Stellantis CEO furious after Chinese companies try to buy Alfa Romeo
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- เผยแพร่เมื่อ 11 เม.ย. 2024
- Stellantis CEO furious after Chinese companies try to buy Alfa Romeo
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None of the Stellantis brands are any good. Calling Alfa “the jewel” tells you a lot about how crappy their other brands are.
Alfa have been on life support for 50 years
True, but that is because it was owned/run by the Italian government for the majority of those years.
Still, they make some of the prettiest cars on the road.. no, I don't really want one.. lol.. but when I see them.. I do appreciate their beauty.
@@airheart1 Yes, Italian design is usually good, but you're ignoring the great chassis on most Alfa Romeo models, including the current Giulia/Stelvio models. My main product concern about Tonale and now Milano is that there aren't enough special chassis components compared to their sister cars.
@@mongo64071 You are so full of it! The current Giulia/Stelvio models are great products if you like sporty vehicles. Where is your data to support your negative opinions?
don't think so: life support now? yes, by 50 years? no. Until alfa was building cars like the 155 and 159 they were absolutely whealty (2012). They sold mountains of 155 and 159 in italy and quite a bit also in europe.
Don't be ridiculous, you just bought 20% of a Chinese EV company.
All of Stellantis' car brand image is non existent in South Africa due to poor reliability, horrendous costumer service during the 2000's and 2010's and much much affordable rival brands from India and China
Toyota
South Africa is going to lose its car manufacturing industry
You have bigger things to worry about
There is no car with the Badge Stellantis, that is why brand image is inexistant!!!
At Alfa or Lancia, only the past is used for marketing purposes anyway. It doesn't matter whether Stellantis or a Chinese company uses it to sell its platform. The brands are effectively dead.
It's by now just a badge name, there's no "special Italian wizardry" anymore.
The class-leading performance of the Alfa Romeo Giulia Quadrifoglio has a Ferrari-derived engine - an All-Aluminum 90-degree 2.9 liter Twin-Turbo V6 engine that delivers 505 horsepower. Just one example.
@@jackfoley2542 It's Ferrari derived but it's NOT a Ferrari which is the problem. The market/clientele for these expensive cars is vey small. The (wealthy) customers can chose between a REAL Ferrari, Porsche, Lamborghini etc OR a much less well known Italian brand with a tainted history.
Many(most?) people nowadays aren't very "emotional" about car brands and might not even know this brand name anymore. The upscale market is already very occupied and Alfa hasn't got the same reputation as Ferarri, Lamborghini, Konigsegg etc, in the lower segment Alfa can't really compete.
Drive a Giulia QV and you will understand what an Alfa Romero is about
Alfa romeo its not for mass market, its a racy car and drives bettar than any audis,
Unriable with the gimmiks and flashi options.
Its a shame that fiat dosent make an elettric version on existing alfa's plattform...
Ferarri was in trouble for years but they refused to sell to Ford. It’s emotion.
In the US, can't remember the last time I saw an Alfa Romeo. For that matter it's been a long long time since I've seen a Fiat.
Apparently, you don’t live in Boston. I see them all the time around here.
Nope, just has been badge
@@jackfoley2542 Thankfully not, although I ran your excellent marathon twice.
Not sure where you live, but there are lots of small fiats in Utah. A strangely large number of them, actually....3 in my neighborhood alone. Those and a good number of Chevy Sparks. They seem to be mostly high school and college-girl cars around here, because that's the demographic I see driving them.
@@jasonmoquin Minnesota: tons of Teslas everywhere (all models), some Bolts, some Mach-e cars, a Spark or 2, 1 Rivian parked next to me at the curling rink. No Alphas and no Fiats (maybe few/no dealers?). I'd notice the Fiats for sure. Are there a lot of Italians in Utah? Also this is pickup truck land so probably most people are scared of driving tiny cars. I drove Honda Civic Type V hatches for many years and the pickup trucks and Suburbans were a problem. They don't seem to mess with the Model Y for some reason.
Well, let's see how much longer Chrysler will stay in the group first after being dumped by Mercedes Benz.
