Hi Yaniv, one thing I cannot understand about the AMZ campaign match type is that the BROAD match is a better match type since it covers misspellings, synonyms, and relative keywords ... . Why would we need to restrain our opportunity by changing that BROAD match to PHRASE or EXACT? If you have great content, photo, and a great product/service the conversion rate will go up. I believe we should stay on BROAD and try to improve our listings. What are your thoughts on that?
Broad match doesn't necessarily means good convertion opportunities You cannot control your spend in this match type it is only good for extracting keywords then use them in phrase or exact match types For example : for the word charger your 12watt charger will be matched with products such as 18watt charger and your ad spend will be wasted and ACOS usually remains high but still every account has its own scenario we are managing multiple brands some perform very well on broad some perform zero it totally depends on your testing and then your strategy for it
your video came at the right time. i am very frustrated... i just started with amazon, i have seen all your videos and i was encouraged to start. i generated 2000 usd dollars and they will not pay me anything, i only have 280 usd, which are withheld and the payment for this period is 0 usd. everything is taken by amazon and advertising expenses. i don't understand either the calculations, there are days that i simply have less money with all the amounts the same ( i take screenshots every day ). clearly i'm doing something wrong, but i don't know. I would love to maybe take a consultancy with you to see that, because if I continue I will end up paying amazon without earning anything. I don't know how much a consultancy would cost. Excuse my English, I speak Spanish.
Feel free to ask any questions. As for optimizing I mean lowering your bids so that your ads are more “optimized” meaning performing better and are getting sales
This is not difficult at all. Just keep an eye on keywords regularly, if any keyword got clicks with no sales lower the bid. And if any keyword has no or fewer impressions higher the bid. That's how optimization works
Great video, I just subbed. I have challenge right where my gross profit/margin is under 5% which leaves little to no room for any PPC budget and eats thought my profits margin. When thinking of launching a product, what would you say an ideal profit margin per product should be before PPC?
If you can, kindly upload a video on how to fix a listing Yaniv. Really spending over ppc without getting the return you want is just a waste of money. If you can create a video on listing optimisation, factors or anything that can help increase the conversion rate would be very much appreciated Thanks in advance!
Hi Yaniv, so with what you are saying, should I keep the key words that is not making sales but customers keep clicking on them? I am getting good impressions and clicks but no sales. But lately I am not even able to go in the ads campaign to negate some of the searches. What should I do? At least after I change some of my searches my acos went down a lot and I am happy
If you getting clicks and impressions on your campaigns and not receiving orders then first of all you have to do retail readiness. You have to update your pictures and content and do A+ content. Because your listing is not optimized.
oh my goodness. I could never work out why my good keywords , when moved to it's own campaign, wasn't working as well as before or when I create a new campaign with the same keywords later on, they never perform the same. Glad it's not just me. Gah, Amazon and it's magical algorhythms.
You have a budget and it’s how much you’re willing to spend per day. It’s doesn’t guarantee it will spend that much but it gives Amazon a limit of how much you are ok with spending
hello yaniv. Just wondering what i should do about the moving of good keywords to different campaigns as you mentioned. Should i keep the new campaign going or start back the old campaign where the keyword was originally from? Also love ur channel, literally only channel i watch regarding FBA!
If your keyword conversion rate and performance are good then don't change it because when you move it to new campaigns, the bid will be high for new campaigns. In Old campaigns you have data and with time Amazon decreases your bid.
everyone talks about this info but no one shows how to find the info. it would make a good video to show noobs how to find this info in amazon. Ive been selling for about 10 years on amazon and I haven't been able to see some of the info that is there (I don't know where to look and what (buttons) to push to get this info. I get reports that tell me a whole lot of stuff but I have to know Idea what to do with the info, I'm sure there are many others.
Thanks for this Yaniv. When you have brand defence campaigns set up, do you negative phrase and negative exact your brand names and asins in all other campaigns?
Most people don’t need a brand defence campaign unless you have tons of products making a lot of sales. But if you are setting up new campaigns yes you can negative them from other campaigns
Excellent video! But I gained additional valuable insights & tips on this topic on RankWatch's amazing video. Their SEO tool has helped us supercharge our client's PPC campaigns and optimize PPC, podcast and audio ads effectively.
