WAS AMAZING FANTASY #15 A MARKETING FAILURE FOR VEVE?
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- เผยแพร่เมื่อ 7 ก.พ. 2025
- Veve released amazing fantasy 15 on Veve the other day. With 10k editions and the most expensive comic book in the world, the success was incredibly interesting to watch. In this video, we are going to be discussing the drop, its price and the potential failure to market this masterpiece of a comic book
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RHYS just said to the Superstars Joe and Rob that they wanted to reward early users here in the beginning. They could of easily did press releases and advertised more but chose not to. 👏👏👏👏
I made a little editors note later in the video as I had made this a day after the drop had been released but I did like that angle
That’s just a spin for the existing investors, the primary reason is likely bc they shouldn’t advertise aggressively when there isn’t appetite for NFTs in the current risk environment. The return on advertising would probably be negative
@@sneakykarl I agree 100% with your comments. Just like Crypto is getting adopted so will NFT'S. I see us as early adopters like those who bought 1 bitcoin for under $1
@@sneakykarl Good point. I’m sure they are getting professional in advertising to see where and when it makes the most sense to advertise. But they still could of did simple things like get news stories on it from press releases if they wanted to. They could of made it a month to talk it up. They didn’t and wanted to improve sentiment to those who been here too.
@@joem4069 So true. I was thinking the same thing.
It’s impossible to make this community happy. We’re in a bear market, they did us a solid, they released the grail of all grails on the low and now the complaint is they didn’t market it. I feel bad for the team.
You are spot on! Nobody will ever make everyone happy so coming to the right decision is basically impossible as someone will always have something to say
Yes, yes it was a marketing failure. It could have been used to attract new users. This whole “support current users” message is ridiculous. We already have so many top quality NFTs to support current users. They can never do another campaign around AF15 / 60th anniversary of Spider-Man. No new users means no growth, it’s not sustainable. You can’t just recycle gems forever.
Interesting. I took the view that advertising to new users who then didn't land the drop would be bad for retention. However, with your experience, I'm sure Alex G would enjoy brainstorming with you. Love that you're across all the smaller community channels.
Thanks for your insight as always Dan! I believe personally more could have been done for something like this
Why you're fudding everywhere now? You were one of the most bullish content creator
@@saitamama2927 not fudding, just disappointed
@@DanSchawbel then just do a video and move on, you been commenting the same thing everywhere on youtube and twitter
Thanks for the video. I believe it was a success and thank VeVe for letting us early adopters enjoy this gem
I got a common on the drop it was #134 I believe and sold for 4.5k. And bought 4 commons in the market. Not sure if it was the best play long term but I was able to complete the sbw set and have a couple thousand gems in my wallet.
Way to go!!👊🏻
thars sick dude I got 1 common on drop aswell edition like #8300 or so
Sick play
I respect it 👏
That’s a very good buy & sell, be happy 😃 that’s insane money 💰 now you have 4 & probably cash 💰 left over still 😃👍
Really great point about the promo video idea and telling the community it’s for them as a reward, it feels like they are saying that after the fact just to keep people happy.
It would have been nice just as a little addition to the drop
I am salty because I didn't manage to get this drop, but make no mistake, #AF15 was a serious badass drop. The success of the drop is not always determined by VeVe or its community, but sometimes by the item actually being dropped itself. In this case it was grail business.
Why market in a BEAR 🐻 MARKET
I’ve learned to trust the team. Those guys are the best in the world. Way smarter than I am.
I am the same! I know they have wayyyy more information than I do so their plans will be years ahead of how we think
does anyone know how many actual commons were sold to.the public out of the 6K editions? what is the lowest common mint available to the public 🤔
I believe it is like 300 overall they keep so not 100% sure but the lowest common I have saw is #186
Great video mate always good to see ya reping the English well …… Scottish but yer always good to see a fellow my side of the pond keep up the good work pal got the right comment section this time 😂
Bro!! I agree with you 100% on the common AF15!! So I got mint 268 for $2300
LETS GOOOO!! Great mint!
When the USD is strong that is a global risk off environment. Companies are pissing in the wind with advertisement in these cycles
I don't believe millions should have been spent for advertisement but something additional would have been cool
Again, always interesting to hear others viewpoints
that story stuff would have been cool. but . if we had been in a bull market. these guys have priorities as Rhys says over and over again. a team is more better allocated to making Veve better than stories for a few thousand. the comic was enough buddy asking for more I mean . come on.
I don't think there's anything wrong with questioning it. I agree, the focus should be on the fundamentals of the business but marketing is an essential part to that. I can see both sides of the coin in this instance
What are your thoughts on the marketing behind it?
