Sometimes in your life the universe just seems to align. A few days ago I’d heard Chris mention this video and as you are probably my most eagerly anticipated reviewer I thought I’ll need to catch that. I’ve missed you over the past few months. Of course I promptly forgot all about it. Today is a cold overcast autumn morning inToronto at 12°C and I thought I need a bit of uplifting so I pulled out my bottle of GUERLAIN-L’Instant Pour Homme edt. I’m 62 and three years ago a dear friend past away at 27 and I’ll be honest with you that hit me hard, the realization that life is ephemeral. Today in my random morning routine I stumbled across this and now something I would not have thought, I’ve wept at a fragrance video. And this is 100% the truth, a ray of sunlight passed through my window at the end. Thank you George. Keep plugging away, eventually your talent will be rewarded. This is genius. ps...Is that an ascot you’re sporting? 😉
Holy shit. This wasn’t a fragrance video at all. This was a video about how precious life is, and it truly touched me deeply. Forget the amazing fragrance that you discussed here...this video transcended fragcomm in every single damn way imaginable. Thank you for this, George. Honestly. I am a teacher and this much different year has started to morph into a complete time vampire. Stress levels are up, and I am constantly becoming more self deprecating with every day. Watching this was like therapy. I am going to watch it again as soon as I’m done typing this... Thank you for this wonderful art you produce for us. Can’t wait for the next one! Be well, m8. ❤️👍🍻
Genius, Top of the class, Out Of This World, a definite entry into the Hall Of Fame of Fragrance reviewing, I was blown away from start to finish a truly memorising piece of work 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻
I'm 62 buddy, and still wrestle with the sentiments your outline at the end of the video. Being in the present, the now, is the only way I've been able to even partially answer this question. Thanks for a heartwarming and thought provoking video. Much love.
Brilliant just brilliant. Goes so far beyond just a fragrance discussion. Your philosophical approach is inspiring. Thanks again George for your creativity, passion and joie de vivre. Cheers mate. 🥃
You just make me want to do everything that I postpone for another day because there may not be another day. I want to play music again, travel again, read these books I bought a long time ago, see my friends, spend time with my kid and cherish all these little moments 😊😘
Not gonna lie, I was a little surprised when she just downed that whole glass! 🤣🤣 That was fantastic sir, a wonderfully heartfelt cinematic experience 🙏🏼
I really don’t understand why you haven’t released a full length feature film . I mean , this is way better than Hollywood ! This is real, this is art 💯
How can a fragrance review video let me forget time, giving me goosebumps and put tears in my eye!?!?! Magnificent! You (and also Chris) are really stand above everybody else in the fragcom. Thank you for making us a part of this. And now I am counting the minutes to the release of the next video....
You intrigued me to check out this fragrance in your reformulation skit a few years back. I now have an almost-full bottle of this (yes, the black-rimmed bottle) that I wear from time to time - it's lovely. I was NOT expecting a full-on film tribute to this! What a joy. In a TH-cam world of top 10 "BUY THIS NOW!!1!1!" videos, it's very refreshing to see a review done of a fragrance that, for all intents and purposes, is discontinued. That's how I know you're not just shilling something; you're truly reviewing something. Well done, mate - from Colorado.
WOW! What a video! The cinematography and storytelling are simply outstanding! It’s the little touches I really like - like the Vangelis-esque soundtrack and the way the juice in the bottle suddenly becomes a backdrop to something else. Fine work, George 😎
These videos ARE fragrances. They are sensory compositions that trigger emotions. Touchstones. Thoughtful creations. The Fragrance Apprentice just fucking gets it. Brilliant.
Different level George..Your message is so simple yet so powerful. You have managed to express an emotion and say what you wanted whilst keeping this amazing fragrance the star of the show. THANK YOU 🙏. I’ve watched most of your content dating all those years back but I have to say this one stands out and speaks to me personally more than any others. We all have our life journey filled with real tuff moments of sadness and doubts and you’ve managed to capture it perfectly whilst sending us off with positive energy. You’ve set the bar high for yourself for the new season! SO excited.
Beautifully shot & written. Of course I want this formulation now. I suppose everyone needs their own birthday fragrance rarity. Live life to fullest. Thanks, G.
You should keep doing videos like this and bring your fragrance of the day with you during the day. Just a great form of artwork your doing! much love from Florida.
You have a wisdom beyond your years king George....cutting a new path here mate and when you’re doing something as awesome as this...just keep doing it....where reviews become art really.....does fragrance imitate life or life imitate fragrance, boldly going where no one has gone....fecking brilliant m8!
The ending brought it all together so beautifully. Thoroughly enjoyed the whole thing and really appreciate your hardwork, commitment and immense creativity. Absolutely hooked on to this series!
