My NEW Facebook Ad Campaign Structure
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- เผยแพร่เมื่อ 26 ก.ย. 2024
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I have recently changed my Facebook ad campaign structure and it's very different from what I used previously.
If you want great results from Facebook ads, you have to stay up to date with the latest changes.
We test all new features and have found a better way to run Facebook ads.
In this video I share with you my new Facebook ad strategy.
I also show you when you should and shouldn't use it, depending on the products and services you are advertising on Facebook and your experience level.
#facebookads #metaads
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Ive been doing this on my own for a year; I can confirm this works wonders
Hi bro, what i create ABO ads ? And what after i get winning intrust, What i create new CBO Campaign for winning intrust?
how do you scale from there? i need to spend $1000 - $2000
Setting the budget at the ad set level is such solid advice, especially with dynamic creative and avoiding overspend on specific campaigns. Also simplifying the number of campaigns makes sense. You also mentioned best practices for a/b testing with only testing one (at most 2) variables. Love the video and the in-depth analysis and cant wait for your next video.
Glad it was helpful :)
Your video is packed with excellent advice! Setting budgets at the ad set level, coupled with dynamic creative, is a savvy strategy. I'm looking forward to your next video; your in-depth analysis is a valuable resource!
Your insights on best practices for A/B testing, emphasizing the testing of a single (or at most two) variables, were greatly appreciated. Your video was fantastic, and your thorough examination of the topic left me eagerly anticipating your next one.
I agree, These strategies can indeed help advertisers optimize their ad campaigns and achieve better results while avoiding unnecessary complexity.
Such a great video!
Wow, your new Facebook Ad Campaign structure looks absolutely game-changing. It's clear that you've put a lot of thought and effort into optimizing your strategy for success. Your insights are always so valuable, and I can't wait to see the results of this revamped approach. Keep up the fantastic work, and thanks for sharing your expertise with us, Ben!
Thanks for sharing!
I have the question: How do you scale ?
Once the dynamic creative found the best combination. how do you proceed with scaling ? thanks in advance for your answers
Love how you've broken down the new campaign structure with Dynamic Creative! Your insights into not overloading the system are incredibly helpful!
Thank you very much :)
I am new to your channel. Thank you for breaking things down and making it easier to understand. I still find myself feeling overwhelmed with the entire process. I'm a first-time self-published author who simply wants to put my book out there but I don't have a big enough budget to get help and can't determine what the minimum amount I could spend should be. Self-publishing requires you to learn so much. I've made it through each step, but this is where I'm stuck. Not sure why I'm even taking the time to share this. I think I'm just having a moment. At any rate, thank you for taking the time to help others!
Still need help?
Thanks! I learned a few little tips from your video that I had been missing. :)
Hey Ben I'm loving the content, as someone who is trying to start an ecommerce brand all of your videos are super useful. I have a quick question about your setup. You mention setting 2 audiences, one for interest and one for open targeting. So im curious for the interest targeting how many interests is too many? should i stick to one or two broad ones in the same category or should i be looking at adding 5-6 interests that are all different? Hope to hear from you soon, much love and I appreciate the videos again, cant wait for more
Thank you for amazing video and new info, Ben! This is so helpful and I appreciate all your hard work and value you provide for free 🥰
Glad it was helpful :)
Hello, I am digital marketing expert. I can reach you page millions of people. That could bring you real followers and sales. I will make reel videos for your page according to your products. May I help you
Thank you
Rafikul
Thanks for the video. Top notch editing btw! :)
Glad you liked it :)
Hey Ben, when running the DCT ads, about how often would you say you should add in new creatives, headlines, etc? Furthermore, about how many creatives and copy should you be adding into each?
yeah would be awesome to know!
Hi Ben, is dynamic ok to use for vids ads for dropshipping? Just sending traffic to landing page?
Testing this now. Have not seen dynamic perform over the last 21 attempts I've made but it's worth a shot.
Certainly worth a test :)
How many days should you run an ad for? Mainly for low budget/beginner.
I can second this strategy, as I have been following this for the last one and a half year specially for the service based businesses such as immigration, hotels/restaurants for my Australian clients...
Thanks for sharing :)
Hi Ben,
Great video! Are you excluding your interest targeting within te open targeting? And are you excluding your retargeting audiences withing the interest targeting en open targeting? Would love to hear from you.
Great question and no I'm not. I'm not a big fan of targeting exclusions.
@@BenHeath Ah, may I perhaps ask why not? If you don't want to answer I understand ;).