About Italy making eV is all vaporware !!!
Alfa has made some smart product moves with the beautiful Gulia Quadrifoglio and the Stelvio Quadrifoglio is well positioned. Alfa has not done a good job with marketing the brand in the US, the fact they are owned by stellantis is really the only hesitation I had when looking to buy one. You Sir are categorically wrong about the apeal of the brand for true petrolheads, imagine what a light weight high power ev would do for the brand a few years down the road when next gen battery tech is deployed. It would be the car lovers answer to souless Teslas
No way can a company manage so many brands efficiently. Silly to have so many models also. It's no wonder cars are so expensive. Have a compact range and make each iteration of a model better.
GM, Geely, vw group is no different. they can exchange parts within the lineups. which can be a big advantage
@@yepyepyepyep4602
Gm & GEELY actually sell cars...
I am always sorry to hear that car brands are going to go out of business. Because the West did not invest in battery technology the way the Chinese companies have i think that it is going to be impossible for any Western company to survive. The style and personality of many different car brands been away for people to express their individuality end up will be what we lose i'm only a few brands are left.
Italian styling and Chinese manufacturing, WOW what a combination that would be.
Yes - but last time Alfa tried this was with Nissan, many years ago. They had a Nissan designed car, but built by Alfa! Total disaster 😂
Should be Italian styling, Chinese price, Japanese longevity.
I drive an Alfa, you drive SUVs so I don't think you know what you're talking about here. Alfa had terrible reliability issues in the 1980s, not now. In the late 90s the 156 and then the 147 turned Alfa around, both winning European Car of the Year. The Guilia is, in my opinion, the best looking sedan on the road. You are correct, they are not selling enough to make a profit. I also think Stellantis has too many brands and is sticking with a strategy of offering multiple options when a more streamlined offering would produce greater economies of scale. I suspect they fear losing sales by cutting brands/models/variants. Some years ago the head of Stellantis predicted that there would eventually be only 5 car makers. I think technology has made it easier to share a platform between brands reducing the cost of variants so it's not so hard to have lots? Their strategy has been for Alfa to be their prestige brand and I believe they were going to go all electric. If they go electric I would be very interested in getting one.
In Italy we would consider Lancia to be the prestige brand, and Alfa Romeo to be the sports brand, similarly to Seat for the VW group.
Everything is for sale. The price is the question
Morning mate
I remember being driven in a Alfa in the late 80s, it started raining so the wipers were switched on and one of the wipers disappeared over the side of the car with about 15sq cm of body work, to say they were rust buckets hardly does them justice
Drive a current Giulia or Stelvio and let's talk again. This ain't the '80s anymore.
The problem with Alfa Romeo's is that they have high rpm engines which will fail over time due to heat stress as well as have a Reliability Index of 214, which is very low. Some people buy Alfa Romeo's because of nostalgia, but when the cost of repairs and parts come in due to the frequency of repairs that will wear of.
If you look at the depreciation of Alfa Romeo Giulia it will depreciate 44% after 5 years, which is terrible!
My brother in law bought a 2011 Jeep brand new & it disappointed him as was a lemon. Bought a Mustang which was better. Then tried again with Grand Cherokee & the engine died & paid A$7000 for a new one. He sold it quickly & never look back
Greetings from Spain. There are some Alfa Romes's around here but no one want's them. The up keep is to expensive and Mechanics don't want to work on them. And here there are very few people who work on there own cars
In Malaysia they are known as lemons.
The board of Stellantis will oblige him by selling the Alfa Romeo brand to the Chinese for good money and over his dead body.
They will prey it from his cold hands
Alfa Romeo and Maserati
You are right on Alfa Romeo, but Stellantis is right on the disaster in selling or JVing with China. Short term cash for long term ruin.
Here in Texas I rarely see an Alfa, especially the Quadrifoglios. Most vehicles here are Camrys, F150s, Chargers and Challengers, Mustangs, and Civics.
