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Great update but agree the music made it hard to focus - it's a repetitive beat. Just bought the book before seeing this news so could really do with a simple summary of what's changed to help when reading the book.
This is so much better and more defined. I’m definitely going to apply this into my process. The worst thing that happened to me was having the team members just sit there and not get involved on the prototyping day... it was a hard room. Love your Videos Guys great stuff!!
I'm smelling a future playlist with a bunch of videos where each video represent each item of the day. That means we'll have a 'Map' video, a 'Sketch' video, etc. Well, that's already happening, since you guys have been posting videos on specific sprint activities. Oh boy, I love this company. So much.
Going to a customer in an hour to talk to them about an upcoming design sprint. It's the 1st time I'm doing a design sprint, so i'm super hyped (and also a bit scared). Your content was incredibly helpful, informative and (dare i say) entertaining. So Kudos, thanx and eternal glory to you all.
We were planning to create a video on when to use design sprints in a product team. And we hooked to this video. AJ&Smart, you did a fantastic job in explaining a step by step process of design sprints & how to accomplish it in 5 days. Taking inspiration from the same our _CEO. Bansi Mehta_ has explained a detailed video on *when to use design sprints in a product team* . We would love to get the user feedback on the same.
Should I run a design sprint for designing a new product for the first time? and if yes how I can manage to discuss all problems in one design sprint? and thanks for your help
Things that are missing in your playlist - The actual storyboarding after the user test flow - Formulating User Screener and when to send it. I read Monday morning but I think it's better Tuesday morning after all the information you got on Monday as the basis of your screener. - A list of User test questions that you normally ask - What happens after the User test and you have all the insights (which normally there will be duplicates)? Do you iterate and perform another test again the following week? - I thought the prototyping stage is more of you working on it, it seems that everyone is still involved on the whiteboard prototype sketching. Which means you need everyone on the entire 4 days since they will be part of the observer room?
Do you have a video that explains the revamped Design Sprint that can be used to show Design Sprint team? I used to use Jake Knapp's 90 second clip and play that on Day 1 to get everyone on the same page. I am looking for something similar that describes Design Sprint without getting into the differences between what 1.0 and 2.0 is because most of my sprint team won't know anything about "Design Sprint 1.0"
Thanks for the 2.0 update! Love it and agree with the idea of squeezing Mon-Wed into Mon-Tue. So much easier to sell the idea of Design Sprint when you say that instead of full work week you just need key people for the first two days. In fact, in an internal design sprint, we were able to do Mon-Tue just on Monday but that is an exception caused a very small team who knew the problem and each other relatively well. You might ask was DS needed at all in this case and the answer is still yes, everyone participated felt that techniques helped us to understand the problem and domain better thus provide a better solution.
What makes design sprint different with other frameworks? Is it only matter of time (saving time)? Because if I see other frameworks, the main idea phase is same (identify problem - generate solution - prototyping - testing).
Awesome. Thanks. The worst thing that happened to me during a Sprint, was a lady phisicaly attacking another team member by jumping on top!. Everything turned out to be great at the end but that sketch day, was crazy.
I love all these videos so much! As a designer who's struggled to get companies to understand what UX/Product Design actually is, (spoiler alert it's not a "me too" solution) all of these are golden! PLEASE! Keep making videos! As a side note I should really start making some too :p I'll be sure to mention you. (Don't bother checking this account is not one used for work) Thanks again!
I'd say my general biggest problem with my design education in Denmark is that we are so process focused, I have the feeling that any of our projects could be done in half the time. But we are constantly being pushed back on the drawing boards, back to the ideation it is almost as if it is forbidden to work concise and quick. I am of course also speaking as a student with "no more" than 3 years experience as an industrial designer. But I would like to say, that an internship I had in Rotterdam definitely changed my perspective since most clients don't want to pay for the long process work, and "just" wants results. So I guess I have to look for more of those in the near future (; Thank you for the great and quirky videos, that contains all the personality that a small design studio needs!
Very helpfull.. keep going!! I learn manything from it.. my worst case was the same as you.. the founder dont want to run the startup anymore.. it was make me wanted to mak3 the samething and fight for it like what I am doing today In Indonesia and Bali
I love your work! Lovely to see how it all works, presented in an understandable ways. Please lose the music! The videos are interesting enough. If music, not so intrusive please 😢
Worst things that happen on Design Sprint These happened on one of the companies I worked for which discouraged me on continuing the process on them. - During Sketching solution, one person from customer support team told me. "This is not my job why am i doing this? This is your job!" - After the 5 user test and collected the Post It insights from the observer room, one of the post it that came from the head of engineer. "This is Bullshit!" - After the Design Sprint and Iteration, the founders already agreed on the design and ready to be developed. The Marketing Director however who's been avoiding the invitation of the Design Sprint step in and said. "There's only 5 people (pertaining to the test participants) you tested, I'm sure there are 1000+ people who will agree to my solution, I'll hire my graphic designer friend as a contractor to work on this instead." Bottom line, founders always agrees to this person so the whole design sprint were trashed regardless of whatever explanation that I learned from AJ & Smart, Design Sprint Book, Ideo, Interaction Design Foundation or Nielsen Norman Group.
Hmmm this is an all too common occurrence! Sorry to hear you're having these difficulties! We have experienced similar but a great way to counter this is to repeat 'just trust in the process' over and over. Another way to kind of 'pre-empt these difficulties is to explain at the very start to people *'This is going to be a tiring, confusing and sometimes difficult week (particularly at the start) but TRUST IN THE PROCESS'*
What happened is fine. The product dev lead needs to learn that they will face emotional responses. All they need to do is collect input and circle back if there are holes in understanding. Passion and explosive moments is a good thing. Build ideation into the process (design sprint, etc) and people will see the method in what they thought was madness.
