What you are doing here is not only spreading knowledge but giving hope to others. I really like how you encourage your viewers ... My own manager is not that encouraging he keep saying that you don't know anything as you switched from a Visual designer to User experience field.... Keep up the good work bro👍
Your manager says you don't know anything??? Jeez - he should really not be a manager! I know how hard it can be and definitely something I needed when I got started, so I try my best to share knowledge and encouragement! Thank you for your support, Vinay!
how would you do it if you're trying to expand this app/product/service to a wider range of people who might not understand it, like not being a specific target user. thanks, you are amazing!
So sorry! The attribution of the "5 users is enough" should actually go to Robert Virzi who wrote "Refining the test phase of usability evaluation: how many subjects is enough?" In 1992! Not Jakob Nielsen!
I love their fashion, too!! But yeah not very usable site, but if anybody were to try the edgy stuff, it's Zara. It's not completely out of brand but ughh!!
@@KTLifestyle Through exchanges like these! I've learned that finding mentors is less about finding someone extremely experienced, and more about finding someone you can connect with, who cares about your growth. My best mentor was just another friend in the field, who I enjoy talking with!
It looks like the intention behind the Zara page was to have a clear non distracted call to action after scrolling down and that is to join the newsletter. Also, did you check that the links were actually still there after scrolling? Maybe they weren't there at all, so it might not have been a matter of negligence. The text/links are anchored but if they weren't you wouldn't be able to click them after scrolling either. So instead of disappearing beyond the top border of the screen, they disappear in the middle. I think the design is quite neat.
Hi Kevin! I'm completing a UX design course, and I need to start testing my low-fi prototype (ahhhh!) If the concept is unusual, is it practical/ commonplace to brief participants on the goals/ aims of the app I'm creating, or would this bias the results? Thanks!
It depends! Are you testing usability? Or seeing if people want/need this? (Concept test) Imagine you weren't there. How would a real user come across this concept? What should a user already know or not know about it? I suggest giving people a scenario and go from there
@@zerotoux Yes- I'm testing usability- I've already done the initial interviews/ surveys to figure out what people might want. I need to think more about this! Thanks!
I was on the brick of giving up on UX after numerous failed tries to find any meaningful content. After I discovered your channel I'm binge-watching it. Thanks a lot!
That just made my day, you have no idea! Thanks so much for watching and lemme know what kinds of things you'd like to see that you weren't able to find before! Mad love
Great video Kevin! Not enough people talking about user testing out there nor do most UX designers see how easy it can be to just sit in a coffee shop to get people to try out your website or app. Keep up the great work :)
Kevin could you please talk more about metrics- I redesigned a website for a startup and I am currently trying to do usability tests with the target users but I am struggling to find actionable metrics to use because we were not taught this in school.
Metrics you can measure include system usability score, single ease question, task time etc...Usability tests are used to identify major problems that impede a user's ability to complete a task. These are useful if you have a point of comparison, otherwise an average score of "5 out of 7" means nothing to stakeholders. You'll want to track these for your own comparisons in the future to benchmark against. In terms of presenting recommendations, it's less about numbers and more about the why - "this is happening because xyz is hidden/not discoverable. This may cause dropoff. Consider fixing xyz". Hope that helps!
@@zerotoux What do you say to people on your time that say "how can you conclude this from testing 5 people?" I understand that usability testing is mostly qualitative data, but how do we convince others that testing 5 people is alright?
Thank you Kevin, some of your videos have really helped me suss out where to begin with my Uni stuff! :) Also totally unrelated but you are the spitting image of Zach in 13 Reasons Why... like I actually thought you were the actor when i first clicked on this!
Hi Kevin.. thanks for this really insightful video. I however had a doubt. What should I do if one of my stakeholders asks me to increase my sample size? And for a survey, should I go for a sample in 100s or 1000s? I think this depends upon the budget (is it only budget?).. but for a qualitative study, it's more about the time (and diminishing returns) that we have to complete the research in. Am I right? Please guide. Thanks.