I love this channel and you Sam, but I couldn’t disagree with you more. And I’m surprised by your dismissive attitude. I own an Alfa Romeo Giulia and it’s a stunningly beautiful and tremendously fun to drive. AWD drive is 100% to the rear wheels until they slip the up to 50/50 seamlessly- it’s incredible in the snow. A carbon fiber drive shaft saves weight. Rated more highly than the BMW 3 series, Audi A4 and Mercedes C class by owners and JD Power. $1.3B factory in Italy has 1400 robots and is state of the art. Alfa just needs time for people to realize how fantastic and reliable they are now
Time, perhaps, but also some advertising and more dealers (Giulia owner).
I 100% agree. They have a fantastic product but people don’t realize it and they should be doing all kinds of marketing to get the word out. Live event sponsorships come to mind because it’s so beautiful. Don’t know if you’ve seen the video of the factory but a loop of that would go along way to helping people realize they are an amazing product made using the best of technologies.
Alfa under Carlos is a Peugeot/Fiat not an real Alfa
@@WayneT00 I guess we'll see, won't we? Certainly Marchione was an Alfa Romeo fan and promoted the brand, which is how the current Giulia/Stelvio products came to be.
@@jackfoley2542 I worked in both engineering and marketing for one of the domestic car companies and can't believe Alfa won't get behind the Giulia/Stelvio products. Why won't they, for instance, offer a class-leading warranty to assuage the poor reliability perception caused partly by being out-of-market in the US for some 15 years?
Opel is in the PSA conglomerate... not the Italian conglomerate ?!
I was sad that SAAB closed down but exactly what gap would the closure of Alfa Romeo make in the car market? About as much as the the gap you make when you take your finger out of a bucket of water. MG has gone from nothing to a popular brand under Chinese ownership and the fastest, most exciting MG ever made is an EV from China. Perhaps they could even revive Alfa.
I'm definitely against selling brands, if China wants a new brand, then invent one.
I find it rather annoying having to check into a vehicle brand just to find out who now owns it and where they are now made.
For example I recently got a bit excited hearing Volvo starting to talk EV, and seemed to be going places unlike other older brands, only to have it all kind of backfire when I learned it's now just another Chinese special. Now I don't have anything in particular against the Chinese, I just want to be able to select a brand and know what I'm getting.
If it had not been acquired and revived by Chinese manufacturers, brands such as Volvo-Polestar, Lotus MG and others would have long been "dead"! After what China did, those brands would live and be known again!
True but Volvo is still very Swedish. Everything is done there. The Chinese didn’t make it become Chinese. Vice versa, Geely learned from Volvo. And before it was Chinese, it was American and they were worse. So.
Then stop buying an I-Phone. They are made in China.
all brands do this, champagne...fashion...Tech...thats how business works in case you dont know
@@havencat9337 no. That’s how globalization works. Wasn’t always like this. A brand used to mean something. They using good brand names, then making the product cheaper but we don’t know.
Here in México there mostly Jeeps and Fiat suvs rarely do I SEE an Alfa Romeo nor Chrysler cars
The FIAT Panda was introduced in 1980, so it's already a little bit more than 18 years old, Sam. 😉
You've not driven a Giulia. More fun than my Panamera
He needs to go. The board needs to vote him out
People will think they are buying European cars but it will be BYD under AR badge, just like MG, good strategy, they might as well buy SAAB! Brand is very hard to build as we can see in BYD, nobody knows BYD in Europe!
I think buying western car brands is unlikely to be BYD's approach. I think the buyer of the Alfa Romeo brand would be Geely, who has already bought several brands.
"SAAB" becomes "NEVS" and seems to be defunct again
I also don't think there's any point in a good brand but not selling enough until the factory goes bankrupt 😂😂😂
SAAB could have been saved like Volvo,if the Chinese were given the opportunity to buy them.
Come on! BYD makes great underwear.
China brought MG back from the dead and it’s now selling good cars in huge numbers, India did the same with Royal Enfield. I expect a few years after the Chinese bought Alfa, we’d be seeing them turn sales around.
Cheaper an more powerful EV sports cars will surplant most ICE sports cars in the next 5 years.
