How To Write A High Converting Video Sales Letter (VSL) From Scratch

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  • เผยแพร่เมื่อ 11 ก.ย. 2024

ความคิดเห็น • 95

  • @TheVibeMindset
    @TheVibeMindset ปีที่แล้ว +23

    LOVE this! I have a VSL and added 2 items you mentioned that increased my conversions 12% already! Thank you!

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      That is amazing! 👏

    • @sava6771
      @sava6771 8 หลายเดือนก่อน

      Hey, what did you add may I ask?

    • @Shobha1kumari
      @Shobha1kumari 4 หลายเดือนก่อน

      Do copyrighter have appear in Video or just write?

  • @StaleSaltyCrackers
    @StaleSaltyCrackers 2 ปีที่แล้ว +7

    I bought two of your courses just because. I’ve been writing copy for six years, so I’m showing love by buying your courses.💯❤️

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Thank you! ⚡️🔥

    • @StaleSaltyCrackers
      @StaleSaltyCrackers 2 ปีที่แล้ว

      @@AlexCattoni my pleasure.😊

    • @wallacebankley3384
      @wallacebankley3384 2 หลายเดือนก่อน +1

      So happy for you having made your life with Alex guidance towards your success

  • @tim6290
    @tim6290 ปีที่แล้ว +2

    thank you so much!!! i have been struggling for a week for how to write a VSL now you made it very easy for me this is all i need may god bless you

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Amazing! So glad this was helpful

  • @bridgetposton7889
    @bridgetposton7889 2 ปีที่แล้ว +5

    Thanks for breaking this down Alex! I really wasn’t too familiar with VSL’s until I came across this video. So thank you!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Glad it was helpful! :)

  • @assortedbibssundayfootball1312
    @assortedbibssundayfootball1312 2 ปีที่แล้ว +6

    Thanks for sharing. As always, you get straight to the point which saves us lots of time. Much appreciated.

  • @rayvinhubilla2289
    @rayvinhubilla2289 2 ปีที่แล้ว +3

    Yay!! I was one of the many who requested this video... and now it's here! 🙌

  • @susatya.content
    @susatya.content 2 ปีที่แล้ว +6

    Amazing information about the Video Sales letter. I always thinking about what VSL is and how it is different from a written sales letter. Now I got the answers. Thanks, Alex for this amazing video. Through this video, I got a complete idea about VSL and how different it is from writing a sales letter.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Glad it was helpful! Thanks for watching ⚡️

  • @DaveSy
    @DaveSy 2 ปีที่แล้ว +3

    Thank you for this breakdown! All important pieces of the formula that can be forgotten if you're not careful

  • @etseverythingissimple1783
    @etseverythingissimple1783 11 หลายเดือนก่อน +1

    Alex! I am loving your every videos.
    I watched your first video yesterday and since then I am continuously consuming your channel.
    This one is my third video.
    Phew!!!!
    Although I have a humble request for you.
    Kindly make a whole video on VSL or write a VSL letter live.
    You ca say it a tutorial type.
    I would love to watch....
    😍

  • @alkhemiefitnezzllc6287
    @alkhemiefitnezzllc6287 2 ปีที่แล้ว +4

    Thanks Alex. I personally would love more VSL videos from you.

  • @PieceCraftLove
    @PieceCraftLove 2 ปีที่แล้ว +4

    Thank you for breaking this down, I didn’t even know what a VSL was before I watched this video! My question is: can you share an example of an actual VSL ad or video so I can see these 5 items in action? Or should I just look for them the next time I watch a video ad? Also I love all the extra cutaways to the funny video clips to get your point across. Super fun and definitely keeps my interest! As an auditory learner, video has always been my preferred way to engage with content!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +3

      Thank you! Maybe in a future video I can break down a video ad piece by piece? I'll write down the idea!

  • @hugoleonardoamaral586
    @hugoleonardoamaral586 2 ปีที่แล้ว +4

    this came in the perfect time Alex! thank you!

  • @kencw6322
    @kencw6322 ปีที่แล้ว +1

    Thanks for this video. Very helpful and broken down bit by bit.
    Writing VSLs won't be a hard task for anyone after seeing this video.

  • @chinesedocsg
    @chinesedocsg 4 หลายเดือนก่อน +1

    1. Where and how is it being used?
    2. What is core problem / benefit?
    (Story, rhetorical question, call out the benefits ie “if u wanna”
    3. What is the solution? “I do hv sthg that can help u and here’s how” - case study or story that keep interest
    4. What is the big deal - usp, not features, why me?
    Must be conversational
    5. What is next step? Answer doubts, any perks, concise CTA (all throughout video)

  • @irenedumateachesart
    @irenedumateachesart ปีที่แล้ว +1

    Great stuff. I've been researching for a week, and still learned plenty.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Glad it was helpful! Thanks for watching!

