a straight nice dude with a dream and he just keeps working hard for all us Smokers
Man I remember being in 6th grade. Had that Verizon phone that flipped opened into a full keyboard. My cousin slid me an sd card and on it, was my start to Bay Area music. Jacka, j Stalin, Berber, San Quinn, Dre, it was so cool learning about them unintentionally and seeing Berner grow after Instagram, the weed game, and all the other shit blew up. Made me even MORE proud to be from CA.
Welcome to cashville was one of my favorite albums in highschool. I remember 50 cent releasing videogames and g unit putting out the best albums over and over.
Berner is a G, for giving JT the bigga figga his platform, finally...........JT the bigga figga is one of the legends out the bay who doesnt get deserved recognition... One of the dopest producers, JT the bigga figga is the one who taught and introduced Zaytoven to making beats...
No Jumper shout for making dope interview platform and letting the people take the mic!!! Love the insights you have as well. Hard to find podcasts where people don't just started spitting yargady
Anthony Having are you even from the bay? Like the bay bay not some random Pittsburgh or Fremont. Like next to the actual ocean? Nigga Mac Dre is Mac Dre but you gotta shout other niggas that people actually know not someone you liked. Don toriano is legit Frisco hitter. If Berner was from Vallejo that would be different
1776, that's right. Don Toriano is raw, from fully loaded to his gone pimpin album is dope. you heard his first album when he went by the name Young Know? that shit is legit bro. impossible to find now days. it came out in 96 his dad Daddy Marco on that shit too,San Quinn,hella folks. anyways stay up man
I am fucking proud to be born and raised in EAST OF SAN JOSE..BAY AREA is its own world straight up & i give it up to Uncle Berner for everything he has accomplished ;always remebering his roots. LIVING LEGEND. . So underrated.smh..
Berner a smart business dude. About his paper. Understands the game turf n politics,, supply, whats hot n having the best in biz, demand,word of mouth, burning no bridges, asking business questions rite connections and making you feel honored to spend money on his brand & being in his presence. Its like 48 laws, and how to win friends and influence the people in 1.Berber need to write a book, the game plan: blueprint . Props.
1:20 Berner talks about coming up. Berner used to carry around weed in cups. Berner came up selling eighths, quarters, and zips around age 17. Berner also worked in a coffee shop! 2:43 Berner talks about why he began selling dope. 3:29 Berner’s parents were hustlers as well (not illegal hustlers, but they owned their own businesses). 3:42 From an early age, Berner talks about having a vision in which he owned his own shit and got what he wanted out of life. 3:50 Berner talks about how he got involved in rapping. Claims that his career wouldn’t have happened had it not been for selling weed at the coffee shop on Haight Street in San Francisco. 4:56 Berner shouts out all the artists that influenced him when he was growing up in San Francisco. Speaks about how the Bay Area is home to many independent artists, and that the Bay Area laid down a blueprint for independent artists to get money. 5:45 Berner talks about how he started making MAJOR moves in the rap game in order to level up his career. a. Did group projects. b. Gave away his first tape. c. Realized that doing group projects would garner the attention of fans from artists on his tape. 6:26 Berner talks about what event caused him to be put on the Bay Area’s scene. Berner’s spotlight opportunity can be credited to Bay Area Legend, The Jacka (which is my favorite artist). 6:35 Berner continues to explain how Bay Area legends laid a blueprint. Ultimately, Berner used this blueprint to expose himself to audiences in places other than the Bay, such as Akron, Cleveland, etc. 7:35 Berner gets a job offer to work at a dispensary while working at a coffee shop. 8:05 Berner tells the audience something that people don’t know. Berner was bartending which lead him to be fucking older bitches, getting money, and just living the life. 8:48 Berner breaks down the hustle, for you squares. 9:10 Berner explains how being involved in California’s weed game at age 19 allowed him to tap into an incredibly powerful network of people. Berner was able to build relationships with growers and clients alike through the purchasing and selling of the marijuana. Berner likely continued to expand his own network, and strengthen connections he made during this time. Take notes, kids. 9:57 Berner discusses what it would be like if he fell off and returned to dealing dope illegally in the streets. 