If you're interested, I think the storyline in SHINee's "Hard" MV can be interpreted in two ways. If you notice, the whole MV has a piano theme. For example, in the beginning when the scene becomes animated, it showed Taemin being pulled into the piano. And, the set with the brown walls, you may notice looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc. This could represent how music is what controls their lives and it's what has trapped them in this world as artists. Which could be similar to the themes within Taemin's solo Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice." However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected. As with all the groups under SM Entertainment, their storylines are all part of a larger concept kind of like a giant graphic novel or action movie series with a twist. SHINee's story, so far, primarily connects to EXO's and SuperM's storylines. Each group has their own individual storyline and concept, but when you put them all together there are threads of connections between the groups. You could sort of think of it like the Marvel franchise. Each of the Marvel characters has their own storyline, merchandise and fans, but the stories and concepts often overlap and connect. And with each new character that is introduced it expands on the whole Marvel universe. To understand how all of SM's groups are connected, you first need to keep in mind that it all began with EXO's origin story in 2012. EXO's concept is that they are aliens from Planet Exo, who have been sent to Earth on a mission to find and protect the Tree of Life from the Red Force, while also trying to fix all the things that are going wrong in the world, which are believed to be caused by the Red Force. The Red Force is thought to be here on Earth inflicting their evil agenda -- corrupting humanity and causing all the bad things that are happening in the world, such as war, hate and destruction of the environment, etc. And because EXO is trying to undo and prevent the Red Force from accomplishing their goals, the Red Force is also trying to take down EXO by capturing them, corrupting them and standing in their way, etc. With SHINee's "Hard" MV, I think when we first see Taemin in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers, which could mean that this could be connected to SuperM's storyline. SuperM is the Kpop industry's very first supergroup, which debuted in October 2019, and their concept and storyline is centered around the fact that they are Avengers-like superheroes, so SuperM is the group that pretty much connects all of SM's groups together. SuperM is made up of members of SM's other male Kpop groups, such as Taemin from SHINee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT, Ten from WayV and Lucas who is now an SM solo artist. This group's storyline is that they are coming together to help EXO battle the Red Force, which is the evil villain or group within EXO's storyline. As "The Avengers," SuperM is taking members from each of SM's groups and joining forces to take down the Red Force. And, just like how the movies "Avengers Identity War" and "Avengers Endgame" eventually had each of the Marvel Avengers members recruiting their whole crew to help in the fight, I think SM is setting it up so that all of its groups' members will eventually be brought into the conflict. I also think the story in "Hard" even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.) Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones who were created by the Red Force or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life. Ever since SHINee came out with "Don't Call Me" -- which was their previous title track MV released in 2021 -- I think the storyline in that MV was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force. In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV. The scene with Key standing with all the dancers in white -- which I think are supposed to represent the white keys of a piano -- sitting in a circle around him, also seems to be an important part of the story, however, I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group. Minho standing on the edge of that rock formation looks similar to the scene with Girls' Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Red usually represents something to do with the Red Force.) In the next animated scene, we see what looks like Minho in the red jacket with the epalets fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me, it looks like it's trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the giant piano has been destroyed behind them. I think this could represent how music no longer controls them, but they now control the music. In the last scene at the end -- after the Hard8 title (which I don't think you saw because you stopped the MV too early) -- it reminds me of the same menacing red atmosphere as Minho's rap section in their "Don't Call Me" MV, where we see him in an all red room with chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc. But you should also know that no one really knows for sure what is happening in any of the story. There are well known theories and storylines that are accepted within the fandom, which we think might explain what is happening in each MV. And there are theories about how each MV is connected and where each falls within their larger storyline, but nothing is set in stone. Fan theories are constantly evolving and changing with every introduction of a new piece of the puzzle. New things are revealed with every MV release, concert, event, or appearance, etc., which could either add to or change the storyline.
