I still can’t believe people talk about Drakes bullshit ass music with the Beatles😂. Even with bots, shit makes ZERO sense. No way thots and emotionally fragile dudes spend THAT much for whiny ass fake tough talk.
UMG has a market cap of 44.28 billion. Do they truly believe Drake is getting 8 billion dollars? Edit: My bad. I'm not subscribed to Forbes with a degree in finance. I'll say this, though: Drake is getting nothing from this lawsuit. He embarrassed himself, and it's hilarious.
Your comment shows you know basic math but that's it. Educate yourself on what a market cap is and how it works. If you think that with all the huge artists under UMG worldwide, they only made 45 billion all time you're wrong.
Consider a possibility that Drake genuinely believed he had a great deal. Remember when he signed the media made a big deal of it being the biggest ever. But nobody knew the details, they just had the amount. Few people knew it was a 360 deal. That’s why Drake even spoke on Kendrick deal in the beef. A lot of Drake stans think he’s a billionaire and it may be possible but I doubt it. Even his jet he didn’t buy and doesn’t own but they don’t know that. Everyone comparing Drake to MJ, but MJ had ownership stake in Sony and Kendrick had in TDE and now on his own label while Drake has to resort to lawsuits because he never realised what he could have got when he was hot.
20%? Lmfaoooooo Does he know what they did to Mike when they were ready to get that Beetles catalogue back? And you want a fifth of the whole building? 😂
What crazy is, a factual information is, Kendrick last 2 albums sold less the Drake. So is it the end of Kendrick Career? lol yall Kendrick fans think wild
@@boss7229Yeah but I’m sure Kendrick will eat more than Drake per Album! Especially with KDot going the Indy Route and Drake signed to a 360 deal which UMG Owns him!
If you give Drake 20%, Taylor is on strike until she gets 50%. Whole company would die. It's been so obvious that Drake been in his wizards years for a while. Just like the wizards screwed Jordan, Drake got got.
No they wouldn’t. You are overvaluing artists. NOBODY. Is irreplaceable at this moment maybe except Kendrick. Everyone else fills a niche that can easily be filled, if the labels really decided to get behind and pump up Sabrina carpenter and downplayed Taylor’s albums, they may lose some fans but business wise they would be fine. Mostly they would rather take losses than set that sort of precedent. They have blackmail on all these artists to one degree or another. That’s why this xxx story just came out. And it’s gonna keep coming
He’s not getting .1 percent of UMG. Just out of principle they won’t sell to someone who’s not a willing and innovative part of their marketing agenda who doesn’t have vested interests. They also wouldn’t risk the reputation of all these allegations he’s facing, to be a parter the other partners have to agree and character can be a reason they say no.
Them follow up albums weren’t that good. He didn’t have a single the bought the heat. He also stop singing a lot of ppl say they hated his singing but it’s what made him. He went with what was trendy after Scorpion
Drop and give me 99%, Drake. UMG saw Drake building his one of a kind mansion valued at 150 mil with a market value of less than 50 mil and knew Drake was glutenous and horrible with money. Michael Jordan made that same mistake making a one of a kind home near chicago. Lucky for MJ, ppl love Air Jordans and he could afford to let the house sit on the market for the last 12 years. Drake needs to follow Kdot advice and take ayahuasca., strip the ego and start life again.
@2:43 I never seen that graph before but the info checks out. For me, Views was the last album worth a damn but streaming numbers propped stuff up after that, for a while anyway. Scorpion may have had more streams but writing was on the wall at that point
Kendrick saved UMG from investing another 400M's. They gladly funded that war, it was a win win overall. He should've never signed that deal and stayed independent. Drake thought his train wouldn't stop.
This just proves hes a product of the industry, not the culture. The moment he loses corporate support his albums suck. His fan base should be big enough to make that irrelevant. Just like Kendrick barely does any promo, doesn’t seem to hurt him
This chart explains it all. Also; who would pay a rapper more at 40 than they paid him at 30?!?! No one. No one wants to accept that their ‘star’ is descending. It happens to all artist.
Plus kendrick ain't on that graph. Taylor Swift is beating him among the other artists that's not mentioning kendrick at all. And his big boost is with other people 📊 and numbers
I think the deal was supposed to give him his masters. Whether that was immediately or after they recouped the $400mil, I don’t know. But I *think* it’s mentioned in his first legal petition that he owns them already, but I’m too lazy to double check.
This is definitely hate or you don't understand how to read stats. You can't compare today number with number from 10 years ago. Because the old album had 10 years when your latest only has 1 year.