Clear and understandable, I wish there was more information like this.
Good info as usual, Ben. Always helpful.
Glad you think so :)
Greetings from Uzbekistan Toshkent city)) thank you the content is just amazing! You are wellcome my friend))
Thank you for outlining this new structure. Because you suggest excluding retargeting from this structure, do you have guidance on budget allocation? Still minimum of $100 if possible for cold traffic? Or decrease and take some of that to apply to retargeting campaign? If so, what balance if your retargeting group is not new (running campaigns for quite some time). Thanks,Jan.
2 questions. 1) what are your thoughts on leads messages? 2) i have 2 ads running and if i notice a losing ad is it ok to turn off and replace? Or would you prefer wait and let ai do its thing.
Hi Ben, thanks for yet another great video.
I have some thoughts i would like to present, so hopefully get some feedback.
You said that you prefer the change the ad spend on adset level when testing DCT's. The way I see this problem is the following:
You do not have the main adset of the main campaign to test up against, thus you do not know how well it performs compared to that. What i mean with this is that if you would have had your main adset with the winning creatives, inside the same CBO (ABO) campaign, you would see where facebook prefers to use the spend. If facebook gives a lot of spend (40-50%) on one of the DCT adsets, that means you have a new winning creative inside the DCT adset. My take is that if it does not perform well within the campaign with the main adset, it's simply not a good adset.
Really enjoyed this! Curious as to how you track for impressions, CTR etc for each dynamic creative. Seems harder to collect and report results straight from the ad account?
Damn almost first comment! Love your videos Ben, had a call appointment the other day, hopefully be working together soon!
Awesome, hope so!
I will stay on the old structure until FB includes cost caps & bid caps as bid strategy to the new adv+ campaign type. Highest volume isn't cutting it for profit-focused scaling.
Was waiting for this video 😁 I have been experimenting with Dynamic creative and Retargeting campaign... My question : Should I be duplicating the Adset when making changes / optimizations to creatives? and what if I have 5 product range, therefore 5 campaign : should all the ad creative be in the retargeting campaign? that seems a bit massive? Would love to hear your thoughts. Thanks a bunch for all that GREAT content.
I would duplicate when making changes to the ad set, but not the ads within the ad set. Basically whenever you change something you want to duplicate that element, but not the holding element.
I appreciate the time spent on the reasoning behind various decisions. It makes it easier for a newcomer to work out which ones are the most appropriate for each individual business.
Thanks a lot :)
I like your video
Hi! What if I have many products to promote? this new structure will let me insert 1 link per adset. Should I stick to the old structure or launch a campaign for each product with its link although it seems not convenient to od so. Thanks in advance
Why would you force spend onto variations or adsets where FB otherwise wouldn't spend and save you money? If FB doesn't spend then it isn't optimal for the platform... So forcing spend on it will only result in higher CPMs and costs... And also the budget you spent testing it to determine that...
Secondly, by setting it at the campaign level, FB can better spend on each ad set to have an overall better CPA? By spending more or less on certain audiences depending on the predicted results...
The only thing I can think of is this is a good strategy for low budget testing? But again, by forcing spend you are just wasting more money than you would otherwise... Let Facebook ability or willingness to spend to tell you if the creative is going to be good or not? Please let me know how your thoughts and your mind relate to mine. Thank you so much!
What campaign should i use a a local appliance repairman ? And conversions?
Should i create different campaigns for irralative SKUs ? or should i test every products or collections inside one campaign? Thanks in advance.
Ben, you are SUCH a legend! Hand down best Facebook ads TH-camr out there. How would you recommend A/B testing two DCT ads with maybe one variable changed? For example, could you create separate (and the same) ad groups, one of the ad groups going to a DCT ad with static image creatives and the second ad set going to a DCT ad with video ad creatives? However, would that cause too much audience overlap though with the same audiences in each ad group? Any insight here is appreciated. Thank you, sir!
Hi Ben Heath, you are sharing valuable information in your videos. thanks for that. I am student in Canada and have learned a lot from your videos. Current I am an Intern at a local small business. I am doing fb ads for them. We ran a fb ad campaign and the ad performance shows 50 ads to cart but the Shopify website is not showing no add to carts. I don't know where is the mistake. Will appreciate your comment on this!
Super valuable content, thank you very much Ben! I have 2 question and would be very happy about an answer.