10:18 Adam22 rejects smoking with Berner during an interview. Part of me wants to call him a vagina face, and the other part of me wants to thank him for valuing his clarity whilst he interviews one of the most influential artists/businessmen of our era. 10:50 Berner discusses his criminal history. 11:11 Berner discusses how he was wild when he was younger. 11:40 Berner knew that his mother would take care of his child had he gotten caught up in the dope game. 12:09 Adam22 attempts to ask Berner, “How did you move up into a position of power?”, however, rambles on about how he told another person that Berner seemed to be involved in a million weed brand deals. 12:40 Berner discusses how he used the music platform in order to push his brands, and other brands. Berner he fully understood the marketing potential of his music platform. 14:27 Berner talks about how a group of people began to market his name. Berner started endorsing Cookies. 15:30 Berner understands that marijuana is like the gold rush, the dot-com bubble. Berner describes in a few sentences what he has done. Basically, Berner was the first person to link a face to a particular strain of marijuana, Cookies. 15:50 Berner realized from an early age that no one was putting faces to weed. Little realizations are had by everyone, but who all is acting on these realizations? Berner made millions off that realization. Take notes, people. 16:48 Berner shares what he feels should be a prerequisite to anyone operating a legal medical marijuana business. The prerequisite that Berner mentioned is having been in the trenches, selling dope illegally, knowing what it’s like to send packages in the mail, butterflies in your stomach wondering if the Feds gonna come with the delivery of the package. Personally, I understand where he’s coming from. In order to share their passion for marijuana, lot of people had to endure the possibility of losing their freedom. 17:20 Berner speaks about how the feds pulled him off an airplane at LAX three separate times. Berner speaks about how the feds had pictures of him doing different things. Ultimately, they didn't have any evidence which linked him to a crime. 18:18 Berner speaks about his new album, Rico. Berner discusses a screenplay he worked on with another screenplay writer, which has stories about when designer weed hit the states. 19:05 Berner wishes that great, amazing weed gets grown by inexperienced corporations that do not have the experience of some of these growers that have been growing since before legalization. 22:42 Berner talks about what makes him happy. 23:55 Berner talks about how he’s too fat for designer clothes. 24:55 Berner gives money advice. 25:15 Adam22 asks Berner what he would do if he was given ten million dollars. Berner legendarily responds with a real life example, in which he paid taxes that he owed after having earned a two and a half million dollar check. The reason why Berner owed $2.5 million in taxes was because of the Los Angeles company, MGO, which apparently does a horrific job at managing business accounts for people. More information can be found by googling “Berner sues MGO”. 28:25 Berner discusses the marijuana strain Cookies. The history, his partner, the business moves, the expansion. 30:33 Berner speaks about his connection to the Migos. Berner talks about how Migos shouted out Cookies. Berner discusses that when a member of their entourage got caught, he gave each of the Migos a pound of Cookies. Berner states that he never gives anyone Cookies. Berner states that the member of the Migos’ entourage getting caught was a good look for him. 31:55 Adam22 tells the story of when Berner gave him an ounce of Biscotti. 32:20 “Cookies was built off organic marketing…” 32:33 Adam22 talks about how corny it looks when weed guys market their weed through rappers. Berner states that there are lots of weed guys that are dick riders. Most likely talking about westcoastcure_, since his really does make him look like an idiot as well as a dick rider. 33:49 Berner talks about Cocoa Nugs, and how that lead to meeting Scott Storch. 35:03 Berner tells the best story about almost getting caught by the police, but gets saved because the officer fanboy’d out on B-Real. 36:00 Berner talks about the various people that approach him attempting to do business with him. Speaks about how everyone is trying to get a 100 pack, showing him bags of cash, etc. 36:38 Berner talks about how people come to his concert and throw $100 bills on the stage w/ messages such as, “I am here to spend,”. 37:40 Berner talks about his encounter with the feds. 38:02 Berner speaks of the last time the police spoke to him. Berner gave them his lawyer’s card, and they stopped contacting him.