Hello, thank you for your videos! I always take this as reference when I start a project:) My question is, how and when you would take the user interviews before the user testing in your sprint. Do you prefer to get users' ideas through a prototype testing or do you meet users before the sprint starts? Thank you for reading this question~
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The most dark thing happended to me was running a sprint thinking we would be ready to develop the prototype right after testing it. Actually, it takes time to understand the little details, business rules, acceptance criteria definitions. Now I always have a planned gap between ideas/testing and development to better prepare the project. Time to run the technical sprint 0 and solve whatever is blocking and is needed to start smooth. It is all about expectation management with the stakeholders.
@@nombre1248 Ok we'll look into the video, we tend to do a weeks worth of research before the Sprint week. We actually have a video coming out in the next few days about how we structure and package the Sprints now, and how the weeks get broken down. Hopefully that will help!
The biggest challenges I face in Design Sprint is it only focus on 1 problem at a time. A Sprint required a lot of commitment from the stakeholder, but the outcome of the sprint is only one part of the app, it just doesn't sound attractive to lots of our client. Anyway, really appreciate the sharing!
Super interesting... The Sprint should be solving BIG problems though. Usually if it's solving a challenge that is causing a lot of headache (in only a week) it's an easy sell to a client. What kinds of problems are you tackling with it currently?
Thanks for such a great video. One question for rookie design sprint follower - Do I understand correctly that design sprint is appropriate only for existing product/service?
Design sprints are absolutely great for designing new solutions to conceptual problems! In fact, they're the best way to help determine product/market fit if the goal is to reduce rework/pivots (which of course it is!).
The worst thing that ever happened to me during a Design Sprint, is that the primary stakeholder (my VP), decided he didn't like the format of the Sprint, and redesigned it on the fly. He took some activities from his days at IBM and recast the entire sprint in a different format. I think in the end he got what he wanted, but my partner at the time thought... what the hell is going on here...
haha! Yikes! Yeah that would really throw things off course! It happens every now and again that we'll have someone in the room who's just extremely "anti-sprint"... can cause a lot of headaches!
@AJ&Smart - I have followed your series and I love the videos and want to say firstly, THANK YOU for making these free and entertaining. The group are all fun and entertaining to watch. Now, I am a little confused though with a few sprint process updates with steps getting re arranged and some presenters are more clear than others so I'm at a point where I am confused as to the Goal, Sprint Questions & HMWs. I understand the Goal is a 2 year projection to a perfect world and in your Map you write the goal as the driver for the customer journeys. What I don't really get is - if the HMWs are the same as sprint questions, when do they get asked and why are they not the goal instead of the 2 year plan? Or is the 'goal' in a map one of those HMWs???? See what I mean? Thank you for any help clarifying this. Lastly, I know the videos are free and I appreciate that so much and more than I can say Thank you for, but the organization of the videos is getting pretty wild. A lot of the questions you answer are asking for clarity on the steps and process and when is a good time to start each step. I know it is not a rigid system, however, it'd be better to let us change the steps around through our own experience rather than not understand the order and definitions of them in the first place. Also I have heard a few big contradictions in the videos depending on who is presenting whether that is a misunderstanding of definition or just not enough consistency somewhere but I think the videos need to be somehow arranged and the definitions clear and a map made to show at a high level how they all fit together. I'm making one now the best I can but I burn out quickly trying to find 'the next' video in the series. Having said that they are still all fun to watch. That's all, thank you all again.
Trying to neo the skills sets that I could have used for design. Art illustration and graphic design and illustration are completely different so my first design didn't look worth using as I was learning to use tools differently to what I'm used to and without the skills from half the programs everyone else used.
We are freelance digital marketers we are now coming together to run an agency. I would like to know if you could run a case study just to explain how the sprint 2.0 can work for us.
The worse thing that happen to me during a design sprint was getting called out a couple of times by the facilitator for being off track or too engaged in the moment. Sounds silly but it was the third day of the sprint and we were all exhausted and emotions were high. I wish the facilitator had better chops in navigating the group because it basically caused me to melt down and not be able to return for the remainder of the day. I was doing what I was asked to do but because this person knew me better than the others I was called out as a disrupter the most. It's something I keep in mind as a facilitator today. A simple tap on the shoulder to reroute the discussion I was engaged in (which was sprint focused) would have been more appropriate than yelling my name like a misbehaving child.
Great stuffs! Im a UX designer working at a Google in Silicon Valley. Thanks for sharing sprints! I’m a sprint master who runs some sprint at Google. Hope we can connect! I just started my TH-cam channel sharing design and lifestyle.
Where I work we want to do sprints too except the main concern is that it's quite expensive. Getting about 5 colleagues together for a full week results in a pretty big bill for the client. If you charge them just for this part of the process of course. How do you guys do this? Are the sprints calculated into large assignments? Any tips?
I'm setting myself up to facilitate my first sprint in our company! First thing they say: "We give you 3 days, not one day more...". Thank god I pitched it as if it would be 5 days because I think I will be able to squeeze 4 days out of them. Thank you for keeping the sprints updated! I haven't been in the company for a long time so don't have any "worst" scenario's yet... Or does spilling a whole cup of coffee on your keyboard on the first day of work count?
My worst was my first. Went to a design sprint with a bunch of other designers/devs/Ect. and everyone in the room had done tons and I had no idea what I was doing. It was awkward but worked out alright.
Hello AJ, thanks for the great work and knowledge shared.Most grateful. Please can you do a design sprint case study for a self service app(The self service is an internet service app that sells fiber optic service to businesses and residence.. Thanks
Well done and thanks for sharing! How does the schedule look like in terms of times, the original sprint goes from 10:00 to 17:00 with an hour break for lunch. Are you still able to do this in 6 h / day?
