I never understood that. People be like sheep. If you are wearing Gucci just to impress others, that's just lame. If you wear the brand because you actually like it, then that's dope as it means you are real. Shouldn't care about what others think. Personally, I don't really like Gucci as it is just so plain and low quality. However, Louis Vuitton, Vercase, and also off white clothing is dope. Expensive indeed but real high quality. Burberry clothing is nice too.
Spjuthinator I literally don’t care for either of them but lil pump is pretty famous and his Gucci gang video got a lot of views so I can see where you’re coming from
Gabe G imo i feel like the ones with wealthy parents go more for classics like louis, chanel or dior. those who are obsessed with gucci are mostly social media people who knows nothing about luxury longevity
Millennials do not "love" Gucci. Just because the majority of Gucci buyers are millennials, does not mean that the majority of millennials "love" Gucci.
They fail to mention one of the biggest reasons for the love of Gucci and logos. The rise of social media and Instagram means people need something to show off that’s instantly recognizable.
They buy the simple gucci T-shirts just for clout and bragging about paying a lot for it. That's where Alessandro comes in and makes a huge profit by making those pieces for them and the over the top pkeces for others.
Yh I think Louis Vuitton is pretty much on the same page with Gucci and Calvin Klein. I even consider ted baker as being more luxurious than any of these
@@ItsWhoIAmItsHowILive Of course it's privilege. Normal people can't afford this. I work 60 hours a week and buy second hand because who can afford useless ugly crap like gucci when we don't have a trust fund paying the bills? I hope to make it to gradschool one day, once I pay off my undergrad. And yes... I also look for Chanel / Gucci / Burberry when I'm thrifting, in hopes of selling it online to suckers. haha
ToxicWaste OfSpace as in a general boom in the economy which raises consumer confidence, meaning people are more confident in banks and the system and will generally feel more comfortable spending money
@@bessabussin yeah i haven't experienced that in my 23 years of life. Lol When the economy is good the poor are still poor and aren't comfortable spending money. so the concept of a universal "comfortable place in the economy" isn't really....real. some people are probably comfortable.
@@toxicbambi6208 When they say that they often are referring to the average number of people. The middle class, upper middle class is probably what they are talking about.
@@kierancusack7774 the word you are looking for is equating But in this case it's wrong either way. I'm contrasting the financial decisions made, not the net costs. College is a need for your life long job career. Gucci shirts are overpriced wants. So when you don't even attempt to save money for things like college and waste it on stuff like this, you are wasting opportunity to afford it/pay off student debt.
Actually, I think their quality is higher than Louis Vuitton’s, currently. I recently tried on the Neverfull, and it is nowhere near the craftsmanship of my Gucci tote.
Matt C no Louis Vuitton HAS WAY BETTER QUALITY AND STICHING THEN GUCCI. But I still have some Gucci cloths don’t get me wrong it’s good quality but not as good quality as Louis Vuitton
Gucci will never be Kors or Coach. MK sold all their stuff at Marshall and TJ Maxx, so why would anyone go to an MK store and buy their stuff? Poor business model.
Not all millennials tho, 90% of us are broke af, I'd rather spend my money on food, than brands. Only the aspiring 'influencers' are the ones spending money on stuff like this, imo.
Hopefully us gen z’s get it right. I can’t afford gucci rn, I usually just shop at forever 21 or pacsun. I once walked into a Gucci store with the intention of buying at least one thing, but when I went in, I literally saw nothing I liked. I looked around and thought, “I don’t think I’d ever wear any of this”. I looked at this one plain grey sweater which I thought was decent, but still not enough to spend over $500 on. Some of the stuff at Gucci is way over the top and frankly, just plain weird. Is that the point of Gucci?
Lol I had similar experience. I just realised though they want people to start buying it online, so it's more about a sophisticated online shopping experience, and then you can see the price of something and how it's styled with something, then save money and come back to the page because you know it will still be there. This differs a lot to a physical experience of a store but I think that's what Gucci is emphasising with the whole "millennial" thing is meant to be about the digital visual experience. Like have you seen their website? It's insanely thorough tbh.
Yeah for me, it has to be something I genuinely like. Doesn't matter if it's in my price range, if I don't see myself wearing it then I won't bother getting it.
This is absolutely disgusting. I just had a look at the Gucci website and one of their 100% cotton t-shirts is selling for $1,200! What is going on?! For that price you would've thought you were buying a t-shirt made out of gold. It is sad to think that there are people out there willing to pay this much for a simple, cotton t-shirt.
@@xe7535 People are just stupid and narcissists ... Its why I don't believe that human civilization has the ability to survive to colonize the stars ... We squander valuable resources that could be used to advance our civilization, ensure our survival or cure deadly diseases on worthless stuff like 1200$ shirt that cost 50cents to make ... Imagine if people weren't selfish dicks and instead bought the same identical quality shirts without the stupit Gucci text on in for just 10$ and invested the rest of that money into cancer research or maybe space travel ... smth ... ANYTHING else ...
It's the truth though, not a straight up ad. Gucci's making waves among millennials like no other luxury fashion brand. LV might, with Virgil Abloh on board, but that's for the future
Actually lots of non millennials buy luxury goods. I seriously doubt this video is telling the truth because a while back I read an article that claimed the largest group buying luxury goods are older wealthy Chinese tycoons.
I don't think people realize how old millennials actually are. The age range they gave was 18-35, which means there's a lot of millennials out there who are in their mid 30s. Millennials were actually born between the years 1981-1986, putting the youngest at 22 years old. I doubt it's a bunch of "broke young people" buying $400 t-shirts like people shaming them seem to think. A lot of millennials are actually old enough to have stable jobs, which means they could afford name brand stuff. My opinion on consumer culture is irrelevant; I'm just sick of people shaming millennials for being young and stupid when they're older than you think.
@@bibletwink666 Yeah. People like to focus so much on millenials and forget the newer generations completely. Gen Z which are something around 9-22 y.o right now are rarely talked about.
Exactly!! I was thinking what kind of millennial can even AFFORD Gucci....? Millennial jobs certainly do NOT pay enough to be able to buy brands like Gucci on top of other expenses like high rent/mortgages nowadays, etc..........unless those millennials have wealthy parents who supplement their income........
