How To SHADE MATCH Born This Way Foundation! Tips + DEMO | Jackie Aina
ฝัง
- เผยแพร่เมื่อ 28 ก.ค. 2024
- Get the new Born This Way shades here! www.toofaced.com/jackie
Hi guys! As promised here's a swatch and shade comparison video for the new TOO FACED Born This Way shades I've created! These Born This Way swatches will hopefully give you a better idea of how the new shades compare to others already out there if you're looking for a new shade! Enjoy! xo
P R O D U C T S M E N T I O N E D:
Born This Way Foundation (ULTA)
Born This Way Foundation (Sephora) howl.me/cjO9dsUHG05
C O L L A B S
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie
C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina
B U S I N E S S:
For business inquiries please contact jackie@rare.global
*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.
Changing the standard of beauty, one tutorial at a time :)
Phil 4:13 - แนวปฏิบัติและการใช้ชีวิต
DAMN yall quuck AF! lmao
Jackie Aina 😍😍😍😍😍
Jackie Aina we have been waiting ma’am 😏
heyyyy
Jackie Aina I stay waiting on your page
Jackie Aina ilysm
MELANIN MONROE DID NOT COME TO PLAY!
That's such a cute name!!!
Omg your gorgeous just subscribed to your channel
Somebody put that on a tshirt ASAP!🏃🏿♀️
YAAAS!
MichMichxo oh wow thank you babes! ♥️
I matched easily. I was on a serious mission for Jackie's foundation. Lol. The Sephora workers probably thought I was crazy how serious I was. The foundation matched so freaken well I was like this is MY FACE. THANK YOU JACKIE.
I am Latina, I won"t be buying a foundation from too faced bc I'm broke, but I do enjoy an African-American woman being successful, I support you by watching your videos as they are fun and informative. Congrats Jackie, now go for suncreen collabs😉😁🤞
E S you can try poshmark. This foundation has a good pump so it’s more sanitary too.
E S it’s on sale for 25% off right now at TOO FACED so it cost about $29 if you got the money
they are on sale at ulta for 25.00
Latina and broke here too 🙋🏻♀️!
Go to Sephora and get many samples, or ulta. I did. Loved it and I finally jumped to get the foundation. No regrets!
Then how do you have a phone or iPad. Or electronic
Just got my tiramisu, walked in the house and husband said “I like your face” 👊🏾💯
Jackie!!!!! I just need you to know your hair blonde has me thinking I might be straight! You’re looking so beautiful. I hope you have a wonderful, beautiful, and flawless weekend ♥️🏳️🌈
Clayton Shannon ha!
Clayton Shannon no hetro 😂🏳️🌈
😆😆😆
the opposite but YES
This comment is everything haha
Do I have 6 foundations. Yes. Am I going to buy this. Yes.
MsEEvaM my exact. Life. Sure enough I picked up this foundation! ❤️
😂
MsEEvaM Lmfaoooo literally me
ME
MsEEvaM just read my mind.
serving me melanin monroe in the 90s realness
Nasir Foster lmao
Really nigga ?
Lmfaooo
Dear Too Faced, I've never bought your brand. Why? Well, I never felt that you cared at all about diversity. While my foundation shade would be your lightest shade available I didn't see any tones in the darker shades. I am simply not interested in a company that isn't interested in women of all shades. Your collab with Jackie for me is a commitment to include ALL women and men in your product range. I see it as a promise to us that all of your products will be available for ALL of us. This is the beginning of a beautiful friendship! I'm excited to finally use the products that are so iconic. But, I really want you to look at your staff and your interns. I've seen the photo on your page. You need diversity within your walls, not just within our wallets, ok? You need to prove to us that you really mean it. That we all count. Give all of us a voice.
Beautifully said. Thank you
JACKIE JACKIE JACKIE JACKIE
JACKIE JACKIE JACKIE JACKIE
JACKIE JACKIE JACKIE
*JACKIE JACKIE JACKIE*
OMG SHE NOTICED ME !!!!! THANK U FOR 195 LIKES💕❤️❤️
aunesty jones
HAHAHAHHAHH
Can’t believe I’m the same shade
aunesty jones right I really sat there and counted them.
Rich in colour rich in life.
you're everywhere omg
i also noticed
omg is this a crossover episode?
i see u everywhere !! im cool with it tho
Finally, returned to Sephora for my shade and I must say that it was truly BEAUTIFUL to see the new shade range with all the deep rich colors. I'm so proud of Jackie! This is a big moment of women of color world wide. Thank you!!