The ICE sports cars which are still in production in 5 years will be very special. The question is will Alpha Romeo be one of them?
I think it should sell Chrysler or Opel Vauxhall instead of AR
from what l remember about alphas they were quick rust buckets
It was the Lancias, in the 1970s. The Alfas (Not "Alphas") had electrical reliability problems, like every other Italian car of that time. Alfa Romeo is one of the most important historical brands, but it started to become garbage in the 1960s. The ones who made Italy, Alfa Romeo, Maserati, Lancia, and Bugatti (yes, Ettore Bugatti, before moving to Germany (Alsazia) in need of finance support) are long gone.
In 1972 I sold my Alfa for $1 to my office mate. He discovered the problem, a cracked head. Since he got it for nothing, he reconditioned it, lightened the body, installed every trick option he could buy, to try to win a Ginconna(?), a race around a big parking lot marked out with cones. While waiting, his wife flew to LA and took a one week racing driver course. The time came to try it out. He was quick, but his wife was quicker. He lost all interest, sold it and bought a plane.
Nothing to be furious lah. Its just competitive market place.
Bring back the Alfasud!!
Stellantis CEO could fill hot air balloons with his mouth.
And you could fart
For once i agree with Carlos, Alfa Romeo is the most iconic historic brand in the world. I would prefer to see the name mothballed than be sold to China.
Once upon a time Rome (Italy) was the greatest country on the face of the earth. But that was 20 centuries ago. The new Rome is China.
The Chinese don’t need another car manufacturer.
They already have far too many by now.
More likely, they only buy the name, and get rid of anything else.
SAIC hiding behind the MG name seems to be working well for them but I think a Chinese company trying to hide behind the Alfa Romeo name would be misjudged and would backfire.
I think Alfa exists just because of historical romanticism of their ‘sexy’ little open top coupes from years ago but they’ve always been on the fringes.
They are like the sexier version of MG if you think about it in a historical context. Definitely a brand that should move to electric imo. Give it a new lease of life as they do have some great design. Chinese power trains with some existing Italian styling?
Great story, leave it to Sam to bring it to us first. 👍👍
In the UK, Alfa is just Italian with everything Italian that goes with it..... Tinny, Rusty, nowadays it's all 4 cylinders...... Lost it's soul sometime last century...
Lets get the facts straight...shall we. I now own a Tesla Model 3 2023 - but my previous car was an Alfa Romeo Guilia 2019 - a great car - (sports sedan - not SUV crap) & it won car of the year in Europe. My Model 3 effectively looks like an electric Guilia. Every one that had a ride in it (my Guilia) was amazed how good it was and how well it was made - almost eaxactly the same performance as my Model 3. FYI - (for the ignorant folk), Alfa (Stellantis) built a new billion Euro factory in Italy to make it (all new Alfa's really) and even grabbed several Toyota QMS staff and borrowed 2 x Ferrari engineers (part of Stellantis) to make sure it was "GREAT AS WELL AS RELAIBLE". Yep - I had it for 4.5 years and did not have one issue with it - yes, a perfect record 65,000km. People are way out of touch if they think Alfa is still unreliable...yes you ignorant people who make ill-informed statements that are not factual.
I just retired and have had many many brands of cars since my first Datsun 1600 in 1974. Even raced my JPS BMW at Mallala with JR back in the day, when I was a Air Force pilot (80's). So I actually know what I'm talking about, unlike most of you... Now if you are really objective - like I am - then you will accept my word for it. Please get your facts right before making incorrect statements.
PS Love my Model 3 and will never go back to ICE!
New Milano looks great.
This method of selling cars that are perceived to be long held by certain Countries, is a big tactic being used by Chinese. So, Chinese Car Companies and individual Chinese billionaires now own major stakes in many, many "old" Companies. EG. Chinese interests own approx 17% of Aston Martin. Plus an increasing % of Daimler (Mercedes). Of course, as you stated, they already own controlling interest in MG, Lotus, Volvo, Polestar, so will pick off a number of other smaller Car Companies. There are dozens of them! Alpha Romeo just happens to be one of many they will pick up.