If we do Define long term goal and sprint questions after HMW, could we select sprint questions from final selected HMW directly? Or why should we think different questions for this sprint?
Jen-Chieh Ko the difference is that the HMWs are the broad challenges we want to tackle the sprint questions are super specific questions we want to answer in this sprint. We made a video about it if you search for “long term goal design sprint 2.0”. Sorry I don’t have a link I’m on mobile 😁
A 4 day sprint will have multiple objective. A 1 day sprint will have USP objective cutting out all the noise. A 1 day sprint means failing at the end of the day if the USP can't be discovered or usability testing don't get the expected output. Much better than failing on the 4th day and loosing a week. Creating MVP with 1 day sprint will be very targeted due to clear USP objective and linear work flow. Talking about Cross functional scenarios, either 1 day, 4 days, 2 week, 1 month sprint, there was always complications and there will be always complication. That can be improved through empathy only.
Worst thing that ever happened to me in a design sprint was that my internal "partner" on the sprint decided pretty much on Day One that she didn't want to be doing that "group voting thing", basically she wanted to be the pre-decider. This led to her either boycotting parts of the exercises or commenting loudly on what she thought would be her favorites or what she thought the decider would prefer. Basically corporate-control-freak-out. In the end I encouraged one of the team members to quietly slip in a rough concept that had been mooted, and that one ended up being the one chosen by the decider. We got great results, in the end it felt like the journey was not worth the destination.
ah gosh that sounds awful! We were just in Sweden and they have the exact opposite problem... no one wants to be the decider!! haha! So funny how the group dynamics can change so drastically from one team to another!
For me the worst thing that is happening pretty a lot in my work (I work as an artist) is not finishing my product. SO when I get stuck, when there are distractions into different projects and I end up loosing enthusism and motivation to finish a project.
Amazing work! Currently we are using design sprint in some of our design projects, but i'm confused whether it is possible to run a 12 week design sprint for large scale products? If we can, shall we just maximize the 1 week plan to 12 weeks(it's no longer a sprint I think...) or repeat it?(maybe focus on different problems every week?) or maybe there is a better plan?
I was intern in a company and I see some say Hr come here and I even don't know what is HR so I just search this on google and hr see me that I am search on google and share said you ask me about it, whats the meaning of HR. And I feel so bad.
I have been working mostly with clients that came to validate their ideas. In many projects, the clients get crazy about the visual of the product, especially about the logo. Those projects always had a designer able to create the branding but, I think that process doesn't' fit with the design Sprint. There's a guide to start with a generic brand and let client noticed that our focus are only first to validate the business and idea?
Yeah it becomes a problem when the client doesn't fully understand the purpose of the Sprint. We always make sure that we are clearly communicating what the client can expect from the Sprint. And whenever the conversation shifts branding, that's when the facilitator has to get the team back on track!
Hello AJ& Smart people! I would like to know wich kind of license have the Design Sprint and also Design Sprint 2.0. Are them creative commons? I would like to make the people who works for a better planet know about this way of work, and it is very important for me to know how can I reference all this information that you share with us. I love you guys, love your videos!
Hey Beatriz, it's a design process, anyone can learn, run and sell design sprints. We offer a Masterclass in how to run / facilitate / sell the Design Sprint Process, but there is a lot of content on our TH-cam channel that will also help you run them!
Agree with Jonas! Give it a test and see what happens! What we like to do is take some of the exercises from the Sprint and use them on their own... for pure design, Crazy Eights is a great tool and same with lightning demos!
As in a remote Sprint? We're not huge fans of that approach, but our innovation hackers group on Facebook, people seem to try it regularly with different results. You can find the group here (facebook.com/groups/159669727989988/)
To avoid being as frustrated with this video as I was.. Go to 2:55 directly to avoid most of the word sallad. After that you are on your own. EDIT: I'm being a bit over dramatic ;)
Hey Artur, we'd normally have a Sprint Facilitator, a prototyper, a researcher / tester, so minimum 3, but sometimes extra supporting staff too! Hope this helps! Sorry for the slow reply too!
My worst experience was with a customer who said "I don't care to prototype, I don't care validation, Just do it like I am saying, I am the customer, I know what I want, just do it, I am paying for" The customer was a woman around 45yo and she was screaming, very awkward moment.
The question is why every client or boss want me to shrink design sprint in one hour ? They read your book and a bunch of article but they always want it shorter... How do you push 4 days to the client you deal with ?
Hey we'd not recommend trying to shorten it. You could explain we've run hundreds and 4 days is the optimal time to undertake a Sprint. We know it's an ask getting the big names in the room, but you can explain longer term it saves time, effort and money. PLUS it's a whole load of fun!
Stranger things have happened! To be fair though we Sprint 2.0 is more like a re-organisation of some of the exercises in the Sprint book and less of a re-write!
@@AJSmart ohh alright, so getting the original book will help understand this sort of "alternative experience" you guys do, using the original contents of Sprint. Will definetly buy it! Keep up the good work
@@Angle9710 Yeah we highly recommend it! We just put out a video with our 4 essential reads (th-cam.com/video/TQ00TZrFolY/w-d-xo.html) Sprint is #1! Happy reading!
So far I have found 3 types of Design Sprint. 1) Branding Design Sprint. To find Vision, Mission & Goal. 2) Ops Design Sprint. To improve operations. 3) Product Conceptualization Design Sprint. Anything else??? 🤔 Hmm.. so in short, Business Design Sprint, Service Design Sprint and Product Design Sprint. Comments???
I just love all of your videos and watched almost all of them within the last month. You guys are very likeable! 😀 There's one question I have. How much time do you plan for each exercise? For some you mentioned it in the respective videos but not for all. Greetings from Austria.
