On the Spot with IKM: Why is Branding of a Professional Practice Important

Why is the branding of a professional practice important? Tune in to listen to a quick conversation between IKM President, John Schrott, and IKM Graphic Designer, Jessica Sandy, chat further about this topic.
“On the Spot with IKM” is a casual video series that utilizes the vast knowledge base of the IKM Architecture team to discuss and explore how we continue to improve the human experience through design.