In SHINee's "Juice" performance video, I think the "sun" is supposed to remind us of a giant orange. The song is called "Juice," so I think the orange sphere might be designed to represent the theme of the song. We also see it turn into a red sphere and a silver crystal-like ball. LOL. I think the "sun" is changing colors and becoming more powerful to go along with how the song is getting more fierce. (And as you may have noticed, in the beginning they showed an eclipse, which could potentially be connected to SM Entertainment's SM Culture Universe storyline.) If you want to see how they filmed this video, check out their "(HARD) #8 'Juice' dance practice and performance video" behind the scenes filming video. This will show you exactly what went into making this video and what it was like on set, etc. (Fun fact: If you watch the behind the scenes footage, you will see Minho and Taemin copying that dance move you liked where the male dancer picks up the female dancer. LOL) I interpret the lyrics of the song as a big flex about how they are at the top of the game and they have that special "juice" that makes everyone want them and fall in love with them, etc. (As you may know, "Juice" is a slang term that, in this case, I think means "the it factor," i.e. the thing that makes you attracted to me, etc.) Fun fact: The phrase, "Incoming!!!", the laughing, and the phrase "Let's get it" in the background, as well as the phrase "Let's change the scenery, shall we" in the middle of the song, are the signature style and voice of Dem Jointz, who is one of the producers of this track, along with Kenzie. All the backup dancers fell down at the end because the only ones who could "survive" by the end of that performance were the SHINee members. :D You heard the "microwave" ding at the end because they really "cooked" in this song and it was done. SHINee are some of the best dancers in the whole industry. They started the synchronized dance trend. And they made the industry realize that if anyone else wanted to compete they needed to up their game. Just think, when Taemin joined SM as a trainee at 11, he didn't even have any dance training -- up until then, all his skills were self-taught by watching dancers on TV shows -- and by the time he debuted less than 3 years later in 2008, he was already showing everyone that his skill level was on par with, or even surpassed, many professional dancers who had been dancing for years. That's why Taemin is now considered one of the top two BEST dancers in all of Kpop. It's why he is most idols' idol and a legend even among legends. And the fact that the other SHINee members have no problem keeping up with Taemin, just shows why SHINee are one of the top groups. That's just SHINee's natural talent. Plus, Key actually was chosen to become an SM trainee because of his skills as a dancer. He is the SHINee member who is fastest at memorizing choreography. He has a photographic memory, so he only needs to see a dance once and he can replicate it on the spot almost better than the original. He literally knows everyone's choreography in the Kpop industry. He can fill in as a member of almost any group because he knows their song and choreography just as well, or better, than the actual members. And although Minho is the main rapper of the group, in fan meetings and concerts when he has a solo stage, he often does dance covers or dance performances because he is also a really good dancer. However, what sets SHINee apart even more as a group, is they are also recognized as some of the best vocalists in the industry. SHINee are referred to as CDINee or CD-eaters, because they sound even better live than their album versions. Even as rookies, SHINee's main vocalists -- Onew and Jonghyun -- were mentors and vocal coaches to a lot of other singers and trainees, including several members of EXO. (EXO may be considered "Vocal Kings," but SHINee are the original Vocal Kings. Which just goes to show you why they are both SM groups.) For their "Juice" performance video because Onew was unable to participate in this performance, they recorded a version of the song without his voice just for the MV -- the other members covered his parts in the song. However, you should watch their recent SHINee World Concert VI encore concert performance to see Onew performing with them. Also, if you listen to the song on the album you can hear Onew in the song. Onew's voice in the song creates an even richer feel. That's just SHINee for you, even when one of their main vocalists is missing, the other members can step in and cover for them and they still manage to sound