As a matter of fact, the worse thing that happened to me while conducting a design sprint was in fact two things that landed on the same time. I was handling the wrong challenge (no one really cares about) with the wrong team (they were just expecting any solution and no aspiration to collaborate). In a crazy spiral, one leads to reinforce another, and took me several attempts to finally stop the bus. In the end I'm glad to face this experience, it makes me more aware while planning a design sprint.
YES!! We've broken down the Sprint process into smaller chunks many times. Try using this process for smaller passion projects (we developed it for just that): th-cam.com/video/xNpVaNIUS4U/w-d-xo.html
AJ&Smart i have watched that video, ... Amazing content!! ... But what if i didn't have a design team? What if i was a freelancer (I'm a student, so , I'm just curious)
On skype-call presentation we've realized that our team manager didn't understood what problem client want to solve. So 2 months of hard work was a waste of time. And nobody get paid.
The worst thing that happened during a sprint I facilitated was when an expert left the (external) room on prototyping day, because the decider did not decide what the expert wanted. The expert then went straight to our offices and started to spread a pretty distorted picture of the situation. So when we came back on Friday to do the user interviews a lot of people where mad already and there was quite some work to be done to clear the situation. 🙄 Luckily or as a matter of fact I've never done another sprint with this expert. 😉
No, the expert was part of the internal product team. Until today I still can not understand his/her reaction. Felt a lot like Kindergarden and really harmed the running sprint.
Great content, thanks guys! My worst design sprint was where the client walked in on prototype day and backed out of the whole thing. I thought I kept my sh*t together, but eyewitness reports declare otherwise 😥
They liked the process, but it wasn't what they wanted to be doing at that point. It was a bit of a mess tbh - it was being used as more of a 'get to know you' exercise, and we had senior stakeholders in the room for the whole five days (at least, that was plan), so they felt that the sprint had done it's job, and they didn't want to spend any more money in completing the sprint. We learned a lot, but it was frustrating not to finish!
The worst thing that happened to us? So far, in the middle of a sprint, the decision-maker said that we were all about speed, but they were all about the quality. Ouch.
Great video BUT that fricking music is annoying and totally unnecessary...why would you think you need it? The content and presentation is engaging enough on its own.
Well.. the worst thing ever (so far) is that we were preparaing to run our first design sprint and guess... corona virus time... everybody working at home and we are now trying to figure out if it's worth running it remotely and how to do it. Well, it's happening right now! Cheers!
The worst thing happen to me is I was facilitating a sprint and one of the director ask me a really difficult question. I don't have an answer, then I realized I was dreaming and none of it is real
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Please do lower the volume of the Background music next time, while watching I almost dancing , overall well done!
Great update but agree the music made it hard to focus - it's a repetitive beat. Just bought the book before seeing this news so could really do with a simple summary of what's changed to help when reading the book.
Noted Kit, thanks for the feedback!
@@brightonblogger Thanks for the feedback!
@@brightonblogger Sure, we've modified levels in videos since then, hopefully it's better now?
AJ&Smart thanks - yes it’s great with the later videos. 👍👍
This is so much better and more defined. I’m definitely going to apply this into my process.
The worst thing that happened to me was having the team members just sit there and not get involved on the prototyping day... it was a hard room.
Love your Videos Guys great stuff!!
Thanks Laith!! Definitely give it a try and let us know how it goes :)
I'm smelling a future playlist with a bunch of videos where each video represent each item of the day. That means we'll have a 'Map' video, a 'Sketch' video, etc. Well, that's already happening, since you guys have been posting videos on specific sprint activities.
Oh boy, I love this company. So much.
Juan Germano yes! We plan to do a video on every step! 🔥🔥🔥🔥
Is there a new 3.0 design sprint for 2019/2020?
Omg, the universe just answered my prayer. Thanks for this video this is really helpful.
The janitor got rid of all the post-it notes #WorstThingDuringDesignSprint
Oh my 😂
No! 😲😲😲
Going to a customer in an hour to talk to them about an upcoming design sprint. It's the 1st time I'm doing a design sprint, so i'm super hyped (and also a bit scared). Your content was incredibly helpful, informative and (dare i say) entertaining. So Kudos, thanx and eternal glory to you all.
That is such great news Remco! Thank you for letting us know!!
OOOOOOH! & good luck!!!
Thank you for the video. It's great to be able to have a recap of what I'm learning about at Edinburgh college. Helpful!
We were planning to create a video on when to use design sprints in a product team. And we hooked to this video. AJ&Smart, you did a fantastic job in explaining a step by step process of design sprints & how to accomplish it in 5 days. Taking inspiration from the same our _CEO. Bansi Mehta_ has explained a detailed video on *when to use design sprints in a product team* . We would love to get the user feedback on the same.
Should I run a design sprint for designing a new product for the first time? and if yes how I can manage to discuss all problems in one design sprint?
and thanks for your help
Things that are missing in your playlist
- The actual storyboarding after the user test flow
- Formulating User Screener and when to send it. I read Monday morning but I think it's better Tuesday morning after all the information you got on Monday as the basis of your screener.
- A list of User test questions that you normally ask
- What happens after the User test and you have all the insights (which normally there will be duplicates)? Do you iterate and perform another test again the following week?
- I thought the prototyping stage is more of you working on it, it seems that everyone is still involved on the whiteboard prototype sketching. Which means you need everyone on the entire 4 days since they will be part of the observer room?
What should the team do with the voted HMWs from the first step? How should that relate to the Long Term Goal and Sprint Questions?