The interesting part is that the Chinese Companies will close off the diesal productions and also diminish the ICE production slowly to zero. They will introduce their New Energy Vehicles (BEV's and Hybrids) and badge them with the "old" Companies names/brands.
How about selling Lancia! It’s kind of an Italian Buick…
Alfa’s have soul. I wish they could survive as an independent car company and make small runs of enjoyable cars. They have so much history.
LOL the soul have long left the body dear!
Sounds like he is just putting a PR stunt to prop up the price.
The CEO of Ford is the only one who seems to clearly unerstand the existential threat the Chinese EV makers are to all legacy automakers and who I making moves to survive.
Carlos is not in the same CEO class as Jim Farley. Not even close...
Alfa is special, it’s stylish, Italian, exciting. The Chinese would F it up. Maybe they need to do a deal, Chinese tech, Italian style, assembly in Italy?
The Chinese did pretty well to save Volvo and MG from disappearing entirely.
nice
I have a limited edition MV Agusta...I'm tellin ya...someone looking at Italian cars is never ever going to buy a car made by covids in coronaland.
they wrote that it could be Alfa, Citroen, Peugeot or DS Automobiles. In my opinion, it's definitely not about DS Automobiles, because it's a brand that few people know. They won't buy Peugeot either, because it is untouchable, but Citroen or Alfa Romeo seem to be the most tempting brands.
I agree with the CEO of Stellantis. It is bad enough that Alfa Romeo is owned by Stellantis. It is a disgrace that storied brands, like Jaguar, MG, and Volvo -- brands that struggled to build themselves from the ground up and invent the car industry -- have been sold to nations that have not built a brand anyone desires but who think they can buy themselves a place in a great history. It would be like me buying an ancestral name and title. It happens. But it is never to be respected or admired on either the part of the buyer or the seller. The Japanese didn't do this. Their brands are their own.
Just wait and buy it out of bankruptcy..
You seem to think that market share is a sign of a good brand. Brand loyalty (loyalty in general) is important to many people.
*This masterpiece saved my day* ❤️
Considering how MG has been accepted in Europe, while Chinese brand names have not been selling too quickly, it is a really great idea for a Chinese company to buy a famous brand like Alfa Romeo.
Legacy automakers failed to electrify and a lot of them are going to go bankrupt. A Chinese company could actually help revive the company and breathe new life into it.
Ah yes, the old Trojan horse strategy. Both MG and Volvo is on my no-buy list.
@@MultiMenvafan
I kind of understand wanting to support US companies if you are American. But do they support US citizens? I don't think so.
Why is China becoming a manufacturing leader? It's because genius US and European CEOs destroyed the American manufacturing to make a few extra dollars and have a yacht measuring contest. In order to stop paying US workers, they sent the manufacturing to China. And China took it as a challenge. Then, China saw the obvious future that everyone that's not sticking their heads in the sand can see. We need to work overtime to solve climate change caused by fossil fuels. And this is a huge opportunity for anyone and everyone who takes that seriously and engages in creating solutions. China built solar power manufacturing and they now are selling and installing like crazy all over the world. They built battery manufacturing and auto manufacturing and computer and smart phone manufacturing. They have a good education system churning out engineers like crazy doing serious research and development. They are building EVs and creating policies to encourage EVS and discourage ICE vehicles.
China is kicking ass and it's because genius American leaders for generations decided to get rich while undermining the US middle class and destroying unions and suppressing wages for 60 years. The genius politicians and CEOs decided to stick their heads in the sand and pretend there will never be any challenge to their geniusness. Now we are on the brink of fascism. Great job.
To now complain about China is really wierd and insane to me. Who gave China the opportunity? Who is the enemy of the American middle class? It's obviously The CEO class and the politicians they own. How is blaming China for their success going to help Americans. It's not helping at all.
Do you really think that not buying Chinese is even possible? Good luck with that.
You would have to undo 50 years of economic policies. Which I am in favor of. But blaming China is a huge mistake instead of recognizing the opportunities and working to capitalize on them.