Kidat Uni Well there is you’re answer most millennials don’t have mortgages to pay because it’s too expensive to move out. We are staying at home with our parents a little longer meaning we should have a bit of extra cash. Less millennials like myself don’t want children so there once again that’s another reason why you be able to afford luxury goods. It’s also down to you’re lifestyle if you waste your money on going out partying etc you’re not going too have a lot of extra cash. If you know how to budget and save you could buy a new luxury item every few months! It’s down to you and what you choose to cash out on don’t waste your money on so much clothes , don’t waste your money on eating out and buying so much takeaway , don’t waste you’re money on things you don’t need shop smart. Then you can afford all these expensive items make a wish list of what you want to buy set yourself a goal and aim for it. It’s so simple
can I just say that Gucci is one of the tackiest designer brands? I used to like it a couple years ago but now it is getting so popular because of the rap culture or whatever and I hate it. I prefer the classier brands like Celine or Saint Laurent.
Sorry but Gucci would be NOTHING without Tom Ford. The brand was on the verge of obscurity in the 70s and 80s then Tom Ford came in and made it immensely popular. EVERYONE famous wore Gucci during those Tom Ford years. If it wasn't for him Gucci would not have the prestige to its name that it has today. So yeah Alessandro Michele might be enjoying the harvest but it was Tom Ford who made all that possible. #TheMoreYouKnow
Eh depends on the person. Whether you agree or not, people need to impress other people for their business and if they have to dress a certain way to attract followers/viewers then technically they are investing
Can the internet not use the word 'millenials' for one day? Also I feel like this is just an extension of youtuber and Instagram bloggers. I used to be very into watching fashion TH-camrs when I was in school. They only every bought forever 21 or things under 100 dollars. Now everything is so pretentious and all about 'trends'. I can't take these 'influencers' seriously anymore. I mean idc who wears how much Gucci but the TH-cam and Instagram obsessive folk with their 'must have' GG belts, dionysus bags and whatever has put me off luxury stuff before I could even get to affording these brands lol.
@@kaelyns6170 I feel like social media reallyyy made everything so weird and silly. If all these platforms didn't take over everyone's lives so much, media, entertainment, fashion etc would still have been chill pastimes.
Well true the internet does always use the word millennial without knowing what it means. Millennial have a specific age group. Also buying designer items is nothing. Back in 2012-2014 people Louis Vuitton and Michael Kors were popular among fashion and beauty vloggers. Also there are problems with fast fashion ( poor working conditions, sustainability issues,etc.).
@@patronusstag Entertainment and the media was never chill. Back in the 90's with the OJ Simpson murder case everyone was glued to their TV's. When Princess Diana was in her car and got chased by the paparazzi and died in a car accident you think the media was "chill" back then? Even in Myspace days there were already issues. Like the top friends list and cyber bullying happening before too.
Idk it’s everywhere in Toronto most UofT students have Gucci Aces and belts... But Gucci is also saturated here so ppl are going to other designer brands like YSL, LV, Alexander McQueen, Givenchy, Giuseppe Zanotti, Rick Owens, Kenzo, Christian Louboutin, Thom Browne etc...
Im 28 and work as a FedEx driver. I see everyone near my age at work live pay check to pay check. They cant control their spending yet I’m saving for a house.
Not true, Gucci is still a display of wealth. People buy countless knockoffs or fakes to appear to have an expensive look without breaking the bank. So many millennials like myself are now looking to ecommerce clothing brands where you dont pay for that huge hidden price of endorsing celebrities and million dollar marketing campaigns. Many millennials are now focused on quality and sustainability and are willing to pay for that, not stylish company logo. And those who aren't buy fakes.
i never said Gucci wasn't a display of wealth, consider reading before replying. Though your point about millennials increasingly looking for sustainable products many millennial are also focusing flaunting a brand label (rise of supreme and other expensive street wear).
Because people think these 'luxury' brands give them status and confidence. People nowadays live for the approval of other rather than the approval of themself sadly.
Thrift shops always have anything that suits to me also i love thrift store because their cloth is plain, no large logos on t-shirt also i find so many good sweaters at thrift store
“Why do millennials trying to profit on social media love Gucci?” Followed by “Why does Business insider want to talk about a brand who pays people to increase brand awareness?”
Luke Bates Nothing wise about buying this shit unless you're planning on re-selling it to some other sucker stupid enough to waste 300 dollars on a t-shirt.
if you buy for example a limited collaboration like supreme x Louis Vuitton that might be true but gucci isn't limited so in most cases no price increase.
Isn’t Gucci is for try too hard tasteless pretenders? Because some people have a bit of money but they don’t do enough research to buy better brands... let’s face it, Gucci is not that expensive after all... I don’t consider any brands that you can buy from premium outlets luxury
Gucci was never tasteless until these types of Millennials (aka rappers/Kardashians/social media "stars" with rich parents) started wearing it.............
This is just me but those who truly understand fashion know that what makes an outfit is style and silhouette even if the items that stand out are cheap/thrifted rather than glued logos that give off that I understand fashion. These mindsets need a shift to see that I dont have to be naked to look hot or desirable, but the confidence I wear leaves them jaw dropped. Thank you!
I don't even think they actually think the designs of the brand are that good. You can find similar designs on some cheaper brands and far less people are into it so... They mainly want to show they can afford it I guess.
Yes...just like Benz. Some people die to see a celebrity compared to seeing their parents.....Lets keep perspective here. I don't own any Gucci bur would love to one day. I'm paying for a Brand that's proven their status amongst the elites. Just like cars Rose Royce, Bentleys, etc.... yes you are paying for the brand. But it's was built by hand and not machines.
not true though. Yeah a lot of their stuff is tacky but they have some stuff (shoes, bags) that are classy and very well-made (usually made in Italy). A lot of the comments seem to consist of people who do'nt know much about Gucci or are trying to comfort themselves with the fact that they can't afford Gucci. I can't either. Doesn't mean I don't appreciate some of the finer stuff they have. But yeah the tacky belts are awful.
I agree. Millennial men especially are more into fashion than the men from the past. It's no longer seen as gay for a guy to be into fashion. But you don't need to spend lots of money to look good.