Let’s go Andy! AF15 Sub #500 crew 🙌👊
I didn’t hit AF15 some you win some you lose, but can’t agree no marketing was to reward users, Veve has over 1 million active users and only 10k comics, to me that’s 990,000 disappointed users 🤷♂️
I don’t know about active users maybe 20-25k rn if your lucky. When MC1 and Disney GM dropped first they did
The numbers for active users is significantly lower now for sure but I can see both points of view
Failure. I've been here for a year and a half, I didn't get the drop. How does that benefit me? If it was truly to benefit early users it would have been airdropped to us all. There should have been many more editions, and there should have been marketing. Very strange for marvel to drop something so huge and not market it.
Thank you for your perspective Luke! It has been interesting to hear how others feel in these situations and what could have been done to improve
Marketing is not organic Word of mouth is the best it’s a slow and steady growth this what a company needs every company that booms because a quick bust you guys not real collectors collecting is a quiet 🤫 hobby/investment they have new comic books and other Artist drop all the time you don’t advertise or commercialize that you cater to your organic audience the ones who came buy their own discovery 💡 and the ones who got sent by the ones Who discovered
Do you believe that there was enough potential for organic marketing with this drop?
Didn’t hit on the comic, very rough cause I had been waiting for it for like a month. I still can’t believe Dino Laing hit SR
Ye I was gutted I didn't either but we win some and lose some! I know, mental for sure!
You need to dig deeper veve allocated 300 items for themselves and their friends which is a lot for this mint. Now calculate how much money their made fir themselves. It was not about to make OG users rewarded. But I could be wrong. Just simple logic
You’re wrong
If we take it in this viewpoint they could have easily made 100k copies and sold at 20 too. If it was solely about the money, this would have been the case, no?
Please less water, make a video shorter, at least around 10min, because its becoming boring to watch, no offence or hate, just truth.
I appreciate the honesty! Always room to improve! Any particular parts that stood out?
It’s his show. He does great. And Andy was nice to you despite your not so nice comment.
@@NickHawaii Its his channel, that's right, and that is my comment to the video where I am sharing my thoughts, and how I feel about what I just saw. Or comments are only for encouraging? I don't see any problem here.
@@andrew_chk69 It was very informative. Some people get easily bored I suppose. Just wasn’t a cool thing to say. If you feel that way just keep it to yourself. Not upbuilding. Why tear down? Build up.
@@AndrewEllis31 You speaking fast, giving some numbers, facts, basically tone of info, but there is no little pauses, and the video is 17 minutes, so it starting to feel tiring and its hard to consume the information. But I like the style of the video, feels that you enjoy VeVe, as we all do. And I think the most important thing is that you paying attention to feedback, even if its not "nice".
Comic comparison is also wrong as you compare with MC1 with a larger supply. We now have less users and many MC1 are locked away due to failed KYC.
If we even take 30% of MC1 commons still in circulation due to 70% failed KYC, that is 14400 available
8.8k users who pulled AF15 on the drop made their account before December of last year
So, even with this comparison of editions alone, I still feel the sentiment stands
Sentiment yes, but not the x8 multiple
@@johns9392 I never spoke about it becoming 8x of what MC1 costs from what I can remember. I don't control how the price moves
I agree. The drop was just like any other. This should have been a huge event even for us the community. What are they thinking??
Sooo glad they didn't hype this!
It would have been nice just to see a little more going on, doesn't have to be published everywhere if it was for the loyal userbase but something would be cool
@@AndrewEllis31 What do you think the Pokémon hype will be like (if we get it)?!! Can't imagine. 😱 👁👁
Set up market scam
I agree with rewarding early users but that was not the case. I, like many that have been on the platform for over a year, got nothing! A reward should have been a free airdrop or a targeted drop for $20. I am 40% down on my investment of $35K and have got absolutely nothing from VEVE apart from disappointment.
Leave
@@marvelouspacks35 Well done, a highly intelligent contribution.
Your negative comments are not helping you or your collectibles.
@@NickHawaii Just calling it as it is, being truthful, but get your point.
@@johns9392 I get your frustration. Just no need to sulk for not getting a drop. Maybe it’s not VeVe but your WiFi that’s junk or just not doing it right. I got 2 UR comics today. Sometimes I get zilch. One of my friends got an SR. I’m I bummed I didn’t get one? A little. But we have to see the donut 🍩 not the hole. Be happy for those who got one. The best is yet to come for Veve. Everything in the financial markets are down. We are no exception. It will recover but we have to not deter people from coming by sad comments but have a positive spirit and look at what we have and where this is going.
I still think Marvel Comics 1 will be top dog just because it's the first Marvel comic physical and NFT form
Love it mate! Defos heard others saying the same
@@AndrewEllis31 Also Marvel tweeted about it :p haha But on a serious note, i hold both and they'll go hand in hand!!
@@litttlewing Ohhhh I never knew this, thanks for letting me know!
Hands down they should of waited for MCP so the people who have been collecting from the beginning would of had a better chance at this. Terrible timing
I think this could have been awesome but if it isn't ready then I guess we had no shot with it