Belmont Boys i can see Fab runnin for mayor of oakland one day, just give it another decade or so if he keeps up his momentum and keep touching the people he def will get the support. if he just educated himself on politics so he doesn’t take the streets to politics. and get the “stringer bell treatment” lol i always think of that from the wire when i street guy jumps into politics
I use to smoke 24/7 and I don’t no more due to my asthma but when I bump The song Wax room with Berner and Nipsey Hustle makes me feel blazed my favorite song from Berner Rip Nipsey!!!
Good interview Adam. I'm from the bay, been listening to Berner for years.the album drought season is lit. he said Don Toriano aka young know was freestyling in the coffee shop. that dude is raw.
Shotta 10K no you don’t need a card to buy in Cali just need to be 21+ with a ID same with any recreational state only Time you need Card is for Med States / Shops
This what the fuck I’m talking about SF city!! I remember when he worked at the hemp city at 12 and Geary back in 2005-2006..real city shit Oakland and the whole bay stand up
I'm so proud of Adam for gettin Berner on his show. Berner is the man straight up
adam needs to bring him back for a v2
Always nice when Adam interviews a guy that can actually hold a conversation and can form coherent sentences
haha yea
Daaamn.. imagine nba young boy on no jumper lmao 🤣 of course his fanboys will say it’s the greatest interview ever
nah, only blue ice cream for her a$$ and then her a$$ will become an automatic ice cream dispenser 🍦👸🛸 that's what Pac said about Jada 🍑🔌
I’ve been waiting for this.
Same
Same
Same lol
Love your beats lucid
new berner music on my page
big bern is a legend, and he speaking *BIG* facts
bern one
Ya facts like how if you never been in a sketchy situation with illegal weed oh shouldn’t be in the game, when 5 mins earlier he explained how he grew up in Cali with legal weed since 1996
Frank Rizzo he definitely not talking about weed
MrBeanfien that’s even worse that’s why there is still a stigma attached to weed, cause people like him promoting medial weed then make songs about sending drugs in the federal mail
bro you missing the point heavy, dont just hear the interview... *LISTEN* ! he saying that new big business mf's shouldnt be the ones making the most bank when there not the ones who knew about the real trials tribulations and struggles there were before it was as legal as it is now. Bc like he said, he dont want his kid *if she even wants to smoke* to smoke bunk ass corporate weed. The point went way over your head dude... and to retaliate about the song about sending drugs in the mail, he was *once again* talking about the hustlers sprit and culture that went along with his choice of life back in the dizay, versus how it is now. Cmon bruh, big bern an OG you sound stupid AF
Berner is a legend
Christian Morris a legend would sell top shelf for $30 8th no fucks given just to supply the people. That's why the streets are the true legends.
Justin Bates that’s regular price no hook up 😂😂 extra .5 makes you happy
Pouring Codeine I get top shelf for $30 on the streets. No matter how strong, dense, potent it is. It Will be $30 for me each time.
How?
Justin Bates That’s because they don’t own a business have to pay expenses & taxes dip shit. Go learn something.
Berner is very well spoken and a hard working guy, I respect the hustle.
🇲🇽
@@iamadam_thegoat Nothing to do with the fact of being mexican.
Bern!!!!!!
your plugs plug.
Savegabe the outlet.
Naw bruh this more than a plug this berner the fucking legend
*your plug’s plug’s plug
That’s the Socket
Tha extension
I feel like for me @ 23 y/o this is what I needed to hear.
Not old not too young
I gotta get it
We All Gotta Get It
Dope man fr
The game is gudda reel doe... north.north phvcked up ryt now. Thats Karma doe. Gudda.rainbows.tho... Talib.KWELITY CONTROL
stack bread get head
Trigger
even if you hate berner's music... you can't knock his hustle. everyone could learn something when it comes to how he navigates his business ventures. even the timing of this interview. #RICO
If you dont like his music ur whack as fuck RIP JACK
Remember Rico with them cats out in Chico with the root beer regal nah not tone from Mendocino
Im out the loop, what's the significance of the timing of the interview?
Ew Muva Berner is about to drop a new album September 6th or 7th
kinexa this man is what you call s hustler
10:18 "Nah I'm straight" MAAAAN WHAT?!
I thought this day would never come...
Berner basically lives the dream of everybody at my highschool. I don't listen to his music much, but I'll never knock a dude who really took hold of the American dream.