I’m really happy that dark skinned girls have more options with this line. It’s about time ❤️ and the shades are so gorgeous
Olivia Hanson /
Sweating bullets watching that foundation near the white shirt! Can’t be the only one.
Emily Bishop-Lester: 🤣
I swear I was too! 😂😂😂
I got emotional watching this video. Thank you for pushing so hard and being such a strong advocate for women of color, especially black women. Your voice has been a powerful one for the black community in the beauty industry, and we are so proud! ❤️
thank you so much Jayda, each of you give me a reason to keep pushing
Jackieeee, i work at ELC (Estée Lauder companies) Too Faced’s parent company so I get discounts on the Too Faced products if I buy it from our employee site. But imma buy it from the link your provided cause I always gotta support black women killin it for the culture! Congrats, love!! 👸🏾💕🌟
VERY happy that they actually decided to get a black woman to create shades for black and other ethnic women. I just hope Too Faced as a brand continues to create original product ideas as opposed to everything they have been regurgitating this past year.
BTW you look STUNNING 😍
I really love this hair 😍😍your the reason I decided to start wearing coloured hair ! Gorgeous
It looks really nice on you.
Glisean ❤️❤️❤️
Truth!
You’re so beautiful. Gained a sub
Amy Coker man for real. I wanna rock lavender, pinks, blondes, Ciara browns Lmao she can pull it OFF
I am like the palest person on earth but I watch yours and Nyma’s videos religiously and I am 100% behind making a brand inclusive. I struggle in the other direction, nothing light enough is the right undertone (I’ve stopped wearing foundation because of it and only have two concealers that work), but I know my struggles definitely do not compare. You are strong and beautiful and standing for something that needs to be talked about and changed. That melanin is STUNNING and should be celebrated 🙌 even though my shade isn’t any that you created, I may pick up this foundation just to show support for this company’s good move.
You're such a sweetie. Beautiful soul. And i hope you find your foundation! Didn't Fenty help?
I struggle in the other direction and Fenty didn’t have a yellow toned foundation pale enough for my pasty self.
I’m so happy for everyone who can now wear born this way now though! I still don’t have a color but I’m happy seeing themore inclusive shades. Especially from aunty Jackie!
so much love for women with all skin tones🌞🌞🌞
Theoanno7 fenty is hella orange/pink on me and reminded me of drugstore foundations tbh
Badgerpaws Mcgee there were lighter shades added as well Love
I got so much anxiety when you swatched foundations on your chest, scarily close to that very very white tank top!!! I just hope it doesn’t get on that shirt! Hehe love you Jackiiieeee ❤️❤️
haha, I do the same thing too! I always wonder how they manage to keep it from touching their shirt!!
Mystical Potato Queen su
Your look today reminded me of Mary J Blige. Idk why but it did.
still not over how chai just vanishes into your skin - its perfect!
*wears the lightest shade in this entire range*
*Watches this video anyways because I love you*
Falon Michalczyk same lol
Is very pale
Already has a backup of the only foundation I ever buy
No money to buy this foundation
Only wears foundation twice a week
Still watches
Same
Absolute same 😻
Never wears because I have no idea what shade I am and I'm to lazy to wake up in the morning and do makeup. Still watching!
I need to know what’s on the lips
TxBeautyQueen83
looks like Fenty gloss bomb
ophelia_n1 nahhhh I Don’t think so
That intro never gets old😅😍
EXO LY ikr
Ikr
And again... my husband joins me only to sing the theme song before he makes a swift exit back to the tv to watch the World Cup highlights... 😂😂👌🏽
MarbleRoseBlogs goals
Lol
We love a natural blonde Auntie Jackie
ChickenNuggets lmao
You are and have truly changed the standard of beauty on tutorial at a time! I’m am BEYOND proud of you and I pray you continue to excel in your calling which is everything beauty and advocating for all types of beautiful. Thank you. THANK YOU. Speaking out against the grain is not for the weak or faint of heart but for changers and barrier breakers that take the criticism and throw it away and keeps on speaking up about what no one else had the balls to say. Thank you again! And congrats on this milestone in your career!
thank you for being so consistent and remaining a light for colored women around the world!
I’m not the only one with different tones in different seasons 😍 very informative ♥️
Judith Kryztals same!! I’m cool toned in winter then once I darken up a little bit my skin gets warm toned.
Same girl. I'm more red in the winter and turn into a golden goddess in the summer.
Yep! I’m yellow olive the winter and golden copper in the summer. I love when I can find a shade that is in between and I make it work all year round.
