Fun trivia fact: Audi is Latin meaning "listen !". The reason is that, for legal reasons, the company founder could not use his family name Horch (which can also mean listen) and thus resorted to using the Latin translation of his German name as the company name.
Right, August Horch left the company that he had founded in anger. It was in around 1912 if I am not mistaken. But he was not allowed to ban them from using his family name. Ironically during the big depression in the early 1930s four car and motorcycle producers in the land of Saxony got a loan to invest in their companies only when they stopped competing against each other and formed a trust. That was the Auto-Union, and they were: DKW, Wanderer, Horch and Audi. So Audi and Horch were together under the brand of the four rings. After the war Saxony was in the Soviet zone and the car industry there continued making pre-war DKWs. The management of DKW though had gone west and opened a new plant, building a DKW that was close to a 1939 design that had not been produced because of the war, using the names DKW and Auto-Union, though no Horchs, Wanderers or Audis were built anymore. Their eastern "brothers" ,too, issued a car that was very close to that 1939 design. Much later Volkswagen bought the Auto-Union and that happened when they were just changing over from two-stroke to four-stroke engines. It was then decided to let the name DKW die and put the revived Audi-logo on their new cars. The company grew and bought NSU (in Neckarsulm) which had been a successful maker of smaller cars and motorbikes. The seat of that factory, though, was transferred from Neckarsulm to Ingolstadt in the 1980s.
I like the blue one-seater at 5:35 😁. With that licenseplate it must be an early post war vehicle. Never saw one of these before. Even smaller than the BMW Isetta.
The founder of Audi was August Horch. Audi was his second Automobile Company and because of a lost lawsuit about the branch name "Horch" against his first founded company which further existed for quite a while he couldn´t name his new company with his last name "Horch" as well as like as the first one. The verb expression "horch" is the imperative of "horchen" which means "listen" therefore he then took the latin verb for "listen" = "audire" and took the latin imperative form which is "audi" = "horch" and named so his new company....just a fun fact.
Horch and Audi came together in the Auto-Union together with DKW and Wanderer. Wanderer did not make it back after 1945 and the luxurious Horch cars with their impressive eight cylinder engines were history, too. But DKW survived, were both reproduced in the east and the west. DKW-West =Auto-Union was bought by Daimler-Benz together with the right to use all four brand names of the Auto-Union. From them the company was sold to Volkswagen. The last DKW had already got a four-stroke engine. Sales of that car (F 103) was soon stopped the Audi 60 was born.
Fun trivia fact: Audi is Latin meaning "listen !". The reason is that, for legal reasons, the company founder could not use his family name Horch (which can also mean listen) and thus resorted to using the Latin translation of his German name as the company name.
Right, August Horch left the company that he had founded in anger. It was in around 1912 if I am not mistaken. But he was not allowed to ban them from using his family name. Ironically during the big depression in the early 1930s four car and motorcycle producers in the land of Saxony got a loan to invest in their companies only when they stopped competing against each other and formed a trust. That was the Auto-Union, and they were: DKW, Wanderer, Horch and Audi. So Audi and Horch were together under the brand of the four rings. After the war Saxony was in the Soviet zone and the car industry there continued making pre-war DKWs. The management of DKW though had gone west and opened a new plant, building a DKW that was close to a 1939 design that had not been produced because of the war, using the names DKW and Auto-Union, though no Horchs, Wanderers or Audis were built anymore. Their eastern "brothers" ,too, issued a car that was very close to that 1939 design. Much later Volkswagen bought the Auto-Union and that happened when they were just changing over from two-stroke to four-stroke engines. It was then decided to let the name DKW die and put the revived Audi-logo on their new cars. The company grew and bought NSU (in Neckarsulm) which had been a successful maker of smaller cars and motorbikes. The seat of that factory, though, was transferred from Neckarsulm to Ingolstadt in the 1980s.
There is an outdated English word with the same orgin: "hark" for "listen"
I like the blue one-seater at 5:35 😁. With that licenseplate it must be an early post war vehicle. Never saw one of these before. Even smaller than the BMW Isetta.
All I could think was: how on Earth did Jeremy Clarkson fit in there?
@@MattSuozzo 😂
did that scooter have one or two squirrel power?
The founder of Audi was August Horch.
Audi was his second Automobile Company and because of a lost lawsuit about the branch name "Horch" against his first founded company which further existed for quite a while he couldn´t name his new company with his last name "Horch" as well as like as the first one.
The verb expression "horch" is the imperative of "horchen" which means "listen" therefore he then took the latin verb for "listen" = "audire" and took the latin imperative form which is "audi" = "horch" and named so his new company....just a fun fact.
Horch and Audi came together in the Auto-Union together with DKW and Wanderer. Wanderer did not make it back after 1945 and the luxurious Horch cars with their impressive eight cylinder engines were history, too. But DKW survived, were both reproduced in the east and the west. DKW-West =Auto-Union was bought by Daimler-Benz together with the right to use all four brand names of the Auto-Union. From them the company was sold to Volkswagen. The last DKW had already got a four-stroke engine. Sales of that car (F 103) was soon stopped the Audi 60 was born.
If you are on your own in the building, take the mouthnosecovering off!
And who are you to tell him what to do?!
Yeah, because wearing a mask and following the rules for 30 minutes is so terrible! F the system! 🤘🤘
🤦♂️