The Rise And Fall Of Forever 21
ฝัง
- เผยแพร่เมื่อ 23 ต.ค. 2024
- At its peak, Forever 21 made $4.4 billion in revenue and was one of the fastest-growing fast fashion empires. Now, the retailer is preparing to file for bankruptcy after alienating its core customers and struggling to keep up with the rise of e-commerce. As one of the largest tenants of American malls, a large-scale shutdown of Forever 21's stores could exacerbate the ongoing retail apocalypse.
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The Rise And Fall Of Forever 21
Stop selling crop tops with "pizza lover" on them. We want to be Forever 21, not 12.
KseniaCreatives nobody who is 12 would wear this more like 9. 12 year olds look like they are 14 now
KseniaCreatives well a lot of young girls are shopping there now which isn’t “bad” but it’s way too kiddish.
KseniaCreatives if you’re shopping there you are 12.
😂😂😂 I haven’t shopped their since 2012 honestly
KseniaCreatives Fr like I want a shirt that says mermaid smh
I remember Forever 21 offering good quality items for low prices. Over the years garment quality has gone down while prices have gone up :(
I think this happens with lots of brands. Once they gain the trust of the consumer they start cutting corners to benefit their bottom line. Bebe is a great example of this, when they were on their way out the quality of their clothes wasn’t much better than Forever 21 or Zara.
No one ever associated Forever 21 with "good quality."
Rachel Tribeck back in the day it use to be like 10 years ago. Now everything breaks or is bad quality
Jessica Hernan very true
Jessica Hernan the quality imo has gone up it used to be really ass... yet the prices have really gone up
They be putting some “I’m 2 kool 4 skool” type of shit on the back of their shirts
Lovemystinkycoochy56 I keep seeing this profile everywhere
cherry Berry and the same username lol
lmao i wouldn't mind that type of shirt cause im an army
😂😂
I'm Tee I thought the same thing 😂💜
Honestly tho, huge respect for the owners who came from and with nothing and built themselves a company
yeah thats really inspiring
Yeah from sweatshops from their own continents T_T
Yeah no... they discovered they can make money off of children in sweatshops who work for 1cent an hour
@@masonnangiem4262 Exactly... coming from nothing doesn't mean you can't get greedy. They exploit people who are in the situation they once were. We need to stop blindly revering the wealthy.
Trueee why did they have to mess it all up. I hope they learn from the reactions from this video and idk do a strong come back
They just have to stop putting “pizza is good” on the back of shirts that are actually nice.
Fr as an 18 year old i dont mind graphic tees but can I get a cute blouse that doesnt have a cringey quirky quote on the back of it
Lmaooooo
BUT PIZZA IS GOOD..............
Exactly !!!
Lol I screamed
Ooh! These leggings look cute!
*Looks at back*
*Leggings:* *S L A Y S A V A G E*
Slau savage lmaoo
Screaming 🤣
Romaysa Ikram be honest...who puts something on the back of pants?
Save Marine Life ikr, I legit can never find anything good at forever 21. I actually found pants with writing on the butt.
I FUCKIMDGSINDAI
is no one talking about how shopping there is so overwhelming? like there’s so much clothing that when i find one thing, i’ll always think there’s something better and i’m never completely satisfied
SO TRUE. That happens with almost every fast-fashion retailers. I always feel like once I've bought something, I'll find something better for a lower price. Just go to zara.com and look for t-shirts. You are overwhelmed with more than 200 items. Do I really need to go through 310 t-shirts to find one I like? By the 80th, I'm done.
samantha huynh i thought it was just me lol
Agreed. Customers would always complain about that
That‘s why I hate shopping on asos wayyy too many things and I get stressed out
never completely satisfied .. hmmmm
Front: *cute and stylish*
Back: “I farted, don’t date me”
Even then that would sell better than the stuff they have now 🤷🏻♀️
@@oojj513 LMFAOOOOO
Hahahahahaha
XDDDD
Lmfaooo
Lol the last sentence was dramatic af “forever 21 might be not forever at all” 🤣
LOL i love it
but oh so true..
Might not be*
I laughed so hard with that emotion she has saying that phrase. LMAO
You know she was waiting for that line
maybe if your shirts didnt express my hate for mondays i wouldve bought your stuff
senior quote. thanks.
y'all were just waiting the whoooole video to make that "forever 21 might not be forever" joke
bahaha literally
And it was lame
Brrruhhh
I was thinking the same gd thing 😂😂
Lmao
No one:
Forever 21 T-shirt: ScReW iT iM gEtTiNg TaCoS
Lmao
Lmaoooo
I need that one
😂😂😂🤣
@Megan Smith Everyone bows down to you
They sold out! I don’t want to be a walking billboard for Pepsi and NASA.