@Sehun Min one time I went for lunch with a girl who went to my school cause my mom got in touch with her mom and it was so embarrassing. I and my mom were wearing comfortable, casual clothes and the girl and her mom were wearing full-on Gucci it was pretty funny yet embarrassing cause everyone at the mall was staring at us and my mom never contacted the girl's mom again😂.
Depends on what you label as extravagant. If it's a conventional form of extravagant clothing (expensive designer labels), then I agree. I do like it when people are creative with their styling choices, though. But expensive =/= creative
Honestly it’s kind of a shame to see people call this brand “tacky” or “overrated” because there’s actually so much to appreciate about this brand; it has a really long family-history and even a scandal involving the heir of the Gucci brand, showing a time where Gucci was losing their exclusivity and were targeting a different clientele. Guccio Gucci was the funder of the brand, born in Florence, starting with luxurious and handmade luggages and leather goods and then started making their iconic bags - which are simply it-bags - from the bamboo bag to the Jackie to the classic logo.. Michele started to push the boundaries of the history of Gucci’s sleek elegance embracing a new identity, revamping the brand just as Tom Ford did!! He was a game changer and an icon at doing what he does/did. So yeah I’m sorry people don’t see how great this brand still is, still has the same craftsmanship and dedication it once had!!!
My theory is that gucci has research for every 60's 70's 80's 90's tv shows, comics, movies etc, that were very popular and vintage esthetic... so when millennials think in dress well and complete their outfits they go back in time and memory and pick something secure something vintage something that been seen before instead of something new and futuristic looking, because no one knows what would happen next day... and anxiety culture make a big role in marking and shape millennial taste. Its all marked by work politics and globalwarming and causes. All is very extreme in this times love/hate. Also the planet is very hot and very cold and catastrophes show that. And millennials react to that in a way of play safe and choose something familiar from their youth or memory, something vintage looking like gucci. Idk
2:33 He was making original works but putting the Gucci logo on them. Gucci turned around and knock-off-ed the knock-offs. Then they just simplified the process and did a collab.
Spending my money is hard. I barely spen money on things that are necessary in life. It just ramps my anxiety causing me to feel like what if this $20 I just spent now means I have a home today and not tomorrow.
is it just me or is the nyu professor LOVES Gucci too.. making her input biased.. nah luxury brands should stick to what they do, that's why they're called luxury because they make you spend smart..
I find these luxury clothing brands to be morally repugnant. I will never understand why anyone would spend so much on an outfit when there are so many who can't afford clothes at all. Instead of buying a $500 sweater how about buying 10 $50 dollar sweaters and donating 9 of them.
It's for the FLEX, simple as that.
I never understood that. People be like sheep. If you are wearing Gucci just to impress others, that's just lame. If you wear the brand because you actually like it, then that's dope as it means you are real. Shouldn't care about what others think.
Personally, I don't really like Gucci as it is just so plain and low quality. However, Louis Vuitton, Vercase, and also off white clothing is dope. Expensive indeed but real high quality. Burberry clothing is nice too.
@@abdur3662 so true.
I mean sometimes I legitimately like their designs but you're right for the most part
Luis Guerrero Lil pump literally made that happen
Spjuthinator I literally don’t care for either of them but lil pump is pretty famous and his Gucci gang video got a lot of views so I can see where you’re coming from
Wearing a $400 belt with a 20 dollar pants
BTS lover why not lol
@@anabelvelasquez51 cause u look cheap AF
Lol look cheap af? Style is subjective by how it looks not how much it costs lmao.
😂
Lol
I feel like the past few years Gucci has become so cheap looking and tacky
Ya I find it so overrated too xd
True
Yes
Check out Iris Van Herpen! Thats high end and expensive.
Blame it on the new creative director. His aesthetic is super tacky.
a lot of the people that wear gucci can’t even dress properly. they purchased one belt and suddenly don’t know how to act.
👏👏
lmfaoo
It's called being ghetto
Welp it’s me. But I can’t afford any Gucci though
😂😂😂😂
correction: millenials with wealthy parents love gucci
Gabe G imo i feel like the ones with wealthy parents go more for classics like louis, chanel or dior. those who are obsessed with gucci are mostly social media people who knows nothing about luxury longevity
Misses Faya lol it's not sad they know what they're doing.
@@alice73333 no but its pretty sad that they set looks as a priority instead of their health
lv is still pretty tacky tho...
Lmao nope. Idiot kids stay saving their money for an expensive belt or shirt
Wow all these student loans are sure killing me, better go buy a $500 gucci jacket and $30 supreme brick.
Holy Ravioli you mean 1500€ Jacket
Its actually 2000£ you Peasant and pluss get some money noone likes being broke!
I dont know why people even buy supreme. JUST WHY??!!!
@@vekteren3549 your joking right?
Sarcasm is hard to detect on writing :v
@@GabrielTobing cause they like spending money on White T-shirt and the logo brand with it
That 55% was just Jeffree Star
Haha
and the rest is ryland adams
That’s exactly my niche and where I belong 😂
Yah hahaha
Oli Mathiesen that’s what I was thinking
Millennials do not "love" Gucci.
Just because the majority of Gucci buyers are millennials, does not mean that the majority of millennials "love" Gucci.
PriusRaj I hope more people see this.
Correlation does not equal causation.
*claps
I know! Most people seem to like making fun of people who wear this stuff...
PriusRaj you are right. Not all millenials are into expensive brands like Gucci
Very true
They fail to mention one of the biggest reasons for the love of Gucci and logos. The rise of social media and Instagram means people need something to show off that’s instantly recognizable.
Nowdays people buying luxury because of showoff not because they like, we care about what people think than what we think
That reason alone means more than the whole video
WRONG. logos are making a comeback because the advent of social media has brought on a generation addicted to status symbols and narcissism
DING DING DING!
It’s called premium mediocracry
I was expecting the same answer
They buy the simple gucci T-shirts just for clout and bragging about paying a lot for it. That's where Alessandro comes in and makes a huge profit by making those pieces for them and the over the top pkeces for others.
Remember they're talking about millenials who come from affluent families or make lots of income.
Guccio Gucci, the gucciest name ever guccid.
