The Story of Jaipur Rugs || Sustainability and Empowerment

The story of the Jaipur Rugs is about empowering rural women and building sustainable business model for their weavers, underlined by a passion for handcrafted products. Very early on in his journey of entrepreneurship, Nand Kishore Chaudhary realised that it is not enough to simply make a product and sell it. What you create has to have a heart and soul. And that is what defines the story of Jaipur Rugs, which not only produces some of the world’s most beautiful rugs but does so with a very high commitment to mankind, society and sustainability.
Video produced by: International Trend Institute

[@devanshjaiswal4945]

I learned a lot of qualities from this company ❤️

[@bhanu5075]

Which village it is

[@devanshjaiswal4945]

And I am still learning.........