Do you have a video that explains the revamped Design Sprint that can be used to show Design Sprint team? I used to use Jake Knapp's 90 second clip and play that on Day 1 to get everyone on the same page. I am looking for something similar that describes Design Sprint without getting into the differences between what 1.0 and 2.0 is because most of my sprint team won't know anything about "Design Sprint 1.0"
Haha last one was nice. Thankyou J for such a nice video 🌷
You're welcome 😊
Thanks for the 2.0 update! Love it and agree with the idea of squeezing Mon-Wed into Mon-Tue. So much easier to sell the idea of Design Sprint when you say that instead of full work week you just need key people for the first two days. In fact, in an internal design sprint, we were able to do Mon-Tue just on Monday but that is an exception caused a very small team who knew the problem and each other relatively well. You might ask was DS needed at all in this case and the answer is still yes, everyone participated felt that techniques helped us to understand the problem and domain better thus provide a better solution.
What makes design sprint different with other frameworks? Is it only matter of time (saving time)? Because if I see other frameworks, the main idea phase is same (identify problem - generate solution - prototyping - testing).
Awesome. Thanks. The worst thing that happened to me during a Sprint, was a lady phisicaly attacking another team member by jumping on top!. Everything turned out to be great at the end but that sketch day, was crazy.
WHAT THE FUUUUU?!!!
I love all these videos so much! As a designer who's struggled to get companies to understand what UX/Product Design actually is, (spoiler alert it's not a "me too" solution) all of these are golden!
PLEASE! Keep making videos! As a side note I should really start making some too :p I'll be sure to mention you. (Don't bother checking this account is not one used for work)
Thanks again!
Thanks so much!!
Do you'll conduct icebreakers? And other exercises to keep the session lively?
I'd say my general biggest problem with my design education in Denmark is that we are so process focused, I have the feeling that any of our projects could be done in half the time. But we are constantly being pushed back on the drawing boards, back to the ideation it is almost as if it is forbidden to work concise and quick. I am of course also speaking as a student with "no more" than 3 years experience as an industrial designer.
But I would like to say, that an internship I had in Rotterdam definitely changed my perspective since most clients don't want to pay for the long process work, and "just" wants results. So I guess I have to look for more of those in the near future (;
Thank you for the great and quirky videos, that contains all the personality that a small design studio needs!
Thank you so much! How are your studies going now?!
This is the most useful knowledge I've gained in 2018. Thank you so much for sharing!
Amazing feedback! Thanks for watching!
Very helpfull.. keep going!! I learn manything from it.. my worst case was the same as you.. the founder dont want to run the startup anymore.. it was make me wanted to mak3 the samething and fight for it like what I am doing today In Indonesia and Bali
Totally Wisnu! Good luck on your journey! Please keep us posted on your progress!
Super helpful content. Thanks! But the background music is very distracting ! At least for me ...
Do you have any information on how the schedule looks for 2.0 process? The original one at the end of the book was great! Thanks
I love your work! Lovely to see how it all works, presented in an understandable ways.
Please lose the music! The videos are interesting enough. If music, not so intrusive please 😢
Worst things that happen on Design Sprint
These happened on one of the companies I worked for
which discouraged me on continuing the process on them.
- During Sketching solution, one person from customer support team told me. "This is not my job why am i doing this? This is your job!"
- After the 5 user test and collected the Post It insights from the observer room, one of the post it that came from the head of engineer. "This is Bullshit!"
- After the Design Sprint and Iteration, the founders already agreed on the design and ready to be developed. The Marketing Director however who's been avoiding the invitation of the Design Sprint step in and said. "There's only 5 people (pertaining to the test participants) you tested, I'm sure there are 1000+ people who will agree to my solution, I'll hire my graphic designer friend as a contractor to work on this instead." Bottom line, founders always agrees to this person so the whole design sprint were trashed regardless of whatever explanation that I learned from AJ & Smart, Design Sprint Book, Ideo, Interaction Design Foundation or Nielsen Norman Group.
Hmmm this is an all too common occurrence! Sorry to hear you're having these difficulties! We have experienced similar but a great way to counter this is to repeat 'just trust in the process' over and over. Another way to kind of 'pre-empt these difficulties is to explain at the very start to people *'This is going to be a tiring, confusing and sometimes difficult week (particularly at the start) but TRUST IN THE PROCESS'*
These companies are the worst. They are a sinking ship and deserve no help. Obviously, their CSR would be the first to complain too. 🙄
What happened is fine. The product dev lead needs to learn that they will face emotional responses. All they need to do is collect input and circle back if there are holes in understanding. Passion and explosive moments is a good thing. Build ideation into the process (design sprint, etc) and people will see the method in what they thought was madness.
Kill that background music!!! Absolutely maddening.
Hello, thank you for your videos! I always take this as reference when I start a project:)
My question is, how and when you would take the user interviews before the user testing in your sprint. Do you prefer to get users' ideas through a prototype testing or do you meet users before the sprint starts?
Thank you for reading this question~
The most dark thing happended to me was running a sprint thinking we would be ready to develop the prototype right after testing it. Actually, it takes time to understand the little details, business rules, acceptance criteria definitions. Now I always have a planned gap between ideas/testing and development to better prepare the project. Time to run the technical sprint 0 and solve whatever is blocking and is needed to start smooth. It is all about expectation management with the stakeholders.
It is great when you find little hacks & changes you can make to sprint to make it work better for you!
I very much appreciate you guys making the videos.
We appreciate you watching them!!
Can we get some help with doing a project proposal or how you do paperwork before a sprint starts?? Thank you so much!!!
Hey, sure happy to help! Do you mean make a video on this topic or is there a question you need an urgent answer too? Thanks!
Both haha @@AJSmart
@@nombre1248 Ok we'll look into the video, we tend to do a weeks worth of research before the Sprint week. We actually have a video coming out in the next few days about how we structure and package the Sprints now, and how the weeks get broken down. Hopefully that will help!
The biggest challenges I face in Design Sprint is it only focus on 1 problem at a time. A Sprint required a lot of commitment from the stakeholder, but the outcome of the sprint is only one part of the app, it just doesn't sound attractive to lots of our client. Anyway, really appreciate the sharing!