Snitchn on people to get ahead... murica
@@false-set who did he snitch on?
@@nf4866 other dispensary’s in the bay.
@@nf4866 oh and one of his partners is an fbi informant.
They helped new laws get passed then ratted everyone who wasn’t up to code.
@@nf4866 he just local joker mid smoker he just talking hating that shit doesn't even make sense
all black hoodie I don't fit in no Gucci... Ayaaa bay luv bruh!!!
Berner is a real down to Earth smart dude. Great interview.
Bro how can you pass out a hit from bern
joe2torres faaaaaaaaaacts...
Like fr what a bitch😂😂
Calling them bums didn't help validate your point even though you're are correct.
@@7.62brazy4 Didn't even see this before I commented yeah you're a fuck boy.
trill sammy your profile is a lame rapper tho?
So much respect for Berner! He’s a real ass business man no matter what people say about music ect, they can’t deny that.
jennifer caudill what’s your number
Your hot jenny
Berner the real life EL Chapo of this Legal Weed game. Dude moving pounds for real for real. Put the whole game on this cookies wave.
#facts
Pounds ain’t shit out here in the bay..it’s bigger than that
Ninerz 415 that’s everywhere nigga.
Teflon Don bro berner been in the weed game since he was 18. He been on the hustle and it hasn’t stopped
Ninerz 415 Bern supplies the bay he got farms all over Cali
One of the best interviews Adam, Berner is a cannabis legend! Stay Loaded Up!
Wiz too, two cannabis legends🔥
Q
@@mysticalace1337 wiz is a smoker he's far from a cannabis legend. he's a celeb that threw his name on a strain. berner got famous for weed wiz got famous for rap.
@@digitalbath. you’re dumb bro Wiz has done so much for the culture l
@@digitalbath. I'd rather be smoking Wiz weed than the dry, moldy mid that Berner is pushing for Cookies. Also how you gonna put down Wiz as just a smoker when Bern is literally just a glorified smoker, he don't pheno hunt, he don't work on the breeding, nothing. He literally just smokes, picks what he likes and names it, fuck Bern.
Low-key disrespectful how little you know about bay music, Adam. You really asked about weed after he mentioned doing an album with the Jacka? That man means so much to people and that was a great opportunity to get some insight. RIP JACKA
Nobody outside the bay gives a fook about bay music just being honest. shout out too short, rip mac dre
Van so you don’t listen to shoreline? Stfu goofy nigga
Vagina Crusher shoreline goofy af
Vagina Crusher shoreline mafia are from LA goofyass
@@supra95ful Rex life raj doin ok for himself
That was one of the better interviews in a while..Berner really put us up on some game with this one
Adamn dare deny the joint from the bern man himself 💔😞
Andre Noriega what a loser.
Forreal I woulda love to smoke some real cookies with berner
Ray S I can’t even image how fuckin high I’d be if I would smoke some cookies... the real cookies
Trippie Boy lol New York niggas be like
Trippie Boy chill bro it ain’t that strong lol
I think I still see Boonk grease stain on the wall still
Trippie Boy LMFAO🤣🤣🤣☠️
Yooooo lmao
Lmao
I’m dead 🤣🤣🤣
*before watching the interview* I know he’s gonna spit mad weed industry game
Game in general
Adrian Scherbenske not at all
Sean Billingsley I mean, sure.
Definitely the most timeless interview you have to date. Would love to see more positive stories from the cannabis industry!
RIP J A!!!!!!! Forever live the Jack artist!!!
Dr aw There will never be another one🙏
Lol it’s jacka not jack 😂
techinmycup plz don’t correct me. Ignorance is bliss. If you would have been listening to him as for long as I have, you would know......
You clearly do not know what you are talking about
techinmycup holy fuck you’re an idiot. Try listening to the jack.
First heard of Berner from them Drought Season Collabs. Rip Jacka
Damn, I relate to bruh hella from loosing mom's to taking these chances outside, to just living to make my daughter happy 💯💯💯 luv from Oakland
MAC BO HEFNER his music is fire too breh. If you ain’t you gotta listen
@@austinpugh1 I'm already knowing bruh I'm from the BAY. RIP JACKA
M.I.P Jacka 🙏
Berner is so fucking underrated, hopefully this turns more people on to him. Bay Area music deserves more mainstream exposure outside of G-Eazy and shit.
this is probably your biggest interview yet, get wiz khalifa next
Andrew Allen in the bay yeah. A ton of people don’t know burner
A lot of people? Nah a lot of KIDS, or pussies who never really been in the game don't know who berner is.