and look flawless. Although each of their voices adds their own district color to their songs that can't be replaced -- to be fair, all their songs are much better with all 5 of them -- but the other members are so good, that they never look or sound like they are lacking, no matter who is covering each part of the song. The ONLY thing SHINee is not good at is lip syncing, so they have specifically trained since their debut, to build stamina and endurance, in order to be able to sing live for 3+ hours straight, all while performing these intense choreographies. Therefore, in their live performance of "Juice" SHINee sounds even better than in the recorded version, all while dancing full out. SM really hit gold when they formed this group, and I don't think anyone could ever make a group quite like them again. There was a lot of debate whether "Hard" or "Juice" should be the lead/title track on SHINee''s Hard album -- SM wanted "Juice," to be the lead track, but the SHINee members insisted on "Hard." At this point, I think we all just need to trust SHINee knows what they are doing. Over the past 15/16 years, we have seen the SHINee members prove time and time again, that they know how to be one step ahead of the trend. For example, Jonghyun wanted his song "Deja Boo" to be his solo debut song, but SM insisted on his song "Crazy (Guilty Pleasure)." And in the end, Jonghyun was right. "Deja Boo" became so popular as a B-side track that it had SM scrambling to find ways to showcase the song, proving Jonghyun knew what he was doing. And, "View" -- which is one of SHINee's most popular songs -- wasn't even a contender for SHINee's Odd album, until Jonghyun rewrote the lyrics and the members pushed SM to make it their lead track. In their "SHINee's - 15m Roadtrip comeback show", Key, Minho and Taemin revealed that they all spent a lot of extra time making sure everything felt right with their Hard album. They wanted to release the album on May 25, the day of their 15th anniversary, but things needed work. For example, there was a section in "Hard" that needed some tweaking. So, instead of just rushing to get it done, they took the time to make it perfect. Key said, that when they heard the final version of "Hard" -- which was sent to them while they were in Japan filming their special pre-release "The Feeling" MV -- his legs went numb and he knew "Hard" had to be their title track. LOL I think the members chose wisely. Although I love "Juice" because it does a really good job of showing exactly what makes SHINee one of the best of the best, and no one can perform the way they do. However, "Hard" has a much more universally marketable/catchy sound when it comes to appealing to the mainstream public, and the choreography lends itself to being much easier to use for things like TikTok challenges, etc. than "Juice" would have been.
@@milindawilson9175 Thank you so much😊❤️. I just love these songs. But I even like Body Rythm more. Think it’s sad that they didn’t make a video of that.
@@Lilla-Bola Yeah, but I don't think an MV would be anywhere nearly as good as their live performances of "Body Rhythm" in concert. LOL Their live performance is what takes the song to the next level.
@@Lilla-Bola Just so you know, you can react to most of SHINee's official DVD footage of their concert performances -- just search SHINee World Concert and you will see both their Seoul Korean concerts and Japanese concert footage -- which fans have uploaded clips and even the entire DVD on YT. They don't usually cause most people copyright issues. I mean, EVERYONE who reacts to Kpop and knows SHINee has reacted to SHINee's concert footage and very rarely do they have to edit it or have any copyright issues. That's why if you look at these videos you will see they tons of views, because they are iconic and everyone reacts to these videos. What gives you copyright issues is if you try and react to Music show performances that are produced by Network TV shows in Korea. Those performances are highly monitored by the production companies, so they always cause reactors issues. But it's far less likely to have any issues with reactions to concert footage or even fancam footage of live performances.
Thank you for the reaction. Would love for you to do Onew solo reactions as well since you like his voice. Of course all of them have great solo songs as well. So you can then go down the list ❤
@@1mamalama1 I already love him and Shinee. And Minho is my ultimate bias. So I will show the to others. But I think a bit older people will love them more. I just thought the young people would love these two songs.
