Joe Lycett STORMS OFF live TV show | Joe Lycett’s Got Your Back

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  • เผยแพร่เมื่อ 22 ส.ค. 2021
  • Joe Lycett takes us behind the scenes of the day he almost got himself cancelled after walking off Steph's Packed Lunch over a plastic bottle. The stunt caused a social media storm and resulted in a HUGE win for the planet when Yop agreed to stop using white P.E.T plastic bottles. Bravo, Joe. Bravo.
    Featuring AJ Odudu, Steph McGovern and Denise Van Outen.
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ความคิดเห็น • 510

  • @giantnerd14
    @giantnerd14 2 ปีที่แล้ว +1211

    We should all be thankful that Joe uses his powers for good, not evil.

  • @margaretnicol3423
    @margaretnicol3423 2 ปีที่แล้ว +801

    The power of the media when used correctly. Brilliant.

    • @robmarrin6720
      @robmarrin6720 2 ปีที่แล้ว +6

      Well said, humour will get you everywhere

  • @harirajkaur7683
    @harirajkaur7683 2 ปีที่แล้ว +435

    Massive thumbs up to Joe and the whole team behind allowing him to do shows and exposures like this. EPIC results and trust!!

    • @TheStevenWhiting
      @TheStevenWhiting 2 ปีที่แล้ว +2

      Won't last if Channel 4 goes private.

    • @whocares269
      @whocares269 2 ปีที่แล้ว +1

      @@TheStevenWhiting eff do you mean?? Channel 4 has always been private ya goon!

  • @jonahthrane812
    @jonahthrane812 2 ปีที่แล้ว +683

    I like how Joe is making change, and being funny at the same time.

    • @dsmyify
      @dsmyify 2 ปีที่แล้ว +4

      He's a modern day Esther Rantzen.

    • @sausagesandwich8938
      @sausagesandwich8938 2 ปีที่แล้ว +2

      Undecided gays are verified unpredictable at the best of times.
      Elton John was the same till he took the full sausage.
      Do we need this new self appointed people's spokesperson for money?

    • @lmm2103
      @lmm2103 2 ปีที่แล้ว +38

      @@sausagesandwich8938 bisexual people are not "undecided gays" thanks

    • @deeeeeeeench1209
      @deeeeeeeench1209 2 ปีที่แล้ว

      @@sausagesandwich8938 the Roman empire was fine untill the men started kissing each other.

    • @jackpaterson5949
      @jackpaterson5949 2 ปีที่แล้ว +7

      @@sausagesandwich8938 ironic considering your name.

  • @cheapshotninja
    @cheapshotninja 2 ปีที่แล้ว +579

    Oh, good. I seen the title and was concerned that Joe was upset in some way. Nice to see he was just being a cheeky bugger, as per.
    [edit] I absolutely love how the British idea of 'storming' off stage is politely walking away as the cameras fade away. No throwing words or chairs, just an icey silence.

    • @flughafentxl
      @flughafentxl 2 ปีที่แล้ว +2

      *I SAW the title 🤦‍♂️

    • @satansbrother2071
      @satansbrother2071 2 ปีที่แล้ว +1

      Thought the same thing!

    • @Sebbir
      @Sebbir 2 ปีที่แล้ว +8

      @@flughafentxl im glad you saw it too

    • @sweetpotatofries99
      @sweetpotatofries99 2 ปีที่แล้ว +4

      "Down with this sort of thing"

    • @group-music
      @group-music 2 ปีที่แล้ว +2

      Yes an intentionally misleading title.

  • @Supercarl-zl3fl
    @Supercarl-zl3fl 2 ปีที่แล้ว +364

    It also shows that no matter what is going on in the world, journalists will still make a celebrity walking of a show top news 🤷‍♂️

    • @tytzup5397
      @tytzup5397 2 ปีที่แล้ว +4

      Celebrity? I've literally never heard of him.