Nini Mf dont forget cheetos
As a person who prefers Coca-Cola, when I saw Pepsi merch i was DISGUSTED 🤣
Nini Mf i get it
Lmfao
I’m surprised they sold out to the enemy. They had a Bible verse on the bottom of their bags: John 3:16
Maybe if they sold clothes other than crop tops that say " I love Taco", people would consider buying from them.
Madewithlove67 omfg 😂
My family always says I'm a picky person because I refuse to buy shirts with those kinds of sayings on them... I should make them wear one of those shirts.
i’m not 10 years old
Madewithlove67 lmao
But how will people know I love tacos then 😂
all of the comments are about the back side of the shirt just to let you know.
Lol thanks that's all I'm reading 😂
Thank you
Okthanks
I should've listened go you instead of keep scrolling smh
yeah I can see
I’m a fashion designer but I’m also a FASHION and STEM major and had to work at FOREVER21 for one of my classes .. I was with them for a year .. and I’ve noticed a lot of things for 1) they have annoying quotes on cute T-shirt’s 2) too many damn crop tops 3) they are not always on trend with their fashion 4) their don’t cater to their audience demographics ... their target audience no longer resonate with their brand .. they have so much to work on!
H and M also is getting boring. Cant they get new designers? Sheesh can't be that hard. So many amazing designers out here. Smh
weird flex but ok
not only the designs, but how they treat their workers, control their clothes waste and etc. Fast fashion has a darker side than their bad designs sadly :c
I like crop tops..
I love crop tops it’s honestly what I wear most of the time
I swear they don’t make regular length shirts anymore.. they’re all cropped!
And when I do find a piece that I like, turn it around and there’s a big ridiculous patch or picture on it :/
JuneofJuly I felt that
JuneofJuly EXACTLY
the clothes at the male section are waaay better but expensive
@@user-uc6hl6pr1j Second this.
JuneofJuly or it’s too sheer like damn
i like online shopping but nothing beats spending a day going store to store jus getting everything u want
And try the stuff yourself so that you don't get the expectation vs reality online buying
@@Fleur2005 Yes its either to Big to small or bad quality or just dosen't look like the picture
not in stock
And once you buy it in real life you dont have to pay for shipping or have to wait a week
Facts
Guess it's time to open a store called "Finally 22"
Hattie Waltermire Lol i laughed soo hardd 😂
Lmaooooo
🤣 good one
TOO GOOD BAHAHA
Lol!! 😂😂😂
nobody:
people in the comment section:
me: this is a cute top
flips around
“i 🍩 care”
abbykurgat 💀💀💀
💀💀💀💀
“Hmm..nice shirt”
*turns it around*
“Epstein didn’t kill himself”
Sweet N Sour copied
LMFAOOO
Their clothes used to be decent now the quality is so bad and I don’t like the new styling
True. I'm almost 22 and I haven't shopped at Forever 21 in a couple years since I wanted to move away from fast fashion personally. I recently went home and found an old jacket that I bought there when I was in 10 or 11th grade. I was surprised with the quality of it and how it's still classic enough to be able to wear today. Same story with a blouse I got there around the same time period. I went in back a few months ago just to look out of curiosity and I see why it's going downhill.
They never have clothes that actually fit me..I’m a large, their larges are like smalls lol
Lina That is literally the reason why I loveddddd Forever 21. Like the cloths feel like they could be ripped with one false move
SAME! I used to love their clothes and they had so many cute different options. Now the quality is so bad and I can never find shirts there.. at my store all they seem to have are tube tops
Their clothes have always been of very low quality. How old are you ?
I’ve never cared for forever 21 but it still makes me sad that stores are closing due to the internet, I personally enjoy going to malls to shop instead of just shopping online
Ikr , when you can actually see the clothes and sizes
Yes I love actually going somewhere rather than being stuck at home ordering online. Just like how I felt renting movies at blockbusters or Hollywood and now I feared the same might happen with malls 😞
Same here when u go online u know what u want, but at the mall u look around and see what catches your attention!
@@Wonderingcrowbird It already has been happening to malls
Chloe Crane they are a trash company. With crap quality
Front of shirt: really cute
Back of shirt: “Jeffrey Epstein didn’t kill himself 🥀”
Nah that would be selling like fire
I'd totally buy that though
Oof someone make it so I can spend my last remaining coins
RICKY uhhh I didn’t mean it to be that deep.
FAVORITE COMMENT
nice shirt: Forever 21
other side: Bankrupt
Motivator Warrior 😂😂
😂 😂 😂 🤦
Oml 😂🤣
Forever Bankrupt 21
😭😭😭
I’m honestly not going to morn the loss of a fast fashion retailer. But I will morn the loss of many jobs. Overall this company didn’t really care about anything but themselves anyway.
agreed!!!
Yes. They took many risks copying many companies and celebrities' styles.
Mourn^
Asmr Ellie as someone who actually works at Forever 21, I can 100% attest to that. I’ve been with the company for almost a year and a half and not once have they even tried to show that they care for the people. Associates are treated like trash and if we try to speak up and say something it just gets swept under the rug.