Abhishek Zambre that is the gucciest comment I’ve seen
You are so guccing man
That just gucced my mind
What the gucc is goingon
That word drives me crazy. Heard it like a billion times. It's full of cringe.
Gucci is now more comparable to Calvin Klein than to Louis Vuitton.
Louis Vuitton under Virgil...on their way to be the new Gucci x Alessandro, season after season trying to be more appealing to teenagers.
Yh I think Louis Vuitton is pretty much on the same page with Gucci and Calvin Klein. I even consider ted baker as being more luxurious than any of these
Really, cuz honesyly those 3 are all the same level lol.
Rolando Oliveira ck is reallyyyyyyy not on the same price range as Gucci or LV. They are almost the same quality except LV
Whats wrong with ck so as soon as something becomes ggordabke it's tacky ?
im not a fashion designer or any thing in fashion stuff, but
gucci looks like a tacky luxury brand.
Melanie Rodriguez Yeah it’s become so eh,
And they don't care, cause they are making big money!
Some items are really tasteful but I can understand that being dressed in all over monogramm prints is tacky
I think it has become their thing tho
Ikr
I'm a millennial and I find Gucci incredibly tacky. It's just a signifier of having money (or more honestly, having access to credit), not taste.
R M agree.
I prefer Dior, Goyard and Givenchy as well as Chanel 😂😂😂
I agree
Fernando Gutierrez personally they have better logos and monograms compared to Gucci
Gucci is too affordable and looks tacky coz every second kid owns it. I like Chanel.
Gucci is also on the lower end of high end goods (cheaper)
True
Uh no, unless you mean belts and tacky stuff it’s like $2000 for a jacket sometimes 10k and like 15k for a backpack
My backpack was $1000. 5 year deadstock. It’s cheap for luxury
@@Bamiyanbigasf uh look at chanel girl
@@Bamiyanbigasf i buy all my gucci on the real real. Always getting killer deals there.
she said "There isn't such a stigma of paying $180 for a logo t-shirt" while
*showing a Gucci t-shirt that is $480*
Trust 😂
Yea but they dont make anything left handed. I want a guggi wacth but they dont have them anti clockwise thats left handed.
Gucci watches are overpriced shitshows.
Buy a Seiko, old Longines etc. If you want quality.
Supreme basically sells t shirts with a logo for lots of cash
@@DaRealYungRay yep
"There isn't such a stigma of paying $180 for a logo t-shirt"
Am I the only one to think this is sad? Especially for young broke people!
Quick Fix - Thought Provoking Videos 480 dollars
Sadder thing is that it's not even $180, it's more in the $500+ range. So sad. All bought for Instagram flex. Pathetic really.
I literally was going to post a comment but you did it, word for word
Quick Fix - Thought Provoking Videos facts
Ikr
Every time Julia said something like "we're at a comfortable state in the economy" a piece of me died.
Could’ve summed up this whole video in two words. Social media. Period.
That's 3
*tries to find milennial who can afford Gucci*
I know right. Who are those people?
Breanne Bencharski I think it is privileged gen z’s. I’m in grad school as a gen z person and these are the only Gucci belts I see.
@@ItsWhoIAmItsHowILive Of course it's privilege. Normal people can't afford this. I work 60 hours a week and buy second hand because who can afford useless ugly crap like gucci when we don't have a trust fund paying the bills? I hope to make it to gradschool one day, once I pay off my undergrad. And yes... I also look for Chanel / Gucci / Burberry when I'm thrifting, in hopes of selling it online to suckers. haha
At Goodwill
Shop the deals 😂 there’s a point when it’s reasonable... like I got a bag that’s 810 for 405 (Canadian) and my wallet was a gift (LV)
Since when have we been in a "Comfortable place in the economy?" I've never met someone who was comfortable with their finances. Ever.
ToxicWaste OfSpace as in a general boom in the economy which raises consumer confidence, meaning people are more confident in banks and the system and will generally feel more comfortable spending money
@@bessabussin yeah i haven't experienced that in my 23 years of life. Lol When the economy is good the poor are still poor and aren't comfortable spending money. so the concept of a universal "comfortable place in the economy" isn't really....real. some people are probably comfortable.
Well, I guess you’re inside a poor circle of people then
Stop being poor
@@toxicbambi6208 When they say that they often are referring to the average number of people. The middle class, upper middle class is probably what they are talking about.
Gucci isn’t that good it’s just special because it’s expensive
Kirby Brown facts
Ikr bc the design is just not my type
nur syafeerah I only like the kingsnake wallet, the rest look like trash especially the Gucci tiger
U can say the same for all luxury brand, but if u can afford it good on u.
it’s expensive because of how it’s made and the materials used. some luxury items are hand made and made with leather etc.
Y'all cant afford college but can afford t shirts around 200, k
they use their financial aid check on gucci
U are equation 200 dollars with 60000 dollars
@@kierancusack7774 the word you are looking for is equating
But in this case it's wrong either way. I'm contrasting the financial decisions made, not the net costs. College is a need for your life long job career. Gucci shirts are overpriced wants. So when you don't even attempt to save money for things like college and waste it on stuff like this, you are wasting opportunity to afford it/pay off student debt.
Gucci shirts ain’t 200 they 500
MrTegu then again it’s their money to spend who are you to control it
Luxury is defined by quality and detail, unfortunately Gucci has nothing of that.
Alan Flores Gucci definitly doesn't Lack of quality and detail
Im just waiting for gucci to be cheap so i can buy at least socks...maybe in 30 yrs
Actually, I think their quality is higher than Louis Vuitton’s, currently. I recently tried on the Neverfull, and it is nowhere near the craftsmanship of my Gucci tote.
Says you?
Matt C no Louis Vuitton HAS WAY BETTER QUALITY AND STICHING THEN GUCCI. But I still have some Gucci cloths don’t get me wrong it’s good quality but not as good quality as Louis Vuitton
People who desperately want to seem rich and wealthy but actually aren’t, spend their money which they didn’t even earn on those redundancies.
BAHNBOSS - txt e
Nope, allow people to spend money however they want 🙄
Gucci is cheap lol
@@tedlovejesus are they using their own money though? If it's money from their parents that's probably not a great investment.