Shoeless Joe you’re a stud son.
Andrew Allen everyone always needs to flex on the internet. Even anonymously. Shits sad
X's interiew is the biggest interview
Finally some Northern California people. Respect Adam22 on this interview.
Oh shit wasn't expecting this
Right me either. I thought I was trippin at 1st lol
2010 at the catalyst in santa cruz i think it was husalahs first show since coming home from the feds, Berner got on stage and ripped a dope ass freestyle was up there with everybody all the legends Lee Majors, jacka whole mob figaz, stalin all of livewire but berner def stole the whole show. He said "what yall smokin? it smell like sum outdoor it better not have no seeds in it" then boom whips out a huge tub with a ton of pre rolls and containers with 8ths and quarters and must of thrown out a couple pounds to the crowd. gave everybody time to light up their joints n blunts roll up and had everybody in the venue with somethin to smoke to get the show started right. that was such an epic n legendary night. Oh and that waas when cherry pie just dropped! Not to mention we brought the Seaside and Pacific Grove people together to turn up for a special night and well for ever be locked in.
I was there yeeee. 831 represent, seen so many legends at my hometown Catalyst.
No way! Been waiting on this one! Knew it'd be sooner or later
Berner is my new spirit animal. I've Def heard of him. But he's just a straight nice dude with a dream and he just keeps working hard for all us Smokers
Don’t really fw his music but I fw him as a person
Same
His music fire y'all trippin
Chef G whats his best songs ?
Mike Mike 20 joints 🔥
Mike Mike let me know how it is bro
Berner needs to make a movie, I'd watch it
He's going to. It's called packs and it was supposed to be released In 2019 it's on IMDB
Shoutout Berner ! 🇲🇽
Mystic Jbby foos a buster
661 AV that shits dead dawg, get some money
Bully Breaker dead for u buddy u must be just a civilian.
Bully Breaker how’s he a buster ?
Aye scrapa
So much integrity and class coming from this man. Humble af and passionate about more than just money. You a legend uncle bern.
BAY AREA 💯💯💯 HOME OF THE COOKIES AND HARD BALL PURPLE
MAC BO HEFNER you must be talking bout them 209 🍇 lol 😜
R.i.p mac fucking dre
If u ain't waited on a package or sat i a shady hotel breaking bricks down you don't deserve to be in the weed game ......facts
Stfu
Gay
sound like a bitch nigga i’m 15 from south central and ima make it in the wee game without that bullshit you just said
Bro how old are you
This some old man shit😂
Taylor Gang
joey costello nah..bay boi
Ninerz 415 tgod
Man I remember being in 6th grade. Had that Verizon phone that flipped opened into a full keyboard. My cousin slid me an sd card and on it, was my start to Bay Area music. Jacka, j Stalin, Berber, San Quinn, Dre, it was so cool learning about them unintentionally and seeing Berner grow after Instagram, the weed game, and all the other shit blew up. Made me even MORE proud to be from CA.
Berner a real one....High Life fest is gonna be lit.
Welcome to cashville was one of my favorite albums in highschool. I remember 50 cent releasing videogames and g unit putting out the best albums over and over.
Ahh the days of XXL oversized shirts and wide pants, sweatbands, fitted hats and spinning chains. My high school days as well lol crazy.
Berner is a G, for giving JT the bigga figga his platform, finally...........JT the bigga figga is one of the legends out the bay who doesnt get deserved recognition... One of the dopest producers, JT the bigga figga is the one who taught and introduced Zaytoven to making beats...
All facts G
Finally 🔥
Hell yeah Berner!!
