Budweiser was originally delivered on wagons pulled by horses. Their iconic Clydesdales are their symbol. The commercial of the horses kneeling are bowing in reverence to the location of where the World Trade Center towers once stood. The commercial was aired during the Superbowl in February of 2002 after 9/11/01. Incredibly emotional. The whole nation cried that day.
And when I saw them crossing the bridge, I knew what was coming, along with my tears. That one does that to me every time. Can’t help it. It was SO touching. Best one ever!! In my opinion.
The Super Bowl XXXVI commercial at 8:30 aired 5 months after 9/11, and afterwards Budweiser never aired it on television again because it wasn't meant as a _"commercial,"_ but rather a tribute/sign of respect.
8:40 "April 7, 1933, to celebrate the repeal of Prohibition.[8] August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had purchased him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon.[13] The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.[8]"
Many Americans who lived through 9/11 still cry when seeing those horses bowing to the NY City skyline. To many people lost their lives in the towers. I still cry. 😢 😭
What most people don't know is that Budweiser has a number of Clydesdale teams all around the country. They have one in Hawaii, and I did a short documentary on them. What it takes to get them prepped for an event is amazing: baths, brushing, coat trimming, mane and tail care all the night before. Then next morning they load them onto trucks as big as moving vans. The horses are trained to pee and poop on command, so before they are loaded up, they get a whistle and they all go. They do the same thing in the truck when they arrive at destination so they don't mess up public walkways. They then get all their tackle on, and each horse wears approximately $45,000 worth of all that shiny stuff. Then they are all hitched up to the wagon, and when the Budweiser music comes on, all the horses perk up their heads and start strutting. They are beautiful and they know it!
The Budweiser Clydesdales are symbolic for Budweiser. They have a large stable where they breed, raise and train those magnificent horses. Budweiser takes great care and pride in their Clydesdales. Yes, they are huge. They can make a man 6ft tall look small. Countless people know and love the Clydesdales in the US. The Budweiser super bowl commercials are almost always the best of the bunch. People who don't do football will tune in to see (or look online) for them. There are a number of good Clydesdale commercials they did not show here. Including one that explains the back story of the puppy in the first commercial. They are well thought out and done. Budweiser commercials can make you cry, smile and laugh!
Canadians remember too- all the planes that weren't allowed to land in the U.S. were rerouted to there. My grandparents hometown of Gander, Newfoundland took in almost 3x their towns population for nearly a week- all passengers were treated like family. There is a play about it called 'Come from Away'.
@@hopemarshall7219 It’s always amazing that out of this kind of world-changing tragedy, there are so many stories of people who stepped up to help. So many people stranded and during such a scary, unsettling time.
Look at the NYC skyline with no Twin Towers anymore. This beautiful and solemn video was in 2002 for the Super Bowl commercial in February to honor those that lost their lives that horrible day on 9/11/2001.
Kabir; there is a documentary that is less than 5 minutes long about the making of the 9/11 Respect commercial. As to the connection between Budweiser and the Clydesdale horses it all started at the end of Prohibition back in 1933. The son of the founder of Anheuser-Bush, gifted his father with a hitch and 6 Clydesdale horses which were used to deliver the first beers posts prohibition to the White House as well as the Governor of New York. This started the Tradition with the Clydesdales, The Hitch/Wagon and the Dalmatian Dogs,who would guard the horses and the wagon while the drivers were delivering the packs of beer to the bar owners. Today the Hitch, The Clydesdale and the Dalmatian Dogs are sort of Ambassadors for Budweiser and there are 3 Teams of that cover the United States making appearances throughout the year at Parades, Sporting Events as well as some Corporate events. Anheuser-Busch owns 5 Farms throughout the United States and they own the Largest group of Clydesdale Horses in the Country. They breed their horses and at the age of 2 years old begin the training of horses for the teams. One of the farms that they own is where the horses retire, but all the Budweiser Clydesdale are fed the same Hay from when they are little throughout their retirement. They get all their Hay from the same Farm, and they even have it shipped on !location to the 3 Clydesdale Teams. Sorry this is a little bit long but I wanted to give you some more information on the Budweiser Clydesdale Teams. Hugs! Luly
Budweiser commercials were like an ongoing saga year after year at the SuperBowl. We tuned in just to see how the horses' story would continue and the latest mishap or incident that had happened. They added donkeys and puppies and a bull and a football game with zebras as refs. These commercials are classics and there are a few other TH-cam compilations of the best of the Superbowl Clydesdales...
Until you've stood next to a Clydesdale, you have no idea who massive they are. Luckily I've visited them many times growing up but they're massive and absolutely gorgeous horses.
I had the occasion where I walked through a stable area(we were allowed)at an event. Got to see some colts. They were even huge!! They are awesome animals.
These were priceless and I actually remember that #1 commercial! Maybe late 60s? They didn’t play my favorite. The Clydesdales are lined up in their corral, opposing teams like in football, while 2 farmers watch. One Clydesdale kicks off a football 🏈 to start their “game “. One farmer asks the other “Do they always do that?” The other farmer replies nonchalantly “No, sometimes they punt “. Loved it! They certainly have creative takes on things 😃
Clydesdale horses became the mascot of Anheuser-Busch in 1933 after the end of Prohibition when they were used to pull a wagon which dates from 1903 as marketing showcase. Clydesdale horses originated in Scotland where they were used to pull heavy farm equipment and in logging. They measure 6 to 7 feet from the base of the neck. They travel with a Dalmatian dog. In the old days of beer brewing Dalmatians were bread as coach dogs and were trained to guard the wagon and horses when out on deliveries.
The company has an actual Clydesdale breeding ranch. This last summer the Clydesdales made an overnight stop in our very small Wyoming town. They hitching them up and went down our main thoroughfare in the wagon complete with the Dalmatian and the drivers! Pretty much all the people came out to see them. I got the most amazing pictures of them! Their such beautiful animals
In the mid 70's there was a fire in the malting plant owned by AB here in the Wisconsin city where I live. The barley smoldered for about two weeks with various fire departments taking turns pouring water into the building. In appreciation for their efforts a couple months later AB sent their Clydesdales and they had a short parade through the downtown and a chance for people to see them upclose.
Robin Wiltshire has trained the Clydsdales for commercials for over 20 years. He has really interesting videos of the training. Shire horses are bigger than Clydsdales. The horses kneeled towards where the World Trade Center no longer stood. 9/11/2002.
@@baskervillebee6097 incorrect, sir. And I quote, "Though it only aired once during Super Bowl XXXVI on February 3, 2002, this Budweiser commercial has never been forgotten for its beautiful statement about patriotism and unity in the wake of the terrorist attacks on the World Trade Center on September 11th."
All these commercials have longer versions that tell the full story. And Bud used to do a Christmas Card every year that was just beautiful, pure Rockwell.