This video was more than worth the wait! Such art and the ability to show your compassion of what you love, while putting out a message. All the while, talking about such a beautiful fragrance! This video was truly amazing George. You’re in your own league in the fragrance community. Honestly a pioneer of how you go about making your fragrance content. You use your backdrops and the environment around you to paint the smell of the fragrance in our minds and it’s wonderfully done.
Mate, this video got right up in my feels.... It's left me in a state of contemplation, happiness, melancholy and love. Loving the Casper David Friedrich look you've been rocking lately too. I feel like he was wearing LIDGE above the sea of clouds! Love to you brother
Long Live the King!... You are damn right, your majesty about this life! This is the best fragrance review 'movie' I've ever seen!... I can't find LIDGE, but L'INSTANT DE GUERLAIN EDT is very well within my reach. I think I've made a decision today and now. It's time to get it. Thanks George, great video... As always!
Just at the opening I rushed to give the video a like. Only to realize that I already had before the premiere! Probably my favorite video of yours, the cinematography is just amazing and the script!! Speechless, thanks for the amazing content
Welcome back George.... you were sorely missed. Great video, great message.... have yet to try the fragrance, but will do ASAP. Great to have you back. 👍👍👍
I am hoping that this is the style of video that we can look forward to through the rest of Season VI. It's great to see the creativity and cinematography that pulled me into your channel years ago. This is so different than the mundane drivel that is being presented in the majority of TH-cam videos. I love it.
Holy shit! I did NOT want this video to end. Truly brilliant, well done. Your Girlfriend is beautiful. That kiss was so intense! The whole thing gets 2 thumbs up from me, you talented lucky bastard! Bravo!
I purchased LIDGE back in the day when it was being hyped and...well, it was okay, but I actually preferred LIDG. Still, it's nice to cover these classics, which seems to be forgotten almost overnight as people quickly moved to the next hype scent. Cheers!
For many years, LIDGE was my signature scent ... you can not imagine how disappointed I was, when I realized, that Guerlain have discontinued this beautiful scent. The reformulated L'Instant de Guerlaint EDP version, is by far not comparable to the old juice. I would even say, that reformulation is big disappointment. Anyway, thank you for this great review. Greetings from Switzerland
Sometimes in your life the universe just seems to align.
A few days ago I’d heard Chris mention this video and as you are probably my most eagerly anticipated reviewer I thought I’ll need to catch that. I’ve missed you over the past few months. Of course I promptly forgot all about it. Today is a cold overcast autumn morning inToronto at 12°C and I thought I need a bit of uplifting so I pulled out my bottle of GUERLAIN-L’Instant Pour Homme edt. I’m 62 and three years ago a dear friend past away at 27 and I’ll be honest with you that hit me hard, the realization that life is ephemeral. Today in my random morning routine I stumbled across this and now something I would not have thought, I’ve wept at a fragrance video. And this is 100% the truth, a ray of sunlight passed through my window at the end.
Thank you George. Keep plugging away, eventually your talent will be rewarded. This is genius.
ps...Is that an ascot you’re sporting?
😉
Sir thank you for revealing us, a personal experience. The end was touching and gave me goosebumps. Be well and be blessed as well 🙋🏻♂️🕊
Holy shit. This wasn’t a fragrance video at all. This was a video about how precious life is, and it truly touched me deeply. Forget the amazing fragrance that you discussed here...this video transcended fragcomm in every single damn way imaginable. Thank you for this, George. Honestly. I am a teacher and this much different year has started to morph into a complete time vampire. Stress levels are up, and I am constantly becoming more self deprecating with every day. Watching this was like therapy. I am going to watch it again as soon as I’m done typing this...
Thank you for this wonderful art you produce for us. Can’t wait for the next one! Be well, m8. ❤️👍🍻
I came for a fragrance review and left with existential crisis and I'm not even mad at all
Absolutely. 🥃
Genius, Top of the class, Out Of This World, a definite entry into the Hall Of Fame of Fragrance reviewing, I was blown away from start to finish a truly memorising piece of work 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻
I'm 62 buddy, and still wrestle with the sentiments your outline at the end of the video. Being in the present, the now, is the only way I've been able to even partially answer this question. Thanks for a heartwarming and thought provoking video. Much love.
Amazing video
Astonish fragrance
Even better messages
I'm going on to live
Enough said!!
💖
Just looked at this video again. This was quite unique piece of art work. I really think Guerlain should purchase it from you. We miss you George.
You've truly exceeded yourself with this video. If Carlsberg did fragrance reviews...!
Two years passed and I myself come back to your video on the day we lost Olivier Pescheux. Thank you for the captivating video essay once again, sir.
You inspired me to return to Edinburgh over this summer after the Pure Malt video. Now I want to go back over Christmas. Beautifully perfect.
