Nike’s marketing move was simply genius, they knew it would create controversy, that the stock would take a hit and bounce back. In return they got millions in free publicity and an increase in sales. 👏🏿 👏🏿 👏🏿 Politics aside this was just a company making a marketing decision, they only care about money.
Where is Whoopi Goldberg and SHE-MALE MICHELLE OBAMA when black African American women be stealing hair weave and wigs "MADE IN CHINA" good product from Asian owner store?? Just looks up on Utube video. The truth really hurt and proof video speak it for itself.
JD MILES3 wat are u talking about. Look at you guys making it a big deal. Let the the ad be, it’s inspiring to many and you guys just want to keep thy negative energy. That’s why racism will always exist.
Nike is an international brand having cult following in many countries .They can shift there focus from US if things don't work for them. .Nike has an upper hand in tackling these issues
Companies need to practice what they preach and it’s more than appropriate to challenge these companies if they don’t. Because oppression comes in many forms. And we as people need to protect ourselves and others.
its good that they are using their platform to promote these messages, but they shouldn't be doing it to make money, they should be doing it because they care about these campaigns
Miscellaneous Stuff says: "big mulitibillion dollars corporations will take everything to their advantage and turn everything into dollars" == Free market?
Dont let people try to down play nikes move as purely financial...they could have campaigned around anything....as long as it was a noble... what kap is doing is noble.... You have to think in terms of the long game....how will history remember kap...nike knew. How wlll trump and his cult be remembered??? its not hard to guess..Nike picked a side...it was an easy call.
JRLM says: "they could have campaigned around anything." == If the genera public agrees with it, that is. "what kap is doing is noble" == That's your admission that the opposite side is not noble? "Nike picked a side...it was an easy call." == Easy? Never thought of retaliation from other corporations who pay to Trump for help pushing their agenda, or from Trump himself?
Lol Pepsi stops police brutality. That was rich but yeah people will still drink. Though it's hard to boycott a company when they diversify with other names/products
Wow just watched many of Colin kaepernick speeches, they are so powerful and sincere coming from a man that had vision when many was closing their eyes and ears
Now your sales dropped. Latest reports show you lost billions in 2020. Good. It's called the white boycott of all Nike products. The push back has begun. Kama
Kaepernick didn't sacrifice anything. He went from being a nobody in the NFL world to one of the most famous players of our generation, even if not for his skill in the game
I don't understand Americans and their love for the national anthem. Here in Switzerland most people don't even know the lyrics to our anthem and we still love our country. And also we don't play it that much.
Continue Nike. We support you in Denmark/Scandinavia. Young people are now starting buying Nike instead of Addidas and other brands. Fight in equality. You are so popular here.
@Dark Horse "Their" is the pro-Trump nationalist right. The connection is that the name of the movie offended them because they saw it as a glorification of the Black Panther Party, which was an organization that stood against police terrorism against POC just like Kaep does. The main difference being that the party did so in a more effective manner (marching on the streets with guns out) instead of just kneeling for an anthem they never should have stood for in the first place.
@Danny Dircio Because for black people, it's not a superhero movie. It's a story about an alternative reality (without colonization), and black excellence. Unfortunately most black Americans don't know that Wakanda is being built today in places like Rwanda
“White guilt” is running out. The Academy will realize handing out Oscars to marginal “black” talent to placate the entertainment industry’s SJW’s disgusts us “regular folks” who know talent versus affirmative action when they smell it.....
@@bongofury5924 Like the majority of American institutions, "The Academy" wouldn't have to placate to anyone if they didn't first overlook tons of qualified black talent. "White Guilt," like all guilt, exists in the space of those who are remorseful for their actions. Guilt is a side effect of being guilty.
In todays society, it's a requirement for employment. THAT and not having a honest and/or correct assessment of a cultural situation...."And the home of the brave'.....
Also ran an ad showing how people have to hide skateboarding due to legality. While comparing it with running. At the time I had first started skateboarding and it was very influential to me
Nike seems to be doing well by backing those that have been shunned by the less enlightened. It may be calculated to make them money - they need to do that, but it does make a big difference to have this support. Especially when everyone even the president is slamming you. Looks like Nike standing by Kaepernick will serve them well, which it should.