The album Dark Demo Tapes has 5 years of tracking and that was the first major dip. What are you talking about. Stop being delusional man. This was the proper way to read statistics. The old albums were immediately higher the first year of tracking.
If you’re going to measure numbers, you have to look at the industry sales and bench mark Drake numbers from it. It will tell you that Drakes numbers are in line with the industry, meaning all music sales have declined..
Taylor swift is 🗑️🤣🤣, & hip hop is pop culture nobody wanna hear that shit she pumping in the club he deserves w.e he want & it shouldn’t be a problem for what he generated for the label
You realize that Drake has more steaming then Dot bc he has actually been making music over the last 15 years so therefore he will always be worth more… his numbers were down bc they weren’t promoting at all not bc of bots 😂
Stop making excuses for Drake his numbers are down because the people just not feeling his music like they use too other wise people will go out by his music and run his numbers up
Drake said and I quote If I was Taylor Swift yall would take down the Pic 📸 of my house 🏠 now yall Stan's asking what this has to do with her is👉🏻 WILD!🎯😁
Kendrick cant even sell as many records as Drake. Kendrick can't even do Drake Numbers. So what you even saying? Kendrick new album didnt even sell more then Drake last album lol so what we talking about
Drake promoted that album for over 8 months, starting in January of that year. Kendrick promoted his album for literal minutes. Lol try again. He only had 80k more "sales" and spent millions promoting it. Lol
🥱 yall excuses are lame, Kendrick numbers are trash, under Drakes. So by this youtube theory about number that means Kendrick is extra trash and falling off. We ain't picking and choosing.
Let's put a cherry on top, when Kendrick had months of promotion, 2 years ago. Kendrick album mr morales sold 299k. Thats trash, months of promotion and only sell 299k. Get outta here.
Why would I renegotiate when i own your entire likeness, masters, and you OWE me money? UMG owns this man
Drake on the Universal Slave Plantation
I still can’t believe people talk about Drakes bullshit ass music with the Beatles😂. Even with bots, shit makes ZERO sense. No way thots and emotionally fragile dudes spend THAT much for whiny ass fake tough talk.
Numbers don’t lie. Drake is the biggest touring hip hop act of all time. Bots don’t pay $500 for concert tickets
@@Shsbsbsjssbzyeah the projection is real
Well now we know why Kendrick was rapping like he was trying to free the slaves 😂.
Drake loves being a House Ninja to UMG
Drake is NOT ggetting 20% of anything
UMG has a market cap of 44.28 billion. Do they truly believe Drake is getting 8 billion dollars?
Edit: My bad. I'm not subscribed to Forbes with a degree in finance. I'll say this, though: Drake is getting nothing from this lawsuit. He embarrassed himself, and it's hilarious.
Definitely not getting a B. Shit not even getting another 400M
@@R-Boxing1108
lol 😂… they said give that punk a crumb !!!
😂 bro people don’t do math
Your comment shows you know basic math but that's it. Educate yourself on what a market cap is and how it works. If you think that with all the huge artists under UMG worldwide, they only made 45 billion all time you're wrong.
@@enochraine5534 it's beyond simple math. That market cap is irrelevant.
Consider a possibility that Drake genuinely believed he had a great deal. Remember when he signed the media made a big deal of it being the biggest ever. But nobody knew the details, they just had the amount. Few people knew it was a 360 deal. That’s why Drake even spoke on Kendrick deal in the beef. A lot of Drake stans think he’s a billionaire and it may be possible but I doubt it. Even his jet he didn’t buy and doesn’t own but they don’t know that. Everyone comparing Drake to MJ, but MJ had ownership stake in Sony and Kendrick had in TDE and now on his own label while Drake has to resort to lawsuits because he never realised what he could have got when he was hot.
Why do you speak like you know more than the people involved? Yall keep making this about Kendrick and the beef. It's way past that already.
20%? Lmfaoooooo Does he know what they did to Mike when they were ready to get that Beetles catalogue back? And you want a fifth of the whole building? 😂
Exactly! 😂😂😂😂🎯
What crazy is, a factual information is, Kendrick last 2 albums sold less the Drake. So is it the end of Kendrick Career? lol yall Kendrick fans think wild
You sound like true sell out like who raised you 🤦🏽♂️🤦🏽♂️🤫💯
@@boss7229 if only you knew
@@boss7229Yeah but I’m sure Kendrick will eat more than Drake per Album! Especially with KDot going the Indy Route and Drake signed to a 360 deal which UMG Owns him!
If you give Drake 20%, Taylor is on strike until she gets 50%. Whole company would die. It's been so obvious that Drake been in his wizards years for a while. Just like the wizards screwed Jordan, Drake got got.
