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55 views that's it... I'm sure this will blow up cause this is the most concise direct information that I actually understood, thank you for this video. needed this badly thank you very much...
We are over 10K now!!! WOOHOO -- glad to hear this video helped! I just realized a new series of videos on the channel for all things Facebook ads 2022-- check it out!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
I came across your channel just yesterday and now I see this video. That person with jewelry biz sounds so like me that it gave me chills haha. I need your course now! Thanks again for the awesome material!
Ahhh haha, a lot of similar-minded people following the channel :) So the course is more for B2B lead generation, but maybe I will make a Facebook Ads version one day ;)
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
If you have an existing email list -- or followers on any social platform I would setup a coordinated campaign to drive traffic/activity to the website after you pixel it. Then ramp up advertising slowly.
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Hey bro! Amazing vid! I have a luxury art store and my price is around 2k because suppliers are not cheap and quality is a huge thing for me. I tried purchase ads out of the gate but CPMS are 70 bucks and i cant afford that at all. Also CAc will not be cheap for Top of funnel. So I am now focusing on building a base with View Content and my CTRS and price for view content is amazing BUT time spent on page is 20-30 seconds. I dont know if this is good - or not. Is my overall strategy good? is 30 seconds too low for time spent on page? I tried many audiences for VC and the ads get LOTS of traffic - but i cant crack that 30 seconds mark which makes my scared for quality of audiences! lmk your the BEST!
Hey there- If you are targeting a luxury audience you wil pay luxury CPMs :) If you are targeting college students you will get less competition, but they also are not your target nor have purchasing power. The CPMs are a reflection of the auction competition for that audience. You would be a good candidate for my Hyper Growth Ads program. Check it out here: bit.ly/3E2GBaw
Glad you enjoyed it, to be honest I have limited experience sourcing/negotiating influencer deals. I did this years ago when I started my ad agency career but it's been sooo long! However, we just launched our Hyper Ads Growth program for E-comm advertisers and there is a ton of insights there that can help you in your journey, and can complement any campaigns you do with influencers. Learn more here: bit.ly/3E2GBaw
@@tbd5082 I would do a conversion campaign optimized for view content before LPV! Also -- We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Fantastic Video 😊 thanks alot ....I have e-commerce jewelry store that's done 100k Do you recommend me to use catalog ads for 50 similar products to find new winner .... Plz let me know what is your opinion on this
There are many different ways to use Catalog ads -- I find that the more products you have the better it performs (usually recommend for businesses with 15-20 product minimum. Is you want to learn more, pls join our upcoming program here marketandhustle.com/hyper-growth-ads-early-access/
Hi Zaryn, I'm planning on launching my Jewelry business and I do not have any conversions obviously... but i want to drive follower growth do I need to have conversions for the pixel to obtain data? Also because 'm starting from scratch with no data, what should my end goal be for ad targeting, should it be for engagement first or start right of the back with conversions!
@@Dulcedelex There are ways to get creative to drive pixel data for a new website. One way is if you have organic social followers or an email list, and you can send a discounted offer to the audience to drive pixel data. I have an entire section of videos about this on our program: bit.ly/3E2GBaw
In this particular strategy where one should target cold audience, do you recommend excluding from target those who already visited my site or interacted with my content? I’m asking that because I heard that when we’re trying to drive traffic, FB in the first few days starts showing our ad to those who visited already because it’s easier for the algorithm. That’s why we often see how ad starts dying after a few days. Do you think this is the case?
Yes, I would exclude your website Retargeting from this audience, and setup a separate campaign for Retargeting. Also, I could see why they would prioritize a known user as they would be more likely to engage, so that logic makes sense.
Hello!! Great content! I have a jewelry accessories business online too and this helped clarify a lot! Quick question though...Instead of optimizing for Page View could Landing Page or are they the same? (I'm new to this so forgive me Lol)
No worries. Not sure where in the settings you are seeing 'Page View', but If you are in a traffic campaign it should say 'Landing Page View' which is the correct Ad Delivery Optimization.