Masterful vid. Continually proven that The Fragrance Apprentice is top choice of my channel surfing. ✌🏿
Brilliant just brilliant. Goes so far beyond just a fragrance discussion. Your philosophical approach is inspiring. Thanks again George for your creativity, passion and joie de vivre. Cheers mate. 🥃
The fact that you put out this type of content while but not being as popular as the top fragrance TH-camrs confirms to me that the world is not fair.
This is Fragrance as Art.
Brilliantly beautiful and touching!🔥 Thank you both!🥃🥃💖💖
This was awsome awsome like a great movie good job man 👍
Whoa, what a video. What a message. This fragrance is my all-time favorite!
I feel like I should have payed to watch this
George you are great!!!
You just make me want to do everything that I postpone for another day because there may not be another day. I want to play music again, travel again, read these books I bought a long time ago, see my friends, spend time with my kid and cherish all these little moments 😊😘
George is a true artist
"I smell a few bad decisions, but ultimately, the acceptance." bravo George.
Wow, what an amazing video. This really puts things into perspective!
Not gonna lie, I was a little surprised when she just downed that whole glass! 🤣🤣
That was fantastic sir, a wonderfully heartfelt cinematic experience 🙏🏼
A truly amazing video George...I was not prepared at all..
I really don’t understand why you haven’t released a full length feature film . I mean , this is way better than Hollywood ! This is real, this is art 💯
brilliant that ,makes you stop and think
Back with a bang, a fragrance banger and a message!! Looking forward to the next one. 👍🏻
Simply incredible
Absolutely master class video George and a treat to watch as well 👏 expecting big things this season
Truly heartwarming George your talent your intelligence your humanity shine through.
Amazing video thank you man
George, you're always a 6 outta five for me. Now you've got me on a mission, I want to find my one day a year scent. Top tier work as always on this!
One of my favourite fragrances. I too fell in love with Edinburgh when I first visited.
I think you would make a great doctor who . Excellent video and review. Truly original. Eccentric and bold . Loved it
Beautiful, engaging film, George. You have left a cinematic footprint as lovely as the fragrances you review.
Chris summed up this video well. I followed his advice. Took time to watch and completely understand his experience watching it. Well done George.
How can a fragrance review video let me forget time, giving me goosebumps and put tears in my eye!?!?!
Magnificent!
You (and also Chris) are really stand above everybody else in the fragcom.
Thank you for making us a part of this.
And now I am counting the minutes to the release of the next video....
Bruhhhhhhh, the excitement in the air!
You intrigued me to check out this fragrance in your reformulation skit a few years back. I now have an almost-full bottle of this (yes, the black-rimmed bottle) that I wear from time to time - it's lovely. I was NOT expecting a full-on film tribute to this! What a joy. In a TH-cam world of top 10 "BUY THIS NOW!!1!1!" videos, it's very refreshing to see a review done of a fragrance that, for all intents and purposes, is discontinued. That's how I know you're not just shilling something; you're truly reviewing something. Well done, mate - from Colorado.
This was really beautiful George, I can't wait for the rest of the season!
WOW! What a video! The cinematography and storytelling are simply outstanding! It’s the little touches I really like - like the Vangelis-esque soundtrack and the way the juice in the bottle suddenly becomes a backdrop to something else. Fine work, George 😎
These videos ARE fragrances. They are sensory compositions that trigger emotions. Touchstones. Thoughtful creations. The Fragrance Apprentice just fucking gets it. Brilliant.
Quite simply the best video about fragrance I've ever seen. Thank you George.
These are the style of videos that make me love your channel.
Different level George..Your message is so simple yet so powerful. You have managed to express an emotion and say what you wanted whilst keeping this amazing fragrance the star of the show. THANK YOU 🙏. I’ve watched most of your content dating all those years back but I have to say this one stands out and speaks to me personally more than any others. We all have our life journey filled with real tuff moments of sadness and doubts and you’ve managed to capture it perfectly whilst sending us off with positive energy. You’ve set the bar high for yourself for the new season! SO excited.
Beautifully shot & written. Of course I want this formulation now. I suppose everyone needs their own birthday fragrance rarity. Live life to fullest.
Thanks, G.
You should keep doing videos like this and bring your fragrance of the day with you during the day. Just a great form of artwork your doing! much love from Florida.
What a review of this fragrance this and your tobacco vanille review still watching them just EPIC man
You have a wisdom beyond your years king George....cutting a new path here mate and when you’re doing something as awesome as this...just keep doing it....where reviews become art really.....does fragrance imitate life or life imitate fragrance, boldly going where no one has gone....fecking brilliant m8!
Lovely scent! I have 2015 batch and is a beast mode! ❤
The ending brought it all together so beautifully. Thoroughly enjoyed the whole thing and really appreciate your hardwork, commitment and immense creativity. Absolutely hooked on to this series!