The lighter I get, the more neutral I look and then I look jaundiced in the summer. That's how yellow I look when I get dark.
Judith Kryztals fr I'm lightskin in the winter brownskin in summer and fall a nd spring im carmel
You literally look BOMB, you’re glowing 👌😍
Gabby Hernandez I’m aware😑🙄
Jackie Aina loves black women!! Always advocating for dark skin. I absolutely love it. I don’t think this foundation is available in my country though 🇿🇦
Kgethego
Hi dear
Foundation is available from samika beauty in South Africa online store. 😉
watching this made me feel emotional. Never before have i see you look this flawlessly natural its just something about it. You look different in a good way. can't wait to try it
Giving me hella MJB vibes....come thru sis♥️♥️
Bree Z. I know right! I love it!
Now that u say it i can see it soooo luch
Same exact thought!!!!
Hi Jackie!!! Congratulations on this launch!! You are looking snatch too! Beautiful 💕
thank you babe!
Jackie this is beyond incredible I’m so proud to follow someone who not only speaks out about being inclusive but you made an ACTION that backed your words. This is so important and I love it.
Sooo went to Ulta and tried Chai and Spiced Rum and I have to say Im in strong like. I bought Chai but will be going back for Spiced rum both work for me. I may even add the concealer and the setting powder just have to see how my coints run. The shades are very beautiful!!! Thank u Jackie
Also, can I just say your skin and body have been lookin' oh so melanin POPPIN' lately!
thank you boo boo 💕
Marilyn 'black' roe😍
celine forrest melanin Monroe
Clara Eke that too x
Clara Eke yessss
Yup agreed. Very beautiful.
celine forrest 😍🔥
The best part of your videos besides your personality is all of the education you give. I learn so much! Thank you!
I’m sooo thankful to have found your videos! You’ve taught me so much and what’s better is after doing swatch tests on my bare face at a plethora of ulta and Sephora locations I found that we are shade compatible. Thank you for sharing your content for late makeup bloomers like me
This chocolate skin with this white shirt!!!! 🙌🏾👍🏾🙏🏾✊🏾
The makeup look you’re wearing in the vid just might be my favorite look of all time, you are gorgeous 😍
The best foundation review Ever! Love that you incorporated several foundations in your review! You're beautiful, Bella amiga! 👍🏽
Chai literally DISAPPEARED on her!
I have to visit Spiced Rum as well! Chai is great on me (I stinkin' love it).
But, I've been in the pool heavy lately, and I know that I am only gonna get deeper from here until around October.
My face is golden in the center (as well as my chest), and the rest of my body is a bit deeper (with red tones).
So, a second shade with this amazing formula and color match is super ideal! It pairs well with L.A. Girl Concealer (shade: Fawn or Toffee).
It's super hydrating, but it isn't oily. The best part is that my face doesn't feel dry, heavy, or greasy afterward.
It's a very "natural" looking formula and IT DOES NOT OXIDIZE!!!!
Thank you for these WONDERFUL extensions. I can't say it enough! ❤️
My shade is CHAI.
In other brands I wear:
MAC: NC50 (studio sculpt)
Maybelline Fit Me: 338, 350 (corrector)
Cover FX: N90, N 100 (mixed)
LA Girl Pro Concealer: Warm Honey, Fawn or Toffee
I hope this helps someone!
UPDATE:
I went and got Spiced Rum. It is gorgeous, but it is a bit deeper and a bit more warmer ( just a bit).
It COULD work for me, but I observed quite a change in my overall complexion (which I'm comfy with but it isn't ideal).
Chai works for me and I will make sure to bronze in the summer as my complexion deepens. Chai is the perfect base AKA foundation.
Any who, I tried SPICED RUM on my mother who is normally MAC: NW45 (like everybody else) or Maybelline Fit Me: 360 Coconut.
She is golden in the chest area and in the center of her face but very warm everywhere else.
SPICED RUM worked very well for her. She loves it. WE LOVE IT!
I paired it with LA GIRL CONCEALER in TOFFEE, LAURA MERCIER MEDIUM TO DEEP TRANSLUCENT POWDER, and LA BRONZE HIGHLIGHTER and they are gorgeous matches for her!
I wish TH-cam would let us post videos or pictures in the comments. This match is so good that I have to show you guys!
Summary:
My mom is SPICED RUM:
In other brands she wears:
MAC: NW45
Maybelline FIt Me: 360
LA Girl Pro Concealer: Toffee
POINT BLANK:
CHAI IS GOLDEN ALL YEAR ROUND.