Mason Glines this is so true. I worked there for over a year and quit a few months ago and they literally do not care about sales associates
"Oh a cute shirt"
F21 shirt: I love unicorns
I need that shirt
I love unicorns
🦄
Didn’t know that F21 was owned by a South Korean Couple.
@Kenzie Jean huh what's with the "of course it had to be 🙄"?
@Kenzie Jean of course. because korean couples obviously hold a monopoly on the fashion industry stfu
Kenzie Jean, not gonna lie, Korean street fashion is bomb 👍💜
@@MoonChild-is3pl especially in Korea Seoul and Tokyo but mostly Tokyo just ugh don't you love Japan
I love Korean fashion
They need to really just stop doing the cute “print” on every single thing. It’s honestly annoying. It makes it seem like their just childish.
laurensimonee they wont be doing any new collection theyre bankrup theyre closing all their stores in Canada idk abt the rest
Hajar Tamsamani just because they filed for bankruptcy doesn’t mean they won’t come back, all they have to do is close their stores that are not doing well, invest, rebrand, and market in a new direction. There has to be new trends they can bite. I love forever 21 and I shop there constantly. It’s very affordable and convenient.
lol they're true to their name at least.
@@niyah___ they closed in Europe and Asia as well, but America (besides Canada) is still up. in Brazil, for example, it's really popular and I don't see when they would close those.
I agree. Many of the clothes seem childish which then attracts kids in middle school and elementary. So it makes me (a 23 year old) not want to shop there hahaha. So honestly if they rebrand themselves and stop making their clothes looking childish they will do fine
Me: "Nice shirt"
Turns around: " Takeshi is not a snitch"
LMAOOO
😂😂😂😂
Ataturk Shirinov I know the joke is crap the shirt is ruined but I will wear it just for that line!
Ataturk Shirinov THAT SENT ME ROLLING!!!
You mean Tekashi
As someone who is 22, I can confirm seeing “touch my butt and buy me pizza” on a shirt is definitely something I would cringe at and stay away from
its because you are not 21
peaches I’m dying 🤣
peaches Dead
Agreed
😂😂 yeah use to be cute before. Now they looked horrible with ugly wording on stuff
I'm only watching this now... Forever 21 has been teaching people that they "don't have to to" spend any more than $5 on an item while being trendy. Now they are losing at their own game. And they spoiled the market for other brands which offer better quality but still in a mass market / affordable price range.
I think this sums up fast fashion and the idea that 10 5 dollar T-shirts of questionable quality cost less than a 40 dollar shirt - only because the former is spent in portions. Fast fashion takes advantage of a cognitive trap we fall in.
ooooo! good to see you!
What Forever 21 do u shop at??!!!! Where I live the average price for a decent shirt at Forever 21 is like 19-30 bucks! Hardly anything at Forever 21 these days is less than 30$. Sometimes they have sales where things are way cheaper but not usually.
@@lisazoria2709 forever 21 usually has a product like of items under $20 sometimes $5.
So true innLondon the same with 100£ i am buying 10 bags of clothes 😍😍😍😍😍😛
Stop selling crop tops. And how many times are we gonna like a blouse only to turn it around and has a damn taco in the back?? We are adults, not 13! Lawwwd
Hahahahhaah so true
Forever 21 is directed at teens and YOUNG adults. It’s not supposed to be heavily mature clothing. And also, how can anyone take you seriously as an adult when you’re username is “MissPuglife” 💀😂
Miranda Raine Thomas lol why would I use my real name on social media? You gotta be dumb to do that.. and I oop Miranda. Lol nothing online should be taken seriously. Go back to bed you 12 year old child. 🙃
MissPuglife Sounds like someone’s paranoid. Way to completely ignore the point of my comment which was that forever 21 is directed at teens and YOUNG adults. And by the way, if you’re calling me a 12 year old because of my profile picture. That was literally taken YEARS ago...
Miranda Raine Thomas it doesn’t matter if they are geared towards teens or young adults. Ppl aren’t buying it bc of the lack of quality and out of date styles. Parents aren’t going to give their teens money to buy a damn Cheeto crop top. Social media has a heavy influence on online shopping like fashion nova and missguided. More brick and motar businesses are failing like f21. Now go to bed!! Yeeessh 😂
me: that’s a cute shirt
turns it around* “normal people scare me”
Kate's World i literally saw one of these the other day
That's a quote from American horror Story, but I get your point 😂😂
I mean, I might buy that for a good discouny
bershka is the same
Melissa Quadro there's an actual shirt and hoodie that says that
I just think their target audience got older, like they should really cut back on graphic tees and do more mature stuff 🤷♀️
It seems more like their target audience is younger than 21
It should be called forever 31 🤣
SoLunarRoze true
It’s why Zara has Zara Women. It’s smart.
yeah. it try to find a good white t ,and i fricken cant because their store is all graphic designs and colors and stuff.