No they wouldn’t. You are overvaluing artists. NOBODY. Is irreplaceable at this moment maybe except Kendrick. Everyone else fills a niche that can easily be filled, if the labels really decided to get behind and pump up Sabrina carpenter and downplayed Taylor’s albums, they may lose some fans but business wise they would be fine. Mostly they would rather take losses than set that sort of precedent. They have blackmail on all these artists to one degree or another. That’s why this xxx story just came out. And it’s gonna keep coming
He’s not getting .1 percent of UMG. Just out of principle they won’t sell to someone who’s not a willing and innovative part of their marketing agenda who doesn’t have vested interests. They also wouldn’t risk the reputation of all these allegations he’s facing, to be a parter the other partners have to agree and character can be a reason they say no.
@@christiancase872 Kendrick is definitely replaceable.
Them follow up albums weren’t that good. He didn’t have a single the bought the heat. He also stop singing a lot of ppl say they hated his singing but it’s what made him. He went with what was trendy after Scorpion
3:35 that's the shittest flow I've ever heard. 😂
Horrible
😂😂😂😂😂
Kendrick had no promotion
Kendrick cheaper than drake
@@simoneb208Kendrick also went the Indy route
@@simoneb208And yet, Kendrick kicked Drake’s ass. No promotion. No video ahead of time. And he still won! Drake stans are sick.
Drake on silent mode til this gets resolved.. he’s basically retired
Drop and give me 99%, Drake. UMG saw Drake building his one of a kind mansion valued at 150 mil with a market value of less than 50 mil and knew Drake was glutenous and horrible with money. Michael Jordan made that same mistake making a one of a kind home near chicago. Lucky for MJ, ppl love Air Jordans and he could afford to let the house sit on the market for the last 12 years. Drake needs to follow Kdot advice and take ayahuasca., strip the ego and start life again.
@2:43 I never seen that graph before but the info checks out. For me, Views was the last album worth a damn but streaming numbers propped stuff up after that, for a while anyway. Scorpion may have had more streams but writing was on the wall at that point
Kendrick saved UMG from investing another 400M's. They gladly funded that war, it was a win win overall. He should've never signed that deal and stayed independent. Drake thought his train wouldn't stop.
I miss when Parks was quiet
Bro 💀
"I put a square on his back like I'm Jack Dorsey..."
Drake needs to put his feeling to the side and go on the pod to discuss his deal.
You think Drake is spending his own money with gambling ? 😭
Yes! I feel like he keeps losing bread so now he NEEDS more money 😂😂😂
He'll naw.... is owns a stake in stake
@@Alphamediaroom I seen Adin Ross get his account funded by stake when he was on twitch so idk
I feel bad for ppl following drakes bets lol
Squabble up! “Now we got lawsuits and petitions” 😂😂
This just proves hes a product of the industry, not the culture. The moment he loses corporate support his albums suck. His fan base should be big enough to make that irrelevant. Just like Kendrick barely does any promo, doesn’t seem to hurt him
Exactly!
After hearing that freestyle again that line about jam is weird now that lil durk is locked up. Hella sus
This chart explains it all. Also; who would pay a rapper more at 40 than they paid him at 30?!?! No one. No one wants to accept that their ‘star’ is descending. It happens to all artist.
Youre pov is spot on bro 👌 thanks for the real information with the chart.
You’re welcome! Glad it was helpful! 🫡
He deserved b4 the beef. No way, I'm beefin with1 of the most prolific word smiths in the world during negotiations. Stupid now ya gotta sue😅😂😅😂
Plus kendrick ain't on that graph. Taylor Swift is beating him among the other artists that's not mentioning kendrick at all. And his big boost is with other people 📊 and numbers
Rumor has it Taylor and Kendrick got a Record coming out soon! 2025 gonna be sawed up like a Bodybag
UMG will get him gone first
Drakes a actor 😂😂😂😂
Bro who did the video. This is actually a good analysis on this situation. A lot of cats post dumb garbage takes but this was thoughtful.
Thank you! We work hard at being authentic! 🫡
Bro said he feel that was all natural. lol 😂 Ain’t nothing name Natural in the Game.
UMG bots the hell out of GNX
Other artists tried go tell Drake to go independent and Drake laughed at them. Said he wasn't even considering that. He wanted to belong to UMG.
Sony did this to MJ
20% of his own music Royalties + $ 200M
I doubt its 20% of UMG, are yall silly to think an individual Artist can ever demand 20% of UMG??
I think Drake is crazy enough to do it
Great breakdown
Thank You!
THIS IS HILARIOUS WE ARE LISTENING TO ALL THESE PEOPLE DISCUSS DRAKES POCKETS! 😂
Good analysis!