HERE WE GO! Kabir, it's a national tradition to watch the Budweiser commercials. Please look into some of their other videos like, "Service never ends" and "Hero's Homecoming"! Those videos are amazing and emotional!
They left out the horses playing football in the snow, using the telephone poles as goalposts. I loved that one. There are so many to look back on especially the salute to 9/11. I cried the moment they crossed the empty bridge.
There are many very memorable Bud Clydesdale commercials. Usually funny, or sweet (Many with the horses and a puppy). The horses playing football, and standing around waiting while two zebras are rewatching the play on the playback machine . . . .was a fun one. 2002 - The horses are kneeling across the harbor from the WTC site, still makes me tear up. Shire horses are bigger, but the Clydesdales (originally from Scotland) are big. Both are draft horses and were bred to haul very heavy loads. I saw them in person once at a parade, and you can hear the thunder from their hooves before you see them.
It was a tribute to the lives lost during 9/11 and was only televised once in 2002 since it was a tribute and NOT a commercial. The original Budweiser Clydesdales were purchased from Patrick Shea, owner of Shea's Brewery in Winnipeg, Manitoba, Canada who had also used them for promoting his brewery. Rebranded for Budweiser, the horses were first introduced to the American public on April 7, 1933, to celebrate the repeal of Prohibition
The Clydesdale Budweiser Commercial That Was 2nd To Last With The Horses Going Down The Road And Across The Bridge Into The Open Space And Kneeling Down Was Them Going To See The Changed Skyline Of New York City After 9/11 With The Statue Of Liberty In The Background And Paying Tribute In Memory To The Tragic Horrific Event Of 9/11 And All Of Those Who Lost Their Lives During That Horrific Tragedy. It Was Supposed To Be Somber And Reflective, And Thoughtful.
I get all teary-eyed every time I see the 9-11 commercial. But the Clydesdales are huge! I took the Anheuser-Busch brewery tour in St. Louis, Missouri, and at the end of the tour, you meet the horses! They looked like small elephants to me! 😂
I've seen the Budweiser clydesdales up close. They are beautiful and huge majestic horses. The kneeling commercial was to honor and pay tribute to the 9/11 attacks. I believe it was only aired that one time. Emotionally it was powerful to everyone who saw it.
@Ryan Kruchinsky they aired it for the second time on 9/11/2021 for the 20th anniversary and to show we still remember. They only show that "commercial" on 9/11 if they air it at all.
Clydesdale actually originated in the UK, namely Scotland! (take a bow, UK) "The Clydesdale horse is a native breed of Scotland originating from the Lanarkshire area. It was originally bred for heavy farm and industrial work and can be seen working as draught horses, in logging, driving and agriculture. Clydesdales can also be ridden and are often seen this way at shows."
Figure most American's will pick the bowing horses as the most memorable, because of the meaning behind it. Folks from other countries won't get the very subtle messaging in it, they didn't display their name or anything, and gave little clues but American's knew who it was advertising and that the bow was for 9-11.
Clydesdale trivia - Clydesdales are actually pintos. They need to be carefully bred to prevent them having white spots all over, and often roan out if the colour isn't kept to a minimum. The Budweiser breeding program only uses horses with a certain amount of white on their legs and faces, and I think a spot or two on the belly is allowed, but no more than that.
The Budweiser Clydesdales are iconic here. They come every year to appear in our parades during our Rose Festival, and you can go tour their stables while they're here. Absolutely gorgeous and massive horses. The previous commenter who said Belgian drafts are classed as strongest was right, but heart matters too. I saw a pulling contest once that ended up pitting a team of two Belgians against a team of two crossbreds- that's regular, light riding horses crossed with a draft breed. They were owned by a guy who used them for logging work, pulling logs out of the woods. These two teams were the winners of all the previous heats, and though many were cheering for the crossbreed team, we figured the Belgians would win. Bigger, much heavier, and purebred draft. They kept piling weights on the sledges as the two teams kept up with each other, until they had an amazing load, I don't remember how big. The horses were pulling their hearts out, and you could see the crossbreed starting to struggle before this last load. But one of the Belgians just gave up, and lay down in the traces. The crossbreds kept on going, fighting hard, with their owner talking to them, and they went the full distance and won. You should have heard the cheers! Pulling contests are awesome. If you want to see those big boys doing their job, look some up on TH-cam.
The original Clydesdales were introduced to the public in 1933 to celebrate the repeal of prohibition. They are firmly cemented as the Budweiser brand. Budweiser has 3 teams of 10 horses that travel the country, drive in parades and appear at events like rodeos, festivals, major league playoffs and the Super Bowl. They often do driving demonstrations. Draft horses were originally bred in medieval ages as war horses to carry knights into battle. Eventually they were used for hauling freight, like 18 wheelers do now. You should watch a video showing off how the amazing animals could maneuver in crowded city streets, back up to loading docks, etc. They also compete in weight pulling contests. They can pull up to 8,000 pounds, each. There are several different breeds, all quite specific to the area they were bred and used. The UK has contributed several breeds. The Shire comes from England, as does the Suffolk Punch, which is the oldest breed in the UK. Clydesdales came from Scotland. England also gave us the Cob, which is basically a smaller, but stoutly built pony, such as the Welsh Pony. My great-grandfather had draft horses for farm work and I've always been in love with the gentle giants.
My favorite Budweiser Super Bowl Commercial is not in this video but when the year robot wars was popular . Bud used a old broken down fridge robot to fight other robots but then the frig door open up showing one cold bottle of bud light in it and all the other robots stop to stare at the bottle then a big hammer cam from the back of the fridge robot and smash all the other robots .
For them to film the team, crossing the bridge, they had to get permission, for it was just over 4 mths after 9-11and they still had a no-fly zone there. They had the horses trained to kneel like that, at one time, in like 3 mth.
After the attacks of 911 . This 911 tribute . From the horses very touching . Made me cry . Lovely Clydsdale horses that is the Trademark of Budwieser.
My favorite was the one playing Stevie Nicks singing Landslide… it’s about how one horse is raised by a man from the time it was small, till it was shipped away to train as a Budweiser Clydesdale. When they come back to the man’s town, he goes out to see the horses. The horse he raised breaks loose to find his friend, and they meet up once again!Gets me every time!😍
I started tearing up as soon as he started watching the videos knowing what was coming. And when it finally popped up it just brought back so many feelings and the water works flowed.
As a child in 1963 until 1968 I lived just outside St. Louis, Missouri. At that time the only breeding farm for the Budweiser Clydesdale was located in that area. Our land backed right up to Grant's Farm, the Clydesdale farm. I could sit in my bedroom and look out the window and see the horses. One day, my father and I had walked back to the fence and were watching the Clydesdales. A worker came to talk to us and Dad told him we were neighbors and I really loved the horses. The man told Dad to have me there at the fence tomorrow about noon and Dad nodded. The next day, we were there and the man came up, said he had talked to his boss and got permission for Dad and I to visit the barns. I about jumped out of my skin. We went to the barns and I got to pet some of the Clydes and I even got to comb the legs of a couple. I was hooked. Every parade in St. Louis had a team of Clydes in it and we always went to them. Some St. Louis Cardinals baseball games were opened with the Clydesdales making a couple of circuits of the field. Dad later laughed because my love of horses only got worse. 60 years later, I still have horses. But the best memory was combing those legs.
