Best Social Media Management Tools 2024: Metricool vs Buffer vs Hootsuite vs Typefully 🫣
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- เผยแพร่เมื่อ 27 มิ.ย. 2024
- Best Social Media Management Software: efficient.link/social
↳ 🥇 Buffer (Top Pick): efficient.link/r/buffer
↳ 🥇 Typefully (X & LinkedIn): efficient.link/r/typefully
↳ Metricool: efficient.link/r/metricool
↳ Hootsuite: efficient.link/r/hootsuite
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↳ efficient.link/quiz
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↳ TikTok: / efficientapp
↳ Instagram: / efficient_app
↳ X (Alex): / alexhbass
↳ X (Andra): / andravomir
💬 Description
Given the large number of content creators, we assumed there would be numerous social media scheduling tools available. Surprisingly, we were wrong! After spending a few weeks evaluating various tools, we landed on 4 top contenders: Metricool, Buffer, Hootsuite, and Typefully. With that, we went even deeper in our evaluation of these 4 tools, set each up, and actually used each for posting. Spoiler Alert: None of the tools worked exactly as we wanted. Out of the four contenders, we liked Buffer the most as an overall tool, and Typefully for posting on X and LinkedIn.
✍️ Full Social Media Scheduling Deep-Dive Reviews
↳ Buffer Review: efficient.app/apps/buffer
↳ Typefully Review: efficient.app/apps/typefully
↳ Metricool Review: efficient.app/apps/metricool
↳ Hootsuite Review: efficient.app/apps/hootsuite
↳ No-BS Software Reviews & Comparisons: efficient.app
🚀 Other Software/Items Mentioned (Affiliate)
↳ BILL Spend & Expense: (Virtual Credit Cards for Business - Free): efficient.link/r/bill
↳ Clicks (Phone Case): efficient.link/r/clicks
🎥 What We Covered:
0:00 - Struggles
1:06 - Metricool
1:57 - Metricool Limitations
3:36 - Buffer
4:30 - Buffer Limitations
5:57 - Hootsuite
6:45 - Hootsuite Limitations
7:38 - Hootsuite For Enterprises
8:21 - Best Social Media Scheduling App
8:50 - TikTok Desktop Scheduling
10:02 - Our Formula For Posting
13:35 - What TH-cam, TikTok, IG Want
14:31 - Typefully For X/LinkedIn
16:28 - TH-cam Delete Permissions
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*Affiliate/Investment Disclosure: Many links used above and across our channel are affiliate links and we may or may not get commission depending. Purchasing through the link helps us to continue creating content and does not impact the outcome of our opinions in our videos. We occasionally get the opportunity to invest in some of our favorite tools, this does not impact the outcome of our opinions. You can read more and learn which software we've invested in here: efficient.app/about
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You guys are amazing. I literally found your channel because I was searching for an alternative for Expensify and now I just watched 4 of your videos and each one was amazingly valuable. I used to do social media management in a marketing company and this video hits every pain point. There is no doubt in my mind that this channel will become one of the biggest in the productivity space on TH-cam. Just from the videos i watched today you guys are already a top channel. Thank you so much and keep up the great work! Instant sub!!!!!
Darren!!!! Okay, this has got to be the nicest and most validating comment we've ever gotten (Andra said I can't say this to people, but I feel like I have to just say it in this case because of the journey you went through and all the points you touched on) 🙊🙈
This just made our day/week/month/year and we just have to say thank you for the support, we have SO much in the works, and we're so beyond stoked that we get to do this for a living.
Excited to chat more on other videos and excited for you to be part of the Efficient fam! With that, I've GOT to know (even though it's the wrong video), what did you decide on with the Expensify alternative 🤔😁
Hey! Really appreciate you guys taking the time to respond!!
So for more context, I used to co run a marketing company as the Creative Director (Digitality Marketing) and I had my own TH-cam channel (Makeshiftreality) that had some music videos go viral which lead me into the marketing world and building a studio. In the marketing company I built a lot of processes for managing workflows with ClickUp and other tools which is how I got into the productivity and task management niche.
I transitioned out of that marketing business and I’m currently developing back end processes for managing the finances of my Families restaurant business and I’m also launching my own podcast on TH-cam based around optimizing health and habits (I’m a health coach and also work with clients one on one.)
So all that being said, being organized and having systems has always been super important to me and with the advent of ai there is more opportunity now than ever to create tools that allow you to have full control of all the processes in your business.