    • @n0body550
      @n0body550 2 ปีที่แล้ว +27

      @@tytzup5397 Use your ears

    • @DasBookster
      @DasBookster 2 ปีที่แล้ว +23

      @@tytzup5397 You need to catch up then!

    • @bingbong3221
      @bingbong3221 2 ปีที่แล้ว

      You do know that news agencies have different people working on the important stuff than they do on the fluff, right? Just because every agency has a story about something doesn't mean that's all they were focused on it and nothing else.

    • @Sebbir
      @Sebbir 2 ปีที่แล้ว +18

      @@tytzup5397 you might know him as Hugo Boss

  • @kris5187
    @kris5187 2 ปีที่แล้ว +76

    Funny how a decade become < 12 months with a lil PR storm.
    Its like a miracle on a biblical scale :o

  • @bernitajenkins3180
    @bernitajenkins3180 2 ปีที่แล้ว +189

    Result!!!
    Way to go, Joe. Have no idea what YOP is, but I'm no longer buying white plastic.

    • @roseharvey2664
      @roseharvey2664 2 ปีที่แล้ว +10

      A yoghurt drink

    • @bernitajenkins3180
      @bernitajenkins3180 2 ปีที่แล้ว +5

      @@roseharvey2664 Thought as much, Rose...pretty sure I wouldn't buy that, regardless of how it was packaged 😁🤮

    • @eskileriksson4457
      @eskileriksson4457 2 ปีที่แล้ว +6

      A clever way of selling water and sugar to people who want to be healthy.

    • @ofrenic
      @ofrenic 2 ปีที่แล้ว +2

      @@eskileriksson4457 does anyone really think it's healthy?

    • @eskileriksson4457
      @eskileriksson4457 2 ปีที่แล้ว +3

      @@ofrenic Yes. I think you underestimate the power of advertising. It's marketed as good for your body, so naturally a percentage of people will believe it. That's all they need, the sugar addiction takes care of the rest.

  • @brianmeek5236
    @brianmeek5236 2 ปีที่แล้ว +53

    Ok, guess it’s time for Joe Lycett to run for PM, he gets things done

  • @Luzitanium
    @Luzitanium 2 ปีที่แล้ว +31

    this should teach people on how manipulative the media can be

  • @xymonau2468
    @xymonau2468 2 ปีที่แล้ว +254

    People with the ability to influence should feel obliged to make the world a better place. As should everyone.

    • @Etherian87
      @Etherian87 2 ปีที่แล้ว +1

      why?

    • @jackpaterson5949
      @jackpaterson5949 2 ปีที่แล้ว

      At the end of the day, nobody is going to remember or give a shit.

    • @Kojak.k
      @Kojak.k 2 ปีที่แล้ว

      Oh do I have news for you lol

    • @Dessienewshoes
      @Dessienewshoes 2 ปีที่แล้ว

      Bullshit. People will do whatever they want

    • @xymonau2468
      @xymonau2468 2 ปีที่แล้ว +3

      @@Dessienewshoes Only morons fail to learn from others.

  • @ItsMeSami
    @ItsMeSami 2 ปีที่แล้ว +69

    I love-love-LOVE the way he gets things done. Keep up the amazing work, Joe and team! ❤️

  • @bubblegum8959
    @bubblegum8959 2 ปีที่แล้ว +43

    One of these days i am gonna put on this show and Joe is just gonna say "I solved world hunger" and I am just gonna believe him

    • @tiff1277
      @tiff1277 2 ปีที่แล้ว

      Honestly soon come

  • @neuvocastezero1838
    @neuvocastezero1838 2 ปีที่แล้ว +72

    Buzz: Created. Mission: Accomplished. Clickbait: Clicked.

  • @clairehawkes1112
    @clairehawkes1112 2 ปีที่แล้ว +22

    Bloody brilliant, well done! Although companies should be ashamed of themselves and not be able to get away with stuff like this considering the state the planet is in!

