Sold my Jag 2015 XE with just 23k mileage reluctantly in June 2024. Now I am super glad I did. I will never buy another Jag. Not interested in identifying with any WOKE rubbish
I tried to buy a new Jag and the dealer needed me to prove my LGBT status, wear a dress and make moaning sounds. I refused and they called me transphobic and kicked me out.
i can't count how many times I've watched volvo truck & the epic split - THATS how you market a car too... didn't find the new Volvo ad though, only yelling youtubers reaction & review 20 min videos so I skip
Bet it was a narcissist who just happens to be related to a senior member of the British government, who's long been the Don of the DEI protection racket in the UK. He also obtained his talentless relative roles in the opening ceremony of the Paris Olympics and the Queen's platinum jubilee. All by threatening to call people rascist.
Old Bloke still with us been worried make sure your up to date with your boosters and flu jab there’s shingles and other assortments as well you’d be advised to get em!
The jaguar ad is objectively bad. *Without* considering the politics and pandering they're trying to shove down people's throats, its literally just a drag show with bad fashion and empty slogans. At no point did it mention CARS. That's just bad advertisement, if someone sees your ad and at the end of it they have no idea what product you sell, you made a dumb ad. I mean, there have been a few deliberately stupid ads where they didn't mention their product until the end, but this wasn't that.
What makes me laugh is the irony. Jaguar Land rover is owned by an Indian company Tata. Now iin India women are treated as second class citizens, frequently raped by gangs of young men and basically treated like shit. So you have a company touting diversity, equity, inclusivity where it's owners come from a country where this is not the case. It was the same at Barclays, the company constantly routing the role of women in the workplace whilst employing hundreds of thousands of Indians from a country where gang rape is common place. Barclays just wanted cheap workers, nothing to do with DEI or women's rights.
@@alwynsmit3546 Although i do not agree with the ad, its wrong to generalize something based on one example, they do a lot actually, they are the largest philanthropists in the world and provide employment to millions of women in india.
The CEO is destroying so many jobs for people. People who buy dealerships for Jaguar will loose money. People who make the cars, the suppliers who supply the parts will all loose their jobs. What a selfish, disgusting thing to do to a company, and to the people who work there.
Don't worry guys, I just mailed Tata motors (holding company of JLR) investor relations regarding this matter using the 9 shares I own. Hope the execs reply.
I have a 2016 Jaguar F-Type and a 2006 XJ8 VDP in my garage, that ad disgusts me. I will never be in the market for one of their electric cars. The F-Type makes a glorious sound when pushed, the XJ8 exudes quiet class.
Such a shame Tell me to relax, I just stare Maybe I don't know if I should change A feeling that we share It's a shame Number me with rage It's a shame (Such a shame) Number me in haste It's a shame (Such a shame) Write it across my name (Such a shame) This eagerness to change Such a shame
I spoke to a colleague. Showed him the advertisement. I was told that it is BRILLIANT. It shows Jaguar is going places. It shows "watch this space". Because they "dare to be different". So now I'm wondering if I'm just hateful or intolerant. Please tell me - because I'm quite puzzled.
3 วันที่ผ่านมา +3
They are going places, straight into the gutter and bankruptcy.
Jaguar should spend their money on research and development. My son loves Jaguar and owned 3 of them, he buys every 2 years. All 3 were in the shop many times for turbo and rear axle differential failures. He is saddened to say he will never buy another Jaguar again.
I know what they are up to. Because Jaguar has been loosing sales for so long, the idiots on the board thought they would make an add that gets them talked about, for good or for bad. Well my friends on the board of directors at Jaguar, it’s bad! And yes, the whole world is talking about Jaguar, and mainly how we most likely never buy one again! So well done!
Worse ad in 2024 , it's really hard to watch with out acid reflex . When i was a kid the Jag XKE was the ultimate cool car , we envisioned it with secret agents , old castles and beautiful women . Boy , how things change !
The ad agency who produced the rubbish ad is Coley Porter Bell who also have the Boots account. Will they start losing advertisers? Who is going to take on this agency when they discover what they did the Jag ad?
There is a saying in advertising that there is no such thing as bad publicity. If the goal was for people to talk about Jaguar no matter what, then the plan worked. Jaguar's primary market are rich, affluent, educated and liberal leaning individuals so the market research I'm sure led them to this. If you're average Joe doesn't like the Jaguar ad I don't think they could care less. You couldn't afford their cars anyways. Personally I would never buy and English car in North America. The costs to maintain such a thing would be outrageous.
Should be added, apparently you also have to listen absolutely shite techno to own a Faguar! In the 1960s their cars were branded on rock and roll! As a Christian I don't like that much better, but at least it is cooler. Many in the industry has already before this add predicted, that Faguar will be the next car manufacturer to go broke, because of dwindling sales worldwide, and now they have pretty much sealed the deal!