BC they most of the time charge my direct account after taken all from my sales. So now I have to make sure I always have some money in my direct account. But now I added some products recently so, taking money from my direct acct has reduced bc the other products are selling. Lol
which method do you select? Individual or professional? Is your calculation right? I mean did you calculate all the fees related to your product or why do they charge from your direct bank account?
@@zainamazonfba6804 I believe I selected professional. The was a time that I had no sales and the acos went very high, which I have tried to reduce the acos down after watching videos. Also I had 3 or 4 boxes at the warehouse so, the fees were eating into it. I had worked it out to bring the rest home and leave 1 box at WH to reduce some cost too.
Yessss, please do a video on how to fix the listing to benefit better from PPC and organic sales 👏🏼👏🏼
Haha ok will do!
Hi Yaniv, one thing I cannot understand about the AMZ campaign match type is that the BROAD match is a better match type since it covers misspellings, synonyms, and relative keywords ... . Why would we need to restrain our opportunity by changing that BROAD match to PHRASE or EXACT? If you have great content, photo, and a great product/service the conversion rate will go up. I believe we should stay on BROAD and try to improve our listings. What are your thoughts on that?
Broad match doesn't necessarily means good convertion opportunities
You cannot control your spend in this match type
it is only good for extracting keywords then use them in phrase or exact match types
For example : for the word charger your 12watt charger will be matched with products such as 18watt charger and
your ad spend will be wasted and ACOS usually remains high
but still every account has its own scenario
we are managing multiple brands
some perform very well on broad
some perform zero
it totally depends on your testing and then your strategy for it
your video came at the right time. i am very frustrated... i just started with amazon, i have seen all your videos and i was encouraged to start.
i generated 2000 usd dollars and they will not pay me anything, i only have 280 usd, which are withheld and the payment for this period is 0 usd. everything is taken by amazon and advertising expenses. i don't understand either the calculations, there are days that i simply have less money with all the amounts the same ( i take screenshots every day ).
clearly i'm doing something wrong, but i don't know.
I would love to maybe take a consultancy with you to see that, because if I continue I will end up paying amazon without earning anything.
I don't know how much a consultancy would cost. Excuse my English, I speak Spanish.
Hello, I'm Betty from China. Our company has Alibaba stores, I can provide logistics services for you. Please reply me if you need.
This is super helpful for me and where I’m at rn with my PPC. Thanks!
I am still having trouble with these terms-optimizing and all that but I am trying with all your techniques and teachings. Thank you
Feel free to ask any questions. As for optimizing I mean lowering your bids so that your ads are more “optimized” meaning performing better and are getting sales
This is not difficult at all. Just keep an eye on keywords regularly, if any keyword got clicks with no sales lower the bid. And if any keyword has no or fewer impressions higher the bid. That's how optimization works
@@ItsYaniv Thank you, I did and I see some changes. I will continue to keep watch on keywords. Thank you so much.
Great video, I just subbed. I have challenge right where my gross profit/margin is under 5% which leaves little to no room for any PPC budget and eats thought my profits margin. When thinking of launching a product, what would you say an ideal profit margin per product should be before PPC?
very detailed vid! loving the time stamps too!
If you can, kindly upload a video on how to fix a listing Yaniv.
Really spending over ppc without getting the return you want is just a waste of money. If you can create a video on listing optimisation, factors or anything that can help increase the conversion rate would be very much appreciated
Thanks in advance!
Excellent video, thank you for sharing your knowledge
Thanks for the video. Question: what is a high cost bid $1, $2...?
It Depends from niche to niche.
Hi Yaniv, so with what you are saying, should I keep the key words that is not making sales but customers keep clicking on them? I am getting good impressions and clicks but no sales. But lately I am not even able to go in the ads campaign to negate some of the searches. What should I do? At least after I change some of my searches my acos went down a lot and I am happy
If you getting clicks and impressions on your campaigns and not receiving orders then first of all you have to do retail readiness. You have to update your pictures and content and do A+ content. Because your listing is not optimized.
@@zainamazonfba6804 thank you. Noted
@@winneaadei7528 welcome.