Thank you so much!
This makes the most sense out of all the theories I’ve seen and heard !!! Bottom line he want out that contract
Drake got Rory and Mal’d. 😂
The freestyle was referring to the stake deal for 180 million and a percentage of the company
Yes I’ve heard that as well, I think that’s what’s it’s about
3:14 never got through that freestyle cuz the accent is cringe af.
I thought UMG already own his back catalogue through the fallout of young money. Does somebody know?
I think the deal was supposed to give him his masters. Whether that was immediately or after they recouped the $400mil, I don’t know. But I *think* it’s mentioned in his first legal petition that he owns them already, but I’m too lazy to double check.
The own his back catalog yes they paid Birdman who ain’t pay nobody
YOU ON TO SOMETHING HERE!
Thank You Fam!!! Doing the science 🧪 🔥
Him and Kanye.... 🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️
People talk like they read your contract like they were your lawyers
Reading the statistical numbers. Be mad at the facts
@Alphamediaroom 🤣🤣🤣🤣 "statistical number" sight your sources then bubby?
This is definitely hate or you don't understand how to read stats.
You can't compare today number with number from 10 years ago.
Because the old album had 10 years when your latest only has 1 year.
The album Dark Demo Tapes has 5 years of tracking and that was the first major dip. What are you talking about. Stop being delusional man. This was the proper way to read statistics. The old albums were immediately higher the first year of tracking.
If you’re going to measure numbers, you have to look at the industry sales and bench mark Drake numbers from it. It will tell you that Drakes numbers are in line with the industry, meaning all music sales have declined..
This could be looked at as an argument while my only pushback will be that the decline happened before all of music declined
People forget that Drake owns his masters. Anytime an artist owns they're masters, they get in trouble with the lables.
He owns the masters pass Dark Demo Tapes everything before that album (his best work) is own by UMG
@@Alphamediaroomso is Kendrick’s bro , UMG owns both of they previous albums
Great points
Drake picked a fight with his deal on the line?
Whoops! lol
If he was a better “gambler” or if he was a better “artist”?
Good one 🤔
What the hell is “orphan” on that chart list?
I think it means “singles”
Crodie cooked
Damn I stopped listening after Views. I said out loud what is Dark Demo tapes 😂
That’s when he turned gangster 😂😂😂😂
Taylor swift is 🗑️🤣🤣, & hip hop is pop culture nobody wanna hear that shit she pumping in the club he deserves w.e he want & it shouldn’t be a problem for what he generated for the label
If Kendrick selling 320k is ok why is Drake selling 402 bad? He had little label promotions like they said in the video
Drake won't do 400k on next album. Might do half of that
Because that’s not Drakes standard that he sets for himself.. Drake standards are higher than all musicians except Taylor swift
@@Alphamediaroom so his standard is above Kendrick’s? I thought they were both in the big three?
@@zinzayzinzay3085 idk about that people thought gnx was going to do better then what it did.
@@sure2129 This is exactly the point. The double standards are crazy. His "bad" album does more than most other rappers albums
When Joe misses he misses big time
You realize that Drake has more steaming then Dot bc he has actually been making music over the last 15 years so therefore he will always be worth more… his numbers were down bc they weren’t promoting at all not bc of bots 😂
What were they suppose to promote? "What g'wan delilah" ?
Stop making excuses for Drake his numbers are down because the people just not feeling his music like they use too other wise people will go out by his music and run his numbers up
How long has kendrick been doin it?
What does TALOR SWIFT go to do with DRIZZY stop being a KENNERD 😂
Drake said and I quote If I was Taylor Swift yall would take down the Pic 📸 of my house 🏠 now yall Stan's asking what this has to do with her is👉🏻 WILD!🎯😁
Drake literally rapped about Taylor swift 😂😂😂
Kendrick cant even sell as many records as Drake. Kendrick can't even do Drake Numbers. So what you even saying? Kendrick new album didnt even sell more then Drake last album lol so what we talking about
Drake promoted that album for over 8 months, starting in January of that year. Kendrick promoted his album for literal minutes. Lol try again. He only had 80k more "sales" and spent millions promoting it. Lol
You have to stop being slow on the internet
Kendrick is independent . Only have publishing deal with UMG and selling close to Drake with less promotions . Let’s that sink in
🥱 yall excuses are lame, Kendrick numbers are trash, under Drakes. So by this youtube theory about number that means Kendrick is extra trash and falling off. We ain't picking and choosing.
Let's put a cherry on top, when Kendrick had months of promotion, 2 years ago. Kendrick album mr morales sold 299k. Thats trash, months of promotion and only sell 299k. Get outta here.