Your comments remind me of what people used to say about Japanese products in the 70's. "I'll never buy that Japanese junk!" People used to say that all the time, and what happened? Japanese automakers have been dominating ever since.
China prepared, and now they are about to dominate in electric vehicles. The die is already cast for at least the next decade.
The only company that is seriously trying hard to compete in the electric vehicle space is Tesla.
How can this brand make any financial sense?
He represents the board and stockholders. So just parroting their policies
Rubbishing Alfa doesn’t stack up now days ….the brand has come a long way and as an owner I’ve experienced a positive outcome with my 159 ti.
Bring back a version of the 1960 Alfa Romeo Spyder in EV form. It will be the halo car that saves Alfa.
Tavares has been extremely lucky up to now 😮
Look at BYD right now. It covers almost every segment of the EV market and would have no trouble producing compelling EV sports car to add to the mix.
BYD can leverage enormous economies of scale to under cut any sports car brand you can name. It could drive competative brands into bankrupt and pick up the remnants for pennies on the dollar.
Whole world gonna put huge tariff on Chinese cars..BYD is running on CCP subsidy..😂🤣
The new Alfas are great (I have my second Giulia Veloce)! Truly a driver's car and a good combination of features and power at an attractive price. I'm very much looking forward to new electric Alfa Romeos if they keep the same beautiful design, drivability and power. Unfortunately, it will take until 2026 until the new Giulia comes out.
Some of us Giulia owners rue the day the cars go EV-only.
@@rlsedition Yup, I can understand that, but I have enough life experience to understand that our earth is rapidly warming and we need to do something about it. Going electric is the right thing.
@@joergmaass I disagree. The Earth goes through warming and cooling cycles and has been for centuries. No question some areas (like Los Angeles) have problems of geography (being between mountain ranges) that exacerbate emissions issues, but the rest of the world is fine. Why upset the entire fabric of the auto industry on the notion that "global warming" is an existential problem? It is not.
I've been waiting until the Giulia Teen is introduced. It would be a killer in France. ;-)
@@StormyDog Your so-called humor escapes me. Must be a European thing.
ALFA Romeo developed a reputation for being rot-boxes and unreliable. The symbol of a dragon devouring a man on their badge is also pretty awful to many people.
You've clearly never driven a Giulia QV. However, Geely has made neat cars with Volvo and Polestar.
He is crazy, I love Alfa Romeo but honestly, it generally does not have a positive reputation yes, it has some kind of enthusiast but small following. Save it, sell it to the Chinese it will survive.
Alfa's last mass produced car was the 159!
Would be a shame to see Alfa go to the Chinese. Having said that, Stellantis really needs to get its act together on the EV front. While I find Carlos to be something of a piece of work, if he can convert his rage into tangible action I'll be his biggest fan.
Alfa is only brand with some platforms ... basically only decent platforms in Stelantis ... only premium brand for Stelantis ... Afa reputation is not great anywhere except may be Italy ...
Alfa is very appreciated in Europe, by the car lovers.
Why should Stellantis sell Alfa Romeo when it's making a sound profit?
True, Alfa did not have a lot of new product under FCA but things are slowly changing. The new Tonale is boosting Alfa's sales and the new Junior small SUV will likely do the same. There is a new Stelvio in the pipeline for next year and 2026 will see the introduction of a new Giulia.
there is more to it. The Italian government pressured stelantis over their idea of moving out Italy for other cheaper European countries and they (the Italian govenment) invited Chinese brands ove that, he obviously denied and said that they are expanding in south Italy. He is pissed off because of that. and alpha is important in Italy its name has a lot of pedigree(racing and technologically).
The brand might be dying, but it is a too strong name to sell to your opponents.
Legendary Italian brands (although niche) - Alfa Romeo, Lancia, Maserati etc - in fact are doomed within Stellantis.