I used Claude 3 from Anthropic to code a spreadsheet in Google Sheets to create custom views for viewing all the business metrics for my families restaurant. It allows me to move faster than using QuickBooks and I can make it more custom to our own processes.
I wanted to find a better way of managing cash receipts for the business and organizing those into a database so I was looking at Expensify to do that.
I really want to go the Bill Spend and Expense route but it seems a little too advanced for my current needs. I think I’m going to start with Expensify for building a database for tracking physical and cash receipts and then I’ll transition to Bill Spend and Expense when there is more of a need for it. I will probably use it for my own personal business because it looks amazing. Huge thanks to you guys for bringing light to that.
Does Bill Spend and Expense have a receipt capture tool on the mobile app? I’m assuming it does but I didn’t find a specific videos highlighting that.
This is an awesome history, just checked out some of the music videos on the channel, they are awesome!
Completely and totally hear ya on the "move quicker than QBO using AI + sheets" as yeah, QBO is kinda the bane of my existence. You need it, but gosh, working with it is slow and rough... I will say, efficient.link/r/midday is looking SUPER promising in this area. Ideally it'll integrate with QBO in the future and it can be the interface instead of needing that spreadsheet of yours 😉
And got it, I will say though, as a long-time customer of Expensify a while back (used it for 4 years), I haven't missed it in the slightest since switching to BILL S&E. And I'd personally say BILL S&E are easier to use than Expensify, so it's interesting to see you saying that it looks intimidating.
You can upload physical receipts no problem to BILL S&E (like if we get food out and use the business CC, you simply snap a picture of it from the mobile app and it connects it, or better yet, have the receipt send to your email and have it auto-forward to BILL S&E and it'll auto-match for you).
So the truth of the matter is, I don't really someone starting off with Expensify then moving to BILL S&E in time, you'll be too exhausted to do that and just stick with Expensify if you go that path. I wouldn't recommend it personally. Promise you BILL isn't as intimidating as you might think. You seem smart, I've seen less technical construction businesses using BILL no problem.
If you do give it a shot, definitely be sure to use this link though 🙏 efficient.link/r/bill even if you end up going with Expensify efficient.link/r/expensify - but yeah, I really really really do not recommend Expensify, they've fallen way behind in recent years.
It's so refreshing to see a non-affiliated, honest review. I work for a high volume real estate team and I really need something that allows me to post to multiple Facebook pages, our Google Business page, IG, Tiktok, TH-cam ect, while holding the format I created the media with. Maybe something that allows you to post to multiple platforms but individually edit cropping & captions. Also, something with a reliable central inbox that pulls in comments, mentions, DMs, reviews and Marketplace messages. A girl can dream...
Haha our tag line isn't "no BS software reviews" for nothing 😄 Glad you enjoyed it!
In terms of what you're looking for, Buffer would be the best if you're okay to compromise on it missing some formatting features (IG, Tiktok, Meta, YT). Although don't think they have Google Business.
Buffer does also have a central inbox for comments, mentions, etc (maybe not reviews and market place). It might do 80% of what you need, which might be enough to make you more efficient but then you'll need to supplement for where there are limitations! Do you think you'll give it a shot?
Thank you for this video. Great content.
I am the responsible for the tool we use in a project management association in Switzerland. We use buffer for free but I am not conviced. Actually as I prepare designed pictures on Canva, I use now Canva to schedule the posts to LinkedIn , X (I could do more but no time). The calendar of publication from Canva is good, the only down side of the Canva platform is the editor for the text is really poor at the moment.
Thank you again for your high quality reviews.
Appreciate the kind words! If you're using LinkedIn and X most (e.g. those are your two main channels), then efficient.link/r/typefully would be a great and enjoyable option (it's what Andra and I use exclusively now for X & LinkedIn). That said, you can't expand past those two channels with it for now.
Completely hear you on Canva lacking a good text editor. Hope you find something that works best for you based on the channels that are most important for you-glad we could be involved in some way in the journey 🙏
Hope to see you around in other videos!
I subscribed after the first minute - finally the TH-cam algorithm is actually showing me videos I'm interested in! what is the yellow cover thing you're using at 11:35?
Awe! This comment just made our day 🥲 thank you TH-cam algorithm!
Curious to learn, are you interested for personal use? Or for a company/your team?
And ah yessss, so you're seeing Clicks: efficient.link/a/clicks
@@efficientapp 😊I run a small marketing Agency in London so It's for business use. Thanks again for the info. Not sure if you've done any videos on CRM's but what do think about Bigin CRM? I've been using it for a while now and think it's the best CRM tool out there for businesses with under 50 employees...