The whole reason why they chose "Hard" for their title track for their 2023 album is because they wanted to show everyone that SHINee can do any genre, including hip-hop. Although, just to make sure you didn't forget that this was a SHINee song, they couldn't just do straight hip-hop. They had to create this hybride mashup of pop, rock and retro hip-hop, etc. to give this song that SHINee flavor. They killed this!! As you discovered, you're now singing "hard like a criminal, hard like the beat, hard like ma flow ..." over and over again in your head after hearing this song. LOL We can definitely add "Hard" to SHINee's earworm song list. And the rest of the songs on the album are just as catchy. This is totally an SM/SHINee song. It was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs. She even has her own studio at SM, that's how much she is involved in SM's sound. However, the SHINee members participate in all aspects of the songwriting and producing, as well. That's why it has that signature SM design, and, yet, it's also very uniquely SHINee. As the SHINee members have said, in the beginning of their career they did whatever they were told to do, however, now that they've been in the industry for more than 16 years, they have learned how to be their own artists, and it has afforded them the opportunity to now make their own decisions about their music, and participate in creating the songs and designing their albums, etc. They are now the ones in control. The fact that this song is nothing like anyone expects, and different than anything out there, is exactly what makes it a SHINee song. SHINee were designed to be SM's experimental boy group, so everything they do is meant to be the first, and they are expected to create the trend. With every new song SHINee produces, it's supposed to be different than the last, so you will never hear the same style or sound from them. But it will somehow always have that SHINee feel. Notice how Key was singing through his clenched teeth in the last part of the song, when they were all dressed in black. And he still sounded perfect, while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off. This is really just SHINee going back to their roots. Before debut -- SHINee debuted in 2008 -- SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of their debut song "Replay," that they have now become known for. "Hard" just proves that SM wasn't wrong, and SHINee has no problem in the world of hip-hop. But their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice. With every release that SHINee has, they intentionally flip the script and change things up in the Kpop industry. That's why, when SHINee makes a comeback, everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It's actually said that within 3 months of SHINee making a comeback, you will see that same sound and dance style being duplicated across the industry with every comeback to follow, for both boy groups and girl groups. When SHINee does something, the industry takes note and follows suit. If you watch their "SHINee's - 15m Roadtrip comeback show," you will get to see new performances of some of their classic hits, as well as a mini fan concert where they also perform their new songs, "Hard," "Juice" and "10X" live. And in between it all, you get to see Key, Minho and Taemin on a roadtrip camping excursion as they look back on their 15 year career. It was really fun. I encourage everyone to check it out. And to see them preparing for this comeback, watch Taemin and his manager Nam Eui Soo on The Manager TV show. You will get to see all 4 of the members in the dance studio practicing for their comeback, as well as their SHINee World Concert VI (SWC6) in Seoul. Plus, if you haven't yet, check out their dance practice video for "Hard." Also, if you want to see how this MV was filmed, check out their behind the scenes filming video. They spent 3 days filming this MV. As you mentioned, Onew, SHINee's leader (the one with the high notes), in part of the "Hard" MV because he went on hiatus in the middle of filming due to his health and wasn't able to participate in the rest of the shoot. Unfortunately, he was hospitalized for a short time and he decided to take a doctor recommended rest. Therefore, Onew was on hiatus for almost a year before finally returning a few months ago. We finally got to see all 4 members perform "Hard" together live for the first time at a special festival concert a few months ago as part of the variety TV show Hangout with Yoo. Check out that performance if you want to see them perform live, it's totally worth it. Nothing's better than SHINee live.
@@milindawilson9175 I have seen them a lot. My daughter who is dancing said that they were the first group to take dance seriously. So I were watching a lot of their videos and played their music while working. ( Not dancing or teaching dance) I have never done that before. I usually just put on the radio. 😜But with all this information I would look and listen to it again with another perspective. Thank you ❤️🩵😘
If you're interested, I think the storyline in SHINee's "Hard" MV can be interpreted in two ways. If you notice, the whole MV has a piano theme. For example, in the beginning when the scene becomes animated, it showed Taemin being pulled into the piano. And, the set with the brown walls, you may notice looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc.
This could represent how music is what controls their lives and it's what has trapped them in this world as artists. Which could be similar to the themes within Taemin's solo Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice."
However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected.