I find it funny how Trump says "what were they thinking" as if he doesn't create controversy for gain. Although, now that I think of it Donald Trump probably said that just to create more controversy and put himself in the spotlight and attract his own crowd.
Josh Adams no. No more than if she had an accent from a different country and you picked it out. Or if you knew she was from the south if she had a typical southern accent.
Colin Kaepernick Pushes Nike’s Market Value Up $6 Billion, to an All-Time High
5 ปีที่แล้ว
People that can throw,hit or kick a ball.People that can walk and talk while in costume.Failures in life that couldn’t do an honest days work if they tried.Stop thinking that Actors and Sportsmen are ‘special’.
I love what Mr. Kaepernick stands 4 ... when the honorable one gets out of office, you will get a position and more!!! I am a an African American woman that loves this country, in spite of the haters in the world!!!
The issue here is that purchases based on emotions are immediate... Boycotts take months and years. It's when your kid needs new sneakers that you decide not to buy nike and you go for another brand. that's when you'll see the impact. I'm not saying they will ultimately loose, but based on the historical data presented in this clip... it seems like that's what tends to happen, they get a quick boost, then it falls and stagnates and then they play the game again.
USA boycotting Nike is like a little kid punching a proffesionl boxer lol, Nike is making billions of dollars all over the planet, USA needs to stop thinking they run the world
Well the US accounts for almost 50% of nike's income.... so not sure how that's insignificant. reference : www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/ Secondly, things happening in the US matters to people outside the US as well... So again not sure why you would take this "event" and "analysis" as strictly US centric.
True. New Balance become popular. Americans start to see Nike isn't contributing much to their economy for they don't sew in USA but in Asian countries where all sorts of abuse can happen
I understand Nike made their decision to represent and endorse Colin K. primarily based on support of the companies’ revenue stream, HOWEVER, Nike is on the right side of history in doing so. A professional athlete garnering the attention of a nation for a cause the way Colin Kaepernick has, is now American history.
Honouring George Floyd by Stop Committing Crime in the First Place! All of Us Should Stop Being So Selfish! Treat Everyone With Respect & with Dignity! All Lives Matter! Stop All Racist Policies & Confrontational Attitudes! Stop Committing Violence Against the Innocents of All Sides! ♥️🌷🕯
I personally refuse to buy another nike shoe even if it was at the dollar store. Which is really the face value of the shoe being made in some 3rd world country.
Nike worker: hey boss I was thinking of this ad but it seems kind of controver-
Nike boss: just do it.
Nike’s marketing move was simply genius, they knew it would create controversy, that the stock would take a hit and bounce back. In return they got millions in free publicity and an increase in sales. 👏🏿 👏🏿 👏🏿
Politics aside this was just a company making a marketing decision, they only care about money.
Lester Diaz stfu
Where is Whoopi Goldberg and SHE-MALE MICHELLE OBAMA when black African American women be stealing hair weave and wigs "MADE IN CHINA" good product from Asian owner store?? Just looks up on Utube video. The truth really hurt and proof video speak it for itself.
JD MILES3 wat are u talking about. Look at you guys making it a big deal. Let the the ad be, it’s inspiring to many and you guys just want to keep thy negative energy. That’s why racism will always exist.
JD MILES3 you’re just another Oreo. Why not support your own people, u have a black card to revoke...
Lester Diaz Smh.. wait 6 months to a year.
Nike is an international brand having cult following in many countries .They can shift there focus from US if things don't work for them. .Nike has an upper hand in tackling these issues
Nike: "Do the right thing"
Chinese children in their factory: Ok
Companies need to practice what they preach and it’s more than appropriate to challenge these companies if they don’t. Because oppression comes in many forms. And we as people need to protect ourselves and others.
The NFL should be ashamed of itself. George Floyd's DeAth many others is why Collin kneel
No they shouldn't
How can people be mad at someone trying to do good?
Disrespecting the country that gave him millions isn’t good
You mean Nike paying child laborers 5 cents a week to make tennis they sell for 100's of dollars. That kind of good you a$$hole??