I know people wealthy that buy Gucci
A lot of people buying Gucci belts to hold old navy pants. It’s Ghetto
Let me correct it. " A lot of people buy gucci belt to hold their H&M Jean"
weird flex but okay
Savazquez Vazquez the ghetto
Savazquez Vazquez 😂😂😂
Old Navy is not ghetto. It's the clothing store for the middle class.
And because of all this Gucci is reaching the level of tacky that people associate with Michael Kors & Coach.
True. I hate all those brands ugh
Coach isnt tacky?
Coach is tacky but I like Mk
Gucci will never be Kors or Coach. MK sold all their stuff at Marshall and TJ Maxx, so why would anyone go to an MK store and buy their stuff? Poor business model.
Michael Kors and Coach aren’t nearly as tacky as Gucci, in my opinion.
Ads are getting smarter 😭😂
Ikr✌😂
David Gonzalez its called Native Advertising
😂😂😂😂😂
Alessandro is a genius even though I despise gucci
Or people are just getting dumber
lil pump is not a millennial... he's gen Z...
Jeffree Star has probably contributed to their sales and hyping up the brand
Brittany90 💯 yes
He is the epitome of tacky.
He is mega tacky, so yes
tacky mansion, tacky clothes, tacky eyeshadows.... what else?
@@shadowmoon7821 tacky bank account
Not all millennials tho, 90% of us are broke af, I'd rather spend my money on food, than brands. Only the aspiring 'influencers' are the ones spending money on stuff like this, imo.
N. F. Preach
Yep
Being broke is a choice not a decision 😂😂😂
Alex Nuñez your parents money don’t count you fuckboy
@ so.... how much do you make a year?
Y’all see top billionaires wearing Gucci ?
Nope
Klipklapklop • idk any billys so i wouldnt know lmao , plus billys try to stay lowkey
you right
A Carrot sry I ain’t as smart as u to drop 3 digits on a piece of cloth
jeffree star does
Jefree star
Hopefully us gen z’s get it right. I can’t afford gucci rn, I usually just shop at forever 21 or pacsun. I once walked into a Gucci store with the intention of buying at least one thing, but when I went in, I literally saw nothing I liked. I looked around and thought, “I don’t think I’d ever wear any of this”. I looked at this one plain grey sweater which I thought was decent, but still not enough to spend over $500 on. Some of the stuff at Gucci is way over the top and frankly, just plain weird. Is that the point of Gucci?
Ethan Jae big facts
rich kuku millennials as a whole don’t actually love this brand. This video is a marketing ploy.
Lol I had similar experience. I just realised though they want people to start buying it online, so it's more about a sophisticated online shopping experience, and then you can see the price of something and how it's styled with something, then save money and come back to the page because you know it will still be there. This differs a lot to a physical experience of a store but I think that's what Gucci is emphasising with the whole "millennial" thing is meant to be about the digital visual experience. Like have you seen their website? It's insanely thorough tbh.
Stick a big logo on the shirt and sell it for 300$... And they call that luxury....
Yeah for me, it has to be something I genuinely like. Doesn't matter if it's in my price range, if I don't see myself wearing it then I won't bother getting it.
We aren't capable of independent thought
But if there is a Gucci piece you like? Do you buy it and if you do buy it are you saying you don't have independent thought?
I statements please
Tibor Tóth I was about to comment that. Thank you
th-cam.com/video/IoXpNJLFngc/w-d-xo.html
No actually we buy Hermes and Prada but occasionally lv
This is absolutely disgusting. I just had a look at the Gucci website and one of their 100% cotton t-shirts is selling for $1,200! What is going on?! For that price you would've thought you were buying a t-shirt made out of gold. It is sad to think that there are people out there willing to pay this much for a simple, cotton t-shirt.
weird flex but okay
The marketing people at Gucci and any luxury brand are geniuses.
Xochilt R there we go, the comment i've been trying to find!
Well I guess you're misunderstanding fashion..
@@xe7535 People are just stupid and narcissists ... Its why I don't believe that human civilization has the ability to survive to colonize the stars ...
We squander valuable resources that could be used to advance our civilization, ensure our survival or cure deadly diseases on worthless stuff like 1200$ shirt that cost 50cents to make ...
Imagine if people weren't selfish dicks and instead bought the same identical quality shirts without the stupit Gucci text on in for just 10$ and invested the rest of that money into cancer research or maybe space travel ... smth ... ANYTHING else ...
One of my wealthy friends likes Gucci, and I still don't get the hype.Their stuff seems really cheap and tacky, but the prices are outrageous.
You just described their hype
Nice way to promote a brand. Well done Gucci for this collaboration.
It's the truth though, not a straight up ad. Gucci's making waves among millennials like no other luxury fashion brand. LV might, with Virgil Abloh on board, but that's for the future
Lil pump is not a Millennial💀😂 search up the age group for millennials ..cause sis that ain’t it
Sylvana Smith exactly he is a gen z
Lol
Actually lots of non millennials buy luxury goods. I seriously doubt this video is telling the truth because a while back I read an article that claimed the largest group buying luxury goods are older wealthy Chinese tycoons.
I couldn't think of a username that’s accurate though. They have Versace furniture.
If it's a comfortable time in the economy, us poor people would never know.
I don't think people realize how old millennials actually are. The age range they gave was 18-35, which means there's a lot of millennials out there who are in their mid 30s. Millennials were actually born between the years 1981-1986, putting the youngest at 22 years old. I doubt it's a bunch of "broke young people" buying $400 t-shirts like people shaming them seem to think. A lot of millennials are actually old enough to have stable jobs, which means they could afford name brand stuff. My opinion on consumer culture is irrelevant; I'm just sick of people shaming millennials for being young and stupid when they're older than you think.
Actually a 18 year old would be Gen Z
How did you calculate 22 years from 1981 - 1986. That's 32 years from 2018.
@ohmygodohmygodohmygod ok makes sense. That makes me one of the last millennials then.
People make millennials seem so young, I thougjt they were lkke 18 year olds.
@@bibletwink666
Yeah. People like to focus so much on millenials and forget the newer generations completely. Gen Z which are something around 9-22 y.o right now are rarely talked about.