I tried looking for Jaguar leaks to find the inevitable infighting happening at the company but it’s all videos of people’s broken Jaguars. 😅 I feel really sad for the employees that didn’t expect this though.
Jaguar is their “dead name”…. Their trans name is “out of business”
Naaah their trans name is Faguar.
The one company that shall not be named
Draguar formerly know as Jaguar.
😂😂😂😂
I think “out of touch” is more fitting
I guess their CEO is finding new innovative ideas to go broke
😂
Their pronouns will likely be was/were.
Jaguar, cuz neutered mammals matter.
It looks like a non funny Fruit of the Loom commercial
It's actually a very "corny" idea to go broke.
It's expensive, though ...🤣🤯
Jaguar have gone woke and will soon be broke !
👍🏻👍🏻👍🏻👍🏻🎊🎊🎊
Jaguar transitioned into Faguar, and now I wouldn't even accept a car from them even if it was a gift
Draguar
🤣🤣🤣🤣🤣🤣☠
Good one, sir/madam. Like it.
Love it
Sold my Jag 2015 XE with just 23k mileage reluctantly in June 2024. Now I am super glad I did. I will never buy another Jag.
Not interested in identifying with any WOKE rubbish
The mockery is delightful
That's it, I'm not buying a Jaguar now!
🤣
Nor me. No one's getting one for Christmas this year either.
@@DavidBritton-nl1wv You never know, plenty of woke with money!
@@johngreydanus2033most rely on public transportation because they don't know how to drive😂
I'm selling my Jag right now....going out to buy a "real man's" car....... A Chevy Truck!!!! LOL!!!
Pure idiocy!
Jaguar CEO Adrian Mardell will give out disciplinary action to anyone within Jaguar dares to criticize this campaign.
Share holders need to organise a witch hunt.
Progressive Stalinism
Such an INCLUSIVE move.
@@FrançoisRacicot-u4d Can I also be disciplined now. I am very naughty. I called it a steamy pile of hog sht.
What, a courgette up the Harris?
I tried to buy a new Jag and the dealer needed me to prove my LGBT status, wear a dress and make moaning sounds. I refused and they called me transphobic and kicked me out.
😂😂😂😂
Pretty sure the ones that would give high praise of that commercial are the people who bid millions on a banana duct taped to a blank canvas....
And let's not forget the National Gallery's pile of housebricks (said to be worth millions!!!?)
😂😂😂😂
I love how Elon Musk put it when he fired one of his underperforming workers at X, Didn't Earn It!
Jaguar achieved one thing - everybody talks about the ad!😂
The best part of this - everone agrees that it is sh....t. What a way to unify the people of this world!
And to discourage people from buying it.
Talks about the ad and tightens the wallet. 😂😂 That binary ad caused nary a buy 😉
People also talking about P.Diddy and Harvey weinstein. 😅
True, and nobody will buy one😂😂😂
Brand vandalism!!
More like murder.
The entire exec team at Jaguar should resign.
Any one watched the new Volvo ad? Now THATS how you market a car.
Right! That was an amazing ad. Had me in tears.
i can't count how many times I've watched volvo truck & the epic split - THATS how you market a car too... didn't find the new Volvo ad though, only yelling youtubers reaction & review 20 min videos so I skip
@@fantasip it’s the EX90 electric car on Volvo’s TH-cam channel
That's the car, lesbian females like . . . . . Vulvas!!!! LOL!!!!
Why don't Jaguar change the J to the letter F so they can live that lifestyle
I see what you did there 😂
😅😅😅😅😅😅😅😅😅
That’s original.
@@oggyoggy1299 no its not.
So the type F? 😅
Australia, you're lucky to have Rita P.
And to think someone got paid for this atrocious idea.
Probably millions 🤦♀️
Bet it was a narcissist who just happens to be related to a senior member of the British government, who's long been the Don of the DEI protection racket in the UK. He also obtained his talentless relative roles in the opening ceremony of the Paris Olympics and the Queen's platinum jubilee. All by threatening to call people rascist.
Stole the idea after attending a P Diddy freak off.😊
According to Jaguar "they/them"-selves... it took 3 years and 800 staff to come up with that ad! ... look it up !
Well, I should imagine they've been fired by now.😮
A load of pretentious dross. Dulux refreshing their colour chart ??????????????
Used to be that a Rolls Royce broke down it failed to proceed. So I suppose the new Jaguars will fail to TRANSITION
😂😂😂😂😂
Jaguar to Bud light.....hold my beer
Hold my Dear......
Done on purpose Blackrock will cover any shortfall.
For what purpose?
@@oggyoggy1299 devaluing the brand
Destruction of the iconic.
Same old reply no matter what happens then?
