Shopify Customer Events - GA4, GTM, Enhanced Conversions & Dynamic Remarketing

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  • เผยแพร่เมื่อ 12 มิ.ย. 2024
  • 🔹 Buy Now:
    triangledigtalstore.myshopify...
    In my view, this is the best and most robust way to do this-and probably how Shopify intended. You don't have to mess with the theme files at all. Just add the code to the customer events area, fill in the placeholders, and you're done.
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ความคิดเห็น • 65

  • @pjerz
    @pjerz 19 วันที่ผ่านมา +1

    Great work, Alessandro! The setup is way above the other solutions available.

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  19 วันที่ผ่านมา +1

      Thanks - I think so too. Spread the word... Gotta get my subs up, ya know?

  • @oliversmith8338
    @oliversmith8338 20 วันที่ผ่านมา +1

    Thank you Sir!

  • @jimmarzy
    @jimmarzy 13 วันที่ผ่านมา +1

    we have now notification about implementing consent for selling in the EU.
    do have a tute for setting that up with shopify
    was the consent settings set within the google and youtube app?
    also does the debugger warn for the consent recording the conversions etc?

  • @miguelrodriguezcardenosa9656
    @miguelrodriguezcardenosa9656 7 วันที่ผ่านมา +1

    Thanks crack¡

  • @WaqasAhmed-fx4ii
    @WaqasAhmed-fx4ii 18 วันที่ผ่านมา +1

    It's not working at all. Every time i preview the website, tag assistant show cross lined page titles like gtm is not installed at all.

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  18 วันที่ผ่านมา +1

      GTM's tag assistant doesn't work with customer events. It's by design.

    • @WaqasAhmed-fx4ii
      @WaqasAhmed-fx4ii 18 วันที่ผ่านมา

      @@Alessandro-Colarossi should I test them the way you did in video?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  18 วันที่ผ่านมา +1

      @@WaqasAhmed-fx4ii yes 😎 👍

  • @pierreetiennejault
    @pierreetiennejault 19 วันที่ผ่านมา

    Great work Alessandro, in case of web container + server container, what do we have to do plz ? Do we have to add server container script ?
    Thanks

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 วันที่ผ่านมา

      Let me think about server side in relation to what I made. I'll get back to you. :)

  • @Zii73
    @Zii73 17 ชั่วโมงที่ผ่านมา

    When I made a test purchase, the "Key events by Event name" tab did not show the purchase event. I tested other similar code (not as advanced as yours), and the purchase event was displayed. Is there an update to your version 3.2 code?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 ชั่วโมงที่ผ่านมา

      Possibly. I'm not sure when you downloaded it. It's for sale now here: triangledigital.xyz. I can support the install as well.

  • @freshlysqueezed8831
    @freshlysqueezed8831 13 วันที่ผ่านมา

    Hey Alessandro. I followed all the steps and picked up that the tags are firing effectively when using Inspect. However, I cannot pick the tag firing up in GTM Tag Assistant. It states: "There are currently no debuggable Google tags at that address". Doesn't seem to pick up that there is a Google Tag installed on my Shopify site. Any suggestions?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  13 วันที่ผ่านมา

      What about the network tab and the console? Does that work?

  • @luukvossers
    @luukvossers 13 วันที่ผ่านมา

    Allessandro! I just made a test pruchase, however it shows a crossed line among the "Checkout" and "Thankyou" page and it doesn't show the tags. Can you help me out?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  5 วันที่ผ่านมา

      The gtm debugger does not function with customer events. Check with the network tab.

  • @crispizarros
    @crispizarros 20 วันที่ผ่านมา

    Hi Alessandro,
    thank you so much for your videos. I have been following this issue the last few weeks trying to keep up (not a developer, just an enthusiast business owner), and by this point I am just very confused. I can't really understand by this point, why deactivating GA4, GAds, and Conversion tracking from the Google & TH-cam app, and removing the GTM tag from the theme.liquid, in the first place?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  20 วันที่ผ่านมา +1

      It's to avoid double counting. Ie. You don't want to have analytics implemented in two places or else it will count twice.

    • @BusinessGrowthGenius
      @BusinessGrowthGenius 19 วันที่ผ่านมา +2

      @@Alessandro-Colarossi In this Shopify customer events method GA4 automatic user_engagement event firing or not firing ?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  19 วันที่ผ่านมา +1

      @@BusinessGrowthGenius The code is firing a page view event along with the enhanced e-commerce events, so you will get the automatic user engagement events in the GA4 UI, such as bounce rate and other metrics.

    • @crispizarros
      @crispizarros 7 วันที่ผ่านมา

      @@Alessandro-Colarossi thanks very much Alessandro!

