@@Swordphobic "Scuff" means a scratch or imperfection. AmaLee tends to have a lot of technical problems, so her streams are often "scuffed" (not literally)
She says she’ll still use Monarch in lore and such, so it seems she is focusing on keeping Monarch as a character name. Not the first Vtuber to have their character name different from the username they go by. So it’ll take a backseat but I don’t think she is trying to get rid of it all together
@@thomasnolastname8734I normally hear before that “AMA!!” And then what you stated. While the other side usually says Monarch when talking to the chat to take bets on if she’ll have scuff. Soooo neither is wrong?
Will she still appear as Siren though? I mean obviously nit for the next few months, considering her new model. But I do hope to see her siren model again too. It was pretty
They invited and accepted the nickname calling and ran with it. If it got out of hand, it's because they made it that way. If they want to be called by their proper name, don't be so accepting of other names and get pissed off when it becomes one to many. Make a hard limit if you don't want to be called any other nicknames. I don't hate them or anything but getting pissed off at your audience for the environment you fostered isn't right
Friend of mine watches dubbed anime, so AmaLee has been the go to name I use ever since I told them the fun fact that Marin in DuD was voiced by a Vtuber.
As an uncultured sumbish who was unaware of her music covers save for her Red Fraction cover, I'm gonna miss that name of hers. AmaLee however will still be the Queen of Scuff.
As someone only on the periphery of the corporate vtubers, I'm curious why such a move is beneficial? Legitimately what are the perks for this sort of thing? Why move away from being independent? (Assumin she was before this, I'll be honest I mostly watch Vedalverse folks)
According to her, Vshojo will handle the busywork management of things like merch deals, sponsorship and the like so she can focus working on the creative stuff. Seems pretty standard for entertainment.
She mentioned that being an independent content creator she’s had to do basically everything and has worn herself thin to the point of multiple times burning out and considering retiring. So having someone else main business emails and be in charge of merch.
I forget that most people see Vshojo as a Vtuber Corpo. They are not. They are management company. They manage a lot of BTS for the talents. Technically she still Indie, but with less BTS Crap like: merch, deals, sponsorships etc.
@@jasonutty52They style themselves after vtuber corpos like Hololive for branding reasons but they don't operate like them. All the talents have full ownership of their own IP, even the ones made by Vshojo fully own their characters. Vshojo handles merch, gives financial advice, and secures sponsorships. Talents do not have to ask Vshojo to play any games or do any collabs, they have full creative freedom. Their oldest talent and one of the founders literally does corn with her model.
In the past when i watched her covers i knew her as LeeandLie (mostly cause said videos would open with that) Amalee in later stuff, Monarch cause Vtuber. Hmm Amalee singer of song's, Monarch Queen of Scuff, at times i have to remind myself this is the same person.
I’m still using Monarch You don’t butcher a small army of female knights and plant clones of yourself in the multiverse with the task to murder Heros who grow to powerful and NOT be called by a title that demands respect Even if you are a Scuff Queen
I present to you her majesty, Amalee, Monarch of the Multiverse, Queen of Scuff, Mistress of Snow and Ice, Lady of Chaos, Empress of the Toad Empire, Seagull Witch and Doña of the Vshojo Gang
Gonna be honest, I always called her AmaLee anyways, so this is no problem to me, just like I’ll always call “Froot” Apricot, her ACTUAL channel/character name
A bit sad to see the name go even though I'm one of the ones who knows her mainly as AmaLee, though gotta say the way she's talking is...different here though not in a bad way.
all hail her majesty the monarch herself Amanda 'Queen of Scuff', Lee. she is the her almighty monarch over all scuff streams! hip hip hooray, Monarch Scuff, Monarch Scuff, Monarch Scuff.
AmaLee: Monarch of Scuff
Now that's gold 🤣🤣🤣
Perfect gold 😂
Perfect
Not Monarch anymore, but scuff queen still ❤
Sorry, ESL here, but why scuff queen? Urban dictionary wasn't of much help.
@@Swordphobic She has a lot of scuffed moments, that's why
@@SwordphobicMurphy loves to mess with her when it involves technology
@@Swordphobic "Scuff" means a scratch or imperfection. AmaLee tends to have a lot of technical problems, so her streams are often "scuffed" (not literally)
@@Skullivon Thank you, I was trying to understand what context that mean't as I mostly see her on collabs.
She'll be Monarch again by March
Yeah it’s kind of inevitable
Even when she was monarch she was still amalee
Yup. Once the corp tosses her away.
Why? How?
She says she’ll still use Monarch in lore and such, so it seems she is focusing on keeping Monarch as a character name.
Not the first Vtuber to have their character name different from the username they go by.
So it’ll take a backseat but I don’t think she is trying to get rid of it all together
Monarch wasn't bad, but as someone who grew up with "LeeAndLie", this is no hard "change" for me
Lian Li
Oh that sent me back in time
The day I call her Amalee instead of Monarch is the day she admits it's Pronounced She-Go and not Sheigo. 😂
That sounds like a fair trade
Guess she has to be forced into binging the entirety of Kim Possible multiple times for that to happen
I'm still stunlocked by this. 😭😭😭😭
Fuckin Shiego!?? Did she watch muted with foreign captions????
