What Engine Ice Requires from Sponsored Athletes

Scott Lukaitis, the Director of Sales and Marketing of Engine Ice, talks about what sets top team riders apart. Scott was interviewed by Alex Striler at the 2024 Motorcycle Racing Sponsorship Summit on June 12, 2024.
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[@mr.mrinal6420]

This is great content! Thank you Alex for bringing these conversations to us.
As a Sponsorship consultant in an immature sports market in a developing economy (India) - I find that athlete sponsorships are relatively tougher to crack than team/event/league ones.
One big reason is lack of clarity from both sides on what will drive sustainable profits in this partnership.
Appreciate these videos. Keep 'em coming please!