SPICED RUM IS WARM ALL YEAR ROUND.
YOU CAN MAKE THEM BOTH WORK.
BUT GO FOR YOUR UNDERTONE, IMO.
Again, I hope this helps!
GrowWithTomi how helpful! i would love if Jackie would pin this comment and if everyone who brought born this way would do their shade reference in other foundations to help other buyers out 💕
GrowWithTomi Thanks !!
GrowWithTomi that does help cause I am NC 50 in mac. Thank you so much! Finally have my question answered
GrowWithTomi you’ll like it. Spiced Rum is chocalety goodness. I get red undertone when I tan, so it matches well. If you stay yellow when tan, it might be too red.
Omg im in love with you tomi, im subscribed to you
LMAO y'all the captions
"hey guys it's a girl shout take a jacket jacket jacket Cheka Cheka Cheka Cheka Cheka Cheka Cheka" 😭😂
I see they changed it up! Someone commented on a different Jackie video that the captions were saying "Chugga Chugga Chugga Chugga Chugga Chugga Chugga", lol...
I’m soooo proud of you. Since I’ve been following your channel I have learned so much but the main thing I admire you always kept it real when it came to diversity. There are products I own because of you but it’s nice to see someone use their platform to do great things for others. Do your thing and I look forward to your line coming out.
Ms Jackie.... Have you not learned anything from your subscribers over ALL THESE YEARS? They/We trust those who have proven trustworthy.... This is something you’ve earned love 😊💚
Y’all ever been so happy for someone else’s success that you cry? Oh...just me? 😂😩
I LOVE this foundation and I have SUPER oily skin, I have found it is the only foundation to last on my oily skin and still look beautiful! I love this foundation so much more now after your collab and the expansion on the shade range! congratulations!
Thank you for being our champion. For all the woc out here. You are my role model.
I’m blending out TRUFFLE as I watch this video.
Your skin looks extra caramel turtle brownie today, Aunty ❤️
MariahMazing I’m saying!!!!
I just be drinking my water and flourishing girl
Too faced is one of my favorite brands. I love this foundation. This is such a a good move on their part. So happy for you Jackie.
I feel like the work you do is so important. I’m not a darker skin tone, I would say I’m more medium with a strong yellow undertone. I have horribly dry skin and the Born This Way line including the powder and foundation is the only thing that works for me. It’s the only foundation formula that hasn’t clung to my dryness and it boosted my confidence immensely. The fact you could widen the shade range so that formula can reach more people is just heart warming. I love you so much keep doing what you’re doing ❤️
this hair and top and jewellery!! yesss! (you look like you're about to step on your porch that faces the beach and a jackie-version of "love don't cost a thing" by jlo is about to start)
January Eliot Ha! Love this comment! Something I would think of!
The real Melanin Monroe 😍
Chelsi Benson I like this comment 😭
I love your honesty about the affiliate links. Definitely will support someone who’s real with their audience. Love you so much ❤️
Wow! I’ve been using Chai long before I found your channel...Even more excited about it now that I know you created it! U Go girl!!
I’m living for this blonde! And the skin! And the including of the melanin women!
Your skin is so beautiful!!! The gold jewelry up against our melanin is breath taking! ❤️🙌🏾✨☀️
Thank you for thinking of the olive skinned ladies!! I definitely want to try that first shade!❤️❤️❤️
I am praline and I just purchased it today! Thank you so much for making a shade that's not orange or gray in tone! It feels good to wake up and not have to mix foundations.
when you're not melanin infused but you're still HYPED for these new shades
Lesley De La Uz we're all in this together!
We should've had a JackieCon
Saliyah Davis TEA
yung cailou ikr it wouldn't flop
Yay!!! Congratulations Jackie! So so proud of you!
I love that she let us know when she said there is a link in the description to buy it that will benefit her. Great to see a beauty Influenster being honest🙂
I don’t wear makeup usually but I’m gonna buy this foundation just for Aunty Jackie...and I think I will finally match to a shade
Brittany Browne iô
I love how theres shades for us brown girls too like a middle ground and shades for those of a deeper complexsion. YAY REPRESENTATION
Love love love this hair color, cut, and style everything about it looks so beautiful on you
I'm NC 42 in Mac and I'm using the warm sand and I'm blown away by the coverage!!! Thanks Jackie!
I lost Chai. She disappeared on your chest. Cannot be detected. FoundationWHO?WHERE? disrespectful, Jackie.