Old Bloke still with us been worried make sure your up to date with your boosters and flu jab there’s shingles and other assortments as well you’d be advised to get em!
That was beyond creepy.
Brilliant spoof! Love it....👍😎
Intolerance will not be tolerated.
These CEO's are so out of touch with reality it's unreal LOL
*FAGUAR!*
Brilliant
JAGQUEER
@@123uzuz Ha!
Ha, nice
Faguar, made posible by the man the myth the legond, RawDongLover.
WTF does this nonsense have to do with a car?
Makes you wonder
Nothing. There isn't even a car in the commercial.
Next they'll make a Beer ad by showing a bunch of fools wearing a Rainbow dress drinking Coffee.
"I'd buy that for a dollar!"
'What a great idea' someone in the ad industry though. ;)
It will have to be tea since coffee is to manly
What a disgusting ad.
Well described in a nutshell!
Draguar is finished!
Thought the name was Faguar
Those office workers are having fun.
I AM NEVER GOING TO BUY A JAGUAR! I WORK JUST MORE YEARS AND BUY A PORSCH SOMETIMES.
Jaguar doesn't understand that brand has a placing, and cannot force people to buy something
The jaguar ad is objectively bad. *Without* considering the politics and pandering they're trying to shove down people's throats, its literally just a drag show with bad fashion and empty slogans. At no point did it mention CARS. That's just bad advertisement, if someone sees your ad and at the end of it they have no idea what product you sell, you made a dumb ad. I mean, there have been a few deliberately stupid ads where they didn't mention their product until the end, but this wasn't that.
There are no cars in the ad because they couldnt find a jag that would keep running.
They've actually stopped making cars for 3 years, while they rebrand and go all electric. Brilliant strategy... no revenues, then THIS !
and not drop oil on the studio floor
What makes me laugh is the irony. Jaguar Land rover is owned by an Indian company Tata. Now iin India women are treated as second class citizens, frequently raped by gangs of young men and basically treated like shit. So you have a company touting diversity, equity, inclusivity where it's owners come from a country where this is not the case. It was the same at Barclays, the company constantly routing the role of women in the workplace whilst employing hundreds of thousands of Indians from a country where gang rape is common place. Barclays just wanted cheap workers, nothing to do with DEI or women's rights.
the owners of jaguar cant do anything nor are they responsible for the crimes against women in their own nation.
@RudranshShukla-m1u I'm just pointing out the hypocrisy you cretin.
@@RudranshShukla-m1ubs, they can do something. They can shine a light on this.
@@alwynsmit3546 Although i do not agree with the ad, its wrong to generalize something based on one example, they do a lot actually, they are the largest philanthropists in the world and provide employment to millions of women in india.
@@RudranshShukla-m1u where am I generalizing? Learn to read what is typed, not what you choose to see
Jag R just trying to pull some con job on everybody it’s pathetic !
The best part about this is you will be able to buy a brand new 2026 Jaguar for less than half price in 2028.
Jaguar will probably be in liquidation by that point.
Yeah yeah, we’re “intolerant”; excuse me while I yawn.
A car ad should have a car in it. Who makes an ad for a rainbow of weird???
The word you're looking for is "neutered"
It would be more effective advert , for a new Dulux paint collection
.3% pretending they're 30%
Exactly this.
Sky new Australia is so much better than sky new UK, they would never shut down woke in UK TV
The CEO is destroying so many jobs for people. People who buy dealerships for Jaguar will loose money. People who make the cars, the suppliers who supply the parts will all loose their jobs. What a selfish, disgusting thing to do to a company, and to the people who work there.
If you rearrange the letters in Jaguar you can spell the word idiots.
Don't worry guys, I just mailed Tata motors (holding company of JLR) investor relations regarding this matter using the 9 shares I own. Hope the execs reply.
From Jaguar to Draguar
Putting the drag into drag racing.
Its like the clowns have shown up AFTER the big top tent has been ripoed down do theres nowhere left for them to go 🤣🤣🤣 so Jaguar employed them .
Had a good laugh at the spoof. RIP Jaguar
I have a 2016 Jaguar F-Type and a 2006 XJ8 VDP in my garage, that ad disgusts me. I will never be in the market for one of their electric cars. The F-Type makes a glorious sound when pushed, the XJ8 exudes quiet class.
Most anyone could have done a better ad with just a smartphone.
If I'm shopping for a large hammer, they might get a sale...but as far as cars, no way. If they even sell them.
Tesla sells cars and sledge hammers. I would give them a try.
What does anything in that commercial have anything to do with a car?? Jaguar, woke and broke
Jaguar was already destroyed when they changed their car designs though.