🔥 Light them Cookies up!! 🍪 🔥
This is one of my favorite interviews so far, @adam22 you killing this content game. From the Asian Crips to these interviews lately 🔥
Norcal legend a guy who really keeps the bay alive good shit Adam
No Jumper shout for making dope interview platform and letting the people take the mic!!! Love the insights you have as well. Hard to find podcasts where people don't just started spitting yargady
You gotta Respect this interview
"i got 1 kid but i take care of 4" much respect to big bern frfr cant wait till this album drop #RICO
How do u mention bay area legends and not say mac dre??? Smh
Bc thats obvious, everyone does that. also hes from frisco, vallejo and oakland always get love
LOSTCHILD SAB true but i feel mac dre puts on for the bay heavy
Anthony Having are you even from the bay? Like the bay bay not some random Pittsburgh or Fremont. Like next to the actual ocean? Nigga Mac Dre is Mac Dre but you gotta shout other niggas that people actually know not someone you liked. Don toriano is legit Frisco hitter. If Berner was from Vallejo that would be different
1776, that's right. Don Toriano is raw, from fully loaded to his gone pimpin album is dope. you heard his first album when he went by the name Young Know? that shit is legit bro. impossible to find now days. it came out in 96 his dad Daddy Marco on that shit too,San Quinn,hella folks. anyways stay up man
Don’t forget Andre Nikatina and RIP COUGNUT...real SUCKAFREE legends.
48:23 lol he just called Berner "that white guy". I'm dying. God bless you Adam22.
clear wax had you feeling like you had crack. berner the real og of weed
Shit, I just made a quarter million offa extracts.
I am fucking proud to be born and raised in EAST OF SAN JOSE..BAY AREA is its own world straight up & i give it up to Uncle Berner for everything he has accomplished ;always remebering his roots. LIVING LEGEND. . So underrated.smh..
The wait is over, actually wanted this one for a while👏
Ohio
Bay Area always on its own hype. We blessed for real with the culture
Bay Area/NorCal legend
The pioneer himself. Dudes like this make me proud to say im from the bay. Such a humble, reasonable, and passionate human.
Xanax and Patron and I don't remember getting home
Dope Interview 💯 Good To See Another Legend From The Bay On No Jumper ✊🏼
wth i learned more than I ever did in high school from this interview
bill gluckman nah😂😂
Berner is one of the realist. Gotta shout out Adam for the best questions possible to make a top notch interview.
I aint even watch this interview, but i know berner was gonna bring the gas
Berner a smart business dude. About his paper. Understands the game turf n politics,, supply, whats hot n having the best in biz, demand,word of mouth, burning no bridges, asking business questions rite connections and making you feel honored to spend money on his brand & being in his presence. Its like 48 laws, and how to win friends and influence the people in 1.Berber need to write a book, the game plan: blueprint . Props.
Haha Adam kept lookin down at the j like Dambro pass wanted to hit it bad af
I like how every interview Berner does he brings the cookie packs for everyone 😂🤝
Deep
36:25 😂😂😂 I was thinking the same thing. Dude would’ve either been legit or the biggest fed ever
bro is a legend in the bay 🙏🏼 love his brand, love the weed from his dispensary shout out to the 415
Today is a good day to be faded
It sure is manee
why ia ur name dont trip
Henry F. Dont trip
1:20 Berner talks about coming up. Berner used to carry around weed in cups. Berner came up selling eighths, quarters, and zips around age 17. Berner also worked in a coffee shop!
2:43 Berner talks about why he began selling dope.
3:29 Berner’s parents were hustlers as well (not illegal hustlers, but they owned their own businesses).
3:42 From an early age, Berner talks about having a vision in which he owned his own shit and got what he wanted out of life.
3:50 Berner talks about how he got involved in rapping. Claims that his career wouldn’t have happened had it not been for selling weed at the coffee shop on Haight Street in San Francisco.
4:56 Berner shouts out all the artists that influenced him when he was growing up in San Francisco. Speaks about how the Bay Area is home to many independent artists, and that the Bay Area laid down a blueprint for independent artists to get money.
5:45 Berner talks about how he started making MAJOR moves in the rap game in order to level up his career.
a. Did group projects.
b. Gave away his first tape.
c. Realized that doing group projects would garner the attention of fans from artists on his tape.
6:26 Berner talks about what event caused him to be put on the Bay Area’s scene. Berner’s spotlight opportunity can be credited to Bay Area Legend, The Jacka (which is my favorite artist).