Nothing absolutely nothing riiiight
i literally just said that and then found your comment lmao
Imagine having a friend creating a foundation especially for you😭
Awww this made me feel so proud of you! Congrats Jackie, well deserved!!!
Girl you put that shit on your chest and it diPPED. I was sitting here straining my eyes trying to see the differences LMAOOO
Although I am dang near pasty white, my best friend is Jamaican and she is the one who taught me about different undertones for WOC. I am SO HAPPY to see these colors. Thank you!!!💖
Oml Jakie what youre doing is amazing! Getting a brand to extend and getting even darker colors in their collection. Every brand needs to talk to you on behalf of all dark girls when it comes to foundation. You always are the one to show that there are huge jumps between shades or shades are orange as fuck when some girls do not have that undertone. Its so amazing what you're doing. So so happy for you❤❤❤
Damn Jackie I am so proud of you. I’m so happy for you and I hope all my friends who have struggled to find a shade match can find something in this video. I’m so so happy for you. Also, I don’t have oily skin but this application technique might actually keep the makeup on my face during a performance.
Ohhh I get it ! “Don’t over do it” but she really meant “don’t over DEW it” because it’s a dewy foundation 😉
Lmfaooo 😂
im crying lol
*Jackie Jackie Jackie Jackie!!!*
I just want to say thank you for Praline!! I tried a sample of it before I purchased it today and I LOVE IT! I’ve never had a foundation match my skin like Praline does! I was struggling to find a foundation that was warm and went with my olivey skin and finally found the perfect match with this shade!
I am happy about your collaboration and I super-stoked for YOU ! Congrats! I'm happy to support you and bought the Too Faced I LOVE IT!!!!
Hey Jackie! Maybe you can talk to someone about the fact that the Sephora here in Saskatoon Canada doesn’t have even one of your toofaced collab products. It’s so upsetting! The very same thing you’re trying to change, is continuing at the Sephora here. They don’t cater to dark skinned women a lot. Case in point, when fenty dropped the body lava they only brought the lighter shade, but not the one for darker skin.
I'd tag Too Faced and Sephora on social media (girl they hate that). They are usually QUICK to remedy the situation. I'd also tag the Too Faced owner Jerrod also.
Ithica Bailey what’s jerrod’s ig?
Nk Naturalz @jerrodblandino
Ithica Bailey thank you!
HANDLE EM SIS
I LIKED THE VIDEO BEFORE EVEN WATCHING IT. MY AUNTY DESERVES
THAT SHIT.
sarah bayy SAME I do that every time
Gabby Dee Ayyyy, all day everyday
you a REAL ONE!
Jackie Aina you already know what it is Mam😍
The moment we've all been waiting for! :)
AAHH I LOVE THIS LOOK!! The makeup, the hair, the clothing and accessories all look so good to together!! I LOVE IT
Thank you Jackie. I am white, but my sisters are adopted and have dark skin and I know they will appreciate you working so hard for the general population ❤️❤️
Ok blonde!!! Can we get into this hurr and how sooooo beautifully melanated auntie Jackie is!!!😍 This is super helpful Jackie, thank u girl!
I love to see you so happy and proud, Jackie!!! It makes me happy too 😊
“It’s your girl _Jackie O_ “
Yazzz the O is back 😍🔥
What lipgloss is that?👀
the OUTFIT. the HAIR. the ACCESSORIES. the MAKEUP. Jackie you really came through in this video! Looking like a whole buffet!
Just moved to Florida from Nevada and I noticed a huge difference in my tone. My makeup makes me look ghostly now. The chart & your video helps ALOT when it comes to finding the perfect undertone. I’m so freakin grateful for this breakdown. The link is there in the description and I’ll be using it to show my appreciation. LITERALLY THE LEAST I CAN DO!! Literally I’m already here so why not!?
This has always been my favorite foundation❤️ so glad you created these extensions
That hair..... that skin.... just prosperous 🙏🏽👏🏽😍
Seeing a Jackie Aina ad before watching a Jackie Aina video about a Two-face and Jackie Aina makeup collab....Queen
so proud of youuu aunty Jackie
Thank you so so much for the detailed comments about the finish and other important factors in choosing a foundation. My go-to foundations are Maybelline Fit Me Dewy + Smooth or Clinique Even Better. This sounds like something I would like and thumbs up for the pump. And a huge thank you for helping Too Faced be more inclusive for women of color.
How is this video under 3 minutes old and there's ALREADY one or two dislikes? People be some real haters man 😠 It don't even matter, my Aunty Jackie getting money just from them clicking on this video to dislike it. They really out here wasting their energy