@@zainamazonfba6804 Thank you.
What should your gross margins be if you want a 15-20% TACoS?
This was amazing thanks!
Hi Yaniv! Do I need my brand registered to do coupons and promotions?
oh my goodness. I could never work out why my good keywords , when moved to it's own campaign, wasn't working as well as before or when I create a new campaign with the same keywords later on, they never perform the same. Glad it's not just me. Gah, Amazon and it's magical algorhythms.
You're right and doing Good.
great info, thanks!
Amazing video. Thanks.
Thank you. Very helpful video 🙏☺️
Happy it helps
Great information, thank you! Quick question, how does ppc budget works? This is a little confusing.
You have a budget and it’s how much you’re willing to spend per day. It’s doesn’t guarantee it will spend that much but it gives Amazon a limit of how much you are ok with spending
What is your launching budget? It will be 20% to 30% of it (roughly) in total. It depends on you how much you want to spend.
hello yaniv. Just wondering what i should do about the moving of good keywords to different campaigns as you mentioned. Should i keep the new campaign going or start back the old campaign where the keyword was originally from? Also love ur channel, literally only channel i watch regarding FBA!
If your keyword conversion rate and performance are good then don't change it because when you move it to new campaigns, the bid will be high for new campaigns. In Old campaigns you have data and with time Amazon decreases your bid.
Thanks so much
hi sir
can you make a detailed video on how to set up couple of PPC adds using Adtomic ?? thank you
Click the link I talk about at the end of this video. I show exactly how to set it up
everyone talks about this info but no one shows how to find the info. it would make a good video to show noobs how to find this info in amazon. Ive been selling for about 10 years on amazon and I haven't been able to see some of the info that is there (I don't know where to look and what (buttons) to push to get this info. I get reports that tell me a whole lot of stuff but I have to know Idea what to do with the info, I'm sure there are many others.
I’ve got a ton of ppc content on the channel check out some of my other content
Thanks for this Yaniv. When you have brand defence campaigns set up, do you negative phrase and negative exact your brand names and asins in all other campaigns?
Most people don’t need a brand defence campaign unless you have tons of products making a lot of sales. But if you are setting up new campaigns yes you can negative them from other campaigns
@@ItsYaniv thank you. How do you undo a negated a keyword, especially in autos?
@@boxer1639 Simply copy the keyword and put it in negative keywords
What does it mean to negate a keyword?
It means stopping a keyword from getting any impressions or clicks in that specific campaigns in which you add the keywords as negative
Thanks for the great content. Why your tone is kind of frustrated and aggressive? haha take a look at you at minute 5😅
Lol I don’t see it I think I was just trying to emphasize a point that other people don’t really agree with sometimes
If you have 15 Clicks from a keyword with no sales are you still bidding on that keyword?
Depends but usually no
"If a keyword can be optimized, it must be optimized" I will pin that one
How much do you charge to help woth this?
You can see all the info here: freedomdba.com
Are u on fivver?
Nope why?
@@ItsYaniv Was interested in getting help with my ppcs
Are you looking for services?
@@zainamazonfba6804 yes definitely
@@malhayden maybe I can help you.
Excellent video! But I gained additional valuable insights & tips on this topic on RankWatch's amazing video. Their SEO tool has helped us supercharge our client's PPC campaigns and optimize PPC, podcast and audio ads effectively.
Yeah it’s because I am too afraid to own Amazon money.
Why
BC they most of the time charge my direct account after taken all from my sales. So now I have to make sure I always have some money in my direct account. But now I added some products recently so, taking money from my direct acct has reduced bc the other products are selling. Lol
which method do you select? Individual or professional? Is your calculation right? I mean did you calculate all the fees related to your product or why do they charge from your direct bank account?
@@zainamazonfba6804 I believe I selected professional. The was a time that I had no sales and the acos went very high, which I have tried to reduce the acos down after watching videos. Also I had 3 or 4 boxes at the warehouse so, the fees were eating into it. I had worked it out to bring the rest home and leave 1 box at WH to reduce some cost too.
Hello brother, how can I contact you?
Sure email me yaniv@freedomfba.com