Years ago Miami, Florida had the Orange Bowl Parade new years eve. Budweiser Clydesdale was in it every year. Everyone was so excited to see them. Although the parade was aired on TV most went downtown to see it live not to miss those amazing horses. It was always a grand opportunity and awsome occasion.
There were Budweiser Clydesdales behind where my ex-husband worked on a farm in Ohio - (large Budweiser plant in Cols) - and they are massive! I would bring a couple of apples with me (at the permission of the works at the farm) - and while massive - they are truly gentle giants - they would nuzzle the top of my head - I loved them! There are Belgian draft horses are very large also - used as plow horses - another beautiful but generally gentle horse... It's the thoroughbreds that can be nasty ones! So can Arabians! OH and no the Clydesdales were used to deliver beer on the large cart before there were delivery trucks etc.! They were kneeling in honor of the 9/11 attack at New York City....this was a huge commericial and still brings tears to my eyes.
It seems kind of silly, if you didn't grow up looking upon the Budweiser Clydesdales in reverence, but I remember being overly excited (more than one should be) when we got to see them at an annual festival held in Corpus Christi, Texas (Buccaneer Days). I think I was about 12. Was a very memorable experience. And they have definitely made some of the most emotionally engaging commercials over the years. We used to look forward to the new Budweiser commercial every holiday season. If I remember correctly, they were such a big deal that it would be announced when it was going to air for the first time each year. That was back in the late 70's/early 80's.
On the day that prohibition ended, the son of the owner of Budweiser hired a team of Clydesdales to pull a beer wagon to surprise his father. The father was so happy and impressed with them that they became the official horse for the company.
I'm from St. Louis, MO. As kids we'd go to Grants Farm to see the Clydesdales. You could pet them. They are huge. As a small child up close to one you can imagine how gigantic they would've looked.
"On April 7, 1933 brothers August A. Busch, Jr. and Adolphus Busch III decided to surprise their father, August A. Busch, Sr., with a six-horse Clydesdale team pulling a bright red beer wagon to commemorate the repeal of Prohibition. They couldn’t have known at the time that they were setting in motion one of the world’s most recognizable corporate icons. Now, the “gentle giants” are beloved and recognized well beyond the beer brand they represent."
"Hank's a big boy" - Clydesdale's are freakin' HUGE horses. Adult male Clydesdales measure 17 to 19 hands (1.7-1.9 m or 5.7-6.3 ft.). The tallest recorded being a bit over 22 hands (7.33 ft or 2.2 m). A male's average weight is between 771 to 998 kg (1,700-2,200 lb.). Adult females measure 16 to 18 hands (1.6-1.7 m or 5.3-5.7 ft.). They're the second largest breed of horse in the world, just behind the Shire. Seeing them in person is... an experience. Although the Shires and Clydesdales are up there in terms of strength, you need to look at Belgian Drafts for the strongest.
The horses kneeling in NYC was in salute to the victims of 9/11. There is an updated one that shows the lights streaming into the air in 2020. Both just break my heart.
I'm not ready for it, god... I love these commercials, a lot of them end me in tears, but the 9/11 one, that's a horsekick to the heart...Nope, I wasn't ready :(
I'm certain someone already answered this but Budweiser was originally delivered by horse drawn wagons. That last ad is one I've never seen before. Very catchy tune. My favorite though is probably the dog that ran off and found his way home.
Back when horses were the main way to transport beer to deliver it to bars it was a spectacle to have the wagon show up. Thus Budweiser had a horse that they branded to their wagons. It has remained their icon but is waning since they were bought by a German company.
I am old enough to have seen all these in real time. I would date that last one from the 1970s maybe? Also. this list basically showed the very first and very last frog spots. There were dozens of them, for both tv and radio. They tell a whole story and they are hilarious!!
“Wazzz up” went viral before “going viral” was a thing. I worked at world headquarters for an international company and heard “wazzz up” in at least nine languages. It was hilarious how that caught on.
There is a video of what it takes to train a Clydesdale foal and make him beautiful and powerful enough to represent Budweiser beer in commercials. It was mind boggling. It has been years since I saw it, but I can remember that a foal has only one trainer. The trainer is expected to sleep in the barn and never leave the barn when it’s getting close for mother horse to deliver. The bond they make with their trainer begins at moment of birth. I oohh & ahhh the whole video. Apparently, a Clydesdale foal is VERY expensive, I certainly can see why they are beautiful.
Lots of other people have provided the Background on the Budweiser Clydesdale Hitch (wagon and team), but yes, they have been Budweiser's market symbol since the 1930's. (though the practical use of horse drawn beer wagons predates this.) There are some amazing videos on you tube, both of the many, many commercials made with the horses, and of the hitch and team performing in public. The effort and expense of maintaining and displaying these teams is huge, but they are much admired everywhere they go.
Seeing the Hitch in person is awesome though. I am not sure if they do it anymore but the used to run 2-3 Hitches in America that would do the old delivery to different bars as a publicity thing. They would be scheduled and it would be like a mini parade.
I've never really watched many of these, and I had no idea how good they were at mixing Comedy and Feel Good stories into one package. These are super solid "Short Stories"
Clydesdales are a breed of draft horse. They’re big and strong, meant to carry heavy loads-specifically timber, among other things, I think. Others include breeds like the Percheron and the Belgian Draft. All large, heavy, powerful breeds meant for strength and torque. Sadly, motorized vehicles have pretty much replaced the use of draft horses across much of the world.
Hank will forever be my favorite Clydesdale. I was able to go see them where I live and as I walked past the stalls, I was in awe at how gorgeous these horses are. For some reason, when I got to Hank, I stopped dead in my tracks. He was absolutely beautiful! I just stood there for a minute looking st him. We weren't allowed to pet them and it took everything in me to not reach out and touch his muzzle.
The brewery here in st.louis has tours and it goes through where they have the Clydesdales. And the farm they do the Clydesdales breeding at for all of Budweiser is about 2 hours west of here where I live. If you ever came here, could take you to both
Those Clydesdales even visit patients who are in hospitals and such. They are huge at about 2000 ponds. I saw a video year or two ago where they took the horses thru a Casino. Even the slots players stopped and watched.
If you want to see how spectacularly trained the horses are, look for the video of the team having an accident in a show ring, where one of the horses trips and goes down. . . None were hurt, but the people/team jumped in and untangled all the reins & harnesses, but the horses didn't panic and it was amazing to watch!