Hard for Pixel to optimize the right audience, why? More explanation plz. If I have success item and know and have good target audience, why not try conversion ads? What do u think of targeting competitor's customer's? Is it fair play?btw I sell jewelry and healing crystals Thank you
Let me know what specifically you're question is so I can elaborate on that. Less data = harder for an algorithm to optimize (general rule of thumb). I always start with Conversion for lower-ticket items (under $100), however, if you don't have any conversion data you will struggle getting conversions naturally. I explain this in the video so please watch again and let me know if there are specific questions, for things that were not covered. Targeting competitors is a great idea, just keep in mind that you can only target users "interested" in competitors if they show up as an Interest in the targeting section, also -- the nuisance is that they are not customers, they are simply "interested".
@@MarketHustle Thank you, Please keep proving us with your valuable info and if there are any links you could share with us "I want to learn :-) wish u all the best
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
pretty bad suggestion, do you even have any experience with jewellery? It depends on the ACC, but broad interest works really well with jewellery. I would definitely suggest going purchase objective and just target Jewellery, Jewelry design, earring, necklace everything what is related. The person should just put the effort into doing the right research. It depends on the product, not really the targeting, and for me LLA work really bad with jewellery. Doing jewellery now for a year with multiple stores
@@charjohnson3642 I don't offer consulting at the moment, but we are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Hello, Zaryn, I was searching for a strategy about jewellery ecomm on Google and I found this video. This is really insightful. I and Jef Davor have the same case of how to optimise and scale our shops. I'm not the owner of the jewellery brand (one middle class and one luxury brand, same owner). We are on a tight budget. But mostly, my principal always tryingto focus on Video Views with a CTA of Send Message > which is fine, I believe especially for the luxury brand. But how can I make sure that my ads are performing well and they spend their money on the right avenue? Should I focus on add-to-cart instead of purchases? I set up my ads with two different ad sets, like general audiences with interest and the custom audiences + lookalike are running together for two weeks in the same campaign > conversion > content view with CTA Shop Now. Now, when should I do the retargeting and should I still include the general audiences in retargeting? What should I focus on? Your feedback is much appreciated. Thank you.
Hey bud, sounds like you have a good foundation. I would optimize towards purchases almost always. There are some scenarios where you might want to change for the next highest event -- just released a video about that called 'How the PROs optimized their Facebook Pixel' check that out for more.
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
👋 We are launching our first Facebook Ads Course for E-comm Advertisers!
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
55 views that's it... I'm sure this will blow up cause this is the most concise direct information that I actually understood, thank you for this video. needed this badly thank you very much...
We are over 10K now!!! WOOHOO -- glad to hear this video helped! I just realized a new series of videos on the channel for all things Facebook ads 2022-- check it out!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
I came across your channel just yesterday and now I see this video. That person with jewelry biz sounds so like me that it gave me chills haha. I need your course now! Thanks again for the awesome material!
Ahhh haha, a lot of similar-minded people following the channel :)
So the course is more for B2B lead generation, but maybe I will make a Facebook Ads version one day ;)
Please do more on jewellery brands!
Ahhh maybe in the future :) Turn on notification for more!
@@MarketHustle I second this. High ticket jewellery brand that wouldn't get 50 conversions in 7 days. That I would pay money to find out more :)
thanks for awesome video. not going to lie your video is so clear and crisp. great job
I appreciate that! Gald you think so!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Good point, start at the top of the funnel
Ahhh yes!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Nice content. I have an online store jewelry, my first month I put $800 on fb adds but got 0 sales, I don’t know what would you do on this case ?
I have a video that breaks out a few key reasons why advertisers fail on Facebook th-cam.com/video/r1vXxwVgp-Q/w-d-xo.html
Awesome, Awesome,Awesome, Really Incredible.
Thank you so much 😀
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
great tips, thanks. what interests do you suggest using for the initial prospecting campaigns to build pixel data?
If you have an existing email list -- or followers on any social platform I would setup a coordinated campaign to drive traffic/activity to the website after you pixel it. Then ramp up advertising slowly.