@@iv5519 who tf cares it's just a knee. And also I'm glad trump lost
its good that they are using their platform to promote these messages, but they shouldn't be doing it to make money, they should be doing it because they care about these campaigns
@@iv5519 he was respecting his culture which is more important than money
big mulitibillion dollars corporations will take everything to their advantage and turn everything into dollars
Good! God Bless Nike!
Miscellaneous Stuff a win win
Miscellaneous Stuff says:
"big mulitibillion dollars corporations will take everything to their advantage and turn everything into dollars"
==
Free market?
Dont let people try to down play nikes move as purely financial...they could have campaigned around anything....as long as it was a noble... what kap is doing is noble.... You have to think in terms of the long game....how will history remember kap...nike knew. How wlll trump and his cult be remembered??? its not hard to guess..Nike picked a side...it was an easy call.
JRLM says:
"they could have campaigned around anything."
==
If the genera public agrees with it, that is.
"what kap is doing is noble"
==
That's your admission that the opposite side is not noble?
"Nike picked a side...it was an easy call."
==
Easy?
Never thought of retaliation from other corporations who pay to Trump for help pushing their agenda, or from Trump himself?
I swear nike is the smartest company in the world with marketing.
Let’s give credit where it’s due Nike did good.
Nike did good by owning slaves?? Hmm
They only happened to use kapernick for views rather than actually carring about the overlaying message
Censorship, censorship, censorship by the media.
“Completely destroyed”, 3.2%, ummmm...
Just boycott Nike.
Pepsi did it , people still drink it
Lol Pepsi stops police brutality. That was rich but yeah people will still drink. Though it's hard to boycott a company when they diversify with other names/products
Who’s here after George Floyd protest 2020?! Like! Let’s know ourselves 👍🏽
Protest?
You mean protests. That are still going on 70 something days later.
Only I call them riots.
George floyed died from fentanyl
This guy he’s hero
Amerikkka if you want people to respect your flag, then maybe you should respect people's race.
this girl speaking is awesome
Controversy = free advertising
They know that their customer base *_IS NOT_* old, angry, conservative white men and their international sales makes up the bulk of their total sales.
Controversy is fine. Nike becoming political and taking sides isn't popular with everyone.
Evan Harris Nike owns Converse, Hurley and AirJordan, unsure why a unknown transgender skateboarder is part of Nike's strategy?
Wow just watched many of Colin kaepernick speeches, they are so powerful and sincere coming from a man that had vision when many was closing their eyes and ears
True hero
You gotta give it up for their marketing strategies
Mad Respect🙌
To all the dummies who torched the shoes they bought...you sure showed Nike! 💸💰😂
yet a single clap can cause an avalanche
I dont see how the AD is controversial
I will never buy Nike again
no one cares nike profits from kaeparnick
Don't buy u will die a racist
There are other brands that make boots in USA. Unlike Nike they sew in Asian countries
won't buy anything Nike again!!
I LOVE THIS COMMERCIAL.... KAEPERNICK BRAVO..
I'll NEVER watch football again. BOYCOTT
99% of Nike's success is due to Michael Jordan.
Nike is just like Apple
I will never buy NIKE
OR Disney products again.
Pathé is a French studio with good movies for kids
This now needs to be updated to 2020
Nike's new slogan.
"Just did it!!"
There's one more reason: They make good shoes.
Lmao
But not that good of a quality sometimes.
Now your sales dropped. Latest reports show you lost billions in 2020. Good. It's called the white boycott of all Nike products. The push back has begun. Kama
Are you drunk?😂😂😂😂😂 this clown
Nike and Trump know that any publicity is good publicity.
Clever move by Nike
Kaepernick didn't sacrifice anything. He went from being a nobody in the NFL world to one of the most famous players of our generation, even if not for his skill in the game
I don't understand Americans and their love for the national anthem. Here in Switzerland most people don't even know the lyrics to our anthem and we still love our country. And also we don't play it that much.
Sales or not, Nike stood for what one should do right
Continue Nike. We support you in Denmark/Scandinavia. Young people are now starting buying Nike instead of Addidas and other brands. Fight in equality. You are so popular here.