Super interesting... The Sprint should be solving BIG problems though. Usually if it's solving a challenge that is causing a lot of headache (in only a week) it's an easy sell to a client. What kinds of problems are you tackling with it currently?
Love love love it team!!! Awesome work!
Thank you so much!
Thanks for such a great video. One question for rookie design sprint follower - Do I understand correctly that design sprint is appropriate only for existing product/service?
Design sprints are absolutely great for designing new solutions to conceptual problems! In fact, they're the best way to help determine product/market fit if the goal is to reduce rework/pivots (which of course it is!).
The worst thing that ever happened to me during a Design Sprint, is that the primary stakeholder (my VP), decided he didn't like the format of the Sprint, and redesigned it on the fly. He took some activities from his days at IBM and recast the entire sprint in a different format. I think in the end he got what he wanted, but my partner at the time thought... what the hell is going on here...
haha! Yikes! Yeah that would really throw things off course! It happens every now and again that we'll have someone in the room who's just extremely "anti-sprint"... can cause a lot of headaches!
Wow - that's harsh!
I loved!!
@AJ&Smart - I have followed your series and I love the videos and want to say firstly, THANK YOU for making these free and entertaining. The group are all fun and entertaining to watch.
Now, I am a little confused though with a few sprint process updates with steps getting re arranged and some presenters are more clear than others so I'm at a point where I am confused as to the Goal, Sprint Questions & HMWs. I understand the Goal is a 2 year projection to a perfect world and in your Map you write the goal as the driver for the customer journeys. What I don't really get is - if the HMWs are the same as sprint questions, when do they get asked and why are they not the goal instead of the 2 year plan? Or is the 'goal' in a map one of those HMWs???? See what I mean? Thank you for any help clarifying this.
Lastly, I know the videos are free and I appreciate that so much and more than I can say Thank you for, but the organization of the videos is getting pretty wild. A lot of the questions you answer are asking for clarity on the steps and process and when is a good time to start each step. I know it is not a rigid system, however, it'd be better to let us change the steps around through our own experience rather than not understand the order and definitions of them in the first place. Also I have heard a few big contradictions in the videos depending on who is presenting whether that is a misunderstanding of definition or just not enough consistency somewhere but I think the videos need to be somehow arranged and the definitions clear and a map made to show at a high level how they all fit together. I'm making one now the best I can but I burn out quickly trying to find 'the next' video in the series. Having said that they are still all fun to watch.
That's all, thank you all again.
Trying to neo the skills sets that I could have used for design. Art illustration and graphic design and illustration are completely different so my first design didn't look worth using as I was learning to use tools differently to what I'm used to and without the skills from half the programs everyone else used.
We are freelance digital marketers we are now coming together to run an agency. I would like to know if you could run a case study just to explain how the sprint 2.0 can work for us.
Great content, thanks for sharing! very generous
The worse thing that happen to me during a design sprint was getting called out a couple of times by the facilitator for being off track or too engaged in the moment. Sounds silly but it was the third day of the sprint and we were all exhausted and emotions were high. I wish the facilitator had better chops in navigating the group because it basically caused me to melt down and not be able to return for the remainder of the day. I was doing what I was asked to do but because this person knew me better than the others I was called out as a disrupter the most. It's something I keep in mind as a facilitator today. A simple tap on the shoulder to reroute the discussion I was engaged in (which was sprint focused) would have been more appropriate than yelling my name like a misbehaving child.
Is the webclass up to date? Seems like processes are rapidly changing.
Hey Heather, the webclass / replays are usually every month or so, so they're normally the most up-to date! Thanks!
Great stuffs! Im a UX designer working at a Google in Silicon Valley. Thanks for sharing sprints! I’m a sprint master who runs some sprint at Google. Hope we can connect! I just started my TH-cam channel sharing design and lifestyle.
Where I work we want to do sprints too except the main concern is that it's quite expensive. Getting about 5 colleagues together for a full week results in a pretty big bill for the client. If you charge them just for this part of the process of course. How do you guys do this? Are the sprints calculated into large assignments? Any tips?
I'm setting myself up to facilitate my first sprint in our company! First thing they say: "We give you 3 days, not one day more...". Thank god I pitched it as if it would be 5 days because I think I will be able to squeeze 4 days out of them. Thank you for keeping the sprints updated!
I haven't been in the company for a long time so don't have any "worst" scenario's yet... Or does spilling a whole cup of coffee on your keyboard on the first day of work count?
Coffee on the keyboard is just a sign that you're enthusiastic :DDDD
How does User Research fit into this 4 days?
eddie pearson not at all 😆
My worst was my first. Went to a design sprint with a bunch of other designers/devs/Ect. and everyone in the room had done tons and I had no idea what I was doing. It was awkward but worked out alright.
Great to hear it worked out in the end Matthew! How are you finding them now?
Great content, very helpful! :)
Thank you Wes! Thanks for the feedback!
Does Screen Size (apple watch, phone, tablet, Desktop, TV, Projector) proportional to the Design Sprint's duration (week / days)?
Hello AJ, thanks for the great work and knowledge shared.Most grateful. Please can you do a design sprint case study for a self service app(The self service is an internet service app that sells fiber optic service to businesses and residence.. Thanks
Well done and thanks for sharing! How does the schedule look like in terms of times, the original sprint goes from 10:00 to 17:00 with an hour break for lunch. Are you still able to do this in 6 h / day?
Yes, still the same timeframe :D
If we do Define long term goal and sprint questions after HMW, could we select sprint questions from final selected HMW directly? Or why should we think different questions for this sprint?