Every open day of the St. Louis Cardinals opening day home game the Clydesdale hitch circles the infield of Busch Stadium to the tune of here comes the King. See the videos for that.
You don't know how beautiful those horses are until you look inside with one. Or should I say up to their eye. They have a stable and Busch gardens here in Florida. You have to see one in person to see how beautiful they are. William s.
Anhiser Busch company which owns Budweiser actually has a horse breeding program for various types. They enter a number of sponsored horses in various events around the globe. The have a huge presence at the triple crown every year. They also sponsor a number of horses at rodeos and corsage events. Honestly it’s fine as they do what they do. They also have fingers in practically every sport around.
"The Budweiser Clydesdales are a symbol of Anheuser-Busch's commitment to quality, tradition, and heritage. The Clydesdales first appeared in 1933 when August A. Busch, Jr. and Adolphus Busch III gifted their father, August A. Busch, Sr., a six-horse Clydesdale hitch to celebrate the repeal of Prohibition. The horses were originally purchased from Patrick Shea, the owner of Shea's Brewery in Winnipeg, Manitoba, Canada. The Clydesdales were hitched to wagons, sent to New York, and delivered beer to President Roosevelt and former Governor Alfred Smith."
There is a video of the Clydesdale breeding facility where Budweiser selects the horses who will pull the Budweiser coach. There is a 2013 Superbowl commercial titled "Brotherhood" Fleetwood Mac song "Landslide " is playing in the background.
The use of Clydesdales is an old symbol for the Budweiser company. It is a memory of how beer was delivered for about 150 years at least - huge workhorses pulling a heavy dray from the factory to the town to sell to bars, hotels, private homes, etc.
The Budweiser Clydesdales have a long history promoting the brewery and of course the beer. They were kneeling to the Statue of Liberty. It was a 9/11 tribute. The last one is a true classic.
You should look up the commercial where young clydesdales are making fun of older ones, then one of the older ones bumps a tree and dumps snow on the youngins
The last one is from the 1970s. I saw that as little kid on TV all the time. It's a classic during the era of jingles. It's catchy. If you've watched CLOSE ENCOUNTERS OF THE THIRD KIND (I saw it in the theater), when Richard Dreyfuss is reconstructing the mountain in his house and later sees it on his telly, one of the OG Budweiser commercials is playing in the film on the TV. Sign of the times. 🍺
From Budweiser’s website.. “In April 1933, August A. Busch, Jr. and Adolphus Busch III surprised their father, August A. Busch, Sr., with the gift of a six-horse Clydesdale hitch to commemorate the repeal of Prohibition of beer.” They’ve been using the teams ever since then.
I forget the name of the tv show, but back in the early 60s, a show opened up with the last one with the horses going through the large gate. Even if we didn't watch the show, I made my father sit through that opening evert Sunday.
Wow, I had not heard that jingle in a whole bunch of years! Started singing with it as soon as the words start rolling, I remember that jingle well.. lol!😁🍺
Kabir, I'm just taking a wild guess here, but that commercial with the crabs stealing the Bud, then bowing to it behind the rock reminds me of the first Ice Age movie where Sid the sloth has a huge crowd of fellow sloths following him in some group activity, possibly indicating that maybe it came out around the time of the movie. The horses are a breed called Clydesdales, and they're absolutely huge and strong. They weigh around 2000 lbs., so what better to pull a huge wagon with ease?
The last one is just so nostalgic Another time another place. Makes me choke up even though catchy and happy. Makes me think about all people who were alive then and life simple
Strongest horses. Percherons have some of the best pulling power and similarly built breeds. Clydesdales are not as good pulling because they are flashy. They are build more upright which makes them have prettier looking leg motion but is less efficient for strength. This does not make them weak just not quite as good at pulling. *(also older breeding on Percherons is stronger for pulling because they were breed for work and more modern breeding has breed them to be flashier and upright thus reducing their pull strength.) Belgians are also up there
I watched a Neighbor Amish man’s 2 Clydesdale horses pull a 24 foot trailer that was stuck in the mud. We would’ve never gotten it out if it wouldn’t have been for those two horses.
Do a search for "The Horse in Brewing History". Brewery horses were integral to the mass production of beer and a big part of English beer making history. The A-B Clydesdales are a nod to pre-steam engine beer making.
I'm 72 now. I have a picture of me at 4 sitting on the back of a Budweiser Clydesdale hitched to one of those red wagons with his mates. The horses aren't just random. They are integral to the brand. The kneeling Clydesdales were most probably shortly after 9/11.
Budweiser was originally delivered on wagons pulled by horses. Their iconic Clydesdales are their symbol.
The commercial of the horses kneeling are bowing in reverence to the location of where the World Trade Center towers once stood. The commercial was aired during the Superbowl in February of 2002 after 9/11/01. Incredibly emotional. The whole nation cried that day.
And when I saw them crossing the bridge, I knew what was coming, along with my tears. That one does that to me every time. Can’t help it. It was SO touching. Best one ever!! In my opinion.
And it was only shown that one time.
Maybe he should find a compilation of all the 2002 Super Bowl commercials to review. They all had a little extra that year.
Meto
@@TexasRose50 I feel the exact same way. Hits me as hard as seeing it live when it aired.
The Super Bowl XXXVI commercial at 8:30 aired 5 months after 9/11, and afterwards Budweiser never aired it on television again because it wasn't meant as a _"commercial,"_ but rather a tribute/sign of respect.
They aired it again on the 20th anniversary of 9/11 to show we still remember. The "commercial" has only been shown twice ever.
@@sadiekincaid5310 I must have missed the replay, I was in New York at the time.
Still tears me up anytime I see it on here I will never forget that horrible day and have a key chain of the towers that says never forget
@@spike3082 I always get a jolt when I watch an old movie and see the twin towers in the background.
@@martha3445 me too
8:40 "April 7, 1933, to celebrate the repeal of Prohibition.[8] August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had purchased him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon.[13] The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.[8]"
John Drew's thank you for sharing the short history.
@@lindarogers2271 that was per their wiki page
not sure how true that story is. since draught horses were used to deliver products heavy loads wherever! That is before trucks became a thing.
Many Americans who lived through 9/11 still cry when seeing those horses bowing to the NY City skyline. To many people lost their lives in the towers. I still cry. 😢 😭
me too
What most people don't know is that Budweiser has a number of Clydesdale teams all around the country. They have one in Hawaii, and I did a short documentary on them. What it takes to get them prepped for an event is amazing: baths, brushing, coat trimming, mane and tail care all the night before. Then next morning they load them onto trucks as big as moving vans. The horses are trained to pee and poop on command, so before they are loaded up, they get a whistle and they all go. They do the same thing in the truck when they arrive at destination so they don't mess up public walkways. They then get all their tackle on, and each horse wears approximately $45,000 worth of all that shiny stuff. Then they are all hitched up to the wagon, and when the Budweiser music comes on, all the horses perk up their heads and start strutting. They are beautiful and they know it!