People expect Brands to have a strong point of view on big cultural issues. You cannot blame Nike for taking sides.
it's whoreish tbh
NIKE when making ads.. "JUST DO IT"
Buh-bye Nike! You ain't getting ma coins no more! I am done with ya forever!!!
سارة علي I’m pretty sure Nike doesn’t care.
Nike's actually pretty smart
"Make Nike Great Again!!!"
I hope they could make that controversial ad soon & jump their earnings. 😉
What's up Nike I've been an outcast my whole life here's a ? Why wouldn't you give an average person like me a deal
Every big brand does that. Simple as that. Controversy creates trends which in turn is helpful.
i cant belive that man is a president. he can not talk like that about someones belives and rights
ye ye nike is leading the "revolution"...but in the background has kids as slaves making those shoes!
The ad is my favorite video of all time.
MONEY MONEY MOOOOOOOONNNEEYYY
MOOOOOOOOONNNEEEEEEEEEY 💰
Never buying Nike again.
Lol why did they burned their shoes
Love or hate Nike, their products are the best in market 💯
They're HORRIBLE ! After about a year all mine got rubber rot. Cheezy crud made by slaves and supported by RACISTS.
Nike’s= Genius.....
This "boycott" will be as successful as their boycott of the Black Panther movie... Lol
@Dark Horse "Their" is the pro-Trump nationalist right. The connection is that the name of the movie offended them because they saw it as a glorification of the Black Panther Party, which was an organization that stood against police terrorism against POC just like Kaep does. The main difference being that the party did so in a more effective manner (marching on the streets with guns out) instead of just kneeling for an anthem they never should have stood for in the first place.
@Danny Dircio Because for black people, it's not a superhero movie. It's a story about an alternative reality (without colonization), and black excellence. Unfortunately most black Americans don't know that Wakanda is being built today in places like Rwanda
“White guilt” is running out. The Academy will realize handing out Oscars to marginal “black” talent to placate the entertainment industry’s SJW’s disgusts us “regular folks” who know talent versus affirmative action when they smell it.....
@@bongofury5924 Like the majority of American institutions, "The Academy" wouldn't have to placate to anyone if they didn't first overlook tons of qualified black talent. "White Guilt," like all guilt, exists in the space of those who are remorseful for their actions. Guilt is a side effect of being guilty.
In todays society, it's a requirement for employment. THAT and not having a honest and/or correct assessment of a cultural situation...."And the home of the brave'.....
You forgot Oscar Prestorious
Also ran an ad showing how people have to hide skateboarding due to legality.
While comparing it with running.
At the time I had first started skateboarding and it was very influential to me
Nike seems to be doing well by backing those that have been shunned by the less enlightened. It may be calculated to make them money - they need to do that, but it does make a big difference to have this support. Especially when everyone even the president is slamming you. Looks like Nike standing by Kaepernick will serve them well, which it should.
Nike was thinking 💰 💰
the revolution has been commercialised ..."Equality" brought to you by Nike.
I find it funny how Trump says "what were they thinking" as if he doesn't create controversy for gain. Although, now that I think of it Donald Trump probably said that just to create more controversy and put himself in the spotlight and attract his own crowd.
Steven A Smith pointed out Kap didn't start this until he was benched...
No one:
Literally Nobody:
Presenter: NikEEE
*flips table*
Nike knows how to play its cards, no wonder how they are at the Apex in sports industry.
Is it racist that 1 second after she started speaking i instantly knew she was a black woman
Josh Adams no. No more than if she had an accent from a different country and you picked it out. Or if you knew she was from the south if she had a typical southern accent.
even black people with white people voice recognize that they have awhite voice and black recognize that white people have a diff voice
Are you stupid? Or did you just discover that people outside your white bubble have different accents
Nike is a Greek goddess who personified victory...victory also means Victoria
*Oh yeah Nike also mean guided-missile*
Risk, when taken carefully returns in fortune 🔥🔥
.......c/o a fortune cookie?
I think it's a great message and great marketing
Nike risk a lot to make profit
This is why I wear adidas
Adidas was founded by a Nazi named Adolf.