Awesome video Kevin! I like how it went through the UX design process - it was very easy to follow and logical! Also, you have a great taste in background music!
Thanks so much for the helpful and engaging video, Kevin! I was recently laid off due to COVID-19 and have decided to pivot from my previous career in finance to UX :) These are very actionable steps I can take for my own research!
I've never conducted testing myself but my boss used to run tests with people by limiting how many branching paths the prototype had and handing it to them. All he'd say is, "Do whatever you want, just speak out every time you're thinking or making a decision." We always got some really cool and useful insights. The best part was however that he justified his method by saying "Almost no-one read the patch/update notes so that's why I throw them in blind."
Hey Kevin! I just stepped into this idea bubble of transitioning from a writer to a UX Researcher. Binge watching your videos for a couple of months, you've no idea how strong hold you agreeably have on this skill of UX Research. I feel literally content watching your videos that yes this transition is worth taking and my thoughts are not meaningless. Each video of yours is worth a hundred lessons learnt together. Also, my gallery is stuffed with screenshots of your texts (and your weirds stills ;) which is ofcourse complimentary) that you keep in a black flag kinda alignment usually towards the left side of your videos. The content you put in your videos is truly helpful. Have just started with this particular series. Expecting to gain tons of knowledge on different UX Methods. Thank you so much for the effort you are putting into making these videos. Much love ❤️❤️😘. PS: Forever looking for your following video:):)
Awesome video, Kevin! Question, please: How do you define experience definitons when creating scenarios for usability testing? My job looks at problems, setting experiene definitions from those problems, and then thinking of scenarios that stem from those. Would you also happen to have a video related to this?
@@KTLifestyle What I've learned in Product curation is that experience definitions are the key experiences that will be important for the user; these will be the key experiences to test.
Hi Kevin. It seems so late to watch your 3-year-ago videos lol. I just wanna express my thankfulness for your incredibly helpful sharings about UX, which still quite a new field in my country. I'm also a newbie to this field and luckily I ran into your post on LinkedIn and more amazingly this TH-cam channel. Your videos have helped me clear my mind while I feel so confusing of what a UX researcher really do and what value a UX researcher can bring to a project. Thank you again and Hope you are doing well. Peace!
Hi Maria! Competitive research is understanding what your competition is doing and what they they offer and how you compare. you can certainly conduct usability tests on competitor apps! It's good to do your due diligence but it really depends on your scope, budget, and time
What you are doing here is not only spreading knowledge but giving hope to others. I really like how you encourage your viewers ... My own manager is not that encouraging he keep saying that you don't know anything as you switched from a Visual designer to User experience field.... Keep up the good work bro👍
Your manager says you don't know anything??? Jeez - he should really not be a manager! I know how hard it can be and definitely something I needed when I got started, so I try my best to share knowledge and encouragement! Thank you for your support, Vinay!
how would you do it if you're trying to expand this app/product/service to a wider range of people who might not understand it, like not being a specific target user. thanks, you are amazing!
Thank u for this video and for being handsome
Hahah thank you for watching and being badass!!
Ok I'm zara 😂😂
Zara!!!! Fix that text!! 😂😂✌️🥳
@@zerotoux 😂
So sorry! The attribution of the "5 users is enough" should actually go to Robert Virzi who wrote "Refining the test phase of usability evaluation: how many subjects is enough?" In 1992!
Not Jakob Nielsen!
Can you make a video on "when which method should use for user research"
Haha...Zara. I love their fashion but their website is soooo.....yeah. Edgy stuff looks cool until you actually have to USE it.
I love their fashion, too!! But yeah not very usable site, but if anybody were to try the edgy stuff, it's Zara. It's not completely out of brand but ughh!!
Loved that you added that first Einstein quote. Many of my senior UXR mentors will tell me "a well defined problem is 99% of the solution". :)
Where do you find your mentors?
