UIH Showroom Wuhan - Prose Poem to Ellipse

Mission
United Imaging Healthcare is a supplier of high-end medical equipment and digital medical solutions in China. Considered to be the ‘Apple’ of medical industry, with highest standards for technology innovation and product design. Thus, UIH invited us to design a showroom in its new production base in Wuhan, and hope that this space is not only just a container for products, but also a provoker of emotions.
Concept
Benefiting from the architecture having 8m height and 3000 sqm of column-free space, we are able to create an oval space with minimal structures and unique scales. Incorporating minimalism, the curation of color, material, and design blurs the boundary of space and time. Visitors feel like walking into an elegant prose poem. Space is a sentence, products are words, and visitors are symbols for interpretation.
Realization
The space dramaturgy is divided in 5 parts of a poetry: Blank Space - Conflict - Symmetry - Perception - Progress. The prologue, a low ceiling space, is suppressing visitors expectations. Suddenly, the revolving doors swing open and unveil a breathtaking view into the central space. The visitors become tiny dots compared to the backdrop of the huge space and machines.
The use of vertical and horizontal lines for decoration, ventilation and lighting create a rhythm in space.
Translucent and fully matte surfaces building a contrast of softness and resistance. The symmetrical flow make the space poetic and also clarifies the functionality.
Credits
Client: Shanghai United Imaging Medical Technology Co., Ltd
Lemon Li - Chief Marketing Officer
Rolin Yu - VP, CEO Branding & Marketing Center
CiCi Mou - Project Manger
Design Agency: VAVE Studio
Scope of Work: Planing Concept, Exhibition Design, Interaction Design, Construction followup
Construction: Hecian Shanghai Interior Co., Ltd
Location: Wuhan Province Hubei, China
Size: 4220 sqm
Picture Credits: Shanghai United Imaging Medical Technology Co., Ltd
Video Credits: VAVE Studio and Shanghai United Imaging Medical Technology Co., Ltd
Special thanks to the design contribution of UIH CDIC.