That will be a cold day in hell
The Monarch has abdicated the throne.
"ABDICATES."
"ABDICATEES."
Everyone calls her Amalee anyway TBH.
Really? I thought people called her "HOW DO YOU STILL MANAGE TO HAVE SCUFF? YOU'VE BEEN DOING THIS FOR YEARS!"
@@thomasnolastname8734Comment best read in Joel's voice.
@@thomasnolastname8734I normally hear before that “AMA!!” And then what you stated. While the other side usually says Monarch when talking to the chat to take bets on if she’ll have scuff. Soooo neither is wrong?
CyYu calls her Monarch
Officially: AmaLee
Unofficially: The great Monarch of Scuff!
End of an era...
And a start of a new one
To be fair, I was already calling her Ama.
Or Scuff Queen. 😂
Tbh, i am more used to call her amalee/scuff queen. Also like she said amalee stuck to me due to her past works since i followed her in 2012
Will she still appear as Siren though? I mean obviously nit for the next few months, considering her new model. But I do hope to see her siren model again too. It was pretty
Always called her that. Even as Monarch
She's in the retirement home so she's now a retired monarch
TBF Monarch always felt more like the name of her character more than her streamer name
True. You’ll hear some she collaborates with mention Monarch in reference to her model. But when it comes to her specifically it’s Ama or Amanda
Amalee: Call me Queen. Queen of Scuff
Ah then why not go with scuff queen?
that's not a name, that's a title
@@minifeebas8911 "Monarch" is also a title instead of a name
@@DreamyAileen in her case it wasnt
but scuff queen always was a title
There's a simple explanation for that
Amalee: the Scuff Monarch
AmaLee the Monarch. Best of both worlds~ ; ]
The same reason that FUWAMOCO are so insistent on being called proper names.
Fuwawa and Mogo John yes
and you messed it up smh they said officially their name together is FUWAMOCO all caps or FWMC
@@MansMan42069Who's Mogo John ? I only know Mango Juan
Zogogo
Kidding aside, didn't quite like how they framed it as an emotional thing
They invited and accepted the nickname calling and ran with it. If it got out of hand, it's because they made it that way. If they want to be called by their proper name, don't be so accepting of other names and get pissed off when it becomes one to many. Make a hard limit if you don't want to be called any other nicknames. I don't hate them or anything but getting pissed off at your audience for the environment you fostered isn't right
Well its like Froot/Apricot. shes not exactly banning the name
She's been Amalee to me since before she became a vtuber. 😅
Friend of mine watches dubbed anime, so AmaLee has been the go to name I use ever since I told them the fun fact that Marin in DuD was voiced by a Vtuber.
We are no longer monarch… we are… Tuesarch
Sorry Ama, you can change your name.. but you cannot escape the scuff.
also welcome to V-Shojo isekai,Amalee
Alright, Monarch, funny joke. 😆💙
The Monarch, Amalee!
Ive never adjusted fully to calling her Monarch, always just AmaLee
As an uncultured sumbish who was unaware of her music covers save for her Red Fraction cover, I'm gonna miss that name of hers.
AmaLee however will still be the Queen of Scuff.
She's still Queen in our hearts 💕
Honestly even while knowing her only throught Vtubing, i always knew her as Amalee and had to be reminded about "Monarch".
She called herself Monarch within like 10 minutes of this too xD
I have call her ama forever now monarch was also just what most other knew her as so i used that lots as well
I followed her YT channel and didint even know she was a vtuber till apperntly years after she started. So this adds up
....and Cyu is in background going "YA RIGHT!!!!"
So basically Mistress Amalee.
Still the scuff queen
Here for those out there sad to say goodbye to "Monarch", I have a good fix for you.
*Clears throat...*
Momalee
Have fun with the mom joke material.
Amalee: Madame of Many Monikers
She’ll be Monarch again 😂
Amalee the scuff monarch
But... Monarch is scuff queen
The Scuff remains, it just goes by a different name.
amalee: the creator
Monarch : the avatar/sona
Amalee the Monarch.......Makes sense to me.
Amalee, aka Monarch, aka The Scuff Queen, aka Tech Support, aka …
THE MIGHTY MONARCH{monarch voice}
Monarch of AmaLee scuff Industries
She knows she'll be the scuff queen forever
Monarch is so pre-Renaissance.
Sung jinwoo: Shadow Monarch
Amalee: Scuff Monarch
i see no problem here
"The Scuff Queen" Amalee
As long as it makes her happy! I get that it’s smart to optimize but happiness is priority
I can't imagine Joel screaming "AMALEE!!!" instead of "MONARCH!!!". Although everyone knows it's AmaLee, she's Monarch in the end.
Amalee the Monarch Mafioso of Scuff-lords
Monarch/Amalee/scuff queen no matter what thos are your names and titles!
I still look forward to her music every time she uploads.
As someone only on the periphery of the corporate vtubers, I'm curious why such a move is beneficial?
