Welcome to my FREE Local SEO Course - Local SEO Unlocked - Module 1 - Lesson 1
ฝัง
- เผยแพร่เมื่อ 31 ก.ค. 2024
- Today I have a new course for you called Local SEO Unlocked, where I teach you how to dominate the local SERPs.
RESOURCES & LINKS:
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Download the Assets mentioned in this course: neilpatel.com/training/
Ubersuggest: neilpatel.com/ubersuggest/
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What is SEO? SEO is a process of optimizing any given search word or term for a search engine on your site. So what is local SEO?
Ratings are very important. The moment people have four and a half stars or more, they tend to do well. Anything less than that, they don't do as well, and then beneath that is you see organic results as well.
So let's go over local by the numbers. 46% of all searches on Google are local. Google 3-pack appears in the top spot 93% of searches with local intent. 18% of mobile local searches lead to a sale within one day. 78% of local mobile searches result in offline purchases, and 71% of the people surveyed say they look up and confirm the location of a business before going to it for the very first time.
Local SEO is very important. About 89% of people search for a local business on their smartphone at least once a week, with 58% of people searching daily. It's very powerful, and it can drastically change your local business if you rank at the top, but the key is you have to rank at the top because positioning is everything. Over 35% of the clicks go to position one, and if you're not in the top 10, it really doesn't make that big of a difference.
The benefits of local SEO is it helps build positive reviews, great business reputation, gets you more foot traffic. It gives your location more visibility, again, more traffic.
So how do you win when it comes to local search? Well, if you're looking to win, there's a few things you need to keep in mind. You need to keep your name, address, and phone number consistent, right? Wherever you talk about your business, by keeping that consistent, it won't confuse people and it'll help you rank better.
You want to optimize for quality reviews, and then, of course, go for quantity. So you need both high quality and tons of reviews. The more detailed the reviews, the better off you're going to do. You want to create local content for press mentions, and use Google Maps on your site.
So the signals that matter with local search are things like categories, locations, keywords in the business title, even location as well. Then there's review signals, like how many reviews do you have? How quickly are you getting the reviews on a regular basis? The quality of the reviews, are they really short? Are they in-depth? Are they five-star, four-star? All that really matters.
Off-page signals like aggregators, or your name, address, phone number consistency, citations, people linking to you.
On-page signals would be, again, like your name, address, phone number, keywords in the title, the authority of different pages, or even your old domain.
Link signals, as I mentioned briefly, similar to off-page signals. The more sites linking to you and the higher their authority, the better off you're going to do. The more social shares you have, the better off as well, and behavior signals are very important, like click-through rate.
If people search and they click on your result, it tells them that your copy's appealing. If they go click the back button too fast, it tells Google, "Hey, we don't like the site. Don't rank it as high." And there's also a lot of tools that you can use that Google gives you for free, such as the Google local search, Google Maps, Search Console, and even Google My Business.
So what do the top-performing local landing pages have in common? Well, there's a few things. They have great copy, strong headlines, product benefits, things like social proof, teams, contact information, call-to-actions, location, and map. There's a lot of little things that go into it.
I really will go in-depth in everything you need to do, and what you'll learn in this course is pretty much how to set up your site so you can not just rank at the top, but stay at the top, which is more important, and continually get the traffic over time.
00:00 - Introduction
01:03 Give This Full Attention, please
02:22 - Let's get it started . What is SEO
03:30 - Local By the Numbers
04:18 - Position is everything
04:48 - How to Win in Local Search
06:28 - Google Tools You´ll Leverage
07:24 - What do top performing local landing pages have in common?
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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• Welcome to my FREE Loc...
#SEO #NeilPatel #LocalSEO
Modern day requirement to be a good human being has never been more important when it comes to building real success (and happiness) :).
I totally agree :)
Thank you Neil for your generosity in creating this course. A great way for businesses to kick start their success in 2021 after a challenging 2020. I appreciate you "paying it forward".
My pleasure!
this is why I hired your firm for SEO Neil, you really care about your audience by giving back and I will 100% continue to work with you and your team.
Thank you so much, friend :) Hope you're liking the services
Neil you're going to make me rich
I just now noticed that Ubersuggest is giving me local keyword results (yes, literally just now) and I am super grateful. Thank you! THANK YOU! THANKS!
Fantastic! Glad to help :) And I hope I do make you rich!
Thanks Neil, always love your fantastic content!