@@KTLifestyle Through exchanges like these! I've learned that finding mentors is less about finding someone extremely experienced, and more about finding someone you can connect with, who cares about your growth. My best mentor was just another friend in the field, who I enjoy talking with!
It looks like the intention behind the Zara page was to have a clear non distracted call to action after scrolling down and that is to join the newsletter. Also, did you check that the links were actually still there after scrolling? Maybe they weren't there at all, so it might not have been a matter of negligence. The text/links are anchored but if they weren't you wouldn't be able to click them after scrolling either. So instead of disappearing beyond the top border of the screen, they disappear in the middle. I think the design is quite neat.
I hovered and the links were there, invisible. Whatever the intentions, as a user I was confused 🤪
Awesome video! Super helpful! Could you by any chance make a video on the strengths and limitations to usability testing more in depth? Thanks! :)
Hi Kevin!
I'm completing a UX design course, and I need to start testing my low-fi prototype (ahhhh!)
If the concept is unusual, is it practical/ commonplace to brief participants on the goals/ aims of the app I'm creating, or would this bias the results?
Thanks!
It depends! Are you testing usability? Or seeing if people want/need this? (Concept test)
Imagine you weren't there. How would a real user come across this concept? What should a user already know or not know about it?
I suggest giving people a scenario and go from there
@@zerotoux Yes- I'm testing usability- I've already done the initial interviews/ surveys to figure out what people might want.
I need to think more about this! Thanks!
I was on the brick of giving up on UX after numerous failed tries to find any meaningful content. After I discovered your channel I'm binge-watching it. Thanks a lot!
That just made my day, you have no idea! Thanks so much for watching and lemme know what kinds of things you'd like to see that you weren't able to find before! Mad love
Your volume can be better, then compounded by music 😥
Great video Kevin! Not enough people talking about user testing out there nor do most UX designers see how easy it can be to just sit in a coffee shop to get people to try out your website or app. Keep up the great work :)
Kevin could you please talk more about metrics- I redesigned a website for a startup and I am currently trying to do usability tests with the target users but I am struggling to find actionable metrics to use because we were not taught this in school.
Metrics you can measure include system usability score, single ease question, task time etc...Usability tests are used to identify major problems that impede a user's ability to complete a task.
These are useful if you have a point of comparison, otherwise an average score of "5 out of 7" means nothing to stakeholders.
You'll want to track these for your own comparisons in the future to benchmark against.
In terms of presenting recommendations, it's less about numbers and more about the why - "this is happening because xyz is hidden/not discoverable. This may cause dropoff. Consider fixing xyz".
Hope that helps!
@@zerotoux What do you say to people on your time that say "how can you conclude this from testing 5 people?"
I understand that usability testing is mostly qualitative data, but how do we convince others that testing 5 people is alright?
Thank you Kevin, some of your videos have really helped me suss out where to begin with my Uni stuff! :) Also totally unrelated but you are the spitting image of Zach in 13 Reasons Why... like I actually thought you were the actor when i first clicked on this!
Thanks Louise Emily!! Haha I've actually gotten that before! Maybe I should start acting 😂😻✌️
Hi Kevin.. thanks for this really insightful video. I however had a doubt. What should I do if one of my stakeholders asks me to increase my sample size? And for a survey, should I go for a sample in 100s or 1000s? I think this depends upon the budget (is it only budget?).. but for a qualitative study, it's more about the time (and diminishing returns) that we have to complete the research in. Am I right? Please guide. Thanks.
Awesome video Kevin! I like how it went through the UX design process - it was very easy to follow and logical! Also, you have a great taste in background music!
Thank you, Jen!! Stay tuned for more :)
I’ll note the “ activity “ word instead of tasks. More fun and entertaining to use
What's the worst usability experience you've ever seen?
That Zara website killed me. It makes me want to avoid shopping online from there.
VERY, VERY GOOD VIDEO.