Why? They are going to share many parts with Peugeot, Citroen, Dacia, Opel, Fiat in attempt to save the costs. They all will look alike! 😱What a miserable end for once great, original brands!😟
The Chinese could be better choice. Brands like Volvo, MG, Lotus are doing well within 🇨🇳Geely (see new Lotus Emeya Hyper GT😋)
In order to mitigate risk when selling to te Chinese the best solution seems to be sale of some shares but not 100%.
Just look at the Milano it has Peugeot switch gear it looks bad that is not a premium/sports brand and it lacks the thing that sold Alfa - soul.
Carlos has his head in the clouds.
It's great he wants to keep all the brands but not selling the same car in all of brands dress different as is doing
Up until the EV emergence, over the past 20yrs, VW has been very successfully doing just that. A common platform that is being under various brands depending on which part of the world you're located in.
Its quite obvious why Tavares doesn't want to sell: he fears a Chinese manufacturer would revitilize the Alfa Romeo brand (similar to what SAIC did with MG) and present competition on the european marke using a recognizable brand name.
SAIC is Shanghai Auto Industrial Company.
Sam is not really a petrol head or even a Car nut. Sam has no idea how the motor car is an emotional purchase made by the heart as much as the head in Italy. That is why Fiat and Alfa Romeo have survived and won’t be sold to the Chinese.
In Silicon Valley there are plenty who could afford Alfas... they're rare as hens' teeth... is there *anywhere* where these vehicles are sold in greater numbers? I don't see what whatsisname is getting so worked up about.
Heck, Stellantis should sell the Plymouth name plate, they're never gonna use it again.
Simca
Talbot
Was Stellantis alles noch so hätte. .
Alfa Romeo has a sports sedan with a Ferrari design 6 cylinder turbo, when it came out years ago had some notoriety here in the USA. But the Brand has been absent from the market here in the states for a very long time and I believe they made a market re-entry about 10 years back. So to many in the US was a novel brand closely related to Ferrari. They essentially marketed as the family Ferrari. They also brought back FIAT in the US around the same time. FIAT was so bad at one time in the 1980s they couldn't get street approved.
Sell-Buy, it doesnt matter as long as the brand survives and thrives. !ll brands do this, champagne...fashion...Tech...thats how business works in case you dont know
As i agree alfa and lancia arent performing at the moment. I do agree that those companies shouldnt be under chinese ownership. Anyone else yes
Carlos is out of hs depth in todays car market because he is not facing the threat of economies of scale the Chinese automakers can leverage.
Marque is pronounced 'mark'
Who in his right mind would buy a MG or Alfa R with a battery motor, really. A bunch of C cells.
The ICE versions Alpha Romeo will become more irelevent when electric sports cars hit the road.
When more efficient efficient and cheaper batteries become available "halo" EV sports cars will steal a significant portion of the sports car market.
Remember it is way enough to make an EV more powerful than an ICE car.
I just can't imagine a future where Alfa comes out with hit products under the stewardship of Stellantis. It will just continue to be money losing minor brand. It's like you have to have some type of mental defect to even get a CEO job these days.
In Asia AR image is ugly. In the 70s, through 90s, rust and unreliability are chronic.
The Chinese don't need to buy struggling brands. They are doing just fine on their own. They just need to build the best vehicles in the world at the lowest prices, and wait for the other manufacturers to collapse into bankruptcy. As time goes by, they will be allowed into every country in the world, and the American Legacy brands will either have up their game to meet or exceed the Chinese, or just quit and go home. I'm talking to Jim and Mary here.
same feeling
But I thought "Mary led, and it matters". /s
So that is why Chinese EVs are piling up in Europe ports. MG and Volvo are the best selling Chinese EV in Europe.
He's right, selling brands to the Chinese is cutting their own throats. It probably makes sense for them to shut down some brands, they have too many to invest in them all properly, but no auto company should sell a brand to the Chinese. Brands are a barrier to entry.
Without the Chinese. VOLVO and MG would have been history. You should thank them.
@@kamsunleong6648 Thank them for what? Who cares if some brands go extinct. Don't miss Packard or Hudson or Graham Paige.
How are Toyota getting on....?