The Budweiser Clydesdales are symbolic for Budweiser. They have a large stable where they breed, raise and train those magnificent horses. Budweiser takes great care and pride in their Clydesdales. Yes, they are huge. They can make a man 6ft tall look small. Countless people know and love the Clydesdales in the US. The Budweiser super bowl commercials are almost always the best of the bunch. People who don't do football will tune in to see (or look online) for them. There are a number of good Clydesdale commercials they did not show here. Including one that explains the back story of the puppy in the first commercial. They are well thought out and done. Budweiser commercials can make you cry, smile and laugh!
And I think in some, they teach you if you work hard, you can be anything you want to be. Their ads are the best.
They definitely get your heart. They did one for us here in Vegas after the 1 October shooting that still gets me choked up.
They aren't as good as they used to be though sadly
The 9/11 tribute ad tends to puzzle younger folks, esp. non-Americans.
Breaks me every time.
@@lkayh me too
Canadians remember too- all the planes that weren't allowed to land in the U.S. were rerouted to there. My grandparents hometown of Gander, Newfoundland took in almost 3x their towns population for nearly a week- all passengers were treated like family. There is a play about it called 'Come from Away'.
@@hopemarshall7219 - That play is amazing! I saw it again recently. There is a TH-cam video about making it, which is great.
@@hopemarshall7219 It’s always amazing that out of this kind of world-changing tragedy, there are so many stories of people who stepped up to help. So many people stranded and during such a scary, unsettling time.
Look at the NYC skyline with no Twin Towers anymore. This beautiful and solemn video was in 2002 for the Super Bowl commercial in February to honor those that lost their lives that horrible day on 9/11/2001.
Kabir; there is a documentary that is less than 5 minutes long about the making of the 9/11 Respect commercial.
As to the connection between Budweiser and the Clydesdale horses it all started at the end of Prohibition back in 1933. The son of the founder of Anheuser-Bush, gifted his father with a hitch and 6 Clydesdale horses which were used to deliver the first beers posts prohibition to the White House as well as the Governor of New York. This started the Tradition with the Clydesdales, The Hitch/Wagon and the Dalmatian Dogs,who would guard the horses and the wagon while the drivers were delivering the packs of beer to the bar owners. Today the Hitch, The Clydesdale and the Dalmatian Dogs are sort of Ambassadors for Budweiser and there are 3 Teams of that cover the United States making appearances throughout the year at Parades, Sporting Events as well as some Corporate events.
Anheuser-Busch owns 5 Farms throughout the United States and they own the Largest group of Clydesdale Horses in the Country. They breed their horses and at the age of 2 years old begin the training of horses for the teams. One of the farms that they own is where the horses retire, but all the Budweiser Clydesdale are fed the same Hay from when they are little throughout their retirement. They get all their Hay from the same Farm, and they even have it shipped on !location to the 3 Clydesdale Teams.
Sorry this is a little bit long but I wanted to give you some more information on the Budweiser Clydesdale Teams.
Hugs! Luly
Budweiser commercials were like an ongoing saga year after year at the SuperBowl. We tuned in just to see how the horses' story would continue and the latest mishap or incident that had happened. They added donkeys and puppies and a bull and a football game with zebras as refs. These commercials are classics and there are a few other TH-cam compilations of the best of the Superbowl Clydesdales...
Until you've stood next to a Clydesdale, you have no idea who massive they are. Luckily I've visited them many times growing up but they're massive and absolutely gorgeous horses.
I had the occasion where I walked through a stable area(we were allowed)at an event. Got to see some colts. They were even huge!! They are awesome animals.
From what I've heard, Clydesdales are the gentle giants of the equine world
They also get treated better than most humans
@MDF3530 Depends how well you train them.
@@NoThankUBeQuiet Have you trained a Clydesdale or are you a shitty pit bull owner who wants to chime in on something tou know nothing about?
These were priceless and I actually remember that #1 commercial! Maybe late 60s? They didn’t play my favorite. The Clydesdales are lined up in their corral, opposing teams like in football, while 2 farmers watch. One Clydesdale kicks off a football 🏈 to start their “game “. One farmer asks the other “Do they always do that?” The other farmer replies nonchalantly “No, sometimes they punt “. Loved it! They certainly have creative takes on things 😃
Clydesdale horses became the mascot of Anheuser-Busch in 1933 after the end of Prohibition when they were used to pull a wagon which dates from 1903 as marketing showcase.
Clydesdale horses originated in Scotland where they were used to pull heavy farm equipment and in logging. They measure 6 to 7 feet from the base of the neck.
They travel with a Dalmatian dog. In the old days of beer brewing Dalmatians were bread as coach dogs and were trained to guard the wagon and horses when out on deliveries.
The company has an actual Clydesdale breeding ranch. This last summer the Clydesdales made an overnight stop in our very small Wyoming town. They hitching them up and went down our main thoroughfare in the wagon complete with the Dalmatian and the drivers! Pretty much all the people came out to see them. I got the most amazing pictures of them! Their such beautiful animals
That was nice. Thanks for sharing your story.
That is so cool!
In the mid 70's there was a fire in the malting plant owned by AB here in the Wisconsin city where I live. The barley smoldered for about two weeks with various fire departments taking turns pouring water into the building.
In appreciation for their efforts a couple months later AB sent their Clydesdales and they had a short parade through the downtown and a chance for people to see them upclose.
Robin Wiltshire has trained the Clydsdales for commercials for over 20 years. He has really interesting videos of the training.
Shire horses are bigger than Clydsdales.
The horses kneeled towards where the World Trade Center no longer stood. 9/11/2002.
*9/11/01
@@joymelton8426
This was a commemorative. It was originally shown only once in 2002.
@@baskervillebee6097 the Super Bowl in 2002 was in the winter in beginning of the year
@@joymelton8426
New York Post article explains the up date for the 20th anniversary commercial. Snow was edited to become grass.
@@baskervillebee6097 incorrect, sir. And I quote, "Though it only aired once during Super Bowl XXXVI on February 3, 2002, this Budweiser commercial has never been forgotten for its beautiful statement about patriotism and unity in the wake of the terrorist attacks on the World Trade Center on September 11th."
All these commercials have longer versions that tell the full story. And Bud used to do a Christmas Card every year that was just beautiful, pure Rockwell.
That very first one with the puppy still brings me to tears everytime I see it.
HERE WE GO! Kabir, it's a national tradition to watch the Budweiser commercials. Please look into some of their other videos like, "Service never ends" and "Hero's Homecoming"! Those videos are amazing and emotional!
They left out the horses playing football in the snow, using the telephone poles as goalposts. I loved that one.
There are so many to look back on especially the salute to 9/11. I cried the moment they crossed the empty bridge.
THAT was a great one!