1. How should I do this if I have several different winner creatives and want to scale them all to broad. Do you put them all in the same dct or separate broad adsets for each ad? If I make everyone in the dct, Facebook will only spend money on one thing
2. Do you use a separate campaign for each product then?
Thank you so much in advance and greetings from Germany.
1. I completely agree and this video doesn't exactly cover that... this is the information im looking for.
Do you have a link towards the old structure video? Also what would you recommend in terms of testing. is 3 ad sets with lookalike, open, and interest targeting al with 4 fully different ad creatives with every 18 euros per day solid? for 3 days with campaign budget optimization. And then afterwards use the best creative and test with different hooks, and then take the winner and test with different targeting?
Ben in dynamic ads is it possible to add e.g. 2 videos and 2 images or do all 4 have to be of the same type? thank you
I recently created my second page under the same main profile. But when I tried to create a new campaign for my new facebook page, facebook couldn't find my new page ID on a search bar. Do you know how to fix this please? x
What is your opinion on having identical audiences on multiple ad sets when using advantage creative?
Very helpful & informative video. Thanks Ben ❤
Plz make a video also for how to analyze the results of this new method. It's a humble request
Thanks a lot and good suggestion
Hi Ben. So when you winning a Dynamic adset, how do you then find the winning ad in it? And do you put the winning ad into a new campaign? or do you make a adset for just winning ads? Thank you :)
You shared a different campaign structure in the past: budget at the campaign level (to allocate the right amount of budget to the warm audience), 5 different audiences (1 warm, 2 lookalike, 2 interest-based), 4 ads per adset (2 images, 2 videos) and the goal was to test both the audiences and the creatives. Can this still be valid or the new structure you suggest is now definitely superior?
I think it depends where you are at as an advertiser and your experience level. Towards the end of the this video I run through the scenarios where you do and don't want to use each.
@@BenHeath thank you! I have seen the video until the end but I didn’t understand that this was the “old way”
Great vid! How do you feel about not being able to use story ads in the right format with dynamic creatives? Is there a solution for that?
Can you make a video about partnership ads with influencers and how to set them up?
Good suggestion :)
@@BenHeath can you please take me after you done it? Btw already have my alerts on.
So what I was referring to is: when an influencer creates a post of your brand. Using partnership ads to run the ad with their handle visable
😐OMG I quite literally followed your previous ad campaign structure yesterday and published it and now I see this! hahahaha time to adjust that
Well it depends what your experience level is. You might be better off starting with the previous set up and testing this once you've got a bit more experience.
@@BenHeath it's actually doing very well so I am leaving it as is :)
Great stuff Ben! With this new structure, you said only 2 ad sets at a time, and 1 ad per each ad set. Run this for a week or two and test before making changes to the adset or ad. Would you ever run two campaigns with this new structure at the same time with different ad set audiences and different creatives to test more? Or would this risk audience overlap between the two campaigns?
Hey Gary, what budget is ur daily spent if I may ask? and do u see results in a week or two?
Hi Ben, thanks for the great video. Is the objective to eventually have one good ad with only one adset or can you keep an ad running with more than one adset i.e. Warm audience (remarketing) and a lookalike audience on one ad?
Thank you so much for the video :)
I have a question regarding ad set level. Should the budget in the ad set levels be the same, as the audience size differs from one ad set level to another?
Hi Ben, what about ‘ugly’ story placements, ad texts getting cut of etc. by using dynamic creative. I get good results with dynamic but clients often don’t like it because it gives weird placements
for me staying in a res of 1080x1080 gives the most consistent placements and helped me alot! But yeah... somehow dynamic ads tend to mess up placements
Thoughts on mixing images and video with dynamic ads or will the different media types confuse the algorithm?
Thank you in advance!
Thx Ben, that's super helpful! Is this strategy relevant for an ad account with a budget of 1k/month?
Hey Ben! Thanks for sharing! The issue with dynamic creative is we are forced to work with 1 ratio which will affect how our ads will be shown on different placements. Any recommendations? Should we focus on vertical ratio or square ratio when using dynamic creative?
But you can have different headline/primary text combinations in normal ads now - so no need for DCAs!
But you can test different creative options in a regular ad. So you do need it for creative testing.
Hi Ben, great video as always. One question, can I switch on dynamic creative for an ad set that I've already published (mid-campaign)? Or is it something that needs to be done at the creation stage?
If we use ABO and setup 2 adsets with 3 ads in each adset ,will the facebook algorithm split equal budget among the all 3 ads in adset or will it act like a CBO mechanism by giving more budget to the more engaging Ad among the 3 in the adset ?