  • @MrLarry
    @MrLarry 2 ปีที่แล้ว +63

    It was a bold move, but the payoff is definitely worth it. Well done Joe!

  • @BensBrickDesigns
    @BensBrickDesigns 2 ปีที่แล้ว +41

    This was excellent. I'm excited for you to be on Travel Man.

  • @karldiamond9722
    @karldiamond9722 2 ปีที่แล้ว +43

    Well done Joe and the rest of the team, just goes to show the power of social media and what a brilliant way of using it

  • @Boulderhighland
    @Boulderhighland 2 ปีที่แล้ว +9

    Good on you Joe! Well done for using your position so well. We need more of this

  • @alexgior7087
    @alexgior7087 ปีที่แล้ว +8

    I'm always very cautious about big media based sustainability stunts like this. Inevitably some information ends up distorted or missing. White PET is harder to recycle than clear and does cause an issue in waste streams but other colours cause even more issues. In some cases the colour of the bottle is needed to provide UV protection for the contents (often used for some medicine bottles) and can make the contents last longer depending on what it is. It's also worth noting that it is often easier to make recycled PET into cloudy or coloured bottles as this disguises any mixed colouration from different coloured virgin bottles. I'd hate for people to avoid these recycled coloured bottles because they view them as unsustainable. Generally speaking, yes clear PET is better and I know everyone's heart was in the right place like this but it's campaigns like this that often cause the most eco-confusion (such as switching out multi-use plastic shopping bags for multi-use cotton, which unlike jute has a much worse carbon footprint than plastic, no matter how much you use it.) Bottom line is we can't expect everyone to research deeply into topics like these, we need well-researched and sensible product packaging laws for sustainability, the same as we do for safety.

  • @jakublis12
    @jakublis12 2 ปีที่แล้ว +20

    That's just absolutely amazing!

  • @remixplastic7324
    @remixplastic7324 ปีที่แล้ว +1

    Far out this is amazing. I was so nervous watching the build up to the storm off!

  • @nellydoyley3815
    @nellydoyley3815 2 ปีที่แล้ว +5

    Got to love him! Love how he did this so incredibly clever

  • @crashvds777
    @crashvds777 10 หลายเดือนก่อน +4

    Joe is the chaotic good we need in the world

  • @igorioshka
    @igorioshka 2 ปีที่แล้ว +4

    It is such an honor to see a great wizard in action. Unbelievable

  • @horrorfan7148
    @horrorfan7148 2 ปีที่แล้ว +4

    First time I have seen you actually change something.Well done and I applaud your achievement. Less plastic is always good but less white plastic is even better👍

  • @aliaksandracueva7776
    @aliaksandracueva7776 10 หลายเดือนก่อน +2

    It's a third time i am writing this - Joe Lycett is a genius

  • @nightingalerose1790
    @nightingalerose1790 2 ปีที่แล้ว

    Yup I remember this being all over my Facebook and the news

  • @BrettCahill
    @BrettCahill 2 ปีที่แล้ว +5

    Man that advert certainly was something 😂

    • @adamnelson8817
      @adamnelson8817 8 หลายเดือนก่อน

      Do you know which song he used?

  • @theresenydahl9531
    @theresenydahl9531 2 ปีที่แล้ว +7

    I loved this, so funny and he pulled it off so well😂

  • @TheVerticalDave
    @TheVerticalDave ปีที่แล้ว +1

    Love Joe. Love the way he uses humour to challenge the status quo

  • @summer-roseknight
    @summer-roseknight 16 วันที่ผ่านมา

    Joe Lycett basically trolling everyone, and I love him for it 😂

  • @Melpheos1er
    @Melpheos1er 2 ปีที่แล้ว +5

    Come'on, 10 years to change the packaging ? But suddenly it will take only 1 year...