American Belgian Draft is the strongest breed currently. The wassup commercials from the 90's were so annoying lol, people did that for 20 years lol
totally agree
Drove me nuts!
WASSUP
Absolutely annoying!
Yes they were. 😁😅😂🤣🤣
There are many very memorable Bud Clydesdale commercials. Usually funny, or sweet (Many with the horses and a puppy). The horses playing football, and standing around waiting while two zebras are rewatching the play on the playback machine . . . .was a fun one.
2002 - The horses are kneeling across the harbor from the WTC site, still makes me tear up.
Shire horses are bigger, but the Clydesdales (originally from Scotland) are big. Both are draft horses and were bred to haul very heavy loads. I saw them in person once at a parade, and you can hear the thunder from their hooves before you see them.
To this day, every time I see the first one with the puppy, I cry when the horses come to his rescue.
Yup. Me too.
It was a tribute to the lives lost during 9/11 and was only televised once in 2002 since it was a tribute and NOT a commercial.
The original Budweiser Clydesdales were purchased from Patrick Shea, owner of Shea's Brewery in Winnipeg, Manitoba, Canada who had also used them for promoting his brewery. Rebranded for Budweiser, the horses were first introduced to the American public on April 7, 1933, to celebrate the repeal of Prohibition
The Clydesdale Budweiser Commercial That Was 2nd To Last With The Horses Going Down The Road And Across The Bridge Into The Open Space And Kneeling Down Was Them Going To See The Changed Skyline Of New York City After 9/11 With The Statue Of Liberty In The Background And Paying Tribute In Memory To The Tragic Horrific Event Of 9/11 And All Of Those Who Lost Their Lives During That Horrific Tragedy. It Was Supposed To Be Somber And Reflective, And Thoughtful.
I get all teary-eyed every time I see the 9-11 commercial. But the Clydesdales are huge! I took the Anheuser-Busch brewery tour in St. Louis, Missouri, and at the end of the tour, you meet the horses! They looked like small elephants to me! 😂
Me top!
Oops. Me too!
I've seen the Budweiser clydesdales up close. They are beautiful and huge majestic horses. The kneeling commercial was to honor and pay tribute to the 9/11 attacks. I believe it was only aired that one time. Emotionally it was powerful to everyone who saw it.
@Ryan Kruchinsky they aired it for the second time on 9/11/2021 for the 20th anniversary and to show we still remember. They only show that "commercial" on 9/11 if they air it at all.
Clydesdale actually originated in the UK, namely Scotland! (take a bow, UK)
"The Clydesdale horse is a native breed of Scotland originating from the Lanarkshire area. It was originally bred for heavy farm and industrial work and can be seen working as draught horses, in logging, driving and agriculture. Clydesdales can also be ridden and are often seen this way at shows."
Figure most American's will pick the bowing horses as the most memorable, because of the meaning behind it. Folks from other countries won't get the very subtle messaging in it, they didn't display their name or anything, and gave little clues but American's knew who it was advertising and that the bow was for 9-11.
Clydesdale trivia - Clydesdales are actually pintos. They need to be carefully bred to prevent them having white spots all over, and often roan out if the colour isn't kept to a minimum. The Budweiser breeding program only uses horses with a certain amount of white on their legs and faces, and I think a spot or two on the belly is allowed, but no more than that.
The Budweiser Clydesdales are iconic here. They come every year to appear in our parades during our Rose Festival, and you can go tour their stables while they're here. Absolutely gorgeous and massive horses.
The previous commenter who said Belgian drafts are classed as strongest was right, but heart matters too. I saw a pulling contest once that ended up pitting a team of two Belgians against a team of two crossbreds- that's regular, light riding horses crossed with a draft breed. They were owned by a guy who used them for logging work, pulling logs out of the woods. These two teams were the winners of all the previous heats, and though many were cheering for the crossbreed team, we figured the Belgians would win. Bigger, much heavier, and purebred draft. They kept piling weights on the sledges as the two teams kept up with each other, until they had an amazing load, I don't remember how big. The horses were pulling their hearts out, and you could see the crossbreed starting to struggle before this last load. But one of the Belgians just gave up, and lay down in the traces. The crossbreds kept on going, fighting hard, with their owner talking to them, and they went the full distance and won. You should have heard the cheers!
Pulling contests are awesome. If you want to see those big boys doing their job, look some up on TH-cam.
My grandparents had 4 Clydesdales on their ranch in Idaho, they used them for pulling logs and other heavy work, I loved riding them!
The original Clydesdales were introduced to the public in 1933 to celebrate the repeal of prohibition. They are firmly cemented as the Budweiser brand. Budweiser has 3 teams of 10 horses that travel the country, drive in parades and appear at events like rodeos, festivals, major league playoffs and the Super Bowl. They often do driving demonstrations.
Draft horses were originally bred in medieval ages as war horses to carry knights into battle. Eventually they were used for hauling freight, like 18 wheelers do now. You should watch a video showing off how the amazing animals could maneuver in crowded city streets, back up to loading docks, etc. They also compete in weight pulling contests. They can pull up to 8,000 pounds, each.
There are several different breeds, all quite specific to the area they were bred and used. The UK has contributed several breeds. The Shire comes from England, as does the Suffolk Punch, which is the oldest breed in the UK. Clydesdales came from Scotland. England also gave us the Cob, which is basically a smaller, but stoutly built pony, such as the Welsh Pony.
My great-grandfather had draft horses for farm work and I've always been in love with the gentle giants.
My favorite Budweiser Super Bowl Commercial is not in this video but when the year robot wars was popular . Bud used a old broken down fridge robot to fight other robots but then the frig door open up showing one cold bottle of bud light in it and all the other robots stop to stare at the bottle then a big hammer cam from the back of the fridge robot and smash all the other robots .
For them to film the team, crossing the bridge, they had to get permission, for it was just over 4 mths after 9-11and they still had a no-fly zone there. They had the horses trained to kneel like that, at one time, in like 3 mth.
They also have some great Christmas commercials. They're worth a watch.
After the attacks of 911 . This 911 tribute . From the horses very touching . Made me cry . Lovely Clydsdale horses that is the Trademark of Budwieser.
My favorite was the one playing Stevie Nicks singing Landslide… it’s about how one horse is raised by a man from the time it was small, till it was shipped away to train as a Budweiser Clydesdale. When they come back to the man’s town, he goes out to see the horses. The horse he raised breaks loose to find his friend, and they meet up once again!Gets me every time!😍
I started tearing up as soon as he started watching the videos knowing what was coming. And when it finally popped up it just brought back so many feelings and the water works flowed.