I also “love” Gucci (I’m a millennial), but I love being able to pay for electricity a lot more. 😂
Lol. That’s wisdom.
Exactly!! I was thinking what kind of millennial can even AFFORD Gucci....? Millennial jobs certainly do NOT pay enough to be able to buy brands like Gucci on top of other expenses like high rent/mortgages nowadays, etc..........unless those millennials have wealthy parents who supplement their income........
Kidat Uni Well there is you’re answer most millennials don’t have mortgages to pay because it’s too expensive to move out. We are staying at home with our parents a little longer meaning we should have a bit of extra cash. Less millennials like myself don’t want children so there once again that’s another reason why you be able to afford luxury goods. It’s also down to you’re lifestyle if you waste your money on going out partying etc you’re not going too have a lot of extra cash. If you know how to budget and save you could buy a new luxury item every few months! It’s down to you and what you choose to cash out on don’t waste your money on so much clothes , don’t waste your money on eating out and buying so much takeaway , don’t waste you’re money on things you don’t need shop smart. Then you can afford all these expensive items make a wish list of what you want to buy set yourself a goal and aim for it. It’s so simple
I remember people saying 10y ago, that millennials are less materialistic than previous generations. Well, LMFAO.
As long as someone wants to make $$$$, they’ll get people to buy anything.
can I just say that Gucci is one of the tackiest designer brands? I used to like it a couple years ago but now it is getting so popular because of the rap culture or whatever and I hate it. I prefer the classier brands like Celine or Saint Laurent.
Emily Gu i feel the same as you. Celine has an elegance that at this point Gucci is losing to pop culture
YSL all the way...
Enma Enigma i agree
Ah so rap = no class, hmm, kinda racist.
@@bldgtheboutique9295 Do you even know what the word "racist" means?
Sorry but Gucci would be NOTHING without Tom Ford. The brand was on the verge of obscurity in the 70s and 80s then Tom Ford came in and made it immensely popular. EVERYONE famous wore Gucci during those Tom Ford years. If it wasn't for him Gucci would not have the prestige to its name that it has today. So yeah Alessandro Michele might be enjoying the harvest but it was Tom Ford who made all that possible. #TheMoreYouKnow
Exactly.
Ford chose Michele BTW
Not really, since the advent of Michele, Gucci increased of more then 50% every year!
emotion engine this is BIG FACTS! I used to study fashion back in the day and I was thinking this
Not in the eighties. Gucci handbags were very popular in the 80s. I had two of them. Everyone I knew had a Gucci handbag back then.
Simple answer: to show status
Spending all their money on brands like Gucci and not investing their money that will make it grow. Instead of showing off
Oh. Well. More money for me.
Eh depends on the person. Whether you agree or not, people need to impress other people for their business and if they have to dress a certain way to attract followers/viewers then technically they are investing
@kabramble me? Hell no im broke
It’s important to enjoy your money as well, what good does all that money do if you never spend any?
I agree on the investing , not the other part.
Reminds me of something I heard awhile ago, "We're using money we don't have, buying things we don't need, to impress people we don't like.
“That Gucci piece complements your forever 35 outfit so well! How many car payments did you miss trying to impress your insta “followers”?
@ You look like a guy who would win a spelling bee.
Lol😭😂
No. But your spelling is
lmao
Paiz Paiz Hahahaha Hahahaha spot on
Gen z is more on this clout tho
Ishil Ali i was born in 2001 am i in gen z
Ana Lara Yes you are in generation Z!
It’s this and supreme that kills our generation
@@arjansahota4911 Eh I'm Gen Z and still don't get the appeal.
I feel like Gen Z needs to be split into 2 seperate mini-generations because older Gen Z people feel distant from younger ones
I’d be embarrassed to wear anything that yells “I let them scam me on purpose because I’m dumb”
"Young,Dumb,and broke" but still rock Gucci.
i may be broke but at least i'm flexin
@@shamanisticburrito9301 no! You are otaku end of story 😂
Can the internet not use the word 'millenials' for one day?
Also I feel like this is just an extension of youtuber and Instagram bloggers. I used to be very into watching fashion TH-camrs when I was in school. They only every bought forever 21 or things under 100 dollars. Now everything is so pretentious and all about 'trends'. I can't take these 'influencers' seriously anymore.
I mean idc who wears how much Gucci but the TH-cam and Instagram obsessive folk with their 'must have' GG belts, dionysus bags and whatever has put me off luxury stuff before I could even get to affording these brands lol.
There are luxury brands that are still good for the most part but yeah, beauty/outfit blogging died around 2013-14 imo and I was only around 14.
But also I just hate what happened to fashion and culture and music in general around 2013. I just hate the 20teens basically.
@@kaelyns6170 I feel like social media reallyyy made everything so weird and silly. If all these platforms didn't take over everyone's lives so much, media, entertainment, fashion etc would still have been chill pastimes.
Well true the internet does always use the word millennial without knowing what it means. Millennial have a specific age group. Also buying designer items is nothing. Back in 2012-2014 people Louis Vuitton and Michael Kors were popular among fashion and beauty vloggers. Also there are problems with fast fashion ( poor working conditions, sustainability issues,etc.).
@@patronusstag Entertainment and the media was never chill. Back in the 90's with the OJ Simpson murder case everyone was glued to their TV's. When Princess Diana was in her car and got chased by the paparazzi and died in a car accident you think the media was "chill" back then? Even in Myspace days there were already issues. Like the top friends list and cyber bullying happening before too.
I'm so poor that I didn't know what the Gucci logo looked like before this video
I know a total of zero millennials who love or wear Gucci, both wealthy and poor. Where is Business Insider getting their data from?
It is told at the beginning of the video
Idk it’s everywhere in Toronto most UofT students have Gucci Aces and belts... But Gucci is also saturated here so ppl are going to other designer brands like YSL, LV, Alexander McQueen, Givenchy, Giuseppe Zanotti, Rick Owens, Kenzo, Christian Louboutin, Thom Browne etc...
What you need to see is that Gucci is worldwide Company, so it sell in almost every big city
BrickBreakDown which part of Toronto are you getting this from? I go to u of t and see no Gucci literally anywhere...
