Sue Bird & Jess Robertson On the Investment and Growth of Women’s Sports | SXSW 2024

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú
In this discussion, Sue Bird and Jess Robertson will go in-depth on the cultural rise in popularity of women’s sports, touching on how female athletes (at every age) have been vastly underrepresented, what TOGETHXR has been doing (and continues to do) to elevate female athletes and women’s sports, and pivotal roles that big brands can play in driving positive change in women’s sports.
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