As with all the groups under SM Entertainment, their storylines are all part of a larger concept kind of like a giant graphic novel or action movie series with a twist. SHINee's story, so far, primarily connects to EXO's and SuperM's storylines. Each group has their own individual storyline and concept, but when you put them all together there are threads of connections between the groups. You could sort of think of it like the Marvel franchise. Each of the Marvel characters has their own storyline, merchandise and fans, but the stories and concepts often overlap and connect. And with each new character that is introduced it expands on the whole Marvel universe.
To understand how all of SM's groups are connected, you first need to keep in mind that it all began with EXO's origin story in 2012. EXO's concept is that they are aliens from Planet Exo, who have been sent to Earth on a mission to find and protect the Tree of Life from the Red Force, while also trying to fix all the things that are going wrong in the world, which are believed to be caused by the Red Force. The Red Force is thought to be here on Earth inflicting their evil agenda -- corrupting humanity and causing all the bad things that are happening in the world, such as war, hate and destruction of the environment, etc. And because EXO is trying to undo and prevent the Red Force from accomplishing their goals, the Red Force is also trying to take down EXO by capturing them, corrupting them and standing in their way, etc.
With SHINee's "Hard" MV, I think when we first see Taemin in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers, which could mean that this could be connected to SuperM's storyline.
SuperM is the Kpop industry's very first supergroup, which debuted in October 2019, and their concept and storyline is centered around the fact that they are Avengers-like superheroes, so SuperM is the group that pretty much connects all of SM's groups together. SuperM is made up of members of SM's other male Kpop groups, such as Taemin from SHINee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT, Ten from WayV and Lucas who is now an SM solo artist. This group's storyline is that they are coming together to help EXO battle the Red Force, which is the evil villain or group within EXO's storyline.
As "The Avengers," SuperM is taking members from each of SM's groups and joining forces to take down the Red Force. And, just like how the movies "Avengers Identity War" and "Avengers Endgame" eventually had each of the Marvel Avengers members recruiting their whole crew to help in the fight, I think SM is setting it up so that all of its groups' members will eventually be brought into the conflict.
I also think the story in "Hard" even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.)
Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones who were created by the Red Force or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life.
Ever since SHINee came out with "Don't Call Me" -- which was their previous title track MV released in 2021 -- I think the storyline in that MV was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force.
In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV.
The scene with Key standing with all the dancers in white -- which I think are supposed to represent the white keys of a piano -- sitting in a circle around him, also seems to be an important part of the story, however, I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group.
Minho standing on the edge of that rock formation looks similar to the scene with Girls' Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Red usually represents something to do with the Red Force.)
In the next animated scene, we see what looks like Minho in the red jacket with the epalets fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me, it looks like it's trying to keep him trapped within the piano and under the control of the music.
However, in the next scene we see the giant piano has been destroyed behind them. I think this could represent how music no longer controls them, but they now control the music.
In the last scene at the end -- after the Hard8 title (which I don't think you saw because you stopped the MV too early) -- it reminds me of the same menacing red atmosphere as Minho's rap section in their "Don't Call Me" MV, where we see him in an all red room with chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
But you should also know that no one really knows for sure what is happening in any of the story. There are well known theories and storylines that are accepted within the fandom, which we think might explain what is happening in each MV. And there are theories about how each MV is connected and where each falls within their larger storyline, but nothing is set in stone. Fan theories are constantly evolving and changing with every introduction of a new piece of the puzzle. New things are revealed with every MV release, concert, event, or appearance, etc., which could either add to or change the storyline.
@@milindawilson9175 oh, thank you so very much. It’s so interesting to read. You know so much.😊❤️🩵
In SHINee's "Juice" performance video, I think the "sun" is supposed to remind us of a giant orange. The song is called "Juice," so I think the orange sphere might be designed to represent the theme of the song. We also see it turn into a red sphere and a silver crystal-like ball. LOL. I think the "sun" is changing colors and becoming more powerful to go along with how the song is getting more fierce. (And as you may have noticed, in the beginning they showed an eclipse, which could potentially be connected to SM Entertainment's SM Culture Universe storyline.)