As a child in 1963 until 1968 I lived just outside St. Louis, Missouri. At that time the only breeding farm for the Budweiser Clydesdale was located in that area. Our land backed right up to Grant's Farm, the Clydesdale farm. I could sit in my bedroom and look out the window and see the horses. One day, my father and I had walked back to the fence and were watching the Clydesdales. A worker came to talk to us and Dad told him we were neighbors and I really loved the horses. The man told Dad to have me there at the fence tomorrow about noon and Dad nodded. The next day, we were there and the man came up, said he had talked to his boss and got permission for Dad and I to visit the barns. I about jumped out of my skin. We went to the barns and I got to pet some of the Clydes and I even got to comb the legs of a couple.
I was hooked. Every parade in St. Louis had a team of Clydes in it and we always went to them. Some St. Louis Cardinals baseball games were opened with the Clydesdales making a couple of circuits of the field.
Dad later laughed because my love of horses only got worse. 60 years later, I still have horses. But the best memory was combing those legs.
Years ago Miami, Florida had the Orange Bowl Parade new years eve. Budweiser Clydesdale was in it every year. Everyone was so excited to see them. Although the parade was aired on TV most went downtown to see it live not to miss those amazing horses. It was always a grand opportunity and awsome occasion.
There were Budweiser Clydesdales behind where my ex-husband worked on a farm in Ohio - (large Budweiser plant in Cols) - and they are massive! I would bring a couple of apples with me (at the permission of the works at the farm) - and while massive - they are truly gentle giants - they would nuzzle the top of my head - I loved them! There are Belgian draft horses are very large also - used as plow horses - another beautiful but generally gentle horse... It's the thoroughbreds that can be nasty ones! So can Arabians! OH and no the Clydesdales were used to deliver beer on the large cart before there were delivery trucks etc.!
They were kneeling in honor of the 9/11 attack at New York City....this was a huge commericial and still brings tears to my eyes.
It seems kind of silly, if you didn't grow up looking upon the Budweiser Clydesdales in reverence, but I remember being overly excited (more than one should be) when we got to see them at an annual festival held in Corpus Christi, Texas (Buccaneer Days). I think I was about 12. Was a very memorable experience. And they have definitely made some of the most emotionally engaging commercials over the years. We used to look forward to the new Budweiser commercial every holiday season. If I remember correctly, they were such a big deal that it would be announced when it was going to air for the first time each year. That was back in the late 70's/early 80's.
When it originally aired... @ 9:18 my eyes started watering up....
The Clydesdales are essentially the Budweiser mascot. They make appearances across the country and are incredible to see in person.
The frogs is the simplest thing ever but it worked. All from the mind of a college student.
This one has stuck with me for years! I don't drink beer but I love the horses!!
This is a rip off of the Rainer Beer comercials
The clydesdales bowing to NYC was the first year after 9/11. It only aired once.
On the day that prohibition ended, the son of the owner of Budweiser hired a team of Clydesdales to pull a beer wagon to surprise his father. The father was so happy and impressed with them that they became the official horse for the company.
That is the commerical that appeared right after 9/11. The bowed in respect to all that passed away.
I'm from St. Louis, MO. As kids we'd go to Grants Farm to see the Clydesdales. You could pet them. They are huge. As a small child up close to one you can imagine how gigantic they would've looked.
"On April 7, 1933 brothers August A. Busch, Jr. and Adolphus Busch III decided to surprise their father, August A. Busch, Sr., with a six-horse Clydesdale team pulling a bright red beer wagon to commemorate the repeal of Prohibition. They couldn’t have known at the time that they were setting in motion one of the world’s most recognizable corporate icons. Now, the “gentle giants” are beloved and recognized well beyond the beer brand they represent."
"Hank's a big boy" - Clydesdale's are freakin' HUGE horses. Adult male Clydesdales measure 17 to 19 hands (1.7-1.9 m or 5.7-6.3 ft.). The tallest recorded being a bit over 22 hands (7.33 ft or 2.2 m). A male's average weight is between 771 to 998 kg (1,700-2,200 lb.). Adult females measure 16 to 18 hands (1.6-1.7 m or 5.3-5.7 ft.). They're the second largest breed of horse in the world, just behind the Shire. Seeing them in person is... an experience.
Although the Shires and Clydesdales are up there in terms of strength, you need to look at Belgian Drafts for the strongest.
The horses kneeling in NYC was in salute to the victims of 9/11. There is an updated one that shows the lights streaming into the air in 2020. Both just break my heart.
I'm not ready for it, god... I love these commercials, a lot of them end me in tears, but the 9/11 one, that's a horsekick to the heart...Nope, I wasn't ready :(
Look up the short film "True", on which the "Wazzup!" commercial(s) were based on.
I'm certain someone already answered this but Budweiser was originally delivered by horse drawn wagons. That last ad is one I've never seen before. Very catchy tune. My favorite though is probably the dog that ran off and found his way home.
The last ad was from the 1970's. I don't remember the exact year, but I sure remember that jingle.
The BEST commercials EVER made!!!!!
I don’t really drink...but I love these commercials...❤️
Back when horses were the main way to transport beer to deliver it to bars it was a spectacle to have the wagon show up. Thus Budweiser had a horse that they branded to their wagons. It has remained their icon but is waning since they were bought by a German company.
The tribute commercial has made my cry again ... 😢 😭
I am old enough to have seen all these in real time. I would date that last one from the 1970s maybe? Also. this list basically showed the very first and very last frog spots. There were dozens of them, for both tv and radio. They tell a whole story and they are hilarious!!
“Wazzz up” went viral before “going viral” was a thing. I worked at world headquarters for an international company and heard “wazzz up” in at least nine languages. It was hilarious how that caught on.
There is a video of what it takes to train a Clydesdale foal and make him beautiful and powerful enough to represent Budweiser beer in commercials. It was mind boggling. It has been years since I saw it, but I can remember that a foal has only one trainer. The trainer is expected to sleep in the barn and never leave the barn when it’s getting close for mother horse to deliver. The bond they make with their trainer begins at moment of birth. I oohh & ahhh the whole video. Apparently, a Clydesdale foal is VERY expensive, I certainly can see why they are beautiful.
Lots of other people have provided the Background on the Budweiser Clydesdale Hitch (wagon and team),
but yes, they have been Budweiser's market symbol since the 1930's.
(though the practical use of horse drawn beer wagons predates this.)
There are some amazing videos on you tube,
both of the many, many commercials made with the horses,
and of the hitch and team performing in public.
The effort and expense of maintaining and displaying these teams is huge,
but they are much admired everywhere they go.
Seeing the Hitch in person is awesome though. I am not sure if they do it anymore but the used to run 2-3 Hitches in America that would do the old delivery to different bars as a publicity thing. They would be scheduled and it would be like a mini parade.
I've never really watched many of these, and I had no idea how good they were at mixing Comedy and Feel Good stories into one package. These are super solid "Short Stories"
Clydesdales are a breed of draft horse. They’re big and strong, meant to carry heavy loads-specifically timber, among other things, I think. Others include breeds like the Percheron and the Belgian Draft. All large, heavy, powerful breeds meant for strength and torque. Sadly, motorized vehicles have pretty much replaced the use of draft horses across much of the world.