I appreciate that!
Hi Neil back for another awesome video. Thank u so much
You're welcome!
Website hosting server location is an important local SEO factor too. Thanks, Neil for the next series of local SEO unlocked.
You are very welcome :)
hi , am glad you started this course, reallly needed it
Glad it was helpful!
Hello, again Neil. I am becoming an addict to your videos. Let me continue in Spanish.
Me encanta tu curso en vídeo y está siendo superútil para mí. Muchas gracias!
I'm honored :) Thank you!
Thank you Neil. I am super depressed today, but trying to fight through and better myself. Hope you are well
I hope you feel better soon, friend :) Keep hustling
Can't wait!! Woop Woop!
Woohoo!
Exciting for your guidance about local seo , Please continue Brother can't wait to see my business into next level.
More to come!
Hi neil, im from indonesia
From this channel i learn a lot, my english, digital marketing, and now i learn local seo about google my business, this is i want to learn since 2018
Thanks 🙏🏻
Great to hear! You're welcome :)
Excellent content, Neil. All the very best.
Thank you :)
Hey, Neil
Thanks such amazing content !
You voice gives a hope to start blogging .
Thanks,once again!
My pleasure!
Neil, you’ve inspired me to actually start my own TH-cam channel. Thank you
No problem :)
@@neilpatel 💯
Thans Neil for your quality, user driven content for the people, you deserve your succes,,!
I appreciate that!
Looking forward to seeing the success in our social and online presence :)
I hope so too!
wow sir you have such a great journey...i m really impressed by your efforts...i m from pakistan...i m your biggest fan ever
This is great value, sir. Thank you so much!
You're very welcome!
Good info - looking forward to watching more of your videos.
More to come!
Thanks Neil.😍 I was waiting for this local SEO course.
Hope you enjoy it!
@@neilpatel very much
Highly useful your a great man for this just bringing joy and success to me right now
Glad I could help :)
Wonderful Informatio Sir. Very Eagerly Waiting for the Local SEO Upcoming Course Videos Sir.
Very soon :)
Niel again on this one. Genius
Thanks :)
Thanks for this course Neil!
My pleasure!
Thank You so much Neil. Really helpful content. Just wanted to know if its still relevant? Or if there as been any changes
Really Helpful content sir and Thanks to You For sharing these amazing techniques with us.
It's my pleasure :)
very NICE LIKE ALWAYS -SELUTE neil
Thank you! :)
Thank you for always sharing great content.
My pleasure!
Can't wait for lesson 3! I wonder if you have any info on using the My Business status updates. These seem to really help businesses rank or at least increase their interaction rates.
Do you mean GMB status updates?
@@neilpatel Yes.
Thank you for your initiative!
My pleasure!
thank you for sharing ! You are the best !
No problem 😊
Committed to this SEO! Patel is a genius in SEO
Thanks so much :)
Thank you, for local SEO course.
Any time!
Thanks Neil!
You're welcome!
Thank You so much sir for such a good course model...
Most welcome
Exactly what I need.
Perfect :)
Hey do you think digital marketing still have scope ? Like even after the emergence of Ai? Is doing a two year masters in digital marketing worth ?
Thank you so much.... It will be a big help for us...
It's my pleasure
Great and Informative
Glad you liked it :)
Help full video thank you 😊🙌💕✨
You're welcome 😊
Great Sir 👍
Thank you!
Hello Neil! What a amazing way to teach someone it. I am thrilled to know and please let me tell each video of this course would be on TH-cam or your website?
Yes both! neilpatel.com/training
@@neilpatel Thanks for letting me
Awesome, a new sub.
Thanks for the sub!
Thank you so much,sir😇
Most welcome :)
Hey Niel , suppose I have 5 images for 1 product in Shopify . Can I give every image a single ALT Text pr should I assign them different ALT names ?
You can give them all the same alt text :)
I also want to learn seo...i want to follow your routes... i m extremely passionate
Very informative and helpful
Glad it was helpful!
thanks!!!!!! great content!!
You're welcome!
Great. Thanks
Welcome 😊
Thank you, Neil. This course was very helpful! Quick question -- my local listing in City Search is outdated (old address) and the only way I can figure out how to claim and edit my listing is by subscribing to Yext. Any ideas?
You would need to reach out to City Searches support team on that issue, friend :)
Perfect
Thank you!
Do I have to finish "SEO unlocked" before I dive into this series ?