Now make a video on, “How Nike is raising a voice on black Americans when everyone is against them”
excuse me?. What kind of black people are you talking about? Kanye West?
Epic Compilations Wat do you mean ?
Epic Compilations exactly can’t explain but bother to spread negativity through your little screen
Danny Dircio how ?
How many young blacks have been murdered over a pair of Nike? Just Do It?
or just like that officer who barged in to that one black guys apartment and murdered him just because she thought it was her apartment.
The same amount of white people that have overdosed on crystal meth heroin and other prescription drugs.
Colin Kaepernick Pushes Nike’s Market Value Up $6 Billion, to an All-Time High
People that can throw,hit or kick a ball.People that can walk and talk while in costume.Failures in life that couldn’t do an honest days work if they tried.Stop thinking that Actors and Sportsmen are ‘special’.
Hahahaha the best thing was the NFL not signing him because they didn’t deserve Kaep. He was born to be bigger than just an NFL player.
RIGHTEOUSNESS always PREVAIL!!!!
I find Colin Kaepernick an abosulute hero for protesing about gun violence and other serious things
How's that? Gun violence is almost uninversally black on black or black on white. He protested the police. He has a mangina
Everyone that thinks he's a fake victim boycott Nike 🙄 😒 until they fire Nike
Now we are here again
Cnbc what a joke. You guys think nike is so virtues meanwhile indonesians are getting treated like garbage in nike factory s. Hmmmm.
I love what Mr. Kaepernick stands 4 ... when the honorable one gets out of office, you will get a position and more!!! I am a an African American woman that loves this country, in spite of the haters in the world!!!
Good for them🧐🧐🧐 I went out and bought two more pair just to support them and their stance 🧐🧐🧐🧐
The issue here is that purchases based on emotions are immediate... Boycotts take months and years. It's when your kid needs new sneakers that you decide not to buy nike and you go for another brand. that's when you'll see the impact. I'm not saying they will ultimately loose, but based on the historical data presented in this clip... it seems like that's what tends to happen, they get a quick boost, then it falls and stagnates and then they play the game again.
USA boycotting Nike is like a little kid punching a proffesionl boxer lol, Nike is making billions of dollars all over the planet, USA needs to stop thinking they run the world
Well the US accounts for almost 50% of nike's income.... so not sure how that's insignificant.
reference : www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
Secondly, things happening in the US matters to people outside the US as well... So again not sure why you would take this "event" and "analysis" as strictly US centric.
It really wont trust me, being in the démographique that mostly buy nikes, I cant see them loosing long term
True. New Balance become popular. Americans start to see Nike isn't contributing much to their economy for they don't sew in USA but in Asian countries where all sorts of abuse can happen
i am not brand name guy. but i will buy nike shoes for this.
Why tho? They don't contribute to USA economy as much as New Balance for they sew in 3rd world countries not in USA. New Balance sew in USA
When nick cannon on your side u know it's the worng side..
There's more than one way to get skinned by a really smart cat.
I am going to buy more Nikes
and sales go up!... I am gonna buy a pair asap
I dropped 5k with nike after the commercial
I understand Nike made their decision to represent and endorse Colin K. primarily based on support of the companies’ revenue stream, HOWEVER, Nike is on the right side of history in doing so. A professional athlete garnering the attention of a nation for a cause the way Colin Kaepernick has, is now American history.
The amount of Nike stuff shoplifted has gone through the roof too!
I have never owned a Nike shoe and I never will
Nike all the way.
Honouring George Floyd by Stop Committing Crime in the First Place! All of Us Should Stop Being So Selfish! Treat Everyone With Respect & with Dignity! All Lives Matter! Stop All Racist Policies & Confrontational Attitudes! Stop Committing Violence Against the Innocents of All Sides! ♥️🌷🕯
Can't wait to see Nike's next campaign.
All gave some. Some gave all. Nike that is giving for what you believe in.
I love Nike.
@Torality That's good. Only cool people should wear Nike.
People who wear Nike support human trafficking, sweatshops and rapes that often happen in clothes manufactures in Asian countries.
I personally refuse to buy another nike shoe even if it was at the dollar store. Which is really the face value of the shoe being made in some 3rd world country.