  • @Zii73
    @Zii73 16 วันที่ผ่านมา

    Is it possible to use the native GAds tracking and the ga4 tracking (just for monitoring data) at the same time?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 วันที่ผ่านมา +1

      That will cause double counting. Best to do that with two separate properties.

    • @Zii73
      @Zii73 16 วันที่ผ่านมา

      @@Alessandro-Colarossi I'm still a beginner and doing my research and people recommended that it's better to not rely on ga4 for conversion tracking and use the native google ads + gtm tracking. I was thinking maybe I use your code to track everything using google ads + gtm tracking and also use ga4 conversion tracking as a secondary action optimization. What do you think?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 วันที่ผ่านมา

      Sure, you can use my implementation for Google ads conversion tracking and then you can use Shopify ga4 native tracking via their Google/TH-cam app.

    • @Zii73
      @Zii73 15 วันที่ผ่านมา

      @@Alessandro-Colarossi Ok thanks so much!

  • @user-ff5cm1qy1b
    @user-ff5cm1qy1b 7 วันที่ผ่านมา

    So putting your GTM code eg "GTM-1234567" in the customer events section performs the same way as having it in the ? As in your GTM container still gets loaded onto every page?
    For example I have a form submission tag in my current GTM and want to be sure the container will still be loaded on that page.
    Thanks for your help.

  • @alfahadhriday8122
    @alfahadhriday8122 2 วันที่ผ่านมา

    Hello, how could I get the customer events code please?

  • @davidecastagner3879
    @davidecastagner3879 14 วันที่ผ่านมา

    How can it work without GTM installing on theme.liquid file?
    Did all but can't understand that.. and doesn't working.. can u pls help me?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  14 วันที่ผ่านมา

      What is the problem?

    • @davidecastagner3879
      @davidecastagner3879 14 วันที่ผ่านมา

      @@Alessandro-Colarossi i wanna use it for tracking purchase on google ads cos m getting the error on gads..

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  14 วันที่ผ่านมา

      @@davidecastagner3879 okay, this implementation works well -- let me know what about it doesn't work for you.

    • @davidecastagner3879
      @davidecastagner3879 14 วันที่ผ่านมา +1

      @@Alessandro-Colarossi after implementation google ads still tells me in the conversion section that the purchase conversion is inactive...
      pls help me to fix it:(

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  14 วันที่ผ่านมา

      @@davidecastagner3879 As long as you can see the conversion ID and label firing in the network tab on the purchase event-which should show up as a 200 response or even a 204 response-you should be fine. Google Ads will update as long as the conversion ID and label are the same as the conversion action in Google Ads, and it will change to recording conversions/active.
      Google's docs on these status codes are here:
      support.google.com/google-ads/troubleshooter/13455130?hl=en

  • @user-oj7bc2yo6e
    @user-oj7bc2yo6e 16 วันที่ผ่านมา

    I do not get the purchase event, after i make a test purchase it just shows it as page_view item! Why is that?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 วันที่ผ่านมา

      Works fine -- just checked:
      see here: drive.google.com/file/d/10k4X61l4JcCOzoausjJ01yJ1wYhBoEWB/view?usp=sharing

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 วันที่ผ่านมา

      The PRO version works great too just checked. In the network tab you need to look at the request payload. It lists the event names there - you'll see en= (event name)
      Best,
      Alessandro

    • @user-oj7bc2yo6e
      @user-oj7bc2yo6e 16 วันที่ผ่านมา

      @@Alessandro-Colarossi What is the pro version? The issue is that my purchase event does not get fired at all in google tag manager!

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  16 วันที่ผ่านมา

      @@user-oj7bc2yo6e you mean in the GTM preview mode? If so, it's not supposed to. Customer events are sandboxed. The network tab is king for debugging. Use that and my console output. The pro version is the version I just released, it has EVERY ad platform catered to not just google.

    • @user-oj7bc2yo6e
      @user-oj7bc2yo6e 16 วันที่ผ่านมา

      @@Alessandro-Colarossi Oh ok so the Pro version is 3.2 version?

  • @itsmouad9279
    @itsmouad9279 10 วันที่ผ่านมา +1

    i want to buy your code buy its expensive

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  10 วันที่ผ่านมา +1

      What is a more reasonable price for you?

    • @itsmouad9279
      @itsmouad9279 9 วันที่ผ่านมา +1

      @@Alessandro-Colarossi 100$ ?

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  9 วันที่ผ่านมา +2

      I changed it for you! Go ahead.

    • @Alessandro-Colarossi
      @Alessandro-Colarossi  8 วันที่ผ่านมา +1

      let me know when you are ready to purchase. I reverted it back.