OTT is not a device that connects your TV to content. OTT is the delivery mechanism for TV/video content online. Roku enables a TV to connect to OTT video content.
Well written and explained video, but it ignores the cost of Targeting and assumes that most of the viewing is on CTV ad insertable channels (most viewing is on channels not insertable) It also assumes that most targeting results in an ad that was placed correctly, was not duplicated, ran for the full allotted time ,etc. When I watch CTV or OTT, the vast majority of the time, the commercials are duplititious, clipped and otherwise worthless to the advertiser. The CTV and OTT tech stacks get paid, so no one is watching how the advertiser is getting near zero value for their dollars.
What type of ads work best for CTV advertising? For instance, it's good for music videos to be ads on TH-cam videos, but probably wouldn't be good for CTV. Are there any examples of best ads optimized for CTV? Thank you
You can use different partners, I would check out this article from The Trade Desk: www.thetradedesk.com/us/our-platform/dsp-demand-side-platform/connected-tv
OTT is not a device that connects your TV to content. OTT is the delivery mechanism for TV/video content online. Roku enables a TV to connect to OTT video content.
You are correct -- should have been more specific when I introduced the definition.
Well written and explained video, but it ignores the cost of Targeting and assumes that most of the viewing is on CTV ad insertable channels (most viewing is on channels not insertable) It also assumes that most targeting results in an ad that was placed correctly, was not duplicated, ran for the full allotted time ,etc. When I watch CTV or OTT, the vast majority of the time, the commercials are duplititious, clipped and otherwise worthless to the advertiser. The CTV and OTT tech stacks get paid, so no one is watching how the advertiser is getting near zero value for their dollars.
Seems like you really know this space! Are you a buyer and/or planner?
good stuff. leaving a comment so the algos give you props haha
I appreciate that!
What type of ads work best for CTV advertising? For instance, it's good for music videos to be ads on TH-cam videos, but probably wouldn't be good for CTV. Are there any examples of best ads optimized for CTV? Thank you
To be honest, not sure -- but I would say that showing the brand up-front, is one key factor that should be in any ad, and having a clear CTA.
You’re like the David Blaine of ads 💪🏽
ahahha yeah, basically doing ad magic out here.
Where are these exchanges and how do you buy ad space directly?
You can use different partners, I would check out this article from The Trade Desk: www.thetradedesk.com/us/our-platform/dsp-demand-side-platform/connected-tv
Good content!
Thanks!
OTT
CORRECT!!!
OTT
Correct!
OTT
BOOOM --yes, you got it!
OTT
BOOM - you are right.. 10 cookies for you!