Ben our agency thrives on your videos i wish we could send you a tip $ through youtube. Thanks brother!
I’m very happy to help, thanks for letting me know
thanks for the video ! which video explains the dynamic creative ?
how do you determine what made certain ads perform better or should i say how can you read the data to show what sections of the ad made it perform better/worse?
Hi ben, could you please make a video on marketing products on meta, we don’t have a website so can you suggest a best wat to get more conversations. which add campaign is best.
usually we are going with engagement.
Hi Ben, thank you for sharing, awesome video as always. But does this mean then that we can't see anymore what copy variants and images are performing best?
- go to the ad level
- click "Breakdown"
- scroll to the bottom of the options and hover "By dynamic creative element"
from there you'll be able to see the performance of whatever you are testing (image, copy, headline, etc.)
🤝
Hi. Is there a way to see what creative is working best with Dynamic Ads?? I´ve hunted around in reporting but cant get FB to show this. If this is possible would love to see a video on it!
Yes you can select Breakdown by Dynamic Creative element :)
What’s your strategy behind when running Dynamic Creative, you have 1 AD with a creative/headline/copy that is spending all of the budget, and the other creatives/headlines/copies you’re testing isn’t getting enough spend?
i started listening as soon as he put in a cody ko reference
Hi Ben, Thanks for the new ideas! I run a store in different countries, so using different languages. Will Meta automatically select the right language if I have each language represented in the primary texts? I couldn't find a way to otherwise put translations in this setup.
Hi Ben, I have a number of testimonial ads set up, so real customer photo with real review of product. If I set up dynamic ads would Meta potentially show one customer photo with another customer's review? Thanks for your excellent videos and advice.
I always think twice about using dynamic testing, and always end up not using it because you cannot specify different aspect videos for different placements as you can with regular ads. I don't want to show square videos on my stories and vertical ones in the newsfeed. But dynamic creatives can do that if it pleases, and will treat the same video in two different aspect ratios as if those are two entirely separate creatives to be tested. I wonder if Facebook will ever bother to correct this issue. It is Facebooks own reccomended best practice to create and use ads with a placement-appropriate aspect ratio.
Dynamic testing has always existed from when I first started with FB ads years ago, but I have never seen any improvements to the way it works.
Trying to figure out how to scale adspend when break even on that customer acquisition isn't for 40 days and not wanting to go into crazy debt
Hello Ben, if we have only 1ad/adset like you said , and we have(/test) another 1-2 ads, how can we get rid of the auction overlap? A/B test one against each other on the same interest? Thank you
Great stuff Ben - quick Q. What's the main difference between advantage detailed targeting and Advantage+ audience?
Do I want the same ads in the first ad set as in the other ad set when doing DCO? And do I want the same ads in Cold Campaign as in the Retargeting Campaign, or should I create different ads for that?
Also, when I see a Creative underperforming in the DCO, should I go in and delete it or create a new ad set with a new DCO where I can add only the good performing Creatives? Or how should you do?
Ben one question, in this way it is not possible to update the creatives within an adset because it does not add other ad as the dynamics can only have one, so if it starts to drop in results over time we will have to turn off the adset and create another one to solve it right? thanks
Thank you Ben
My pleasure :)
Dosen't seem that you can edit the image ad for reels size, strange or its just we that can't find it when using dynamic creative
Thanks for keeping on top of things :)
I do my best :)
Hi Ben, do you think this will negatively affect service based businesses based on the fact that location settings are defaulted to ‘people who live in the this area or have recently visited’ thank you!
Hello Ben Heath, hope you're doing great. I'm planning to run Facebook ads for my Authentic multi-brand shoes and clothing store. I'm concerned about potential restrictions, as even my Marketplace listings were removed. I checked the policies and they mention using Commerce Manager, but it's not available in my country. Any solutions for this? Thanks in advance
Hey Ben! All good but how do you advertise beauty procedures when Fb keeps on rejecting them because they focus on a specific part of the face? It is so annoying. It used to work 6 months ago and now it doesn't. We need them (especially before/after pictures) to show differences but they won't allow it.
I’m a small business owner and I went over to your website to schedule a call with you and maybe move forward with your services, until I came across your last section before submitting the application that says “ don’t schedule a call if you’re not planning to spend at least $10,000 within 3 months “ my average ticket is $200-400 which means I can’t spend $3,300 monthly on Facebook ads. It doesn’t make sense.
This is the most meaningless statement I’ve ever heard
@@npetez7266😂
Hi Allen
Do we have a chat?