If you want to see how they filmed this video, check out their "(HARD) #8 'Juice' dance practice and performance video" behind the scenes filming video. This will show you exactly what went into making this video and what it was like on set, etc. (Fun fact: If you watch the behind the scenes footage, you will see Minho and Taemin copying that dance move you liked where the male dancer picks up the female dancer. LOL)
I interpret the lyrics of the song as a big flex about how they are at the top of the game and they have that special "juice" that makes everyone want them and fall in love with them, etc. (As you may know, "Juice" is a slang term that, in this case, I think means "the it factor," i.e. the thing that makes you attracted to me, etc.)
Fun fact: The phrase, "Incoming!!!", the laughing, and the phrase "Let's get it" in the background, as well as the phrase "Let's change the scenery, shall we" in the middle of the song, are the signature style and voice of Dem Jointz, who is one of the producers of this track, along with Kenzie.
All the backup dancers fell down at the end because the only ones who could "survive" by the end of that performance were the SHINee members. :D You heard the "microwave" ding at the end because they really "cooked" in this song and it was done.
SHINee are some of the best dancers in the whole industry. They started the synchronized dance trend. And they made the industry realize that if anyone else wanted to compete they needed to up their game.
Just think, when Taemin joined SM as a trainee at 11, he didn't even have any dance training -- up until then, all his skills were self-taught by watching dancers on TV shows -- and by the time he debuted less than 3 years later in 2008, he was already showing everyone that his skill level was on par with, or even surpassed, many professional dancers who had been dancing for years. That's why Taemin is now considered one of the top two BEST dancers in all of Kpop. It's why he is most idols' idol and a legend even among legends.
And the fact that the other SHINee members have no problem keeping up with Taemin, just shows why SHINee are one of the top groups. That's just SHINee's natural talent.
Plus, Key actually was chosen to become an SM trainee because of his skills as a dancer. He is the SHINee member who is fastest at memorizing choreography. He has a photographic memory, so he only needs to see a dance once and he can replicate it on the spot almost better than the original. He literally knows everyone's choreography in the Kpop industry. He can fill in as a member of almost any group because he knows their song and choreography just as well, or better, than the actual members.
And although Minho is the main rapper of the group, in fan meetings and concerts when he has a solo stage, he often does dance covers or dance performances because he is also a really good dancer.
However, what sets SHINee apart even more as a group, is they are also recognized as some of the best vocalists in the industry. SHINee are referred to as CDINee or CD-eaters, because they sound even better live than their album versions.
Even as rookies, SHINee's main vocalists -- Onew and Jonghyun -- were mentors and vocal coaches to a lot of other singers and trainees, including several members of EXO. (EXO may be considered "Vocal Kings," but SHINee are the original Vocal Kings. Which just goes to show you why they are both SM groups.)
For their "Juice" performance video because Onew was unable to participate in this performance, they recorded a version of the song without his voice just for the MV -- the other members covered his parts in the song. However, you should watch their recent SHINee World Concert VI encore concert performance to see Onew performing with them. Also, if you listen to the song on the album you can hear Onew in the song. Onew's voice in the song creates an even richer feel.
That's just SHINee for you, even when one of their main vocalists is missing, the other members can step in and cover for them and they still manage to sound and look flawless. Although each of their voices adds their own district color to their songs that can't be replaced -- to be fair, all their songs are much better with all 5 of them -- but the other members are so good, that they never look or sound like they are lacking, no matter who is covering each part of the song.
The ONLY thing SHINee is not good at is lip syncing, so they have specifically trained since their debut, to build stamina and endurance, in order to be able to sing live for 3+ hours straight, all while performing these intense choreographies. Therefore, in their live performance of "Juice" SHINee sounds even better than in the recorded version, all while dancing full out.
SM really hit gold when they formed this group, and I don't think anyone could ever make a group quite like them again.