Taylor Mailer if u attend St George it’s literally everywhere... especially among Rotman students
Wonder how much gucci paid for this ad🤔
I would rather buy Gucci stock than it's product
Im 28 and work as a FedEx driver. I see everyone near my age at work live pay check to pay check. They cant control their spending yet I’m saving for a house.
Noe Ruiz Such a shame they do that
Good for u and good luck!
Noe Ruiz 🙌🙌🙌🙌🙌
Buying a house is not an investment
@@mokubakaiba1751 u learned nothing from the last recession.
Not true, Gucci is still a display of wealth. People buy countless knockoffs or fakes to appear to have an expensive look without breaking the bank. So many millennials like myself are now looking to ecommerce clothing brands where you dont pay for that huge hidden price of endorsing celebrities and million dollar marketing campaigns. Many millennials are now focused on quality and sustainability and are willing to pay for that, not stylish company logo. And those who aren't buy fakes.
i never said Gucci wasn't a display of wealth, consider reading before replying. Though your point about millennials increasingly looking for sustainable products many millennial are also focusing flaunting a brand label (rise of supreme and other expensive street wear).
U are so cheap, fake rich, attention seeker and trying to fit in
Millennials: buy Gucci
Also Millennials: I can’t afford a house in this awful housing market
Because people think these 'luxury' brands give them status and confidence. People nowadays live for the approval of other rather than the approval of themself sadly.
iBuqX people have always been living for the approval of others this doesn’t change through time . Sad but true
This is the stereotypical thought of older generations not the millennial, don’t pretend that you know
@@tedlovejesus I'm 16 so stfu
iBuqX how many Gucci do you have THEN
@@tedlovejesus 0 and I like to keep it that way. Big waste of money
Everything Gucci was super ugly , there's a lot awfulness in branded stuff , Supreme is the worst , basically labelled garbage
N0000 N0000 same. and even worse, gucci items has no value over time unlike other luxury brands who produces luxurious classics
Agreed but in my opinion id have children and hypebeast buy supreme instead of actual fashion brands.
Preach
Supreme has never been attractive, just completely tasteless.
I disagree about EVRYTHING from gucci being ugly tho, it's mostly the ghetto stuff.
I was born into a wealthy family, and I’ve never bought anything from gucci, I usually shop at Zara or Nordstrom
Lol people who are born into wealth don’t say it first thing.
@@yolandaponkers1581 they can say whatever the hell they want to say
Nordstrom is expensive, quality n good style n good price
Smart man
I’m middle class-ish I would buy it if I had a job or if I like the clothes or bag. Gucci isn’t my favorite. I wouldn’t it buy for a stupid trend
Us gen z’s all know we’re never gonna be able to afford that stuff.
Nah just u,i usually wore 600$ givenchy shirt and 60.000$ audemars piguet so yeah
GakUrusanLo Gaming Nobody asked, nobody cares.
GakUrusanLo Gaming
You aren’t gen z then.
I don’t care when you were born.
Rose Vampire born 2001
GakUrusanLo Gaming
I literally just said I don’t care. Flex money too much and you aren’t gonna have many friends.
and i'm just out here, loving thrift shops.
Thrift shops always have anything that suits to me also i love thrift store because their cloth is plain, no large logos on t-shirt also i find so many good sweaters at thrift store
Even i have more than enough to buy something at luxury cloth stores but I still love thrift shops
“Why do millennials trying to profit on social media love Gucci?” Followed by “Why does Business insider want to talk about a brand who pays people to increase brand awareness?”
💯
Most millennials have no clue how to properly handle money.
BAHNBOSS - well, most people don’t know how to. Older and younger.
Luke Bates are you serious? It’s a bit hard to understand irony online.
Luke Bates Nothing wise about buying this shit unless you're planning on re-selling it to some other sucker stupid enough to waste 300 dollars on a t-shirt.
Most people don’t know how to not just millennials
if you buy for example a limited collaboration like supreme x Louis Vuitton that might be true but gucci isn't limited so in most cases no price increase.
This man named guccio Gucci lmao that’s lit
millenials, they either cant afford rent, tuition, houses, and groceries.. yet buy 600 dollar belts
Noone buys a 600dollar belt if you have debt i am debt free with 3000dollars each month and i buy so much gucci its insane i Love it!
@Death Omen I get the real thing, just very infrequently. Id rather wear no name clothes than splurge on fake stuff.
This brand is tacky and I couldn't care less.
I AGREE
Am i the one who still wear simple black t-shirt and denim jeans? 😂
Patou, you got those from your favourite bangladeshi sweatshop
@@PHlophe this is made in my country australia's neighbor 😂😂😂
Yep you and the other kids who get bullied
@@thomasdalby7805 wew if you don't wear luxury brands u get bullied ? where do you live dude
@@thomasdalby7805 That's shallow af. If I get bullied I'll just ask them if they're broke or have a sugar daddy
I wonder how many of these Gucci millenials save for their retirement and live independently
This is why most of us millenials are broke 😡
Preach!
Well not really lol.
Facts!
@@hayman122 i cant read this. Just saying
@@hayman122 let me guess, you're a boomer?
The true answer is hip hop/rap
Gucci Mane. 🤷🏾♀️
overpriced bs. I'd hate to be so sadly materialistic.
Greg .D then stick to old navy...it’s made for people like u
Inside they're all just unhappy as the rest of us. Sad they need to buy all that stuff to feel better.
@@malikrahman8649 keep telling yourself that broke boy! Whatever makes you feel better. With a name like "malik rahman" I would be unhappy as well
You need to tell viewers this is an ad.
I use to love GUCCI back in the late 1980's and 1990's. Now it's just common for young rich kids who have no idea what the brand used to be about.
I would much rather Saint Laurent or Balmain
kashiandevs same
Saint Laurent is the best, Balmain is nasty.
Me too. Saint Laurent is sophisticated
Dior, Burberry, givenchy jimmy choo alexander mcqueen,armani, Valentino, all classier brand imo
givenchy>everything
Of all the luxury brands, Gucci is not worth the hype or quality for the price your paying
Paying
@@MissSiobhanCatherine balenciaga yes. Versace no.just no.
@@MissSiobhanCatherine oooooh. I'm sure it depends on the piece.