VERY, VERY GOOD COMMENT!! ✌️
Thanks haha!!
Is this nigahiga?
Thanks so much for the helpful and engaging video, Kevin! I was recently laid off due to COVID-19 and have decided to pivot from my previous career in finance to UX :) These are very actionable steps I can take for my own research!
I'm currently in the transition phase as well (from Biomedical Engineering), how has it been going for you?
I've never conducted testing myself but my boss used to run tests with people by limiting how many branching paths the prototype had and handing it to them. All he'd say is, "Do whatever you want, just speak out every time you're thinking or making a decision." We always got some really cool and useful insights. The best part was however that he justified his method by saying "Almost no-one read the patch/update notes so that's why I throw them in blind."
That's a great story! We can't expect people to read updates at all and that's probably the way most people will go into it: blind!
Yo 👋
It's an old video, sure, but can I just say, these have been incredibly helpful!
Ah!!! I just got back to your comment...6 months later, but thank you again!!! mad love
I just found his channel and they are super helpful!!!
Hey Kevin! I just stepped into this idea bubble of transitioning from a writer to a UX Researcher. Binge watching your videos for a couple of months, you've no idea how strong hold you agreeably have on this skill of UX Research. I feel literally content watching your videos that yes this transition is worth taking and my thoughts are not meaningless. Each video of yours is worth a hundred lessons learnt together. Also, my gallery is stuffed with screenshots of your texts (and your weirds stills ;) which is ofcourse complimentary) that you keep in a black flag kinda alignment usually towards the left side of your videos. The content you put in your videos is truly helpful. Have just started with this particular series. Expecting to gain tons of knowledge on different UX Methods.
Thank you so much for the effort you are putting into making these videos. Much love ❤️❤️😘.
PS: Forever looking for your following video:):)
Really liked this video ! Really helpful :) thanks
Thanks for watching, Johan!
👍
Awesome video, Kevin! Question, please:
How do you define experience definitons when creating scenarios for usability testing? My job looks at problems, setting experiene definitions from those problems, and then thinking of scenarios that stem from those. Would you also happen to have a video related to this?
What are experience definitions?
@@KTLifestyle What I've learned in Product curation is that experience definitions are the key experiences that will be important for the user; these will be the key experiences to test.
Super helpful! Thanks dude
Great explanation on contextual inquiry. Thank you!!! Could you also share a video explaining measuring the metrics to measure customer satisfaction
Hi Kevin. It seems so late to watch your 3-year-ago videos lol.
I just wanna express my thankfulness for your incredibly helpful sharings about UX, which still quite a new field in my country. I'm also a newbie to this field and luckily I ran into your post on LinkedIn and more amazingly this TH-cam channel. Your videos have helped me clear my mind while I feel so confusing of what a UX researcher really do and what value a UX researcher can bring to a project.
Thank you again and Hope you are doing well. Peace!
Excellent video, man! Thansk for that!
Thanks for watching, Wallace!!
Hi, Kevin thanks for your videos. Is the usability testing part of conducting competitive research? Or are they two separate research processes?
Hi Maria! Competitive research is understanding what your competition is doing and what they they offer and how you compare. you can certainly conduct usability tests on competitor apps! It's good to do your due diligence but it really depends on your scope, budget, and time
Usability tests are an absolute savior! Just started running a few studies in Phonic last week. What does everyone use for recruiting?
Love your content! Helps me so much
Good info fam, thank you!
Thanks for watching, Howie!!
Please! Do more UX research methods!
I am self learning UX research and your video is helping a lot
Yay!! Welcome, badass UX leader!
I'm working on launching a self paced class in 2022:))
Sounds great! Do you also have book recommendations? For beginners in UX research?
Looking forward to it!
Kevin, your videos are wonderful! Thank you
Thanks so much!
thank you for watching, Bhavik!!
Thanks, great video.
Thanks for watching!
Damn this video was two years ago
Time flies man!