There was a lot of debate whether "Hard" or "Juice" should be the lead/title track on SHINee''s Hard album -- SM wanted "Juice," to be the lead track, but the SHINee members insisted on "Hard." At this point, I think we all just need to trust SHINee knows what they are doing. Over the past 15/16 years, we have seen the SHINee members prove time and time again, that they know how to be one step ahead of the trend. For example, Jonghyun wanted his song "Deja Boo" to be his solo debut song, but SM insisted on his song "Crazy (Guilty Pleasure)." And in the end, Jonghyun was right. "Deja Boo" became so popular as a B-side track that it had SM scrambling to find ways to showcase the song, proving Jonghyun knew what he was doing. And, "View" -- which is one of SHINee's most popular songs -- wasn't even a contender for SHINee's Odd album, until Jonghyun rewrote the lyrics and the members pushed SM to make it their lead track.
In their "SHINee's - 15m Roadtrip comeback show", Key, Minho and Taemin revealed that they all spent a lot of extra time making sure everything felt right with their Hard album. They wanted to release the album on May 25, the day of their 15th anniversary, but things needed work. For example, there was a section in "Hard" that needed some tweaking. So, instead of just rushing to get it done, they took the time to make it perfect. Key said, that when they heard the final version of "Hard" -- which was sent to them while they were in Japan filming their special pre-release "The Feeling" MV -- his legs went numb and he knew "Hard" had to be their title track. LOL
I think the members chose wisely. Although I love "Juice" because it does a really good job of showing exactly what makes SHINee one of the best of the best, and no one can perform the way they do. However, "Hard" has a much more universally marketable/catchy sound when it comes to appealing to the mainstream public, and the choreography lends itself to being much easier to use for things like TikTok challenges, etc. than "Juice" would have been.
@@milindawilson9175 Thank you so much😊❤️. I just love these songs. But I even like Body Rythm more. Think it’s sad that they didn’t make a video of that.
@@Lilla-Bola Yeah, but I don't think an MV would be anywhere nearly as good as their live performances of "Body Rhythm" in concert. LOL Their live performance is what takes the song to the next level.
@yes but I can not react to a live performance. It will be blocked 🤨
@@Lilla-Bola Just so you know, you can react to most of SHINee's official DVD footage of their concert performances -- just search SHINee World Concert and you will see both their Seoul Korean concerts and Japanese concert footage -- which fans have uploaded clips and even the entire DVD on YT. They don't usually cause most people copyright issues. I mean, EVERYONE who reacts to Kpop and knows SHINee has reacted to SHINee's concert footage and very rarely do they have to edit it or have any copyright issues. That's why if you look at these videos you will see they tons of views, because they are iconic and everyone reacts to these videos.
What gives you copyright issues is if you try and react to Music show performances that are produced by Network TV shows in Korea. Those performances are highly monitored by the production companies, so they always cause reactors issues. But it's far less likely to have any issues with reactions to concert footage or even fancam footage of live performances.
Thank you for the reaction. Would love for you to do Onew solo reactions as well since you like his voice. Of course all of them have great solo songs as well. So you can then go down the list ❤
@@1mamalama1 I already love him and Shinee. And Minho is my ultimate bias. So I will show the to others. But I think a bit older people will love them more. I just thought the young people would love these two songs.
@ I love all the members but as you can tell Onew is my bias. ❤️
@ He is so adorable. And his voice is fantastic😊❤️
@@Lilla-Bola My go-to performance for people new to SHINee is the RDD/Lucifer mashup from SWC V.
@ Ok, thank you! But I think they liked these songs to. Me and my daughter, loves “Body Rythm” but sadly there is no MV😊❤️
The whole reason why they chose "Hard" for their title track for their 2023 album is because they wanted to show everyone that SHINee can do any genre, including hip-hop. Although, just to make sure you didn't forget that this was a SHINee song, they couldn't just do straight hip-hop. They had to create this hybride mashup of pop, rock and retro hip-hop, etc. to give this song that SHINee flavor. They killed this!!