  • @soniaigwe3546
    @soniaigwe3546 2 ปีที่แล้ว +3

    Love the video! Please more on VSL

  • @ghulammurtazasheikh.9481
    @ghulammurtazasheikh.9481 ปีที่แล้ว +2

    Thank you for making it short, crisp, and full of value. Would love to listen to a case study in your way.

  • @jorgevillalobos2916
    @jorgevillalobos2916 ปีที่แล้ว +1

    What an awesome video, definitively the best video on VSL content out there!

  • @abdulmalikumar5838
    @abdulmalikumar5838 ปีที่แล้ว +1

    I like your energy, personality and prettiness

  • @folsterfarms
    @folsterfarms ปีที่แล้ว +7

    There's only one real problem with your videos... I can't stop watching them long enough to actually begin writing. If Content is King, then Procrastination is the Court Jester! This is a dilemma...

  • @vishootvikash
    @vishootvikash 2 ปีที่แล้ว +4

    Very informative video

  • @wallacebankley3384
    @wallacebankley3384 2 หลายเดือนก่อน

    King of utube channel 🙌 is your watching 👀for success and is Alex Thank-you .💯

  • @wallacebankley3384
    @wallacebankley3384 2 หลายเดือนก่อน

    Alex is the inspiration you have found. INSPIRATION GAME CHANGER AWARD 2024 .. CONGRATULATIONS ALEX !!

  • @Hold_Fast_Dean
    @Hold_Fast_Dean 2 ปีที่แล้ว +3

    So helpful! Clearly articulated and packed with value - as always! Thank you!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Glad it was helpful! Thanks so much for watching ⚡️

  • @goodlife6382
    @goodlife6382 2 ปีที่แล้ว +2

    Loved it!😍♥️

  • @emptyskullify
    @emptyskullify 2 ปีที่แล้ว +1

    Is there a difference between referral traffic and off site SEO? Seems like back links from vendors endorsements is a form of referral traffic, eventhough it's separate from organic traffic... Hmmm..

  • @acrylicartworld2024
    @acrylicartworld2024 ปีที่แล้ว +1

    You are very expressive

  • @M0isesMaciel
    @M0isesMaciel 4 หลายเดือนก่อน

    Alex could you do a live video someday of your writing process? Pleaseee

  • @ziadnasser8218
    @ziadnasser8218 2 ปีที่แล้ว +1

    VSL and written emails are basically the same. there are just slight differences but overall they are almost the same

  • @TejTalks
    @TejTalks 9 หลายเดือนก่อน

    Great video!

  • @elvis000
    @elvis000 6 หลายเดือนก่อน

    Have little problem with the first point, what it means standalone VSL? But the value is best from this video

  • @learnwithanishazeshan2056
    @learnwithanishazeshan2056 2 ปีที่แล้ว +1

    Hello Alex. Thanks for the breakdown of a vsl...Great info..

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!

  • @Noblessecoaching
    @Noblessecoaching ปีที่แล้ว +1

    love your content and your energy ! so much great info here :)

  • @thegforceone
    @thegforceone 7 วันที่ผ่านมา

    Hey Alex, great stuff! One question though... when you cold email a potential client with a vsl ( I provide value for free first as it builds trust) what do you think the value proposition should be? WHY a VSL? stats are good... But I think a more compelling argument on how it would negate their pain would work better. What is that one thing businesses desperately want to get rid off that a vsl can help with?

    • @AlexCattoni
      @AlexCattoni  6 วันที่ผ่านมา

      It depends on the business, but some VSL benefits you can highlight are building trust and credibility, more engaging storytelling, increased awareness/recognition etc.

  • @keesvanes2311
    @keesvanes2311 7 หลายเดือนก่อน

    Thank you for this video about Sales Videos!

  • @wallacebankley3384
    @wallacebankley3384 2 หลายเดือนก่อน

    Congratulations Alex: you're SUCCESS Sharing your POSSE Script FORMULA generated Millions of VIEWERS. Videos

  • @obigodfrey9832
    @obigodfrey9832 7 หลายเดือนก่อน

    I love this n will need more

  • @anthonyforca390
    @anthonyforca390 11 หลายเดือนก่อน

    thank you this was very helpful, i took notes and you are a joy to learn from!

    • @AlexCattoni
      @AlexCattoni  11 หลายเดือนก่อน

      Thanks so much for watching!

  • @Teemahfolktales
    @Teemahfolktales 11 หลายเดือนก่อน +1

    I need more videos on vsl. Thanks alex

    • @AlexCattoni
      @AlexCattoni  11 หลายเดือนก่อน +1

      Noted! Thanks for watching!

