Using Survival Analysis to understand customer retention - Lorna Brightmore

PyData London 2018
In this talk, I'll show how we use techniques in Survival Analysis and Machine Learning to predict the time a customer (and their dog) will keep ordering and enjoying our products. I'll also show how this is an important part of understanding the Lifetime Value of a customer, which is arguably the most important metric in any subscription business
Slides: pydata.org/london2018/proposa...
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[@zhefeng583]

hello, I came across this video and found it extremely helpful and insightful. I tried to find the slides via the link you provided but it didn't work anymore. I was wondering where I can have them, thanks very much!!!