It would help :) But you don't have to
Should I optimize locally with a Google My Business if I'm just a dude with his laptop doing marketing for clients? I don't really have a business address.
Since your audience isn't technically local, it may not be useful to you
Hey Neil!! Please include some info for home based businesses that don't just utilize a service area on GMB please. I'm a photographer who shoots on location and I don't list a business address as that would be my home. Guidance there would be incredibly valuable.
You would add your address but then hide it on the listing :)
niel Your voice very effective p
Thank you!
For a Local business without GMB, only through Organic Ranking, do you think is still possible to rank no 1?
Yes it is!
Hello Sir. Which is the best home page for blogging website? A static page just like you have shown in this video or latest posts?
Read this :)
neilpatel.com/blog/effective-homepage/
@@neilpatel 🤗
The external links shoud link to our GMB profile or to the main website? Thanks!
Main site :)
I'm just curious neil..do sites with subdomain rank?..it seems .. impossible nowadays!! I'll be glad if others answer as well?
Basically i'm making videos on youtube and doing affiliate marketing through it(started 2 weeks ago)..so i'm planning to scale it by having a site as well...would it be fine if i go with any subdomain and free hosting(mostly gonna blogger)...(btw i can develop really cool sites by myself)..so looks and ease of access for user won't be a problem at all!..
I know it's a long comment..but i'll be glad ..if ya'll answer!
Yes subdomains can rank just the same!
@@neilpatel okay! .. Thanks for reply mate!
I can't see the download module on his given link... Can someone help please
It's there now neilpatel.com/training
Hi, I have created GMB account before 3 months. My business is live now but the mobile no. Alone is still under review for so long time. I have contacted GMB support also but no use. Why it's happening what's the solution to over come this issue? Can you please help me.
Is your site following GMB guidelines? It can take some time so be patient :)
Dear Neil, if I use free website like website builder from GMB, will it be also possible to optimize the local SEO?
Or, should I change the website?
Thank you
Yes it's still possible :)
@@neilpatel thank you!
I want to learn digital marketing can i become a digital marketer by implementing your teachings in your videos or do i need to take up a paid digital marketing course
Taking more than one digital marketing course will be helpful :) Udemy is good too
What is the Google local search? When I search this online, it seems that it's the same as Google My Business.
Yes it's Google My Business or when people search local keywords :)
Hey sir,
My client website is getting impression for some keywords and these kws are important for his business. Now my question is can we add some of these kws in the footer and header?
Can I add more categories based on these keywords?
That just depends. Is it relevant to put the keyword into the footer?
If you're getting impressions, that means you're doing something right currently :)
how do i move higher in the map pack? I'm number 1 when it comes to the search but no7 in maps :/
neilpatel.com/blog/the-marketers-guide-to-gain-brand-mileage-on-google-maps/
Nice sir
Thank you!
How many lessons this series??
I have a question for you Neil by the way you do great work ... Why you teach us ??? For which reason ? You are not afraid that tomorrow, for example, we use our knowlage so we will be opposite of you ? Or you keep some information for your self ???
I've been in your shoes before! I want to help you all out :) I hope you become my competition some day!
I have a question, how can I approve gmb page without postcode If I don't want to show my home address on google. Is there any way to approve gmb page? please help.
Thanks
You would add your address when creating the account but then hide it from showing on the SERPs :)
@@neilpatel Thanks a lot
Neil, I am building unique content for each page for my city pages, but can Google punish you if you for having SIMILAR (not exact) content for each page ?
No they likely won't punish you for that
Hello Neil, I have got a problem with the addition of focus keywords... A site ranks 1st in Google for the keyword "best laptops under 70000"... In that case, I found the title of that top-ranked site to be 'Best laptops under Rs 70,000'... So my problem is while entering the keyword "best laptops under 70000" as focus keyword for my site, Rank Math suggests the title and the top 10% of the content should have exactly the same keyword... But how can I manage coz my site title, as well as heading, is 'Best laptops under Rs 70,000 in India' which is not matching with the focus keyword coz of the Rs and comma... Since my site is for the Indian audience, the title with the currency 'Rs' mentioned looks better, also the comma in between numbers makes it easy to understand... But it's not matching with the focus keyword for which a site is already ranking at the top... Moreover, on entering comma in Rank Math, the keyword gets divided... Pls, help me Sir... I am unable to do SEO optimization for such issues... How to deal with this? Pls help me Sir 🙏🏻
It doesn't have to be exactly the keyword. You can add some filler words and what not to make the content flow more smoothly :) Rank Math isn't going to count it as a keyword add but that's fine. Google will.