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Great strategy.. Thanks
You're welcome!
Hey bro! Amazing vid! I have a luxury art store and my price is around 2k because suppliers are not cheap and quality is a huge thing for me. I tried purchase ads out of the gate but CPMS are 70 bucks and i cant afford that at all. Also CAc will not be cheap for Top of funnel.
So I am now focusing on building a base with View Content and my CTRS and price for view content is amazing BUT time spent on page is 20-30 seconds. I dont know if this is good - or not.
Is my overall strategy good? is 30 seconds too low for time spent on page?
I tried many audiences for VC and the ads get LOTS of traffic - but i cant crack that 30 seconds mark which makes my scared for quality of audiences! lmk your the BEST!
Hey there- If you are targeting a luxury audience you wil pay luxury CPMs :)
If you are targeting college students you will get less competition, but they also are not your target nor have purchasing power. The CPMs are a reflection of the auction competition for that audience. You would be a good candidate for my Hyper Growth Ads program. Check it out here: bit.ly/3E2GBaw
Very insightful! Thank you
Limited learning is my struggle in conversions and add to cart.
Can you advise an audience strategy?
This video breaks down some strategies for Learning Limited --> th-cam.com/video/uVUy4z_BGMM/w-d-xo.html
@@MarketHustle thnx 🙏🏻
Hi Zaryn. Can you please explain how do I test collections? Should I use dynamic ads for my jewelry? Or what are the steps? Thanks!
Put your collection ads in the same ad-set as your other ad-formats and let Facebook auto-optimize
Hi there I appreciate the video. Can you please do a video on how to get influencers for jewelry online business?
Glad you enjoyed it, to be honest I have limited experience sourcing/negotiating influencer deals. I did this years ago when I started my ad agency career but it's been sooo long! However, we just launched our Hyper Ads Growth program for E-comm advertisers and there is a ton of insights there that can help you in your journey, and can complement any campaigns you do with influencers.
Learn more here: bit.ly/3E2GBaw
Tik tok has a place where you can find influencers/content creators. You can use those same people and even content for fb and Ig.
Does the pixel consider Landing Page Views a conversions?
Not as a conversion of a purchase
@@MarketHustle So do LPV help warm up the pixel? What is warmer TRAFFIC> LPV or CONVERSION >View Content?
@@tbd5082 I would do a conversion campaign optimized for view content before LPV!
Also -- We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
@@MarketHustle thanks
Fire bro
Thank ya
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Fantastic Video 😊 thanks alot ....I have e-commerce jewelry store that's done 100k
Do you recommend me to use catalog ads for 50 similar products to find new winner .... Plz let me know what is your opinion on this
There are many different ways to use Catalog ads -- I find that the more products you have the better it performs (usually recommend for businesses with 15-20 product minimum.
Is you want to learn more, pls join our upcoming program here marketandhustle.com/hyper-growth-ads-early-access/
Late to the party but won’t LLA audiences be affected by iOS 14.5. Would you still go for this LLA strategy or switch it up.
Nope, lookalikes will not be affected. What will be is the Custom Audience sizes (i.e. Website retargeting pools).
Hi Zaryn, I'm planning on launching my Jewelry business and I do not have any conversions obviously... but i want to drive follower growth do I need to have conversions for the pixel to obtain data? Also because 'm starting from scratch with no data, what should my end goal be for ad targeting, should it be for engagement first or start right of the back with conversions!
Just left a comment on your other comment you left on the Learning Phase video.
@@MarketHustle hi I don’t see the comment
@@Dulcedelex There are ways to get creative to drive pixel data for a new website. One way is if you have organic social followers or an email list, and you can send a discounted offer to the audience to drive pixel data. I have an entire section of videos about this on our program: bit.ly/3E2GBaw
In this particular strategy where one should target cold audience, do you recommend excluding from target those who already visited my site or interacted with my content? I’m asking that because I heard that when we’re trying to drive traffic, FB in the first few days starts showing our ad to those who visited already because it’s easier for the algorithm. That’s why we often see how ad starts dying after a few days. Do you think this is the case?
