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- เผยแพร่เมื่อ 12 ก.ย. 2024
- Determining the true impact of your marketing efforts can be a complex challenge, especially when differentiating between B2B and B2C attribution models. In this insightful video, Mark Ruch, Global Marketing Operations VP at Emplifi, sheds light on the nuances of attribution in different business contexts.
Learn how factors like sales cycle length and customer journey complexity influence model selection with Mark as he emphasizes the importance of accurate data capture and the role of marketing and sales alignment in driving successful outcomes.
Uncover the benefits of a custom object tracking system in Salesforce to gain deeper insights into your customer journey. Discover how to measure marketing influence effectively and make data-driven decisions to boost your ROI.
#attribution #marketinganalytics #sales #business #marketingstrategy #dataanalysis #Salesforce #CRM #leadlifecycle #leadjourney
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