It's best not to use the HMW's as the sprint questions, they have separate functions to the sprint questions
what's the difference between final selected HMWs and sprint questions? could you explain more? or where can I find the answer? Thanks
Jen-Chieh Ko the difference is that the HMWs are the broad challenges we want to tackle the sprint questions are super specific questions we want to answer in this sprint. We made a video about it if you search for “long term goal design sprint 2.0”. Sorry I don’t have a link I’m on mobile 😁
what's the name of the song in the background?
A 4 day sprint will have multiple objective. A 1 day sprint will have USP objective cutting out all the noise. A 1 day sprint means failing at the end of the day if the USP can't be discovered or usability testing don't get the expected output. Much better than failing on the 4th day and loosing a week. Creating MVP with 1 day sprint will be very targeted due to clear USP objective and linear work flow. Talking about Cross functional scenarios, either 1 day, 4 days, 2 week, 1 month sprint, there was always complications and there will be always complication. That can be improved through empathy only.
Worst thing that ever happened to me in a design sprint was that my internal "partner" on the sprint decided pretty much on Day One that she didn't want to be doing that "group voting thing", basically she wanted to be the pre-decider. This led to her either boycotting parts of the exercises or commenting loudly on what she thought would be her favorites or what she thought the decider would prefer. Basically corporate-control-freak-out. In the end I encouraged one of the team members to quietly slip in a rough concept that had been mooted, and that one ended up being the one chosen by the decider. We got great results, in the end it felt like the journey was not worth the destination.
ah gosh that sounds awful! We were just in Sweden and they have the exact opposite problem... no one wants to be the decider!! haha! So funny how the group dynamics can change so drastically from one team to another!
For me the worst thing that is happening pretty a lot in my work (I work as an artist) is not finishing my product. SO when I get stuck, when there are distractions into different projects and I end up loosing enthusism and motivation to finish a project.
Amazing work! Currently we are using design sprint in some of our design projects, but i'm confused whether it is possible to run a 12 week design sprint for large scale products? If we can, shall we just maximize the 1 week plan to 12 weeks(it's no longer a sprint I think...) or repeat it?(maybe focus on different problems every week?) or maybe there is a better plan?
Jonathan, you are hilarious! 2:39 - 2:52 is priceless :D
Cheers man!!! I have my fun :)
I was intern in a company and I see some say Hr come here and I even don't know what is HR so I just search this on google and hr see me that I am search on google and share said you ask me about it, whats the meaning of HR. And I feel so bad.
I have been working mostly with clients that came to validate their ideas. In many projects, the clients get crazy about the visual of the product, especially about the logo. Those projects always had a designer able to create the branding but, I think that process doesn't' fit with the design Sprint.
There's a guide to start with a generic brand and let client noticed that our focus are only first to validate the business and idea?
Yeah it becomes a problem when the client doesn't fully understand the purpose of the Sprint. We always make sure that we are clearly communicating what the client can expect from the Sprint. And whenever the conversation shifts branding, that's when the facilitator has to get the team back on track!
this is awesome! love it
Cheers Thiago!
Can you give me guys the link to your 4week design sprint?
Hello AJ& Smart people! I would like to know wich kind of license have the Design Sprint and also Design Sprint 2.0. Are them creative commons? I would like to make the people who works for a better planet know about this way of work, and it is very important for me to know how can I reference all this information that you share with us. I love you guys, love your videos!
Hey Beatriz, it's a design process, anyone can learn, run and sell design sprints. We offer a Masterclass in how to run / facilitate / sell the Design Sprint Process, but there is a lot of content on our TH-cam channel that will also help you run them!
@@AJSmart ❤❤❤❤❤❤❤❤❤
Dude. I wanna do this for a living. ;-)
Is a design sprint only for companies to use or can a lonesome graphic designer use it to help come up with designs for projects? :)
test it! But I would definitely recommend you to try some methods/exercises for your projects :) helped me too.
Agree with Jonas! Give it a test and see what happens! What we like to do is take some of the exercises from the Sprint and use them on their own... for pure design, Crazy Eights is a great tool and same with lightning demos!
AJ&Smart yea i started to use crazy 8 which has been helping. I will test the other exercises as well
I had a similar question...can we use the Design Sprint also to develop a Brand for the client?
Awesome content! Congrats! But, as a suggestion, background music playing along video could be more lower...
Noted! Thanks for watching and for the constructive feedback!
I like and subscribed because of the desperation.. Haha jk. Thanks guys!
Hahah thanks Jan!
Is it possible to do the sprint online? Thank you in advance.
As in a remote Sprint? We're not huge fans of that approach, but our innovation hackers group on Facebook, people seem to try it regularly with different results. You can find the group here (facebook.com/groups/159669727989988/)
That poster in the beginning: Ideas don't matter, but execution does? What does that even mean?
hahaha i like the way you asked for likes and subscribers hahaha and i did both! Thanks for doing this.
You're too kind! Thanks, James!
I like your presentation
Thanks!
Thank you so much. Well done. BTW I did see a hair out of place ... on your right side. Please fix this. Maybe a Design Sprint? lol
Mike Sanders WHICH HAIR?!?!? 😭😭😭
To avoid being as frustrated with this video as I was.. Go to 2:55 directly to avoid most of the word sallad. After that you are on your own. EDIT: I'm being a bit over dramatic ;)
Hi, thanks for this great video! How many UX people would you usually have in a design sprint?
Hey Artur, we'd normally have a Sprint Facilitator, a prototyper, a researcher / tester, so minimum 3, but sometimes extra supporting staff too! Hope this helps! Sorry for the slow reply too!
@@AJSmart no worries, thanks for the answer :D
oooh, can we have that deck you're presenting?
Theos Molina we’re working on a way to distribute all our material! Soon.
Google Docs.
