I totally agree, this MV is in the vein of The Real. It also has the quirk of BOUNCY and Crazy Form, so it ties the recent eras together well. And I live for quirky swag - the kind of stylish humor you see in movies like Bullet Train, Knives Out, or Snatch. ATEEZ are natural masters of that kind of charm. ❤ I love the aesthetic of the MV. The soft daylight and color palette you’d expect in a refreshing road trip MV provides a unique contrast to the gold rush/cowboy/GTA and other bolder concepts to result in this quirky but laidback mashup. I wish the promotion and album contents leaned into that uniqueness. Like, why not play with the Willy Wonka theme more in the packaging? They can still produce special gacha events and prizes to a select few, but I would’ve loved to own something that immersed me in the world like OUTLAW did - some golden chocolate-wrapper-like sleeves or a diner menu. It’s a waste of great concepts that KQ didn’t organize this comeback with sharper intent. But at least they gave us a PDF with the money they provided at a gacha event, so we could print our own bills. I see the WORK MV as a combo of their real life desire to always work hard and strive to be their best AND the World A storyline. In the diary version, they all have normal jobs now. So the MV just loosely speaks to that while taking on a more fun tone. I’m curious to see what the next step in this story will be and what tone it’ll have. As always, I enjoy your reactions. 😊❤
![ATEEZ(에이티즈) - [GOLDEN HOUR :Part.1] Preview | Reaction](http://i.ytimg.com/vi/ICYrs55Wgh8/mqdefault.jpg)
![ATEEZ(에이티즈) - [GOLDEN HOUR :Part.1] Preview | Reaction](/img/tr.png)
![ATEEZ(에이티즈) - [Golden Hour :Part.1] | FIRST LISTEN (MIXED REVIEW)](http://i.ytimg.com/vi/zMEClJUh31Y/mqdefault.jpg)
7:16 It's the SurREAL! LOL!
I totally agree, this MV is in the vein of The Real. It also has the quirk of BOUNCY and Crazy Form, so it ties the recent eras together well. And I live for quirky swag - the kind of stylish humor you see in movies like Bullet Train, Knives Out, or Snatch. ATEEZ are natural masters of that kind of charm. ❤
I love the aesthetic of the MV. The soft daylight and color palette you’d expect in a refreshing road trip MV provides a unique contrast to the gold rush/cowboy/GTA and other bolder concepts to result in this quirky but laidback mashup. I wish the promotion and album contents leaned into that uniqueness. Like, why not play with the Willy Wonka theme more in the packaging? They can still produce special gacha events and prizes to a select few, but I would’ve loved to own something that immersed me in the world like OUTLAW did - some golden chocolate-wrapper-like sleeves or a diner menu. It’s a waste of great concepts that KQ didn’t organize this comeback with sharper intent. But at least they gave us a PDF with the money they provided at a gacha event, so we could print our own bills.
I see the WORK MV as a combo of their real life desire to always work hard and strive to be their best AND the World A storyline. In the diary version, they all have normal jobs now. So the MV just loosely speaks to that while taking on a more fun tone. I’m curious to see what the next step in this story will be and what tone it’ll have.
As always, I enjoy your reactions. 😊❤
I was looking forward to your reaction and you hit nail right on the head; this MV is definitely
The Real's sibling.