@@neilpatel Alr8, thank you Sir
Neil, which is better for blog? WIX or Wordpress?
They're both good it just depends what you prefer! I prefer WordPress personally
Big fan sir🥺, we are launching our own business and this made our job way to easy sir, thank you so much! Big support💯🎊
Which business buddy?
All the best :) Good luck with the new business
@@arindamdutta9371 Hi Arindam, so we will be providing Ayurvedic products in the market with a whole new level in India. Our products will be way more standardised than the leading ayurvedic companies like Dabur and Himalya.
Will be launching in about 2 months from now.
Let's hope for luck🙏
@@FreeACCOUNTSGiveaway wonderful Aniket..... ALL THE VERY BEST! Can't share my details in public forum. Do send me a connection request over LinkedIn
Hey neil can I ask you which is better
Paid marketing or organic marketing for Amazon affiliate?
Do reply please.
I prefer organic always :) But they're both helpful, especially when they work together hand in hand
@@neilpatel
Thanks neil :)
But I want to do Amazon affiliate marketing and organic is kinda slow process so can you make a series on Amazon affiliate marketing?
if I have a service company different location so I can create a GMB listing for the same account?
Yes you can add multiple locations to your GMB
@@neilpatel Thanks for your advice.
I have another question for local listing
how to rank a different country location in local search?
2021 - TH-cam or Blogging ?
What you recommend ? ( For Newbie)
YT without doubt
If I had to choose, blogging :)
@@neilpatel 😃🙌👍🙏
Neil please make module on email marketing
Noted!
hi sir , plz suggest me best books for digital marketing?????
I don't necessarily have any books but I have a list of online courses that can help! Digital marketing is ever changing so books tend to go out of date very quickly.
neilpatel.com/blog/marketing-certifications/
*6 comment in srilanka✅*
:)
Can u have any course or u suggest me any course which help me to close sales and how to handle customer i.e increases my skills
I have an eCommerce course! neilpatel.com/training
My specialty is digital marketing
Whats is your view about Articles spinning? How does it affect SEO?
I do not recommend article spinning. It typically produces low quality content that can hurt your SEO.
Thanks
No problem
Awesome videos, sir are you an Indian?
Yes :) Indian American
hey neil i am from pakistan can you tell me how i can change my city to city location. I am in Karachi city but my Client Business and his targeting audience in lahore city based so how can i check SERP real result i hope you are understand my point please help?
So you're wondering how you can do a Google search from a specific location?
@@neilpatel Yes neil can you tell me please sir
Hi How much does it cost to set up a SEO agency
That depends on many factors!
Second question: Could we use keywords in the reviews?
Totally!
Bro i think u get lucky with seo ,I've tried it all , some time sites rank first in 2 days with my seo , and some never😭 on first 2-3 pages
It's not luck, friend! It's years of hard work :) You can do it too! It just takes time and testing.
Kindly suggest more online forum/community for me apart from reddit, quora and facebook groups
Final Thoughts is a good one too I've heard
@@neilpatel thank you for that. I think using multiples of the communities can do well...kindly tell me as many more as you know of
what is the diffierence GMB and GLS?
GLS is Google local service ads
GMB is free and its putting your business listing in Google
@@neilpatel Thanks!!
Is it free ? Or after join in must pay money ?
It's free :) neilpatel.com/training
What's best way for organic traffic fb or insta or LinkedIn
I'd say Facebook or LinkedIn but it depends on your business
Could we used keyword in the name?
Yes you can!
Can't see a Local SEO package on that training page, just a general SEO course.
Click on the 3 lines at the top, then training, then SEO unlocked
@@dropclutch1 Thanks. It's listed there now on the /training page but wasn't this morning. BTW, the SEO Unlocked is different from the LOCAL SEO Unclocked
It's there now :).
@@neilpatel Sure is. Thanks!
Can bloggers also implement this course?
Definitely :)
Is seo useful in affiliate marketing also
Definitely :)
Can i join nail's seo or local seo?
What do you mean, friend?
I have a business that is doing 25 million a year and looking to scale to 100 million in 2 years. Would love to talk to someone on your team.
That's awesome! feel free to email my team at support@neilpatel.com or message me on LinkedIn