How soon? :)
Thanks for sharing. 🙌🏽
Thanks Joyce! Hope it was useful!
amazing, thanks u bro :)
My worst experience was with a customer who said "I don't care to prototype, I don't care validation, Just do it like I am saying, I am the customer, I know what I want, just do it, I am paying for" The customer was a woman around 45yo and she was screaming, very awkward moment.
Prototype and test on Wed and you are ready for Version 3.0. You are welcome.
The question is why every client or boss want me to shrink design sprint in one hour ? They read your book and a bunch of article but they always want it shorter... How do you push 4 days to the client you deal with ?
Hey we'd not recommend trying to shorten it. You could explain we've run hundreds and 4 days is the optimal time to undertake a Sprint. We know it's an ask getting the big names in the room, but you can explain longer term it saves time, effort and money. PLUS it's a whole load of fun!
It was nice n helpful. :)
Thanks Binoy! Glad we could help you out :)
will there ever be a "design sprint 2.0" book?
Stranger things have happened! To be fair though we Sprint 2.0 is more like a re-organisation of some of the exercises in the Sprint book and less of a re-write!
@@AJSmart ohh alright, so getting the original book will help understand this sort of "alternative experience" you guys do, using the original contents of Sprint. Will definetly buy it! Keep up the good work
@@Angle9710 Yeah we highly recommend it! We just put out a video with our 4 essential reads (th-cam.com/video/TQ00TZrFolY/w-d-xo.html) Sprint is #1! Happy reading!
So far I have found 3 types of Design Sprint. 1) Branding Design Sprint. To find Vision, Mission & Goal. 2) Ops Design Sprint. To improve operations. 3) Product Conceptualization Design Sprint. Anything else??? 🤔
Hmm.. so in short, Business Design Sprint, Service Design Sprint and Product Design Sprint.
Comments???
I just love all of your videos and watched almost all of them within the last month. You guys are very likeable! 😀
There's one question I have. How much time do you plan for each exercise? For some you mentioned it in the respective videos but not for all. Greetings from Austria.
Hi Roman, thanks for your feedback! Do you have specific exercise in mind? It varies from exercise to exercise of course.
hah that was funny - and also I figure out that most of that steps I did years ago, and I agree @friday have to be empty - thx 😃🙏
Hahah thanks!
As a matter of fact, the worse thing that happened to me while conducting a design sprint was in fact two things that landed on the same time. I was handling the wrong challenge (no one really cares about) with the wrong team (they were just expecting any solution and no aspiration to collaborate). In a crazy spiral, one leads to reinforce another, and took me several attempts to finally stop the bus. In the end I'm glad to face this experience, it makes me more aware while planning a design sprint.
Oh man, sounds like a nightmare... but you learn while you do it!
With all these exercises, when does anyone actually get the time to focus on getting the work done? Doesn't all of this defeat the purpose of Agile?
Very interesting!! But the music in the background is kind of annoying ehehe:)
Sorry :) We're always trying to improve the vids but sometimes we end up making the music too loud
Video starts @3:11
How about a one day design Sprint, for maybe passion projects...
YES!! We've broken down the Sprint process into smaller chunks many times. Try using this process for smaller passion projects (we developed it for just that): th-cam.com/video/xNpVaNIUS4U/w-d-xo.html
AJ&Smart i have watched that video, ... Amazing content!! ... But what if i didn't have a design team? What if i was a freelancer (I'm a student, so , I'm just curious)
On skype-call presentation we've realized that our team manager didn't understood what problem client want to solve. So 2 months of hard work was a waste of time. And nobody get paid.
This is unfortunate! Sorry to hear that!
The worst thing that happened during a sprint I facilitated was when an expert left the (external) room on prototyping day, because the decider did not decide what the expert wanted. The expert then went straight to our offices and started to spread a pretty distorted picture of the situation. So when we came back on Friday to do the user interviews a lot of people where mad already and there was quite some work to be done to clear the situation. 🙄 Luckily or as a matter of fact I've never done another sprint with this expert. 😉
Ugh... that sounds pretty bad. Was this expert brought in specifically for the Sprint? As an external contractor?
No, the expert was part of the internal product team. Until today I still can not understand his/her reaction. Felt a lot like Kindergarden and really harmed the running sprint.
Great content, thanks guys!
My worst design sprint was where the client walked in on prototype day and backed out of the whole thing. I thought I kept my sh*t together, but eyewitness reports declare otherwise 😥
OH NO! That sounds really awful... they weren't satisfied with the concept? Or the process in general?
They liked the process, but it wasn't what they wanted to be doing at that point. It was a bit of a mess tbh - it was being used as more of a 'get to know you' exercise, and we had senior stakeholders in the room for the whole five days (at least, that was plan), so they felt that the sprint had done it's job, and they didn't want to spend any more money in completing the sprint. We learned a lot, but it was frustrating not to finish!
The worst thing that happened to us? So far, in the middle of a sprint, the decision-maker said that we were all about speed, but they were all about the quality. Ouch.
Great video BUT that fricking music is annoying and totally unnecessary...why would you think you need it? The content and presentation is engaging enough on its own.
Well.. the worst thing ever (so far) is that we were preparaing to run our first design sprint and guess... corona virus time... everybody working at home and we are now trying to figure out if it's worth running it remotely and how to do it. Well, it's happening right now! Cheers!
We literally have a video about this coming out tomorrow, also one next week! Stay tuned for it!
Hey! Here you are! Hopefully it comes in handy! th-cam.com/video/IFHfsRNTGCM/w-d-xo.html
Hey guys! Just in time! I appreciate your help very much. As soon as we do it, I'll certainly drop a line here. Thx.
The worst thing happen to me is I was facilitating a sprint and one of the director ask me a really difficult question. I don't have an answer, then I realized I was dreaming and none of it is real
cool story bro
Video starts at 2:53 for people in hurry
It kinda looks like Berlin. :)
yessss 🐻