I believe that drought horses were used originally for knights to ride in battle. They were heavy enough to bear the weight of the knight's armor.
Hank will forever be my favorite Clydesdale. I was able to go see them where I live and as I walked past the stalls, I was in awe at how gorgeous these horses are. For some reason, when I got to Hank, I stopped dead in my tracks. He was absolutely beautiful! I just stood there for a minute looking st him. We weren't allowed to pet them and it took everything in me to not reach out and touch his muzzle.
The brewery here in st.louis has tours and it goes through where they have the Clydesdales. And the farm they do the Clydesdales breeding at for all of Budweiser is about 2 hours west of here where I live. If you ever came here, could take you to both
Those Clydesdales even visit patients who are in hospitals and such. They are huge at about 2000 ponds. I saw a video year or two ago where they took the horses thru a Casino. Even the slots players stopped and watched.
Budweiser has brilliant commercials. I watch the Super Bowl for these exclusively!
If you want to see how spectacularly trained the horses are, look for the video of the team having an accident in a show ring, where one of the horses trips and goes down. . . None were hurt, but the people/team jumped in and untangled all the reins & harnesses, but the horses didn't panic and it was amazing to watch!
Yes! I love that video, really shows how impeccably trained they are and how much the team of handlers cares for them.
Every open day of the St. Louis Cardinals opening day home game the Clydesdale hitch circles the infield of Busch Stadium to the tune of here comes the King. See the videos for that.
You don't know how beautiful those horses are until you look inside with one. Or should I say up to their eye. They have a stable and Busch gardens here in Florida. You have to see one in person to see how beautiful they are. William s.
Anhiser Busch company which owns Budweiser actually has a horse breeding program for various types. They enter a number of sponsored horses in various events around the globe. The have a huge presence at the triple crown every year. They also sponsor a number of horses at rodeos and corsage events. Honestly it’s fine as they do what they do. They also have fingers in practically every sport around.
"The Budweiser Clydesdales are a symbol of Anheuser-Busch's commitment to quality, tradition, and heritage. The Clydesdales first appeared in 1933 when August A. Busch, Jr. and Adolphus Busch III gifted their father, August A. Busch, Sr., a six-horse Clydesdale hitch to celebrate the repeal of Prohibition. The horses were originally purchased from Patrick Shea, the owner of Shea's Brewery in Winnipeg, Manitoba, Canada. The Clydesdales were hitched to wagons, sent to New York, and delivered beer to President Roosevelt and former Governor Alfred Smith."
The last one with the jingle with the very first Budweiser commercial showed up in the Super Bowl.
Ads for the 2022 superbowl cost approximately $233,000 per second to run. 🤯🤯🤯🤯 In other words, almost $7,000,000 for 30 seconds!!!
There is a video of the Clydesdale breeding facility where Budweiser selects the horses who will pull the Budweiser coach. There is a 2013 Superbowl commercial titled "Brotherhood" Fleetwood Mac song "Landslide " is playing in the background.
the ad where the horse go to pay tribute to the WTC still brings tears to my eyes
The use of Clydesdales is an old symbol for the Budweiser company. It is a memory of how beer was delivered for about 150 years at least - huge workhorses pulling a heavy dray from the factory to the town to sell to bars, hotels, private homes, etc.
The Budweiser Clydesdales have a long history promoting the brewery and of course the beer. They were kneeling to the Statue of Liberty. It was a 9/11 tribute. The last one is a true classic.
You should look up the commercial where young clydesdales are making fun of older ones, then one of the older ones bumps a tree and dumps snow on the youngins
Budweiser Clydesdales are famous in America. They breed them in Missouri.
The bowing horses were a tribute to NYC after 9/11. It only aired once because it wasn't a commercial, it was a tribute.
9:33. This bud commercial is in honor of the 10th anniversary of 9/11. It only aired once as a remembrance not to make money
My favorite Bud Commercial wasn’t on this reel. My favorite was when the horses played football.
The last one is from the 1970s. I saw that as little kid on TV all the time. It's a classic during the era of jingles. It's catchy. If you've watched CLOSE ENCOUNTERS OF THE THIRD KIND (I saw it in the theater), when Richard Dreyfuss is reconstructing the mountain in his house and later sees it on his telly, one of the OG Budweiser commercials is playing in the film on the TV.
Sign of the times. 🍺
From Budweiser’s website..
“In April 1933, August A. Busch, Jr. and Adolphus Busch III surprised their father, August A. Busch, Sr., with the gift of a six-horse Clydesdale hitch to commemorate the repeal of Prohibition of beer.”
They’ve been using the teams ever since then.
I forget the name of the tv show, but back in the early 60s, a show opened up with the last one with the horses going through the large gate. Even if we didn't watch the show, I made my father sit through that opening evert Sunday.
Wow, I had not heard that jingle in a whole bunch of years! Started singing with it as soon as the words start rolling, I remember that jingle well.. lol!😁🍺
Kabir, I'm just taking a wild guess here, but that commercial with the crabs stealing the Bud, then bowing to it behind the rock reminds me of the first Ice Age movie where Sid the sloth has a huge crowd of fellow sloths following him in some group activity, possibly indicating that maybe it came out around the time of the movie.
The horses are a breed called Clydesdales, and they're absolutely huge and strong. They weigh around 2000 lbs., so what better to pull a huge wagon with ease?
The Clydesdale commercials make me cry almost every time.
The last one is just so nostalgic Another time another place. Makes me choke up even though catchy and happy. Makes me think about all people who were alive then and life simple
Strongest horses. Percherons have some of the best pulling power and similarly built breeds. Clydesdales are not as good pulling because they are flashy. They are build more upright which makes them have prettier looking leg motion but is less efficient for strength. This does not make them weak just not quite as good at pulling. *(also older breeding on Percherons is stronger for pulling because they were breed for work and more modern breeding has breed them to be flashier and upright thus reducing their pull strength.) Belgians are also up there
I watched a Neighbor Amish man’s 2 Clydesdale horses pull a 24 foot trailer that was stuck in the mud. We would’ve never gotten it out if it wouldn’t have been for those two horses.
Do a search for "The Horse in Brewing History". Brewery horses were integral to the mass production of beer and a big part of English beer making history. The A-B Clydesdales are a nod to pre-steam engine beer making.
Yes. 9/11 tribute. You notice Budweiser isn't mentioned or shown anywhere for that tribute.
I missed the horses playing football. That one was the best.
Mine would have to be the 9/11 one and maybe the colt trying to pull the carriage and the two other larger Clydesdales pushing from behind
I'm 72 now.
I have a picture of me at 4 sitting on the back of a Budweiser Clydesdale hitched to one of those red wagons with his mates.
The horses aren't just random. They are integral to the brand.
The kneeling Clydesdales were most probably shortly after 9/11.
The Bud Bowl commercials were my favorite.