Johnny, Luis, thanks! On CAC, for consumer business the industry best churn rate is 3% per month for the likes of Netflix. In other words third of your subscribers churn every year. They may come back later but they'll churn. So, you shd atleast look at CAC with industry best churn and this doubling of CAC will be answered. The way you calculated CAC assumes 100% retention or 0 churn which is obviously not correct. Enjoying your great work on Hims and keep it up!! Thanks 🙏
Johnny, Luis, thanks! On CAC, for consumer business the industry best churn rate is 3% per month for the likes of Netflix. In other words third of your subscribers churn every year. They may come back later but they'll churn. So, you shd atleast look at CAC with industry best churn and this doubling of CAC will be answered. The way you calculated CAC assumes 100% retention or 0 churn which is obviously not correct. Enjoying your great work on Hims and keep it up!! Thanks 🙏
Any particular reason?
Seems hard to fault the company what it has achieved in 7 years
still my biggest short position
It’s gonna be a rough ER for shorts.
Ouch