  • @squalloogal
    @squalloogal 2 ปีที่แล้ว +6

    Bravo Joe and team.

  • @flala2261
    @flala2261 2 ปีที่แล้ว +1

    I Love the blue suit jacket/ blazer
    it’s so nice! ✨

  • @upendasana7857
    @upendasana7857 2 ปีที่แล้ว +5

    I just love joe Lycett..he has principles and is still popular ...amazing !!!!! he also is a truely balsy comedian and is prepared to take things to edges that very few do nowadays

  • @TheFkhkwf
    @TheFkhkwf 2 ปีที่แล้ว +2

    Joe!!! That's the jumper I wanted to buy!!!!

  • @lulospawn
    @lulospawn 2 ปีที่แล้ว +11

    The blinking eyes behind joe disturb me

  • @jzwadlo
    @jzwadlo 8 หลายเดือนก่อน

    I love how he had his mask on to talk to the camera, but not in a room full of people 🤣

  • @missrachael1709
    @missrachael1709 2 ปีที่แล้ว +8

    Wow always liked you Joe but now I'm a bit in awe, you rock dude. Thanks for being a brilliant human being!

  • @Franciehatescoffeeicecream
    @Franciehatescoffeeicecream 2 ปีที่แล้ว +1

    Anton Du beke...he ain't wrong 😂

  • @Spencerlayne
    @Spencerlayne 2 ปีที่แล้ว +89

    Plot twist he really did walk off live TV and made all of this up afterwards

    • @dvyt433
      @dvyt433 2 ปีที่แล้ว +2

      Yeah i thought that.. seems a bit desperate

    • @princesssparkle5542
      @princesssparkle5542 2 ปีที่แล้ว

      I agree,

    • @nigelhearne8368
      @nigelhearne8368 2 ปีที่แล้ว

      I thought the same, how to get yourself out of a hole and look good 🤔

    • @daniellamcgee4251
      @daniellamcgee4251 2 ปีที่แล้ว +12

      I guess you people aren't familiar with Joe. This isn't weird by his standards. This is a man who legally changed his name to Hugo Boss to make a point/ positive change.

    • @dvyt433
      @dvyt433 2 ปีที่แล้ว +3

      @@daniellamcgee4251 Very familiar and this didn't ring true enough. Everything about it can be plausibly filmed after the event. Don't get me wrong, I'm a fan and I like the guy, but I wasn't convinced. Only Joe and the producers and presenters of that show know. And this took a long to come out.
      I get the sentiment though and it worked for me, I'm aware of the white plastic thing. So I guess whether I believe him or not, it was still effective. I think I would have been happier if he'd put his hands up and said "ah shit you got me". This was trying slightly tooooo hard.

  • @linebrunelle1004
    @linebrunelle1004 ปีที่แล้ว +1

    Joe. You are a force to be reckoned with. Keep going, my friend.

  • @carolinalindberg2350
    @carolinalindberg2350 2 ปีที่แล้ว +3

    He's awesome❤

  • @cantsay
    @cantsay 2 ปีที่แล้ว

    So where are you running the commercial? Prime time or late night?

  • @rg-web-design
    @rg-web-design 2 ปีที่แล้ว

    Good on you. Truly well done.

  • @pandakatiefominz
    @pandakatiefominz 2 ปีที่แล้ว

    HOLD ON HIS BACKGROUND BLINKS

  • @censorbleep3018
    @censorbleep3018 2 ปีที่แล้ว

    5:00 the artwork starts blinking . . . I thought I was losing it.

  • @reallystraightguy2716
    @reallystraightguy2716 2 ปีที่แล้ว

    6:00 Anyone know the name of the song and band singing here? I did a lyric search but it kept bringing up the wrong songs.

  • @MG-uz5mr
    @MG-uz5mr 2 หลายเดือนก่อน

    I hope they will do that in Australia! Currently our YOP is in white plastic

  • @mikeher
    @mikeher ปีที่แล้ว +1

    If Big Oil ever manages to hire Joe Lycett, expect immediate apocalypse.