Their clothes don’t look young, they look *childish*
There style use to be chic now it’s like shopping for clubbing.
Not So Pretty Queen not even, most of their cute blouses have something dumb written on it.
Yeah, recently realized that change too,
from Christian roots to
clothing not as modest anymore.
go back to God...🙏♥️🌿💫
It’s either a bunch of knockoffs of other brands or VERY cheesy sayings and puns lol!! 👀
AGREED!!!
The one at our mall looks like a stripper store. 🤦🏽♀️
I hate how they always have crop tops! Like I just want a long top!
they even make the sweaters and jackets cropped like wtf do you want me to freeze?
periodt.
OMG!!!!! SAAAAAME!
It’s Danielle Cohn heaven
That’s why I go to the men’s section
Front of the shirt
✨ 👚✨
Back of the shirt:
🔵🔵🔵
🔵🍕🔵
🔵🔵🔵
And 🌮
And 🌭
I live by the First fover 21
And 🍠
And 🍆
"Ooh finally, a nice dress I can wear"
Turns it around, "Cheetos Flamin Hot" logo
They actually had a collabe
@VARSHA ANAND it’s just an anecdote, not a real footage from the video ^^
Take off the cheesy designs, "bad girl" "Fries over guys" "I 🍩 care" 😭
Angelica Somewhat Vlogs I could picture that 😤
FR
I remenber bershka used to be like that
the donut part killed me lmaoo i remeber in 6th grade everyone loved thoes
Angelica Somewhat Vlogs oh no I’m your 666 like!
They just got greedy. Thats why they going bankrupt. Why open up so many new stores when you have a lot already? Just focus on the damn stores you already have and try to improve them.
Grid Life it’s not greed if it’s in high demands.
@@danielsohn5472 doesnt matter if the demand is high when they already have alot of stores that the can focus on. Opening new stores will just give more burden to the company. Not all of the stores will reach their monthly KPI.
Grid Life I think they will expand on different platforms and outlets to reach thier customers. It takes more than one complaint or lawsuit to take down this Global Fashion Empire. lol
Grid Life pretty straight forward. If there is demand, you increase supply (more stores) to meet that demand. When you have hundreds of stores already its virtually a Copy&paste.
On the other hand, if there’s demand but you don’t increase supply accordingly, H&M will gladly meet it for you.
That’s how amazon has been spanking the shit out of everybody. Endless supply at low prices.
BTW, ‘focus on your stores’ is done exclusively at the top. They decide what is sold, the stores merely hold inventory and process sales. There isn’t anything the manager at any local Forever 21 can really do to ‘focus on existing stores’
If they read the comments it could literally save their buisness, who knows how many millions they spend trying to innovate designs and sales tactics 😂😂😂
Megatron right
I thought that the moment I came to the comments section.
Same thought
This is truee
Me: this looks like a normal shirt
Turns it around: *Ok boomer*
kisstharing I’d buy that
Lol if they did that, they wouldn’t be losing customers 🤣
I'd buy it
I’d buy it
kisstharing Idk I’d buy that 😂
The reason I don’t go to Forever 21 is because the store in the mall I go to is literally a mess. Clothes are just randomly hanged on rack and is completely disorganized. I am not about to spend hours in there trying to find clothes that are my size.
And the lines are always so long!! Honestly I just put stuff back because a $5 shirt isn’t worth my time waiting 20 minutes in line.
I had a similar experience when I recently went to one, it was very messy & chaotic. In fairness, I hadn't been in one for over a decade, but if we both had a similar experience at 2 different locations, maybe it wasn't just those particular stores.
I worked at f21as a stockroom and merchandising manager and the disorganization is something they do on purpose. We had something called “door to floor in 24” where we had to put around sometimes 100 boxes of product onto the sales floor within 24 hours of receiving it. There’s no time to organize or make sure the store doesn’t look like crap. They only care about getting the newest product out the fastest. Also they believe when the store is a mess, people will spend more time looking for things
Same! I hate their floor display layout. Every other shirt on the rack is a different one. If I wanted that, I'd go shop at a boutique.
To be fair with them the customers that shop there tend to be young and disrespectful girls. I've seen plenty of girls drop alot of stuff on the floor and not pick it up. That just shows their true character tbh 😐
forever 21 wouldn’t b in debt if they didn’t have a whole line dedicated to flaming hot cheetos js🙄
Angelique Tremblay ikr!! I went and i was like wtf is this
And NASA 😐 like wtf . They have a whole section of aluminum tin foil ...
@@brendam4607 lmao, these people are trying to sell us a piece of aluminum for 34.99 😂
am I the only one who actually likes their hot Cheeto stuff 😭
or the postal service lol
Me: sees a cute gray hoodie at forever 21 and
takes it off the rack
Realizes it says: *“I’m only bffs with avocados”*
ellie g lmfao
hahaha
I’ll probably be losing friends just for wearing that hoodie.