6:35 Berner continues to explain how Bay Area legends laid a blueprint. Ultimately, Berner used this blueprint to expose himself to audiences in places other than the Bay, such as Akron, Cleveland, etc.
7:35 Berner gets a job offer to work at a dispensary while working at a coffee shop.
8:05 Berner tells the audience something that people don’t know. Berner was bartending which lead him to be fucking older bitches, getting money, and just living the life.
8:48 Berner breaks down the hustle, for you squares.
9:10 Berner explains how being involved in California’s weed game at age 19 allowed him to tap into an incredibly powerful network of people. Berner was able to build relationships with growers and clients alike through the purchasing and selling of the marijuana. Berner likely continued to expand his own network, and strengthen connections he made during this time. Take notes, kids.
9:57 Berner discusses what it would be like if he fell off and returned to dealing dope illegally in the streets.
10:18 Adam22 rejects smoking with Berner during an interview. Part of me wants to call him a vagina face, and the other part of me wants to thank him for valuing his clarity whilst he interviews one of the most influential artists/businessmen of our era.
10:50 Berner discusses his criminal history.
11:11 Berner discusses how he was wild when he was younger.
11:40 Berner knew that his mother would take care of his child had he gotten caught up in the dope game.
12:09 Adam22 attempts to ask Berner, “How did you move up into a position of power?”, however, rambles on about how he told another person that Berner seemed to be involved in a million weed brand deals.
12:40 Berner discusses how he used the music platform in order to push his brands, and other brands. Berner he fully understood the marketing potential of his music platform.
14:27 Berner talks about how a group of people began to market his name. Berner started endorsing Cookies.
15:30 Berner understands that marijuana is like the gold rush, the dot-com bubble. Berner describes in a few sentences what he has done. Basically, Berner was the first person to link a face to a particular strain of marijuana, Cookies.
15:50 Berner realized from an early age that no one was putting faces to weed. Little realizations are had by everyone, but who all is acting on these realizations? Berner made millions off that realization. Take notes, people.
16:48 Berner shares what he feels should be a prerequisite to anyone operating a legal medical marijuana business. The prerequisite that Berner mentioned is having been in the trenches, selling dope illegally, knowing what it’s like to send packages in the mail, butterflies in your stomach wondering if the Feds gonna come with the delivery of the package. Personally, I understand where he’s coming from. In order to share their passion for marijuana, lot of people had to endure the possibility of losing their freedom.
17:20 Berner speaks about how the feds pulled him off an airplane at LAX three separate times. Berner speaks about how the feds had pictures of him doing different things. Ultimately, they didn't have any evidence which linked him to a crime.
18:18 Berner speaks about his new album, Rico. Berner discusses a screenplay he worked on with another screenplay writer, which has stories about when designer weed hit the states.
19:05 Berner wishes that great, amazing weed gets grown by inexperienced corporations that do not have the experience of some of these growers that have been growing since before legalization.
22:42 Berner talks about what makes him happy.
23:55 Berner talks about how he’s too fat for designer clothes.
24:55 Berner gives money advice.
25:15 Adam22 asks Berner what he would do if he was given ten million dollars. Berner legendarily responds with a real life example, in which he paid taxes that he owed after having earned a two and a half million dollar check. The reason why Berner owed $2.5 million in taxes was because of the Los Angeles company, MGO, which apparently does a horrific job at managing business accounts for people. More information can be found by googling “Berner sues MGO”.
28:25 Berner discusses the marijuana strain Cookies. The history, his partner, the business moves, the expansion.
30:33 Berner speaks about his connection to the Migos. Berner talks about how Migos shouted out Cookies. Berner discusses that when a member of their entourage got caught, he gave each of the Migos a pound of Cookies. Berner states that he never gives anyone Cookies. Berner states that the member of the Migos’ entourage getting caught was a good look for him.
31:55 Adam22 tells the story of when Berner gave him an ounce of Biscotti.
32:20 “Cookies was built off organic marketing…”
32:33 Adam22 talks about how corny it looks when weed guys market their weed through rappers. Berner states that there are lots of weed guys that are dick riders. Most likely talking about westcoastcure_, since his really does make him look like an idiot as well as a dick rider.