  • @budle89
    @budle89 2 ปีที่แล้ว +16

    Damn, Joe! I hate unbearable moments like this.
    I was nervous the whole build up to the action as if I was directly involved.

  • @cc8530
    @cc8530 2 ปีที่แล้ว +15

    Brilliant! And that’s coming from an Aussie and we don’t have Yop in Australia :(
    Perhaps Joe could push for it to go global!

    • @bernitajenkins3180
      @bernitajenkins3180 2 ปีที่แล้ว +3

      Same here 😁😎🇦🇺👋

    • @daniellamcgee4251
      @daniellamcgee4251 2 ปีที่แล้ว

      @@foolishlyfoolhardy6004 Yop is a Yogurt based drink 'created and marketed' by Yoplait. Coles sell it. Maybe not everywhere in Australia.

  • @justincoleman3805
    @justincoleman3805 2 ปีที่แล้ว

    I’ve never heard of Yop.
    But now I must have it.

  • @LuciferTJ
    @LuciferTJ 2 ปีที่แล้ว

    Entertaining to see that the builders at Channel 4 didn't have the 'fox' to remove the lazer paper from the stainless framework holding the plexiglass in the makeup room!
    Don't blame you. I usually don't peel it off either.
    hahaha :)

  • @grahamwells173
    @grahamwells173 2 ปีที่แล้ว +14

    Brilliant 🤣😂🤣😂

  • @MsDazhaa
    @MsDazhaa 2 ปีที่แล้ว +6

    🤣 love it!

  • @Challenger-pi2vm
    @Challenger-pi2vm ปีที่แล้ว +1

    I freaking love Joe, come to Australia!!!!

  • @adammcintosh978
    @adammcintosh978 2 ปีที่แล้ว +3

    A true mad man god bless him.

  • @LouisePlusOne
    @LouisePlusOne ปีที่แล้ว +1

    @Joe Lycett. Where did you get your sweatshirt?

  • @jennyharvey4127
    @jennyharvey4127 2 ปีที่แล้ว +5

    Totally love Joe ❤ your a legend xxx

  • @Atleeriksen
    @Atleeriksen 2 ปีที่แล้ว +3

    Recycle bottles and cans like we do in Norway by paying 20p extra pr bottle which you get back when you recycle them in the machine at the stores!! Norway recycle over 92% of all bottles and cans sold!!!

  • @wewemcrhyne
    @wewemcrhyne ปีที่แล้ว +1

    Love it! I’ve never heard of a problem with white plastic

  • @wisteela
    @wisteela 2 ปีที่แล้ว

    Absolutely brilliant

  • @christinea2355
    @christinea2355 2 ปีที่แล้ว

    We are halfway through 2022 and yop is still in white bottles. I do hope they really will change the packaging, and soon

  • @jkasaunder228
    @jkasaunder228 4 หลายเดือนก่อน +2

    The year is 2024... The bottles are still white.

  • @YTFlove4ever
    @YTFlove4ever ปีที่แล้ว +3

    1 year later and I see they're still using white bottles??

  • @tetchuma
    @tetchuma 2 ปีที่แล้ว +4

    That’s awesome.
    Now, go after GM for acquiring, defunding and eventually destroying our inexpensive, city center, electric trolley systems, and replacing them with GM diesel buses.

  • @adamnelson8817
    @adamnelson8817 8 หลายเดือนก่อน

    What’s the song that he uses in his ‘advert’ please?

  • @tan8813
    @tan8813 2 ปีที่แล้ว +7

    If ther are smart they will take him up on that offer and run that ad, and make the bottle clear

  • @renejean2523
    @renejean2523 2 ปีที่แล้ว +15

    Joe didn't so much storm off, as mince off. But I get the point.