Such a shame
Tell me to relax, I just stare
Maybe I don't know if I should change
A feeling that we share
It's a shame
Number me with rage
It's a shame
(Such a shame)
Number me in haste
It's a shame
(Such a shame)
Write it across my name
(Such a shame)
This eagerness to change
Such a shame
Can't wait to see the ad on Axios.
I spoke to a colleague. Showed him the advertisement. I was told that it is BRILLIANT. It shows Jaguar is going places. It shows "watch this space". Because they "dare to be different". So now I'm wondering if I'm just hateful or intolerant. Please tell me - because I'm quite puzzled.
They are going places, straight into the gutter and bankruptcy.
Agreed
Which rights are "women's rights" and which ones are "men's" ???
Great question.
Jaguar should spend their money on research and development. My son loves Jaguar and owned 3 of them, he buys every 2 years. All 3 were in the shop many times for turbo and rear axle differential failures. He is saddened to say he will never buy another Jaguar again.
Volvo must rolling in laughter in their conference room….
Volvo should just use the Jaguar ad and at the end go "Aren't you glad its not a Jaguar"
I have a solution for Jaguar. Announce Section 8 car loan assistance with Food Stamps being allowed for downpayments
I know what they are up to. Because Jaguar has been loosing sales for so long, the idiots on the board thought they would make an add that gets them talked about, for good or for bad. Well my friends on the board of directors at Jaguar, it’s bad! And yes, the whole world is talking about Jaguar, and mainly how we most likely never buy one again! So well done!
What is the new faguar model 2024 so we know what it looks like before it goes bankrupt and closed
These remakes are so perfect!
Vile, phobic. How cute, they think their little buzz words still mean something.
Jaguar taking a leaf out of Gerald Ratner’s book
Bring back Morris and the Roycrofters.
Worse ad in 2024 , it's really hard to watch with out acid reflex . When i was a kid the Jag XKE was the ultimate cool car , we envisioned it with secret agents , old castles and beautiful women . Boy , how things change !
Oh look, its the teletubbies😂
The ad agency who produced the rubbish ad is Coley Porter Bell who also have the Boots account. Will they start losing advertisers? Who is going to take on this agency when they discover what they did the Jag ad?
Generally all car ads in the US now are pretty much WTF was that sensation, except they do feature the ugly cars.
Never bought a jaguar in my life
Please every one sign the petition it takes less than a minute.. 👍😍
Well... just watch how they go down the drain.
There is no quicker way to dismantle a brand that to offend the customer.
Someone is going to be sacked
Im going buy a Nissan micra instead
Forget about buying one. I'd be freakin embarrassed if i drive around in a Jaguar right now
Welcome to Faguar. 60% of the time, it works every time.
Great initiative!! Womens rights to their rights!! 👈👈❤️
Saying „don’t copy“ and then make an ad like every ad in the last 4 years 😂😂😂 I swear some companys don‘t like money anymore
If it's woke - BOYCOTT IT!
Women's Forum deserves to gain some ground.
There is a saying in advertising that there is no such thing as bad publicity. If the goal was for people to talk about Jaguar no matter what, then the plan worked. Jaguar's primary market are rich, affluent, educated and liberal leaning individuals so the market research I'm sure led them to this. If you're average Joe doesn't like the Jaguar ad I don't think they could care less. You couldn't afford their cars anyways. Personally I would never buy and English car in North America. The costs to maintain such a thing would be outrageous.
I wonder if Jaguar identifies as a successful company if that’ll save them from bankruptcy.
WHY ARE THESE ADD ACTORS DRESSED UP LIKE STOLEN CARS?
literally sold my jag after seeing this ad….
@Jaguar - Give me one of your Cars for free and i will defend your Ad. 🤷🏼♂️
It looks like a really bad United Colours Benetton ad from the ‘90s
The fact the president of Jaguar is named Raw Dong Lover is just wild, you can’t make this up 😅
Should be added, apparently you also have to listen absolutely shite techno to own a Faguar! In the 1960s their cars were branded on rock and roll! As a Christian I don't like that much better, but at least it is cooler. Many in the industry has already before this add predicted, that Faguar will be the next car manufacturer to go broke, because of dwindling sales worldwide, and now they have pretty much sealed the deal!
I don't think that that Jaguar removed the big cat out of their brand. I think the poor animal was neutered and ran ran away from home in shame.
Jaguar. "Mmm Rarrr! We're fierce!"😊
Raw Dong Lover can't be taken seriously. His parents certainly didn't.
Budweiser marketing team :
“ nobody ever will do worse than us “
Jaguar marketing team “ hold my butt light”
I tried looking for Jaguar leaks to find the inevitable infighting happening at the company but it’s all videos of people’s broken Jaguars. 😅 I feel really sad for the employees that didn’t expect this though.
Identifying as profitable.
Its almost like they looked at every corporate woke branding dumpster fire in the past few years and said yeah we want a piece of that!