I can manage the services you need.
Likewise @@npetez7266
@@npetez7266this is repel marketing by the way
I rewatched this multipole times but do know if I should use this campaign if I want to spit test my ads and see what preforms best because I won't be able to see what variation works best I think, but I do not want to do advantage+ campaign budget because like you said my ads don't get even share or not budget allocated at all. What should I do?
Great info Ben! How many variations of creatives, headlines and primary texts should we use?
Hello, You need to test what you are saying now. Because , meaning of good, according to product can changes.
Hi Ben, great video! Just wanted to ask should this strategy be applied to engagement campaigns when growing a page? Thanks.
I honestly haven’t tested it that scenario. Could give it a go :)
Thank you
I have a question regarding Facebook Ads.
I run a conversion campaign and a retargeting campaign with dynamic ads.
Basically, this works quite well.
But I heard here that you can boost conversion campaigns.
Here it is recommended to run an interaction campaign with a daily budget of 10 euros and 10 euros for a video-view campaign, meaning that Facebook then knows that the ads from me are high quality.
But I don't want to push a graphic or video, because I'm running dynamic ads.
Furthermore, I have tested a click campaign with dynamic ads, I get clicks, video views, as well as interactions.
Wouldn't it be smart to run a click campaign for a long time with a daily budget of 10 euros and thus boost my conversion campaign?
Thanks a lot Ben 🎉May I know what’s the recommended budget for a CBO campaign at the beginning?
You are very welcome. I'd recommend checking out my video on budget. There's a lot that goes into it :)
Hi Ben, the only thing that makes be a bit curios is, that it's not possible within dynamic ads to change the creative for other Placements. So for example my feed asset in 1:1 or 4:5, is also shown in stories and reels. And i can't change it. Do you think this is a problem?
thx man
Great vid❤!
Thank you :)
Thanks for sharing this, Ben! Will definitely try out this strategy
Is there a particular number of creatives you would recommend having in 1 ad? Like i have heard of the 3-2-2 approach (3 creatives, 2 headlines, 2 primary texts) - wondering what your recommendation is about this? Thanks as always!
Let me know how it goes :)
I would usually use more variables than that. I feel you'll be able to test more and arrive at winning combinations faster if you do so. But if you are operating with a smaller budget, that set up makes sense.
How would you go about updating the creative? Would you just edit the current ad and change out some of the creative that is underperforming? Wouldn't this completely reset learning each time since there is only one ad in an ad set?
Good question. For small tweaks I would. For larger changes I’d created a new ad
Can anyone tell me if by using Dynamic Creatives you are no longer able to use separate images for each recommended aspect ratio? When I set up dynamic ads, it doesn't seem to give me the option to upload different images for each aspect ratio, so my ads are going to look poor in some placements......aren't they??
I had 3 campaigns total spent 140 swiss francs but not a single sale :/ any tips?
hello ben, but in a cbo shouldn't the adsets all have more or less the same audience number? because otherwise e.g. if i have a lookalike adset, a retargeting adset and a broad adset it will spend everything on broad.
Thanksss
Using this type of structure do you recommend testing one thing at a time for example either the headline or image or creative or do you recommend throwing everything in the mix and letting Meta test on it's own?
Option 2 :)
Why i dont have the dynamic creative feature
Hi Ben, open targeting is Broad targeting?
Yes that’s right :)
Hi Ben, thank you! I have been using your old structure, it has been working brilliantly for months, however last week it all fell off a cliff - Cost per conversion tripled.
Going to try this. Thoughts on mixing images and video with dynamic ads or will the different media types confuse the algorithm?
Thank you in advance!
can you please tag the video pertaining to the old structure of the ads ?
good question. I keep hearing you shouldn't, but I'm not sure. I still do it, but Meta almost always feeds the video over images.
Did it every recover? Did you switch your structure?
hey ben! do you have some kind of tipps in terms of analysing the winning adsets? I find that dynamic ads are hard in that term
Focus on what really matters, cost per conversion or ROAS. Once you do that optimization decisions become a lot easier.
Im new in FB Ads. Currently i face the problem that when i create ad sets in i.e. campaign A the ad set is automatically shown in Campaign B. As soon as i try to delete the ad set from the wrong campaign it is also deleted in the actual intended campaign.. can someone please help. 🤷🏼♂️
Hey Ben, to clarify. With two distinct product ranges you would suggest 4 x campaigns, being a warm and cold for each?
Yep :)