Claire Hamilton & David Hong (EQ Bank) - How design makes new financial products feel approachable

👉 Claire Hamilton and David Hong, Senior Product Designers at EQ Bank, discuss the art of making new financial products feel approachable and user-friendly. In this insightful session, they share their experiences and strategies for designing financial products that resonate with users and reduce anxiety.
Discover how the team has tackled the complexities of making products relatable and accessible, from simplifying account features to enhancing the user experience with intuitive design elements.
This case study was showcased at Designing for Fintech (designx.commun..., an event featuring live walkthroughs of case studies by design teams from Scotiabank, Intuit, RBCx, and EQ Bank.
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