That's awesome to hear! So curious what solution you've ultimately gone with for posting on social media and if the video related much with any of your pain-points?
And regarding CRM videos, you got it! We have a full video on that here: efficient.yt/crm and even have a full "Best CRM" page on our site here: efficient.link/crm (we have a lot of opinions about a lot of software 😉), maybe shoot over a comment on the video there and we can talk more about Bigin 🙌 have had a couple others ask about Bigin in the comment section of that video 👀
Thanks so much for the information! Help me to stop searching around and loose time.
Awesome to hear we have helped! Wondering what you ended up landing on for your own strategy?
@@efficientapp I'm going to use Notion to plan my posting through different social medias and use the native program for each platform to plan the postings.
Thank you for this! I need some serious help on the social media front 😂
Thank you for your awesome work Alex & Andra!
Gosh, it's such a tough nut to crack-glad to hear this could help! Also, good to see you again our friend!
What platforms are you trying to focus your efforts on most? 👀
@@efficientapp Instagram, twitter & starting tik tok from zero!
Hoping to be fully integrated by the end of 2024!
If you guys did a video on live streaming to tik tok… that’s my next step in bringing sports to the 🌎
Got it! So are you leaning on Buffer then based on the video recommendation for those channels? efficient.link/r/buffer
The truth of the matter is we're not likely to do a video on that as TikTok doesn't fit for our audience at all and there's also a chance it's shut down by the end of this year. We've just found that TH-cam for long-form (especially live streaming) is a better solution than TikTok. It's also incredibly difficult to monetize on TikTok.
Sounds like you have a solid plan though! Excited for you!
@@efficientapp it was a tough choice between hootsuite and buffer but yes!
I definitely understand, love your content and recommendations! We keep rising! 📈📈
What are you thinking about socialbee and sociamonials?
I tried buffer and I hated their UI SO I switched to Typefully and been using it for over a year now and it's just been the because of their beautiful UI
That’s fair! Typefully is definitely best for X/LinkedIn so if that’s what you’re focusing most on, it makes total sense!
If you have a ton of short-form video that you’re trying to post across channels like Instagram and TikTok and want to do it all in one fell swoop, Buffer is your best bet.
Wish Typefully and Buffer had a baby though haha maybe one day Typefully will expand further, but also kinda like their focus on X and LinkedIn versus getting too sidetracked.
Which social media app are you using and care most about?
See the full comparison here: efficient.link/social
↳ 🥇 Buffer (All): efficient.link/r/buffer
↳ 🥇 Typefully (X & LinkedIn): efficient.link/r/typefully
↳ Metricool: efficient.link/r/metricool
↳ Hootsuite: efficient.link/r/hootsuite
How about Later?
We tried it for a bit and it felt somewhat kludgy, so we didn't stick with it. Don't 100% remember what the reason for getting rid of it was at the time (this video was shot 6 months ago), but we definitely tried it and decided to not even include it in the video. Just didn't work well for us.
Did you take a look at Sprout Social at all?
Sprout Social is for enterprises, have a friend that works there and their clients are huge companies like Estée Lauder. Their entire homepage copy is very much speaking to these huge companies as well, they even list a phone number as that’s who their target audience is 😂 Don’t think we use any SaaS that would ever list a phone number.
For us as a small business, it’s not a contender and really wouldn’t recommend it to any non-corporate team!
Makes sense. This might sound crazy but I actually was thinking of Vista Social in my head. 😂 I probably got mixed up because Sprout always ranks first on Google for this topic. I would love to know your thoughts on Vista Social.
Hah yeah, Sprout has a lot of money to invest in organic and paid spend.
Regarding Vista Social, we actually aren't familiar with it and it didn't come up in our search for the best social media scheduler tool, though thinking our our would be similar to others in the video.
None of these tools are "great" due to API limitations, full data delete permissions, and other reasons mentioned in the video.
We're probably not going to go too far down this category as we found what works best for us, and it's really just finding one of these tools that checks the boxes for the platforms you don't care about, and then posting natively for the ones you do care about.
Since we're not a social media marketing agency, we're not trying to manage dozens of accounts for other companies, so our needs may vary a bit from yours depending.
Never intended to make this video, just realized that we ended up going to the depths and doing a ton of research and testing, so figured might as well help out others who were in a similar situation to us. It was pretty grueling work testing out all these tools and feeling pretty good to not do more testing for now that we landed on something pretty great, if that makes sense 😆
Yea, that makes sense. Thanks for taking the time to reply, and keep making great videos!