Asking Stephanie precisely
LMFAO honestly tho💀
Front of shirt: seems pretty cute
Back of shirt: 🌹 when i close my eyes, i cant see 🌹
Underrated comment 😂😂
maybe i'm just super picky, but i cannot buy clothes without trying them on before
nah i’m the same, i once bought a medium t-shirt online and it looked like a teddy bear could wear it 👀👀
Dude yeah like, that’s one reason why I’m iffy about buying stuff online, cuz you can’t try it on until you actually buy it and get it...in a store, you can try on the clothes right away to see if they suit you before buying it
Exactly !! I have a very disproportional body (long and lanky, with a surprisingly short torso) and because I’m so tall, it’s hard to find clothes that fit without looking weird. I need to try stuff on
Shopping in store over online any day!
Same
SHE CALLED ZARA CHEAP, I WISH THEIR STUFF IS SO HECKIN EXPENSIVE LIKE SERIOUSLY
@@kara8715 IT is tho...
they use child labor and pay these women and children below minimum wage
Given the quality Zara’s prices are fair, not cheap, but not ridiculous either.
Alyson Encino truuueeee
Zara is cheaper than Topshop, Urban Outfitters and Fashion-nova.
“forever 21 might not be forever after all”
that hit me 🥺
Your comment emoji is sad and cute
samee
I hate that emoji. its the symbol of every fake depressed 14 yo💀😂
lol these mobile users get to see emojis
yeah, especially since I work there... so sad
me: ooh nice sweater
turns it around: *fleece navidad*
Im crying omg
@@Momo-po5tn i forgot i made this comment 💀
lmao 🤣
Are these all real captions on their shirts
@@winterwaffle16 yes i genuinely remember a sweater saying “fleece navidad” 😭😭
Me: woah I love that velvet top
Turns the shirt around: “Meow Motel”
DEADASS I SAW THAT ONE LIKE LAST MONTH
Angellica lol 😂 omg
Angellica I have this shirt and I feel ashamed now LMFAO
DKKSKSJS I'M WHEEZING
Oml Tell Me why I own this shirt 😂😂
Me: That sweater is so nice!!
*pulls out sweater*
Sweater: “I hate people”
Me: “ouuu! This sweater’s kinda cuute!”
Sweater: 😂
😂😂😂
😂😂😂😂
😂😂😂😂😂
😂😂😂😂😂😂
Maybe because most people who buy their products are now 22?
time to change to forever 22
lol
Chi chan lol
Chi chan actually they’re more like 44-56. They were 35 when they first had a forever 21 experience back in 1997.
Chi chan underatted comment
Me: cute shirt
Flips it around: mermaids are real🐚🧜♀️
😂😂😂
100th!
My mom would buy shirts like that for me 😅
I have a shirt from f21 that says that no joke Lmao
They failed when they switched vendors for their clothing. The quality use to be better..
PATTY NEXTDOOR But if you think about it who nowadays even uses something for more than 1 year? people buy something that they end up using for only 1 year or two... only to get rid of it afterwards. It’s become like fast food.
Mari yes! The only thing that has lasted me is Nike lol!
Am I the only one who prefers shopping in stores than online?🙋🏽♂️
LM 10 Same I just don’t have the luxury of time to do it
You wanna cookie?
QUEEN FAMOUS
What kind ?
QUEEN FAMOUS can I get sum milk too?
well average people wear average size so they can get it online.... I had to since my size in a little off from average...
this all could’ve been avoided if they just didn’t put “but first tacos” on crop tops
lololololololol
revolt 07 am I the only one who think fish tacos are good
I was excited when they opened in India but was quickly disappointed with the cheap quality and relative high price. Plus the designs are too repetitive and dare i say childish! I prefer zara, h&m and mango!
H&M is as bad
Mango is overpriced
People claim “immigrants are taking our jobs” like no sis it’s that internet
Avocado Mango people saying that are messed up...
Andrew Yang knows this
Ariel Diaz Brenes seriously and the sad part is that they really take the jobs no one wants and then once they “kick them out” and there’s no one to do them their like 🤭
literally andrew yang talked about this
that the problem.... all they look for is job... while the rest is making their own..
They used to be so good then they started overcharging for poor quality. They’re too expensive for the quality of the clothes I rather shop Gap H&M Express etc...
F! H&M.