Amazed, speechless and touched. Thank you for this wonderful gift! What an incredible piece of art. Feel sad for people who cannot appreciate it.
An AMAZING message! Glad you’re back!
This video was more than worth the wait! Such art and the ability to show your compassion of what you love, while putting out a message. All the while, talking about such a beautiful fragrance! This video was truly amazing George. You’re in your own league in the fragrance community. Honestly a pioneer of how you go about making your fragrance content. You use your backdrops and the environment around you to paint the smell of the fragrance in our minds and it’s wonderfully done.
Mate, this video got right up in my feels.... It's left me in a state of contemplation, happiness, melancholy and love. Loving the Casper David Friedrich look you've been rocking lately too. I feel like he was wearing LIDGE above the sea of clouds! Love to you brother
Already watching this for a second time. Brilliant! I give it a 6/5
Beautiful can't say anything else.
But watching this With BPD whilst at work with tears running down my face, you've touched my soul and I thank you
Long Live the King!... You are damn right, your majesty about this life! This is the best fragrance review 'movie' I've ever seen!... I can't find LIDGE, but L'INSTANT DE GUERLAIN EDT is very well within my reach. I think I've made a decision today and now. It's time to get it. Thanks George, great video... As always!
Thanks for the content my man, your efforts don’t go unappreciated. Glad you’re finally back!
The effort, the production, the words.
Outstanding video. 🥃
Just at the opening I rushed to give the video a like. Only to realize that I already had before the premiere!
Probably my favorite video of yours, the cinematography is just amazing and the script!! Speechless, thanks for the amazing content
Beautiful video Edinburgh looks incredible! and wow I couldn't help but cry during the ending monologue.
Fantastic vid, and message!!
Just wow :O incredible work!
God damn that was beautiful!
Happy birthday, mate!
The last 3 minutes had me crying. This quarantine and isolation makes it worse. You are a good person and I wish you the best!
Welcome back George.... you were sorely missed. Great video, great message.... have yet to try the fragrance, but will do ASAP. Great to have you back. 👍👍👍
I typed and deleted my comment a dozen times but I think I ought to just thank you.
🙌💖
In dark times this video drives home the brightest message. Live!
Bravo! I came for a fragrance review and left with so much more...I truly thank you.
This is another level. Wow!
I am hoping that this is the style of video that we can look forward to through the rest of Season VI. It's great to see the creativity and cinematography that pulled me into your channel years ago. This is so different than the mundane drivel that is being presented in the majority of TH-cam videos. I love it.
Holy shit! I did NOT want this video to end. Truly brilliant, well done. Your Girlfriend is beautiful. That kiss was so intense! The whole thing gets 2 thumbs up from me, you talented lucky bastard! Bravo!
Good lord, i'm blessed after this one
I needed this.
Wow ! Beautifully done ! Great work !!! 👏🏼👏🏼👏🏼
What a wonderful video, George! Thank you!
Greetings from Ukraine 🇺🇦✌🏽
Bravo George.... Nothing else need be said 🌷♥️🔥
So this is where the countdown started.
Masterful, Bruv. If I wasn’t so dead inside I’d shed a single tear.
What a time to be alive
Fantastic
i love your cinematic fragrance reviews.
Men... What is this??!!... This what epic stuff... I love you...
brilliant.
BRAVOOOOOOOO!
I purchased LIDGE back in the day when it was being hyped and...well, it was okay, but I actually preferred LIDG. Still, it's nice to cover these classics, which seems to be forgotten almost overnight as people quickly moved to the next hype scent. Cheers!
Beautiful!
amazing
Dude...you're so bleeping DOPE! Now I know why Chris cried when he watched...I also was moved to tears!
George, I know you love Edinburgh, as you said in the video with Chris when you were in York. Really enjoyed this video you took me on a journey.
Take me to the market. Dear god, look at that thumbnail. Levels, George, levels
For many years, LIDGE was my signature scent ... you can not imagine how disappointed I was, when I realized, that Guerlain have discontinued this beautiful scent.
The reformulated L'Instant de Guerlaint EDP version, is by far not comparable to the old juice. I would even say, that reformulation is big disappointment.
Anyway, thank you for this great review. Greetings from Switzerland
man i started watching a video about a perfume.and you made me thinking about life - death and the rating of my life...cheers mate.
I have a vintage like yours love love love it and thank you for this awsome awsome review we want more reviews like this👍👍👍👍👍
Damn, I gotta get my passport renewed! Great video, George
There's so much going on in this video, it was a masterpiece.
Now thats a fragrance review 👌🏻
I love your videos lad🍻🥃
"general Christmas aromas" 🥴 Can't believe Megan dooooned it in one! Aye, 'tis one tidy lass. Pure barry.
The last part got me. Thank you George 🙏🏻