The #1 Way to Boost Click-Through Rate (CTR) in Email Marketing + Cold Email

You need to boost your click-through rate (CTR) to get better results from your marketing emails and cold emails. But... what actually works?
Here's a guide to the number one way to improve the click-through rate in your emails. (As well as a few runners-up that feed into the number one way.) We'll help you focus your emails and optimize around getting the click - because more clicks means more conversions.
In this video we also reference some techniques where you'll want to read more:
A/B testing - www.gmass.co/b...
Custom tracking domains - www.gmass.co/b...
Building emails in GMass - www.gmass.co/q...
Auto follow-up sequences - www.gmass.co/f...
And here's more about why GMass is different than the other email marketing and cold email platforms on the market: www.gmass.co/b...

[@jack_of_all_marketing]

"Busy with secret other family" what the heck 😂
Great video! I learned new things from it.

[@darrenshaw_]

Helpful. Gave me a few tweaks to make to my emails. Thank you.

[@gregcantori8343]

You make learning these ideas FUN!

[@GSmith-e4f]

re ice cream cozy "i eat it so fast my hands don't get cold"🤣 & Thanks for the mktg tips!

[@cloudtaskceo]

This is great - I use to use Gmass back in the day

[@LeanderAshbourne]

Nice and helpful!

[@stevenburton7922]

So i can put , opened, replied, unsubscribe, etc right in my Google sheets and it show an x in that column on the Google sheet. If thatvis so thatbis helpful. Or was that only for an example on your video? Thanks. Steve from Ohio.

[@startupbusinesscoaching]

Appreciate this! Subscribed!

[@eat2winsportsnutrition]

Great job on this video!

[@NeuralNewsletters]

TLDR: The number one way to improve email click-through rate is to create a sense of excitement and urgency in your emails, use casual and easy call to action words, A/B test your campaigns, create urgency and scarcity, trim your email list, and ensure every element of your email has a unified purpose to get someone to click on one specific call to action.
00:00 💌 The number one way to improve email click-through rate is to focus on making clicking feel exciting and not like work.
00:39 📧 Use casual and easy call to action words like "get," "learn," "snag," "grab," "take," and "see" to boost click-through rate in email marketing and cold emails.
01:17 💡 A/B test your email campaigns to improve click-through rate by trying out different CTAs, message copies, subject lines, and images, and create a sense of urgency to make people feel like they need to click now or they will miss out.
02:12 📧 Create urgency and scarcity in your email marketing to boost click-through rates, and trim your email list to increase effectiveness.
02:56 💡 Sending your campaign to a smaller, more targeted list can double your click-through rate.
03:15 📧 Trim inactive subscribers to improve click-through rate and deliverability, and focus on engaging with those who actually interact with your emails.
04:03 💌 Ensure every element of your email has a unified purpose to get someone to click on one specific call to action.
04:57 📧 Use a custom tracking domain and send auto follow-ups as replies to emails to optimize click-through rate in email marketing.

[@JonSoCreative]

Hi, do you guys have an email I can contact - I have a few questions!