Millennials: wearing a 1000 dollar coat while struggling to pay rent
🥱
Isn’t Gucci is for try too hard tasteless pretenders? Because some people have a bit of money but they don’t do enough research to buy better brands... let’s face it, Gucci is not that expensive after all... I don’t consider any brands that you can buy from premium outlets luxury
What do u call luxury
@@pewdiepiee3434 Armani Privé, Guo Pei, Alexandre Vauthier, Jean Paul Gaultier, the list goes on..
@@ilikealotofthings731 dayym
Gucci was never tasteless until these types of Millennials (aka rappers/Kardashians/social media "stars" with rich parents) started wearing it.............
This is just me but those who truly understand fashion know that what makes an outfit is style and silhouette even if the items that stand out are cheap/thrifted rather than glued logos that give off that I understand fashion. These mindsets need a shift to see that I dont have to be naked to look hot or desirable, but the confidence I wear leaves them jaw dropped. Thank you!
Why do people think Gucci is good YOUR PAYING FOR THE LOGO
Luke Scrabis facts
I don't even think they actually think the designs of the brand are that good. You can find similar designs on some cheaper brands and far less people are into it so... They mainly want to show they can afford it I guess.
Yes...just like Benz. Some people die to see a celebrity compared to seeing their parents.....Lets keep perspective here. I don't own any Gucci bur would love to one day. I'm paying for a Brand that's proven their status amongst the elites. Just like cars Rose Royce, Bentleys, etc.... yes you are paying for the brand. But it's was built by hand and not machines.
not true though. Yeah a lot of their stuff is tacky but they have some stuff (shoes, bags) that are classy and very well-made (usually made in Italy). A lot of the comments seem to consist of people who do'nt know much about Gucci or are trying to comfort themselves with the fact that they can't afford Gucci. I can't either. Doesn't mean I don't appreciate some of the finer stuff they have. But yeah the tacky belts are awful.
Honesty people should just buy clothes that they like instead of looking at the brand they should look at the actual design
It’s not that they love gucci, they just love fashion More than every before, showing off is apart of the culture. It’s not just gucci
Oh no. They don't love fashion. Most instagramers buy those gucci white shirts for clout rather then fashion.
nah most of them are just clout chasers. all about that instagram flex but are tasteless. 😴
I agree. Millennial men especially are more into fashion than the men from the past. It's no longer seen as gay for a guy to be into fashion. But you don't need to spend lots of money to look good.
Gucci sales didn’t increase until MICHELE took control. He is responsible for it all. Just how Slimane was for Saint Laurent.
I’m a millennial but I feel the whole “millennials love Gucci” and “millennials can’t afford a house” sort of go hand in hand
Gucci is so overrated, ill be happy with my 20$ Target shirt 😭
@Sehun Min one time I went for lunch with a girl who went to my school cause my mom got in touch with her mom and it was so embarrassing. I and my mom were wearing comfortable, casual clothes and the girl and her mom were wearing full-on Gucci it was pretty funny yet embarrassing cause everyone at the mall was staring at us and my mom never contacted the girl's mom again😂.
I'm happy with 10$ thrift shops t-shirt
Hey i have enough money to buy something at gucci but eh gucci have nothing that suits to me or i like
Personally, overy extravagant clothing is just such a turn off for me.
#dontfollowthetrend
Depends on what you label as extravagant. If it's a conventional form of extravagant clothing (expensive designer labels), then I agree. I do like it when people are creative with their styling choices, though. But expensive =/= creative
Honestly it’s kind of a shame to see people call this brand “tacky” or “overrated” because there’s actually so much to appreciate about this brand; it has a really long family-history and even a scandal involving the heir of the Gucci brand, showing a time where Gucci was losing their exclusivity and were targeting a different clientele.
Guccio Gucci was the funder of the brand, born in Florence, starting with luxurious and handmade luggages and leather goods and then started making their iconic bags - which are simply it-bags - from the bamboo bag to the Jackie to the classic logo.. Michele started to push the boundaries of the history of Gucci’s sleek elegance embracing a new identity, revamping the brand just as Tom Ford did!! He was a game changer and an icon at doing what he does/did.
So yeah I’m sorry people don’t see how great this brand still is, still has the same craftsmanship and dedication it once had!!!
My theory is that gucci has research for every 60's 70's 80's 90's tv shows, comics, movies etc, that were very popular and vintage esthetic... so when millennials think in dress well and complete their outfits they go back in time and memory and pick something secure something vintage something that been seen before instead of something new and futuristic looking, because no one knows what would happen next day... and anxiety culture make a big role in marking and shape millennial taste. Its all marked by work politics and globalwarming and causes. All is very extreme in this times love/hate. Also the planet is very hot and very cold and catastrophes show that. And millennials react to that in a way of play safe and choose something familiar from their youth or memory, something vintage looking like gucci. Idk
Am I the only one that doesn’t like Gucci
I don't like it lol
No it’s kinda tacky
Imagine kim taehyung watching this with his gucci things even yeontans🤣
I feel like if I went to walmart ill see a person wear a belt with two G's made of foil and spray painted gold
2:33 He was making original works but putting the Gucci logo on them. Gucci turned around and knock-off-ed the knock-offs. Then they just simplified the process and did a collab.
Spending my money is hard. I barely spen money on things that are necessary in life. It just ramps my anxiety causing me to feel like what if this $20 I just spent now means I have a home today and not tomorrow.
is it just me or is the nyu professor LOVES Gucci too.. making her input biased..
nah luxury brands should stick to what they do, that's why they're called luxury because they make you spend smart..
Hermes is better
On god
Isn't it like 10,000x more expensive tho for no reason
I don't like Hermes at all. I think fashion house like Prada and Balenciaga have much more creative and divers designs
Did Business Insider buy one Gucci belt and ask for 8 bags?
Right? 😂
It’s not a status if you didn’t work for for the money but instead just make debt in your bank.
That 55% was just Kim taehyung 😂💜
😂😂😂😂
I find these luxury clothing brands to be morally repugnant. I will never understand why anyone would spend so much on an outfit when there are so many who can't afford clothes at all. Instead of buying a $500 sweater how about buying 10 $50 dollar sweaters and donating 9 of them.