I'd say Express eat least for men's has better fitting options. It's one of the rfew places my hubby can buy inexpensive by nice looking suits and they fit off the rack rather than having them tailored which is almost impossible for men's fashion. However, the actually quality isn't better. Don't get me wrong I've found some cute pieces but they're all manufactured the same way in the same countries, many of them in the same buildings. They're just better at marketing. I.e. Pottery Barn/Kirklands are no better than other big box stores in terms of quality & materials, they've just mastered knowing what's trendy and marketing to make ppl think they're buying higher end. I worked at a store called At Home. We get some of the same products but we buy directly from the factories, cutting out the middle man which make the items cheaper. They're the same products you find at Kirklands, Pier 1, Pottery Barn etc. It's easy to research model numbers & factory codes. At home store do have a few higher end items which are done through fair trade agreements with artisans from other countries (Crate & Barrel & even overstock does the same). They also have artist agreements through indie artists in the art department so either use their prints for contract them to create corporate retail art. Forever 21 should focus on online, get out of malls & use more social media marketing. As for the lawsuits, I don't care. Those expensive brands aren't for Forever 21 customers. 1 unless it's exactly the same including materials, it's not infringement 2. They're not selling as if they're real Adidas for example. 3. You can't copyright a print. 4. They're making items that ppl who can't afford those brands can buy. It's not like rich ppl are buying Forever 21 stuff instead. It's not like if they don't sell it, lower income earners are going to suddenly shop at Balenciaga.
@@MicheleNichols2 great points!
uniqlo is so good
Or just ditch fast fashion all together
the clothes has gotten more and more hideous and it doesn't help they have a godawful return policy
residentevil4life i work there 🙄we have one of the most fair return policies
residentevil4life - their clothes got so ugly. It seemed like they fired all their adult designers and hired a bunch of ten year olds to do their clothes.
Florecita more like it’s so corny they hired adults to think they’re cool and fired the young ones
Their return policy is fair, you have 30 days to decide if you wanna keep the “hideous” items you purchased and you’ll get your money back how your purchased it. If you don’t have a receipt then you get store credit 🤷🏼♀️ it shouldn’t take more than 30 days to figure out if you want to keep something or not.
Stefany Herrera - that 30 days return policy is relatively new. Since I can remember and for the longest time, they used to only do exchanges and only for 21 days. And if you bought something reduced in price you couldn’t even exchange it later. They were horrible in their policies. Now they just have the ugliest clothes ever and terrible customer service from very unprofessional employees. That’s still pretty sucky.
I just don’t want tacos or mustaches on my shirts....
someone in the store: has anyone found a plain shirt?
me: Oh! Uh, thats mission impossible...
actually, i bought a plain white tee from there a couple months ago- nevermind, it's from h&m
@@merymcsusa lol
They used to but for this generation I guess meme culture means trendy they can make a joke about anything literally
@@Ana-hy5nh ikr
A black shirt
Im not into fast fashion anymore. Among the many reasons why I am a minimalist, is the fact that fast fashion harms the environment in a huge way and the factories where these clothes are produce exploit their workers.
bbygrlpt2 and it’s so annoying to buy a shirt and after a few washes it stretches out, pills, loses its shape, etc. I mainly buy secondhand or invest in nicer pieces because I rather have things that last longer and stay in style versus having to buy new crappy clothes all the time.
so true
EXACTLY my thought!!
Exactly the reason why I only buy second hand :)
ERV ?? Not wasting buckets of money on crappy low quality and usually unfashionable clothes and preferring quality over quantity makes you a VSCO girl now?
Their sizing is weird, overpriced for the quality, PIZZA BAE, no free returns
THIS. the sizing was never right. everything i ever bought from forever 21 was never worn. it fit like shit
No returns is a big reason why they’re struggling in the age of e commerce. I would love to order cheap stuff online, but not if it means I’m stuck with it if it doesn’t fit or looks weird on me (which is probably what would happen given they use so many different manufacturers)
Jpakhilka yeah I totally agree that’s why I stopped buying stuff from forever21. I remember ordering a dress for my graduation shipping was like $7. Shipping took over a week and the dress ended up looking nothing like the picture and the quality was so horrible and L was too small even though I’m a size 6 ...then they tried charging me $5 dollars for the return ... I felt completely ripped off.
Just show online. I get most of their stuff for $5 and free shipping through their app.
Frmsjw2 LogCabin it’s really not especially not in 2019 but I agree that women’s fashion used to have horrible sizing. It’s gotten a lot better tho like a lot of brands carry sizes 00-26 now. Where F21(excluding F21+) just has S,M,L and then you gotta hope that it fits bc often the Small fits more like XL or the Large fits more like Small. Their sizing was super inconsistent.
"Pizza is my bae".
"I hate humans"
😂
If they made less crop tops I’d be buying way more often! Why does every shirt have to be fraakin cropped!?😡
shadybreezy agreed 🙌🏼
They gotta save money somehow😂
Agree! Then you have to buy high waisted jeans/ pants. Same goes for fashion nova too.