33:49 Berner talks about Cocoa Nugs, and how that lead to meeting Scott Storch.
35:03 Berner tells the best story about almost getting caught by the police, but gets saved because the officer fanboy’d out on B-Real.
36:00 Berner talks about the various people that approach him attempting to do business with him. Speaks about how everyone is trying to get a 100 pack, showing him bags of cash, etc.
36:38 Berner talks about how people come to his concert and throw $100 bills on the stage w/ messages such as, “I am here to spend,”.
37:40 Berner talks about his encounter with the feds.
38:02 Berner speaks of the last time the police spoke to him. Berner gave them his lawyer’s card, and they stopped contacting him.
Amazing interview Berner is a living legend 💯🍪🍪
“My stomach get to hurtin when the shit get lost. We do the TOUCHDOWN DANCE when we get it across”🔥🔥💯💯
Berner nd Fab
are the mayors of the bay area. MIP Jacka
Belmont Boys i can see Fab runnin for mayor of oakland one day, just give it another decade or so if he keeps up his momentum and keep touching the people he def will get the support. if he just educated himself on politics so he doesn’t take the streets to politics. and get the “stringer bell treatment” lol i always think of that from the wire when i street guy jumps into politics
Best interview/ business seminar ever! I related and respected everything he was talking about 1000 percent. And i still have questions for them!
*frisco legend.* 🔌
sevi good maybe really good not not a Frisco legend... not close.
I don’t think so...Andre Nikatina and RIP Cougnut now those are legends from the SUCKAFREE.
As far as plugs go
I use to smoke 24/7 and I don’t no more due to my asthma but when I bump The song Wax room with Berner and Nipsey Hustle makes me feel blazed my favorite song from Berner Rip Nipsey!!!
I wanna be able to walk into a store and buy cookies. New York legalize
BIG BERN been gamed up for years. He really wit it, solid dude and even better business man. Salute!
Shout out the Bay Area 707 🤟🏼🤟🏼
Berner's music is the best thing I ever discovered, such a calming vibe
RIDING AROUND WITH THE BURNER IM WITH BERNER
- Quavo
s/o Berner
Fcgg Fgbb what song is dat
its called Niice (berner quavo paul wall
Ride around with the bags on me bout to serve em
Classic interview Bern!! 🔥🔥🔥🔥. Dude has such positive vibes.
👑
RIP JACKA
Berner has that smart hustler mentality n the same time he's very humble n so chill this guy is a genius, salute to Berner
this is legendary the Cookie Kush messiah #AllHailBerner
Yo Berner he’s one humble ass dude much respect for big burn
Berner aka the plug all of us on the east coast wish we had
Underground kingpin CA too KC
44:44 “don’t get comfortable.” “I get a rush when I come back from losses.” Smart man. 🔥
Remember that song yoko wit chris brown berner an wiz
shades on polo white tee
Good interview Adam. I'm from the bay, been listening to Berner for years.the album drought season is lit. he said Don Toriano aka young know was freestyling in the coffee shop. that dude is raw.
Loved the interview. Great lesson - don't let your losses destroy you; let them motivate you.
Berner really a living legend Forreal👌
Smoking some Gelato to this vid
Mario Mario
Stop lying with your $10 gram
Smoking super glue
One of the best ones so far my dude
LETS PLEASE HAVE A MOMENT OF SILENCE FOR THE JACKA. Rest In Peace big bro!
Legends never die, SEE YOU ON THE OTHER SIDE.
-Rip Jacka
Private Eye Royale Cyber Investigative Service MOB
Ye
Real Shit, been rockin with Bern since 2012, straight LEGEND, keep pushing them hits out and fire cookies homie !
I do have to say cookies is the best weed by far and I have a medical card.
Do you need one to buy in Cali ?never been so don’t know much on it
Shotta 10K no you don’t need a card to buy in Cali just need to be 21+ with a ID same with any recreational state only
Time you need Card is for Med States / Shops
This what the fuck I’m talking about SF city!! I remember when he worked at the hemp city at 12 and Geary back in 2005-2006..real city shit Oakland and the whole bay stand up