  • @Spotifytalent
    @Spotifytalent 4 หลายเดือนก่อน +1

    It sounds like a mixture of ad and cold email copy and a little touch of content

  • @wilsondominic7719
    @wilsondominic7719 ปีที่แล้ว +1

    Hey Alex, I'd appreciate the effort and time you invest in giving more valuable content. Please I'd like to know if writing a script for a webinar is the same as writing a video script for a VSL.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      They are similar, but a webinar has a very specific end goal. I have a tutorial on webinars :) th-cam.com/video/XqH5YYtTuRI/w-d-xo.html

  • @acrylicartworld2024
    @acrylicartworld2024 ปีที่แล้ว +1

    You tell people all your busines secrets to audiances. Thanks a lot 🍇🍅🍑🍉

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Thanks for watching! :)

  • @kalokarealtybandung
    @kalokarealtybandung 2 หลายเดือนก่อน

    Thank you. Terima kasih

  • @JohnsonOlofin
    @JohnsonOlofin 6 หลายเดือนก่อน

    Thank you ma 🇳🇬❤️

  • @theetravelhippie
    @theetravelhippie 6 หลายเดือนก่อน

    what does it mean to tell a story in a loop?

  • @TheBrandMechanic
    @TheBrandMechanic ปีที่แล้ว

    Just subbed - VSL en route

  • @rfung
    @rfung ปีที่แล้ว

    Great video, found it skimming through TH-cam and your video showed up on the right side bar. Quick question , do you have any experience writing VSL for people who are English as a Second Language and may not understand the finer nuances of copy written for native speakers? do you find that even writing the script in English and then translating it, would a lot of the nuances be lost since some marketing styles internationally may appeal (or not) differently?

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      I personally do not have experience with this, no! I would say that if you're writing a script in English then translating it, you'll DEF want a native speaker of that language to go through and make sure the nuances and everything still make sense.

  • @wallacebankley3384
    @wallacebankley3384 10 หลายเดือนก่อน +1

    This is what you call A HEAD OF THE CURVE,, Crate original creation content, by the best * the big difference is Marketer Of The Year and outstanding videos, outstanding information, provided by ALEX CATTONI, Inspiring us already

  • @acrylicartworld2024
    @acrylicartworld2024 ปีที่แล้ว +1

    How many persons are there in your video recordings plz !

  • @anticsbc
    @anticsbc 2 ปีที่แล้ว

    I have allure.

  • @anticsbc
    @anticsbc 2 ปีที่แล้ว

    Bow down.

  • @wallacebankley3384
    @wallacebankley3384 หลายเดือนก่อน

    It's the same niche but many clients in different fields as mentioned in this video..the demand.. see Alex 👀

  • @fortmyersliving
    @fortmyersliving 2 ปีที่แล้ว +1

    Hi Alex, I need to hire a copywriter. Do you offer this service if not do you recommend anyone?

    • @sriradha-11
      @sriradha-11 2 ปีที่แล้ว

      Hi Marlenyi, I offer copywriting services too! Please share your email and I'll share my portfolio with you.

    • @keshavjha5091
      @keshavjha5091 2 ปีที่แล้ว

      @Marlenyi Paredes , what sort of copy do you need? I'm a copywriter, we can connect you want!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Hey! DM me on Instagram and we can chat about it :) I'm @copyposse on IG!

  • @acrylicartworld2024
    @acrylicartworld2024 ปีที่แล้ว +1

    Thanks. You make a general guiding video but may be not applicable formulas for every geography and territory.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      This video will help get you started! Then you can tailor it to your needs. :)

  • @perseuscameron
    @perseuscameron ปีที่แล้ว +1

    fire

  • @derekwfrazier
    @derekwfrazier 2 ปีที่แล้ว +1

    liked ✔

  • @obigodfrey9832
    @obigodfrey9832 7 หลายเดือนก่อน

    Great

    • @AlexCattoni
      @AlexCattoni  7 หลายเดือนก่อน

      Thanks for watching!

  • @synercontent6364
    @synercontent6364 ปีที่แล้ว +1

    You sound like Mila Kunis

  • @theetravelhippie
    @theetravelhippie 6 หลายเดือนก่อน

    💎💎

  • @wallacebankley3384
    @wallacebankley3384 หลายเดือนก่อน

    Millions in Vancouver city awaken The POSSE FEST OCTOBER 19-21 your life together with Alex and leaders of the world's best get together

  • @aeksinsang932
    @aeksinsang932 9 หลายเดือนก่อน

    So vague & general that I’ll stick with the vsl godfather jon benson

  • @diggingdeeper9711
    @diggingdeeper9711 2 ปีที่แล้ว

    Super generic advice

  • @anticsbc
    @anticsbc 2 ปีที่แล้ว

    Creep.

  • @wallacebankley3384
    @wallacebankley3384 หลายเดือนก่อน

    Video sells letter. Selling with love Video.v.s.l secrets. 40,000,000 a year Peter Kell ,Alex's mind valley..a campaign

  • @ziadnasser8218
    @ziadnasser8218 2 ปีที่แล้ว

    VSL and written emails are basically the same. there are just slight differences but overall they are almost the same