Agreed! I never even wear a crop top
shadybreezy less fabric less money
Front of the shirt: * is actually cute *
Back: ahah I’m not like most girls 🤪😘
Idk why this pissed me off so much lol
DJ Pickett lol i don’t blame you
H&M youre next, cause the clothes are turning into Old Navy
Absolutely
No no no Their clothing is cute
not really, more like old navy is turning more into h&m. like you don’t see shirts that has the words h&m
presto9000 honestly don’t come for h and m it’s way better than F21. They actually have cute clothes, and their sales are going up.
I love F21, H&M and Old navy
Me: this looks like a neat shirt
Turns it around: 💩💩💩
I'm not gonna lie, I freaking love lots of forever 21's clothes, but just some of the stuff can get cheesy sometimes and it's annoying
Me: What a cute sweater!
**Pulls out sweater**
Sweater: “I’m wanted for several charges of tax fraud”
I would buy that. 😂
you win
Best comment 👍🏻
Imagine seeing that on someone around tax season ahahaha
Hahahaha I'd wear it
I remember when F21 was too expensive for my mom to buy me I’d never ask for a $25 + shirt & preferred thrift stores... but honestly F21 back in 2015 was amazing I still have some clothes I’ve taken care of but now the quality of the clothes is so bad. if they focused on making unique clothes even if they’re more expensive I’d totally buy. I’m 22 and I don’t want Hot Cheetos crop tops- I have a job and I want to look my age. I’m not a typical millennial I don’t shop online at all- I hope they stay open I don’t want retail to die :(
I'm 22 and literally have a hot cheetos tshirt fron forever 21 LOL I love hot cheetos
SAME!! 👏🏼
25$ is kind of a good deal, shii my shirts are 40$
Same ! Their contemporary section, love 21 had good quality blouses and dresses that I bought circa 2013-2015 . 2019-I still have them and their amazing. BUTin the last few years their quality in certain garment have gone down, and their inventory of slogan hashtag items went up. It's almost like it became a store of just meme clothing. Before it had a good mix but maybe another company will buy it out , revitalize it and bring some missguided-boohoo old scohol f21 vibes. charlotte russe went thru the same ordeal and a huge Canadian retailer has taken over and its going thru a major under-haul.
You're right, you're not a typical millennial, you're actually Generation Z.
There are literally shirts on one rack that say, "I can't deal" and another group of shirts on a neighboring rack that say "Deal with it" it's like 🧐🤭
"Fancy"
"Only Good Vibes"
"Rock on"
"Everything sweet"
"Vacation time"
"Eat, Sleep, repeat"
"Rock star"
21
i saw a shirt that said pizza bae, fuckin pizza bae
It’s more like forever 8
Lmfao I have a rock star shirt from them, but I bought it in 2010 as a teenager lol!!
add anything to do with pizza, tacos, sushi, avocados, mermaids and unicorns
StrangerAle
Loooll
-their clothes are tacky
-their clothes fall apart
-I’m not paying $20 for a shirt that says “good vibes”
Lulu Love they used to be cheap
Yes! The clothing was 0% durable but cheap enough for me to buy it! I got a winter coat that actually kept me warm in the snow there for $15 with a coupon! Now I've moved on to thrifting. You can find unique stuff thats pretty trendy considering that the 80s and 90s are back in style
stxrfish I used to thrift all the time but sadly since now it’s mainstream I never find anything :/
@@dreamwishergirl yeah I guess it depends where you are. Im in a big city and the boom in thrifting is actually quite good because a lot more thrift stores and consignment shops are popping up and I think people are more interested in donating
yet people will pay $100 for a shirt with SUPREME on it
i mean their stuff can be cute but i don't want a taco or pizza quote on the back of my shirt
how are you on every video i watch-
Army
ayyyy army
no one cares if your army
Me: Oh forever 21 put new makeup out
*looks at palette*
Palette: ChEeTos
this is hilarious
i guess forever 21 is finally 22
Pshhhhh💀😂
Jake Bruxvoort Lmaooo underrated comment
Ahahaha
What?
i was gonna say that
Me: “Oh cool shirt! Wonder what’s on the ba-“
Forever 21: * huge image of lips*
Me: “what the fu-“
Royal Wolf wth dats weird
^👄^
Got greedy for expansion therefore losing touch of reality of what the young consumers really want it's sad but bouncing back to billions is pretty much possible for them they did it once so they can do it again if they want too.
Me: nice shirt
Looks at the back: rawmen noodles
Fast fashion is absurdly horrible for the environment and exploits people in poor working conditions. Glad this stupid chain is collapsing.
I’m really hoping fast fashion die a quick death. It’s time for people to steer away from trends and actually develop personal style. We used to get a sense of who a person was by how they dress, now people are dressing for a look. I think I’ll do a “bohemian look” or a “gothic look.”
Kayla Wms facts we needed to hear
Yep. All these people buying at F21 probably don't use plastic straws, yet they have no idea what environmental havoc these stores cause (or they don't care.)