As you discovered, you're now singing "hard like a criminal, hard like the beat, hard like ma flow ..." over and over again in your head after hearing this song. LOL We can definitely add "Hard" to SHINee's earworm song list. And the rest of the songs on the album are just as catchy.
This is totally an SM/SHINee song. It was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs. She even has her own studio at SM, that's how much she is involved in SM's sound. However, the SHINee members participate in all aspects of the songwriting and producing, as well. That's why it has that signature SM design, and, yet, it's also very uniquely SHINee. As the SHINee members have said, in the beginning of their career they did whatever they were told to do, however, now that they've been in the industry for more than 16 years, they have learned how to be their own artists, and it has afforded them the opportunity to now make their own decisions about their music, and participate in creating the songs and designing their albums, etc. They are now the ones in control.
The fact that this song is nothing like anyone expects, and different than anything out there, is exactly what makes it a SHINee song. SHINee were designed to be SM's experimental boy group, so everything they do is meant to be the first, and they are expected to create the trend. With every new song SHINee produces, it's supposed to be different than the last, so you will never hear the same style or sound from them. But it will somehow always have that SHINee feel.
Notice how Key was singing through his clenched teeth in the last part of the song, when they were all dressed in black. And he still sounded perfect, while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off.
This is really just SHINee going back to their roots. Before debut -- SHINee debuted in 2008 -- SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of their debut song "Replay," that they have now become known for. "Hard" just proves that SM wasn't wrong, and SHINee has no problem in the world of hip-hop. But their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice.
With every release that SHINee has, they intentionally flip the script and change things up in the Kpop industry. That's why, when SHINee makes a comeback, everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It's actually said that within 3 months of SHINee making a comeback, you will see that same sound and dance style being duplicated across the industry with every comeback to follow, for both boy groups and girl groups. When SHINee does something, the industry takes note and follows suit.
If you watch their "SHINee's - 15m Roadtrip comeback show," you will get to see new performances of some of their classic hits, as well as a mini fan concert where they also perform their new songs, "Hard," "Juice" and "10X" live. And in between it all, you get to see Key, Minho and Taemin on a roadtrip camping excursion as they look back on their 15 year career. It was really fun. I encourage everyone to check it out.
And to see them preparing for this comeback, watch Taemin and his manager Nam Eui Soo on The Manager TV show. You will get to see all 4 of the members in the dance studio practicing for their comeback, as well as their SHINee World Concert VI (SWC6) in Seoul. Plus, if you haven't yet, check out their dance practice video for "Hard."
Also, if you want to see how this MV was filmed, check out their behind the scenes filming video. They spent 3 days filming this MV.
As you mentioned, Onew, SHINee's leader (the one with the high notes), in part of the "Hard" MV because he went on hiatus in the middle of filming due to his health and wasn't able to participate in the rest of the shoot. Unfortunately, he was hospitalized for a short time and he decided to take a doctor recommended rest. Therefore, Onew was on hiatus for almost a year before finally returning a few months ago. We finally got to see all 4 members perform "Hard" together live for the first time at a special festival concert a few months ago as part of the variety TV show Hangout with Yoo. Check out that performance if you want to see them perform live, it's totally worth it. Nothing's better than SHINee live.
@@milindawilson9175 I have seen them a lot. My daughter who is dancing said that they were the first group to take dance seriously. So I were watching a lot of their videos and played their music while working. ( Not dancing or teaching dance) I have never done that before. I usually just put on the radio. 😜But with all this information I would look and listen to it again with another perspective. Thank you ❤️🩵😘
Oh! Milinda! How i love you❤❤❤
No, in the video "juice" there is no Onew's voice, maybe only in the pre-chorus.
@@avotia Thank you❤️😊
Why do i feel old suddenly 😂😅
@@SHINeePotato 😂
Sub for shinee ❤
Can yu react to a very long enhypen guide in ur next vid?
@@amayalynn7770 I had a plan to do that. Do you know a good one.
@@Lilla-Bola yeah i do
A 2024 guide to enhypen by iloveeatingicecream
This is a good one