Creating Custom Social Media Dashboards & Reports for Google Analytics 4 Left Navigation
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- เผยแพร่เมื่อ 29 มิ.ย. 2024
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00:00 Intro: Why You Should Create GA4 Custom Reports
01:27 Types of Reports You Can Create for Social Media Traffic GA4 Data
02:29 Customizing Social Media Traffic GA4 Detailed Reports
09:43 Creating a Social Media Traffic GA4 Overview Report
12:47 Creating a Social Media Traffic GA4 Collection
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Creating a custom report in Google Analytics 4 (GA4) is an excellent way to obtain insights that are specific to your business goals. When it comes to social media traffic, there are several key dimensions and metrics that you should consider tracking. These include the source of the social media traffic--the specific social media platform, the pages visited, and user behavior such as events, bounce rate, and session duration.
To create a custom report, make sure you have permission in Google Analytics 4 to create assets. You can create a new detail report or customize an existing one to serve as the base for your overview report. You can then select the dimensions and metrics important to your objectives. For example, you might choose "Source/Medium" as your dimension to track traffic from different social media platforms, and "Views" and "Engagement Rate" as your metrics to measure user engagement.
Once you have created your report, you can further customize it with filters and data visualizations. Filters allow you to refine the data in your report by specifying conditions that must be met for a data point to be included. For example, you might create a filter based on medium to only include traffic from social media sources. Data visualizations, such as charts and graphs, help you to quickly and easily understand the data in your report.
In summary, creating custom Google Analytics 4 reports for social media traffic can help you gain valuable insights into your social media marketing efforts. By selecting the dimensions and metrics that are important to your objectives, and customizing your report with filters and data visualizations, you can create a report that is tailored to your specific business needs.
Learn more insights on measuring website traffic, analysis, and reporting: growthlearner.com
If you're customizing a new report and adding a filter as explained in 3:49, the dropdown for session medium currently doesn't give you a list of values. Instead, choose the dimension, set Match Type to "contains", and type in "social".
Hello there at time Stamp 3:49 in my Analytics Dashboard, I'm not getting the drop-down of Social. What should I do?
That's odd. There are a lot of bugs but you'd expect the drop-down to show options there. It may mean you don't have data for that dimension but that shouldn't be the case for medium. Are you using session medium or another dimension?
@@GrowthLearner Same problem. It doesn't look the same- It offers Dimension, but that "Include" dropdown shown to the left of Dimension is no longer there. Once you select Session medium, it asks for Match Type (contains, exactly, etc.), then Value. It doesn't give you anything to check off.
Looks like it grandfathered the setting in for me as Google's been updating GA4. I removed the filter in the configuration, tried adding it again, and I'm seeing the same thing as everyone else. Instead use the "contains" condition and type in "social".
@@GrowthLearner Thanks for updating, but it doesn't produce any results. I know I have social traffic, it shows before I try filtering it. When I apply the filter I get no results.
Just as in your other (1 year ago) video, "Social" is not selectable in "Value" for Session medium, at all, as mentioned in other comments and many times in your other video's comments. I have over 30 GA4 accounts, and none of them have that choice. Why /how does that appear in your interface...Is this an older video that was just recently uploaded/edited? I also checked that some of my social posts have medium=social in the utms, but those aren't showing either it seems. I'm testing that now with one of my client's posts.
Looks like it grandfathered the setting in as Google's been updating GA4. I removed the filter in the configuration, tried adding it again, and I'm seeing the same thing as everyone else. I had to use the "contains" condition and type in social.
The last issue you mentioned is odd. Sounds like a bug. In my video, I remember using UTMs for some of the links. Let me know what you find.
It doesn't pull all social media platforms. My report only shows FB, but I know there's traffic coming from other platforms like LinkedIn and Twitter.
Thanks for watching! That is likely because GA4 is classifying that traffic as referral traffic because it looks at the hostname if the URL isn't tagged with campaign parameters. There are a couple things you can do:
1) Create a card with a source dimension and a source filter. Then, select your sources with LinkedIn, Twitter (t.co), Pinterest, or other hostnames. Make sure the detailed report doesn't have a medium filter only for social.
2) Create an exploration report that uses a regex for those social media platform hostnames. This will be available in the Explore section but not in the Reports left navigation.
3) Tag your URLs with campaign parameters appropriately so GA4 will classify that traffic as social rather than referral.
Let me know if you want the video links to 2) and 3). Don't hesitate to ask questions. I'll do my best to respond.
You should take the video down if KEY feature in your instructions is NOT available. The cost of wasting the time of others is an expense to you as well.