Legitimately what are the perks for this sort of thing? Why move away from being independent? (Assumin she was before this, I'll be honest I mostly watch Vedalverse folks)
According to her, Vshojo will handle the busywork management of things like merch deals, sponsorship and the like so she can focus working on the creative stuff. Seems pretty standard for entertainment.
She mentioned that being an independent content creator she’s had to do basically everything and has worn herself thin to the point of multiple times burning out and considering retiring. So having someone else main business emails and be in charge of merch.
I forget that most people see Vshojo as a Vtuber Corpo. They are not. They are management company. They manage a lot of BTS for the talents. Technically she still Indie, but with less BTS Crap like: merch, deals, sponsorships etc.
@@h311h0und Ah, I see. So it's not something like Hololive then. (Again, I'm pretty new so I'm not sure.)
@@jasonutty52They style themselves after vtuber corpos like Hololive for branding reasons but they don't operate like them. All the talents have full ownership of their own IP, even the ones made by Vshojo fully own their characters. Vshojo handles merch, gives financial advice, and secures sponsorships. Talents do not have to ask Vshojo to play any games or do any collabs, they have full creative freedom. Their oldest talent and one of the founders literally does corn with her model.
Lore explaining :
She overthrown by the great free people of Kanadaa, now she work as idol to get an army to take her crown again
Most people I know referred to her as AmaLee or The Scuff Queen. It was really only other streamers that used Monarch.
How about combining the names? Mam- wait I can foresee that going bad.
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..
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.Mamalee
Monarlee.
@@Danielathan real
Call yourself what you will. You will always be the scuff queen
We don’t need to search monarch or amalee when trying to find her tho, we just search “scuff queen”
Amalee returns to be Amalee : D
"Easier to be known by one name" ama we know you by like fifty
Ok, Lee and Lie, got it.
It’s like the whole Froot thing with Apricot. I seriously had to look up her actual Vtuber name because I couldn’t remember it.
well i always called her Amalee or the scuff queen/ tech support so this works
AmaLee from now on........10 mins later Merch Drop has Mafia Monarch as name.
Ok, Monarch
Maybe don't, instead.
The scuff queen trying to have one name
I don’t think I’ve ever once called her Monarch so nothings changed for me
She may relinquish Monarch, but we'll always know her as the Scuff Queen! Long Live The Queen!
In the past when i watched her covers i knew her as LeeandLie (mostly cause said videos would open with that) Amalee in later stuff, Monarch cause Vtuber.
Hmm Amalee singer of song's, Monarch Queen of Scuff, at times i have to remind myself this is the same person.
She will always be scuff queen
I don't know much about her, but her model is insanely well done 👍.
I always called her AmaLee or LeeAndLie. The only times I called her Monarch is if people only know her as that
We can always search scuff queen
To be fair, I think a lot of people still called her AmaLee even when she was Monarch
SHE'S AMALEE, OKAY?
I’m still using Monarch
You don’t butcher a small army of female knights and plant clones of yourself in the multiverse with the task to murder Heros who grow to powerful and NOT be called by a title that demands respect
Even if you are a Scuff Queen
“Monarch” was more of a title after all.
From the lores she made, her real name is Ama and her sister Lee.
Regardless, we will still love her. 🦋
I present to you her majesty, Amalee, Monarch of the Multiverse, Queen of Scuff, Mistress of Snow and Ice, Lady of Chaos, Empress of the Toad Empire, Seagull Witch and Doña of the Vshojo Gang
i kinda forgot her Vtuber avatar was named Monarch tbh
She got dethroned. lol
I always thought Monarch was just a title... I didn't realize she'd named her character Monarch.
Yeah…
I’m still using Monarch. Sorry. Lol
Gonna be honest, I always called her AmaLee anyways, so this is no problem to me, just like I’ll always call “Froot” Apricot, her ACTUAL channel/character name
I first knew her as AmaLee and LeeandLie, but Monarch led me to CyYu and the rest of the scuff crew, and now I play hsr
At least they didn't make her rebrand into some kind of weird nature goddess.
Monarch or scuff queen, she is been around her enough to be royalty
I was always frustrated with the monarch thing I'm glad she switched back.
A bit sad to see the name go even though I'm one of the ones who knows her mainly as AmaLee, though gotta say the way she's talking is...different here though not in a bad way.
Should've trademarked "Scuff Queen".
all hail her majesty the monarch herself Amanda 'Queen of Scuff', Lee. she is the her almighty monarch over all scuff streams! hip hip hooray, Monarch Scuff, Monarch Scuff, Monarch Scuff.
Looks like this wasn't much of a secret. Lose a Nyanners, gain a regent of scuff.
End of a scuff
Still the scuff queen 😂
Start of a new era!
I think Queen of Scuff still is the best name.
I feel like the real reason she made this change is some of the other talents behind the scenes went to far with the internal roasting XD.
Uh huh, right.... it ain't gonna stick.
Like solo Leveling the shadow monarch the people dub thee THE SCUFF MONARCH MUSIC*🎵🎶 STARTS* TK unapex
She'll always be the scuff queen to me