Toyota = Kodak
Toyota bankrupt before 2029
@@mikafiltenborg7572 Toyota: best, future proof business strategy with their focus on hybrids. Affordable and reliable cars of which millions are sold each year.
@ev.whyking A once great company that's become disgusting since Akio took over.
@@mikafiltenborg7572 Toyota hasn't released their 2029 model yet, they are making the cars people want today. That's why they are the best selling brand in the world. Look at the price of a 23 Prius compared to a 23 Model 3. There is a $10,000 price difference when new but the model 3 is cheaper after a year.
is anything that stellantis owns worth anything?
I understand that you are playing the game of being polarizing to create noise/views and engagement. I´ll bite here are a couple of things for you to consider in case you want to have some reflection on what you are doing (optimistic me).
1. Stellantis is a huge company, much more difficult to manage than a relatively new one like tesla when you consider the complexity of being an incumbent with all the problems and baggage of mergers and transioning from ICE to EVs instead of EV from the start.
2. try to find an TH-camr/reporter that does not agree that the Giulia, Stelvio and 33 Stradale are AMAZING Cars. Respectively the last 3 launches.
3. You say a lot of fake "you don't know" to insinuate negative things when one would expect " I don't no" to be humble and neutral. Does the board need to decide, you don't know, does Alfa have a good reputation in other countries, you don´t know, does it have a future, you don't know, etc.
4. Carlos Tavares is one of the most respected auto executives and saying he is or aims to be Elon Musk is not a compliment to Carlos. Elon could never do what Carlos has done specially being born in Portugal.
5. You are very selective on the information you share. There are plenty of online resources about Tesla problems that you selectively avoid and you avoid to talk about what Imparato said about the Alfa ranking in the US and the love for brands such as Alfa Romeo.
6. You could have said that Sellantis actually is profitable as been for the last couple of years with increased revenue and earnings. No easy feat specially with a company that is partly in Europe where work rules and all taxes are way higher.
Why don´t you use your platform to share toughts mate instead of having and weird polarizing narrative? At least the executives at Alfa have more integrity, their jobs is to create value and they need to say good things...
Do better mate!
You are 10% right there
Wow, so triggered 😂
@@seokjin3000 I think you’re mistaking depth for drama. I actually saw the video did you? Find online anyone else using the word furious like the Electric Viking fellow did when addressing the story Carlos Tavares told.
I actually was an early subscriber of this channel and unsubscribed because of the lack of nuance, depth and need to be polarizing but what do I know I’m not an TH-camr. I’m just trying to help the fellow in his path. There are people out here that want to see the Viking do well without the BS. Be like Alfa Romeo Viking, invest in quality.
@@archiefleming652 come on mate. Years of TH-cam, I’m commenting for the first time and you leave me to wander what are the 10% that I was lucky enough to concur with your majesty.
Each time Carlos Tavares opens his mouth, I wonder why he is still CEO of Stellantis.
Probably because of industry leading profits?
I should have guessed that a site called "The Electric Viking" wouldn't understand Alfa Romeo, and I was right. Saying that Alfa cars are "undesirable" is ridiculous; you obviously are so biased toward EVs you can't appreciate a good ICE vehicle. Go drive a current Giulia or Stelvio and then tell us the cars are "irrelevant". What are irrelevant are EVs - too heavy and costly for average consumers.
ironically he owns shares in evs somewhere and also drives a ice vehicle if rumors are correct
@@vandamonium1731 So, some hypocracy here. Based on what he's saying about Alfa vehicles, I'm not surprised. Just because you're on You Tube does not mean you're well informed or that your opinions matter.
They are a niche car, they are undesirable to the mass market, they sold around 70000 vehicles last year, that's a small amount.
@@timfehlberg9051 I'd agree that Alfas don't appeal to many buyers; they are a bit too "sporty" for those looking for generic transport; however, sales numbers have a lot more to do with factors other than product, like advertising and dealer points, for example. This EV guy doesn't understand Alfa at all.
Unreliable?? The Stelvio and Guilia have proven to be very reliable in all statistics and much more reliable than Mercedes, BMW or Audi. What are you talking about?