Yes yes yes, why aren't more people addressing this
Amby PREACHHHAHAHAHA
me at f21: omg cute hoodie
*turns it around*
hoodie: every beauty needs a beast💋💋
emilia von gutez 😂😂😂😂😂😂
IM YODELLING
Really, bankruptcy? A store you pass by is suddenly going bankrupt. Weren't they like almost everywhere at one time? There was a Forever 21 at some mall or downtown area. Is this like what happened to Aeroposatle?
Yes Aeropostale also shut down
_Paws_ Aeropostale shut down because it’s correlated with poor people and poorly dressed peiple
What does anything you've just pointed out has to do with filing a bankruptcy or not? Those are absolutely different matters and in the bast case scenario for those assumptions they have a very minor, indirect and non-causality relation if any at all. You can literally have a store with people popping out of the windows and it can still be a mainly loss business model
@Mike G Aeropostale and American Eagle are cheap, very cheap in fact. I'm assuming you think that jeans are supposed to cost $5? Seriously, Aeropostale is the cheapest out of all of them.
Mike G Huh? American eagle jeans last a long time for me.
Front of shirt: Actually kind of cute
Turns it around: *burrito girl*
Who else is literally dying in bed reading these comments?😭
im taking a shit rn
Rhyme905 bro...💀💀
Why r u dying?
☺
💀💀😂😂
Finally, I won’t have to drive my sister to the mall...
Alfie The doggo not forever
@@MsShveta.until 21
Yeah, they have an H&M
Jesse Araiza frick
QueenLioness is that supposed to be a pun? Or do I just have a bad sense of humor
If forever 21 focused on better quality and modern style, it would surely be popular and great again.
jungsh๏๏k I thought that Forever 21 seemed crappier because I moved from NYC to Denver, but maybe they are just starting to suck overall
Maki - Exactly lmao but they can still make their clothes decent.
Me: *pulls sleeve of a cute shirt to check it out*
Front of shirt: “tacos over boys.”
At least they are changing it up from "fries before guys" hehe
They are going bankrupt Bc all there clothes look like you’re about to go to some bootleg rave! Make clothes people can actually wear!
I just don’t shop there because the quality is bad
Ikr like the material is so cheap and there is only crop tops
Ye
Star Cherry you have to go online to get the good stuff
@@kris30002 lol crop tops only so true
well duh it is fast fashion....
2015: good clothing
2016: okay we need better clothes for the trends
2018: *walks in store* oh that shirt is so cute *flips it over* “#GIRLSQUAD 💕💘💝🧡😍😘"
HAHAHA
derri milk that’s something I would find in Justice lmao.
I’m sorry since when was there a orange heart emoji?
eshal iqbal pftttt like a while ago idk when tho
eshal iqbal since forever...
I used to love their vintage inspired clothing, but lately its been plain weird crop tops. I started walking out with no purchases.
don’t forget the fact that the majority of their stores are messy as hell and nothing gets done about it
Right? The other day I walked into one out of curiosity (I've never shopped there before) and it looked like a tornado had gone through. Piles of shoes and clothes everywhere, lots of it just shoved haphazardly up against the walls, stuff hanging off hangers or just on the floor, etc. I was in there for all of fifteen seconds before I turned around and walked right back out
Because people that go into the store are ignorant throwing clothes down or just putting bags of stuff wherever. If that's how they treat a store then that's how they are at home. It only takes less then 2-3 seconds to hang or a few minutes just to put an item back. Y'all blaming staff but can't blame customers...
@@igscxo.slimahhbih3215 Those people go into plenty of stores and do the same thing, and yet Forever 21 seems to be one of the only ones that *remains* chaotic. You're right, it only takes 2-3 seconds to hang something back up and refold merchandise... Which the employees are being paid to do... So why aren't they doing it?
@@Ziaberry I can't speak for every forever21 store only the one I always go to, which they do their job. They assist customers, clean, fold all of that.
But some stores are understaffed and need to hire more people.
Work a 2 or 3 story floor f21, maybe it will help you understand. Some stores are understaffed, but don't just blame employees, customers play a big part too.
“that’s such a cute shirt”
*looks at shirt*
i LUV tacos
Me: "wow this is a nice jacket" turns it around.
Forever 21: a cat and a cactus.
So it was a cattus
im sorry
I felt as though their sizing got smaller over the years. I've actually lost weight yet continuously kept going up in sizes. H&M has always been better.
I am actually glad Millenials and Gen Zers are ditching fast fashion for more ethical clothing options and slow fashion!
gundimytube are they tho? I thought online retailing was mostly made in China
@@andresbluebird Depends on the brand. Online shopping makes it easier to buy clothes from ethical brands since they may not have stores in the consumers area?
Slow fashion as in basics? (Wooly knit cardigans and tapered jeans)
Ummm, sure yeah cause that’ll get you laid.
@@danielsohn5472 are clothes always about getting laid? not to you know, protect your body from the elements?
Josefin it’s all about the sex. Ain’t nobody shopping for Dress Barn.