80% of the tradeshow work is done pre-event (ramping up the buzz before including running webinar, ads, geo-targeted ads, etc.). Wouldn't it be counted toward marketing instead? Or do you think it's a shared channe?
I'm enjoying your videos...BUT... one note, your audio could use a little help. The contrast in volume between your speaking and your additional clips is a bit jarring. You seem quiet compared to the other clips. Your sound effects are quite loud too. Keep up the great videos though!
Sales are 1:1 and Marketing is 1:* Didn't realize that until you explicitly said that.
Boom!
Thanks for simplifying this TK!
You bet!
As usual very insightful TK. Where do you put demand gen? Is it between sales and marketing?
Demand Gen is purely Marketing! And for an early stage company, the only kind of Marketing that matters!
Yes!
Boom!
Got to quantify that lead gen plan brother!
80% of the tradeshow work is done pre-event (ramping up the buzz before including running webinar, ads, geo-targeted ads, etc.). Wouldn't it be counted toward marketing instead? Or do you think it's a shared channe?
I'm enjoying your videos...BUT... one note, your audio could use a little help. The contrast in volume between your speaking and your additional clips is a bit jarring. You seem quiet compared to the other clips. Your sound effects are quite loud too. Keep up the great videos though!