  • @alexrodgers9247
    @alexrodgers9247 ปีที่แล้ว

    I can’t believe that is AJ, she’s beautiful! I could only recognize her by her voice.

  • @setsuna.187
    @setsuna.187 2 ปีที่แล้ว

    somebody tell me where i can get that jumper

  • @beccymalloy
    @beccymalloy ปีที่แล้ว

    Let's have more Joes in the world please!!!

  • @JoaoSilvamix
    @JoaoSilvamix 2 ปีที่แล้ว +3

    Eres muy grande chaval!!!

  • @SamFr1000
    @SamFr1000 2 ปีที่แล้ว +2

    This is the only way I'd ever watch Steph's packed lunch

  • @osx86x
    @osx86x 2 ปีที่แล้ว

    Didn't know what Yop was until this video

  • @MisterItchy
    @MisterItchy 2 ปีที่แล้ว

    Excellent!

  • @Damoboyle
    @Damoboyle 2 ปีที่แล้ว +1

    Probably should have pressed for a different material than plastic completly, considering only a meager 8-15% is actually recycled in practice.

  • @ajakuk1
    @ajakuk1 2 ปีที่แล้ว +1

    This is brilliant thank you joe

  • @nedbigby9694
    @nedbigby9694 2 ปีที่แล้ว

    The eyes in the background

  • @lucysmith6530
    @lucysmith6530 2 ปีที่แล้ว +3

    It’s all a really good message but I can’t help feeling like I’m being haunted with that blinking drawing... I feel like I’ve come to the end of my days and blinking woman is the one who chooses if I go to heaven or hell! Back off Margery I’ve got a few good decades in me yet!

  • @evverrette1
    @evverrette1 2 ปีที่แล้ว

    such a character.

  • @thomash2806
    @thomash2806 ปีที่แล้ว +1

    The real elephant in the room it that only good plastic bottle is the one you don’t buy…

  • @lewiss626
    @lewiss626 4 หลายเดือนก่อน +1

    As far as im aware YOP still use white coloured plastic......

  • @sararichardson737
    @sararichardson737 2 ปีที่แล้ว

    Result. Very well done

  • @cristop5
    @cristop5 2 ปีที่แล้ว +1

    And now he's been questioned by the police over a joke - which is how I became aware of him!

  • @turg1737
    @turg1737 ปีที่แล้ว +1

    Proper madlad

  • @kellymm7630
    @kellymm7630 2 ปีที่แล้ว

    10 years is a tad extreme yopp lol

  • @asclark111
    @asclark111 2 ปีที่แล้ว +1

    great result well done Joe!

  • @leahhoward7645
    @leahhoward7645 2 ปีที่แล้ว

    I will buy a clear yop if I see that advert. Never bought it before

  • @b29ak2007
    @b29ak2007 2 ปีที่แล้ว

    Such a freaking legend

  • @TheTrickshot77
    @TheTrickshot77 2 ปีที่แล้ว

    I'd like to see Joe in Kent or Dover, having our back

  • @StanWatt.
    @StanWatt. 2 ปีที่แล้ว

    Well done, sir!

  • @stephenowens9153
    @stephenowens9153 2 ปีที่แล้ว

    That's awesome.

  • @aidangriffiths5075
    @aidangriffiths5075 2 ปีที่แล้ว

    Of course its a setup 😂

  • @satansalley6526
    @satansalley6526 2 ปีที่แล้ว

    Quality.

  • @dalewolver8739
    @dalewolver8739 2 ปีที่แล้ว

    Frigging brilliant

  • @purplemonkeyelephant
    @purplemonkeyelephant 2 หลายเดือนก่อน

    2024 and it doesn't seem like they made the switch from what I can see online? (I don't actually buy the product)

  • @TM-hx7mm
    @TM-hx7mm 2 ปีที่แล้ว +1

    The blinking eyes of the people in the painting behind Joe are kind of creepy.