Yes, I would exclude your website Retargeting from this audience, and setup a separate campaign for Retargeting. Also, I could see why they would prioritize a known user as they would be more likely to engage, so that logic makes sense.
@@MarketHustle thanks a lot!
Hello!! Great content! I have a jewelry accessories business online too and this helped clarify a lot! Quick question though...Instead of optimizing for Page View could Landing Page or are they the same? (I'm new to this so forgive me Lol)
No worries. Not sure where in the settings you are seeing 'Page View', but If you are in a traffic campaign it should say 'Landing Page View' which is the correct Ad Delivery Optimization.
Hard for Pixel to optimize the right audience, why? More explanation plz.
If I have success item and know and have good target audience, why not try conversion ads?
What do u think of targeting competitor's customer's? Is it fair play?btw I sell jewelry and healing crystals
Thank you
Let me know what specifically you're question is so I can elaborate on that. Less data = harder for an algorithm to optimize (general rule of thumb).
I always start with Conversion for lower-ticket items (under $100), however, if you don't have any conversion data you will struggle getting conversions naturally. I explain this in the video so please watch again and let me know if there are specific questions, for things that were not covered.
Targeting competitors is a great idea, just keep in mind that you can only target users "interested" in competitors if they show up as an Interest in the targeting section, also -- the nuisance is that they are not customers, they are simply "interested".
@@MarketHustle Thank you, Please keep proving us with your valuable info and if there are any links you could share with us "I want to learn :-) wish u all the best
@@tarekahmed333 I will keep the videos coming!! Thanks for the questions.
hey, great contents thanks a lot
Glad you liked it buddy!
Hey does this still work effectively with the IOS 14 changes ?
Also what would your retargeting be after the lookalike (view content based) is used
Yes this does.
Can you elaborate what you mean?
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Do you have any tip for jewellry for model Digital Retails ?How can tracking user reaction my ads and go to store ?
Not sure what you are saying, can you rephrase?
thanks
You're welcome!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Can we sell pure silver in Facebook Market Place.
Not sure -- you can google Facebook Ads policy to see, there is a whole list of things you cannot sell.
pretty bad suggestion, do you even have any experience with jewellery? It depends on the ACC, but broad interest works really well with jewellery. I would definitely suggest going purchase objective and just target Jewellery, Jewelry design, earring, necklace everything what is related. The person should just put the effort into doing the right research. It depends on the product, not really the targeting, and for me LLA work really bad with jewellery. Doing jewellery now for a year with multiple stores
Yeah, I ran over $30 million last year for the largest retailer of jewelry globally... but who knows maybe you know something I don't.
Hi what is your contact info
@@charjohnson3642 I don't offer consulting at the moment, but we are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers. Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
lets make some cash together you down?
NOOO, I hate money -- I only want to get paid in guac & chips!
Hello, Zaryn, I was searching for a strategy about jewellery ecomm on Google and I found this video. This is really insightful. I and Jef Davor have the same case of how to optimise and scale our shops. I'm not the owner of the jewellery brand (one middle class and one luxury brand, same owner). We are on a tight budget. But mostly, my principal always tryingto focus on Video Views with a CTA of Send Message > which is fine, I believe especially for the luxury brand.
But how can I make sure that my ads are performing well and they spend their money on the right avenue? Should I focus on add-to-cart instead of purchases?
I set up my ads with two different ad sets, like general audiences with interest and the custom audiences + lookalike are running together for two weeks in the same campaign > conversion > content view with CTA Shop Now.
Now, when should I do the retargeting and should I still include the general audiences in retargeting? What should I focus on?
Your feedback is much appreciated. Thank you.
Hey bud, sounds like you have a good foundation. I would optimize towards purchases almost always. There are some scenarios where you might want to change for the next highest event -- just released a video about that called 'How the PROs optimized their Facebook Pixel' check that out for more.
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/